From Code to Commerce: The Entrepreneurial Journey of Asaf Darash

Asaf Darash is a technology entrepreneur, software architect, and business leader best known as the founder and CEO of Regpack, an online registration and payment management platform serving organizations worldwide.

With a background that bridges technology and academia, Darash holds a Ph.D. in New Media from Hebrew University of Jerusalem and continued his research as a visiting scholar at University of California, Berkeley. His doctoral work explored computer languages and digital systems, forming the foundation for his approach to building flexible, scalable software platforms.

In 2009, Darash founded Regpack with the goal of transforming how organizations manage registration and billing processes. Under his leadership, the company has grown into a robust SaaS platform that automates enrollment, payment plans, and user management for industries including education, camps, events, and nonprofits. The system has processed billions of dollars in transactions and supports thousands of clients globally.

Recognized for his expertise in product development, SaaS strategy, and operational growth, Darash is a member of the Forbes Business Council and frequently contributes thought leadership on entrepreneurship, automation, and revenue systems.

He continues to focus on building technology that increases organizatio