Roy Osing- Visionary CEO, author and tech guru
Roy Osing is a Canadian executive, entrepreneur, and author recognized for his bold approach to business growth and differentiation. With over four decades of leadership experience—including roles as President and Chief Marketing Officer—he helped scale a data and internet startup from early stage to $1 billion in annual sales. As the author of the Be Different or Be Dead book series, he advocates for practical, customer-first strategies that challenge conventional wisdom. Through his writing, coaching, and speaking, Roy continues to guide leaders and organizations in standing out, killing “dumb rules,” and creating cultures that thrive on audacity and execution.
00:00 - Leading With a Simple Mind
02:13 - Inventing Be Different or Be Dead
07:34 - How to Keep From Becoming a Copycat
14:01 - Don't Chase the Right Thing
19:17 - Rashad Jennings on the MBA Classroom
24:10 - Leaders Need to Be Different and Innovative
29:06 - How Big Do You Want to Be?
32:54 - Bill Maher on Different Perspectives
34:37 - Don't Fail
40:08 - Roy Oing on the Randomness of Nothing
Roy Osing
CEO, Entrepreneur, Founder, Visionary
Roy Osing is a Canadian executive, entrepreneur, and author recognized for his bold approach to business growth and differentiation. With over four decades of leadership experience—including roles as President and Chief Marketing Officer—he helped scale a data and internet startup from early stage to $1 billion in annual sales. As the author of the Be Different or Be Dead book series, he advocates for practical, customer-first strategies that challenge conventional wisdom. Through his writing, coaching, and speaking, Roy continues to guide leaders and organizations in standing out, killing “dumb rules,” and creating cultures that thrive on audacity and execution.
