Transcript
WEBVTT
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Listeners of the Tron podcast, the randomist of nothing, I've always been honored to be having a large selection of variety of guests, many of whom have started great causes and have had global impacts.
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Today this man epitomizes that dream and vision where he allows safe drinking water and protecting people worldwide from diseases such as malaria.
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If you've been in Cabela's or at Dunham's, you've seen their products.
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This is Kurt Avery of S of Sawyer Products.
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Thank you very much, sir.
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Well, thank you for letting us uh be here.
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It's uh it's our honor, not yours.
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Yeah, you know, it's it's definitely one of those topics that perked my ear up because when you hear that people, you know, that somebody created a product and you donate 90% of your profits annually to causes for philanthropy.
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I mean, you you couldn't make this up.
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So not only does it help people, but you're so generous on the back end.
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Um yeah, actually we do more than 90% because we have a model we don't we don't make profits.
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Um I'm we own 100%, I own 100% of the company, sub-best, so I'm able to write a lot of stuff off.
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We liken it to um if we made cupcakes, we'd have to sell the cupcakes, make the profits, pay the taxes, and have some money left over to give away.
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Because we make the very thing that people need the water filters and the malarial treatments.
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I don't have to make a profit.
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Nobody says I have to make a profit.
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Bank loves what we're doing.
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I make all my payments.
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We never miss bills, we pay everybody.
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So what do I need a profit for?
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So there's no U-holes in heaven, so I'm not going to take it with me.
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So why not?
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Yeah, I mean, that's that's amazing.
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I I that almost sounds like kind of like the antithesis of doing something, right?
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On paper.
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Certainly, your cause is your cause, but how does that resonate with people when you tell them that?
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Well, most of them don't believe it anyways, but you think you're nuts.
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Well, I probably should be locked up, but that being you know what what is like you only go around life once, right?
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So you know, I have what I call the rocking chair.
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You get to the rocking chair theory, what do you wish you had done?
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We we save hundreds of thousands of babies' lives every year.
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We save millions of lives total.
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We've we've done some 40 million people now.
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How do you not do that?
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I mean, you're talking about look at the life we live, you know, and I'm fine.
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You know, uh shirt's ten years old and still work, so what?
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That's awesome.
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Um I do get a new truck every four years, though.
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But um It's tough to take care of yourself.
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I have zero mechanical skills, so I have to get into it.
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But other than that, what what do you need the money for?
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I mean, we got we live in a nice place and whatever.
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So when you're dealing with lives, how do you not change those lives for the good?
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I mean, you we'll take you on something.
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You ever want to come on one of our trips, we'll take you, and you see what we where we work.
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It's totally life-changing to these people.
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I I'll give you one example that it'll tell you why we have to do it.
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Guy goes to Uganda, he notices after a week there that they don't name their kids till they're three years old.
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Well, why is that?
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Well, because if they make it to three, they're gonna live, but you know, they're gonna lose a third of their kids before they get to three years old.
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He goes back, puts in two, it's a smaller village, putting in 250 filters, you know, all of like$2,000,$3,000 worth of filters.
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Goes back a year later, all kids are named at birth because they've never lost another child.
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That's absolutely amazing.
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So how do you not do that?
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Absolutely amazing.
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You you gotta do that.
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That's absolutely I don't think the average person really realizes the sometimes when you just turn on a faucet or you have your you know your filter in the fridge or you go to your local grocery store, supermarket, and you can just get clean water, right?
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And it's something that you know I it's so matter-of-fact and easy to do that, but it's so precious for somebody else, right?
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Oh, absolutely.
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I I have plenty of stories that make you cry.
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There'll be some of them on the thing, but with the change to them, we've got it down now to where just a one-time investment of 30 cents can give somebody 10 years to clean water.
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Just th for 30 cents.
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That's 30 cents, that's it.
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And we're the only ones that can do that.
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We have the only filter that doesn't allow you to get sick and also can never wear out.
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You just keep cleaning it.
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So no other point of it's called point of use because it's the last thing you do before the water comes through.
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And we don't we don't care if the cows poop in it or whatever, we'll make it safe to drink.
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That's that's that's that's amazing.
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It is amazing.
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So, how do you not do that when you have that?
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You know, I I mean, God gave us this tool and he didn't give it to us just to live luxuriously.
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I mean, I we live just fine.
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I'm an old country boy, I got everything I need.
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How do you how do you not do that?
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Yeah.
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Or, you know, we with the new one that was just published in New England Journals of Medicine, and all this data, by the way, is published in medical journals.
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I saw that.
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I saw that on your company website.
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Yeah, you know, we do a lot, put a lot in the research to prove it because you wouldn't believe these statements if I couldn't prove them.
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Right.
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I mean, they're they're absurd.
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I mean, you know, I think that's important too, because it's backed by scientific, you know, breakthroughs with all due respect.
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Well, and we needed to know, because um, see, we're not just giving them the filter, we're changing their life.
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So we're changing behavior.
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So we, you know, we give women three hours a day, they don't have to boil water to drink because now you can just filter it.
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And so what's she going to do with those three hours?
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Now now she's got water clean enough that she can start a business.
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She can actually cook food because the water she has is clean enough to do baking.
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And kids can go to school, parents go to work, their brains are alive because they can drink all the water they need to be hydrated.
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We save them 10 to 15 percent of their annual income.
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We cut down 50 percent the amount of fossil fuels that are used to boil water.
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I mean, it's hundreds of trees a year are saved by one twenty dollar filter.
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So it's the impact is staggering, just staggering.
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But we had to prove it because if I just said that, you wouldn't believe me.
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I think it's very important because you know, at the end of the day, you know, it's uh the facts you know matter when it comes to something like that.
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How receptive, you know, are the are the governments in the local um the local governments institutions for you to be able to implement this?
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Oh, they love it, obviously.
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We we can go into, I mean, we literally wipe out uh waterborne sickness.
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We do it we're right now we've done all the suburbs around are doing uh the suburbs around Nairobi, some of the biggest slums in the country.
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So think of a vill uh uh a slum that has 400,000 people and 76 toilets.
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Are you are you serious?
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Yeah, that's it.
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76 toilets for 400,000 people?
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Correct.
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That's the correct thing.
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So they they create what they call a flying toilet, which is they use a paper, a plastic bag and throw it.
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But um, they're closing the medical clinics, they're consolidating, they don't have enough sick people anymore.
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Right, right.
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I mean that so the governments know that and they love it.
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Um course they always want to use somebody else's money.
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You know, they they don't want to pay for it, but they love it when we show up.
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So we're we're in 140 different charities doing this in 80 different countries.
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I mean, so everyone, we're North Korea, you know, all the worst places.
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Seriously?
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Yeah.
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80 countries.
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You said North Korea.
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Oh yeah, North Korea.
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They love it.
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Well, look at we solved their water problem.
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They didn't have to do anything.
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This is free.
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I mean, think of it.
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You know, it's free water basically, and it's clean.
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They didn't have to do it.
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You don't they don't need to build water treatment plants.
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Just whatever water they have, it's good.
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So, I mean, we're you can't name a uh a part of the world that we've been in Gaza from the very beginning.
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I mean, we're we're everywhere.
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You know, and so simple.
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I mean, the thing is smaller than a Coke can.
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It's half the size of a Coke can.
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And it never wears out.
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Can I ask you how what's your background to create such an innovative and life-saving product?
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Oh, I have none.
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I can't spell science without spell check.
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Really?
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Really.
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I always get those IEs and EIs all mixed up.
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But I'm a marketer, so um I I liken it to I I have a pretty good marketer.
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And you know, that's why if you we do go off tangent, the book, Sawyer Think, is written for your entrepreneurs to make their businesses better.
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It's I've had a pretty prestigious career.
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Um, so my skills were marketing.
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So here's what happens in the real world.
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You have customers and they have problems.
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They don't know what their problems are.
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I I always use the story Ford said if I asked them what they wanted, they would have said a faster horse.
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They didn't know what problem they wanted to solve.
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And then you have engineers who are problem solvers, but they don't know how to talk to a consumer.
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One, they don't know how to figure out what the consumer really wants.
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And two, they think they've got a solution and the consumer should figure it out.
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The marketers are the in-between.
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We're the interpreters.
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We're the ones that go back and forth.
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We can figure out what the consumers really want and solve that problem, and then get the engineer to design it.
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Or if the engineer has a great idea, we can help the consumer understand what that idea was.
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So I'm in the middle, and I all these ideas, I told my kids, you have one asset in life, don't ever lose it, and that's your integrity.
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So we've been very, very zealously de uh defending our our integrity.
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And as a result, people come to us with the ideas.
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Somebody else is going to invent it, but they need to take it to market, and that's where they come to us.
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So we're the we're the go-between.
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But yes, every product we make is absolutely the state-of-the-art best thing on the market.
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And we won't change from that.
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And that's why we're not as big as people think we are, because we're not just going for we're going for the techie stuff.
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Military uses us on the clothes and on the skin, and that's it.
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They won't use anybody else but us because we we're the highest technology.
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And we don't soak them for the price.
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Because I, you know, right.
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If soldiers duck bullets, I'm not gonna rip them off.
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There was a very horrible story about a uh Teflon maker a long time ago that circumvented how safe the bullets, I think it was during the 2003 to 2005 era.
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I don't know if you remember that story where basically the vests were supposed to be ballistic proof and then it turns out they weren't.
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And I mean, you can't even I mean, to describe the absolute horror of actually faking something like that, is it's hard to put into words.
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Yeah, no, no, no.
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We we're very connected with the military.
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You know, they they keep us free.
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I'm I can't rip them off.
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Uh tell you stories oh, we we sell so much lower price than they could get anywhere else, but that's just that's just our our commitment back to them.
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But overall, our prices are reasonable.
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So when you do get any of our products, we do send it overseas.
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I mean, we it's just this is absolutely I'm stunned.
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And you don't see commercials about companies like this, right?
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Like something that's life-changing, and I say that respectfully, right?
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Because this is something that if I didn't have the the show, I would never have had the opportunity to talk to you about something like this.
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And I'd probably walk past it a thousand times inside of my local sporting goods store when you know you go towards the the the hunting section or the outdoor section.
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Well, I I put a lid on it.
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I I have a very good marketing team, so it it's not me.
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Don't don't give me credit for I I got there's a whole bunch of Sawyer things behind me, and and you know, I I get the recognition, but it it trust me, it's a lot more than that.
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I would not tell the story because I I'm I have a biblical background and I don't believe of standing on the corner shouting about how great we are, you know.
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We wouldn't be here without God's blessings, and I'm not gonna take his credit.
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So I wouldn't do it.
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I would not.
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I mean, people, you know, buy a shoe, give a shoe, buy a song, give us all that.
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I said, No, I'm not going there.
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Then one day I listened to one of our competitors just brag and brag and brag about all they're doing.
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I mean, they put one filter in place and they give a great big PR thing.
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I said, All right, that's it, we're over.
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Go ahead and tell people what we're doing.
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So the marketing team has gotten the story out.
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Um, and so people are joining us, and that's a good thing.
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But that's wonderful, beautiful thing.
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So the name itself, you know, Sawyer, I have to ask.
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Tom Sawyer.
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I figu you know, I didn't want to say the obvious, right?
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Because everybody in the, you know, anybody who's never read that book didn't go through elementary school.
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It's like impossible.
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And I was like, it seemed like a layup, but I was like, uh, I'll figure out ask because maybe it wasn't.
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Well, I'm I'm I'll tell you how smart I am in marketing, not so much really.
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Um I originally named it Safida, S-A-F-F-E-T-A, because we started with a snake bike kit.
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All this started with a snake bike kit.
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Yeah.
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And that was where Paul was written on the island of Malta, and he was, you know, you're a God, no, I'm not a God.
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And so I can't, it's from Acts 28, 4, 5, and 6 backwards.
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That's the only thing I could find in the Bible about a snake bike kit.
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Wow.
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I'm so smart, right?
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So I go to the first trade show.
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I go to the first trade show and it's Buy America.
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Buy America, 1984.
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Well, that didn't sound very American.
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So I took all our packaging back to the studio and I said, okay, we're not going there.
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It can be the name of the company, but the brand name's got to be the most all-American name you can come up with.
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And so we literally created Sawyer products with Sawyer, literally Tom Sawyer running through the woods with a backpack was the original logo.
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Wonderful.
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So even marketers have to learn.
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Yeah.
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Yeah, simple is better, right?
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And so, you know, it's funny, and it may not resonate with the audience that you're trying to, you know, cultivate and everything like that.
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And so it that's that's crazy.
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I figured it was that, but it just seemed too obvious.
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So when you first started, like what was that sparkle light?
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What was the inspiration for your product?