Phil Gusmano: Leading Better Made, Shaping the Snack Industry

Phil Gusmano is the Vice President of Better Made, one of Detroit’s most iconic and enduring snack brands. With nearly three decades at the company, he has played a key role in driving operations, preserving its rich heritage, and supporting continued growth in a competitive industry.

In addition to his leadership at Better Made, Gusmano was elected Chairman of SNAC International, formerly known as the Snack Food Association. In this role, he works closely with staff and industry leaders to address legislative challenges, develop programs that bring value to members, and help expand the organization’s reach.

A longtime advocate for the snack food industry, Gusmano has been actively involved with SNAC for more than 23 years. His combined experience, industry insight, and commitment to excellence have made him a respected leader both within Better Made and across the broader snack food community.