How First Responders Win in Business | Brad Newbury

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[SPEAKER_01]: On the randomest of nothing podcast, I have the pleasure of talking to a plethora of guests of different varieties and backgrounds with very few people can say they saved lives while also passing along business knowledge and then giving to others while doing it.

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[SPEAKER_01]: And today's special guest, who took time on his very busy schedule plays, Brad Neurbury.

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[SPEAKER_01]: He's a firefighter of 40 years.

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[SPEAKER_01]: He's an EMT and he now he's the CEO and has been the CEO of National Medical and Education Training Center in Westbury and West Bridgewater Massachusetts.

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[SPEAKER_01]: Thank you.

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[SPEAKER_01]: Thank you.

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[SPEAKER_01]: Thank you for having me.

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[SPEAKER_01]: Appreciate that introduction.

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[SPEAKER_01]: I kind of tripped over my words a bit.

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[SPEAKER_01]: But you know, you have a lot of accomplishments and I think it's very important.

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[SPEAKER_01]: that, you know, every time somebody sees an ambulance or a fire truck go by, you may be inconvenienced at that red light, but that's a life on the line that exact.

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[SPEAKER_00]: Certainly.

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[SPEAKER_00]: We never know what is at the end of that 911 call.

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[SPEAKER_00]: But, you know, there are times that there are not emergencies and there are times there are critical emergencies.

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[SPEAKER_00]: And yes, sometimes a life is in the balance and time is of the essence.

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[SPEAKER_00]: Absolutely.

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[SPEAKER_00]: That's actually part of our book.

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[SPEAKER_00]: I'm sure we'll get into and we'll talk about it.

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[SPEAKER_00]: But definitely time is of the essence.

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[SPEAKER_00]: So I've had a great career in Fire and EMS since I was a young volunteer at 16 years old.

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[SPEAKER_00]: Wow.

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[SPEAKER_00]: It's just around 56.

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[SPEAKER_00]: Yes.

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[SPEAKER_01]: Yeah.

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[SPEAKER_00]: It's crazy that they would let 16-year-old kids crawl in a building fires and fight fires, but there are still places in our country that do allow it.

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[SPEAKER_00]: They do have firefighters that are young kids that are still that age.

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[SPEAKER_00]: But back in the mid-80s, that was pretty routine.

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[SPEAKER_00]: So my career from there just continued to grow and we'll get on to that journey.

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[SPEAKER_01]: And think what's amazing about that is even, you know, I just took my kid to the pool and then you have this, you know, you have the life guards and everything like that.

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[SPEAKER_01]: So a lot of times people segue from being like a life guard to eventually going into, you know, because that's where a lot of teenagers do their summer jobs.

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[SPEAKER_01]: And that's when you first learn about life saving, attention to detail.

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[SPEAKER_01]: You can't take your eye off the ball at all.

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[SPEAKER_01]: So before we get into your books, like in your 16 year old kid, what kind of drove you into that field in particular?

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[SPEAKER_00]: Well, I had a family advisor.

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[SPEAKER_00]: Great uncle, my uncle, we're in the fall of a fight of violence, the small city here, Massachusetts.

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[SPEAKER_00]: And when my uncle, my mom used to drop me off for the firehouse, and I got to ride along with the firefighters when I was a kid, and that watching those men and seeing what they did every day, back in the late 70s, early 80s, there were a lot of fires.

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[SPEAKER_00]: And so these guys are going to fire constantly and getting to ride along with them and go see what they actually do.

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[SPEAKER_00]: Really inspired me and just just a camaraderie within the firehouse there.

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[SPEAKER_00]: Their dedication to serving their community and saving lives was something that was instilled in me.

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[SPEAKER_00]: But even before that, my dad was a forced recon marine.

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[SPEAKER_00]: So he was a special forces marine during the Vietnam era.

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[SPEAKER_00]: and he was his entire life was was built for service.

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[SPEAKER_00]: He spent 10 years in the Marine Corps, but the Marines never left him until the day he died, and that's another wonderful story in our book.

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[SPEAKER_00]: But until he was 80 years old when he passed away, and he was serving every single day.

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[SPEAKER_00]: So, you know, those core values were instilled in being what I like to call the pearls of Marine Corps wisdom.

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[SPEAKER_00]: from my dad, and then as a young man, and then of course as a young firefighter, and particularly after I became a career firefighter and fire officer, and that's been every part of who I am has been built for service, including our business, because as you know, businesses about serving others too as well.

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[SPEAKER_01]: For sure, it's, you know, what's fascinating, sometimes I think about a fire department, it's kind of drive past, it kind of not, you know, you just drive past it, it doesn't think it thinks twice about it, because sometimes,

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[SPEAKER_01]: You know, it's so integrated in the community, you look at it, it's all that's the fire department building.

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[SPEAKER_01]: Not knowing that those people have to be ready at all times for whatever could be transpiring, right?

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[SPEAKER_01]: So sometimes it's so part of your everyday lexicon.

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[SPEAKER_01]: It doesn't even instill in you that they have to be ready for an emergency, their equipment has to be ready to have to be there.

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[SPEAKER_01]: Like listen to one of your videos, six minutes is a lifetime without oxygen, right?

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[SPEAKER_01]: And you know, you know, you're just like, wow, you know.

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[SPEAKER_01]: You know, that's, that's, that's, that's 30, 30, 60 seconds, right?

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[SPEAKER_01]: And so you start calculating all that time where somebody is critical and they're brain, you know, they can lose all their functions from something like that.

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[SPEAKER_01]: And so, you know, again, you don't really think of time as an essence until you see what you do for live.

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[SPEAKER_00]: No, until you actually face that emergency.

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[SPEAKER_00]: Right.

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[SPEAKER_00]: So if you're, if you, it's either a, you'll, one of your loved ones who's, you know, dropped in when it's a cardiac arrest didn't have a pulse.

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[SPEAKER_00]: They're not breathing that time and times of the essence, right.

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[SPEAKER_00]: That's certainly this to act as step forward to to maybe even have some knowledge, skill and, and ability.

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[SPEAKER_00]: But really, and we talk about having that willingness to move forward, and so many times people don't, and that's when we arrive, we get there, people stand and they're biased and understanding, they're doing nothing, and that time gap, that's six minutes, sometimes response times, depending on where you are in the country can be even longer.

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[SPEAKER_00]: People think people think because they live in a city that fire any MS will be there very quickly and there's a lot of places around the country where, you know, I mean, think about I'm not sure where you live, but you know, Boston, the traffic is incredible, right?

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[SPEAKER_00]: Boston, the MS is a great job, boss and fire, they do the best that they can, but you know, that's six minutes is being eaten up by traffic by, you know, time on the road.

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[SPEAKER_00]: And then, you know, now as you get beyond that, then what kind of clinical outcome will happen at the end of that call?

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[SPEAKER_00]: We'll that patient survive or not.

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[SPEAKER_01]: Absolutely.

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[SPEAKER_01]: So obviously, we want to get into your academy and your books as well too.

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[SPEAKER_01]: So if it's okay with you, I'm going to segue into your building of your academy.

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[SPEAKER_01]: I believe you said to start in 2010 from what I looked up.

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[SPEAKER_01]: in your training center for paramedics and EMSs, you know, and allowing people to have access who may not have had it before, and then we can segue into your books if that's okay with you.

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[SPEAKER_00]: Yeah, yeah, absolutely.

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[SPEAKER_00]: So, you know, I've been a paramedic educator, so I've been a paramedics since I went to paramedics school in 1989, and I always say, I don't look that old, but the reality is, I was 20 years old when I graduated from paramedics school, and my favorite line is I could give

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[SPEAKER_00]: So the last 36 years, I've been a paramedic and worked at very busy both in the nerve and setting and some nerve and setting as well.

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[SPEAKER_00]: And one of the things that I saw was this tap in the way that back in the early 2000s there was a gap in the way that paramedic education was being delivered.

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[SPEAKER_00]: We didn't have the national accreditation standards that we have now that we're held to.

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[SPEAKER_00]: So we are, yeah.

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[SPEAKER_00]: they existed but they weren't mandatory and so of course if it's not mandatory no one's doing it I mean here I met a school I went to you know was held in the basement of a emergency management building in the city and you benefit and you know and it was peace-me-old and

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[SPEAKER_00]: Not that it was bad education, it was great education, but it wasn't like an institution, it wasn't like a tool that we have here now, and so I saw this gap in the way the education was being delivered, but I also saw the gap in the way that the individual would be taught.

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[SPEAKER_00]: Got it, and some of them were coming out with maybe missing some significant pieces, not always on the medicine side, but definitely on the value side in the way the data

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[SPEAKER_00]: And I started teaching a paramedic program for someone else because I just wanted to get, I wanted to serve, I wanted to get back and I knew that had all this great experiences and education and knowledge and I wanted to share that with our profession.

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[SPEAKER_00]: Yeah.

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[SPEAKER_00]: So I began doing that and in, um,

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[SPEAKER_00]: And in 2005, I had a young woman who came to me during I was teaching a refresher class.

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[SPEAKER_00]: EMT is in paramedics, like nurses, have to have continued to education every, every couple years.

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[SPEAKER_00]: Right.

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[SPEAKER_00]: And so I was teaching a continued education class and the young woman came to me and she said, you know, hey, I really want to be a paramedics, she was an EMT.

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[SPEAKER_00]: She's like, do you have any alternatives for me to become the paramedics tool?

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[SPEAKER_00]: She knew I taught the local paramedic program and it was kind of a traditional paramedic program

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[SPEAKER_00]: It was American Mortars' style, you know, it was 2005, right?

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[SPEAKER_00]: Right.

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[SPEAKER_00]: And so, and I said to her, well, tell me more, why do you need an alternative?

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[SPEAKER_00]: And she's like, well, I'm a single mom.

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[SPEAKER_00]: I have five children.

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[SPEAKER_00]: My husband left me.

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[SPEAKER_00]: He doesn't support me.

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[SPEAKER_00]: I live with my mom.

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[SPEAKER_00]: And I work, you know, 60 to 80 hour work weeks.

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[SPEAKER_00]: Trying to make enough money to pay for my family.

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[SPEAKER_00]: It's just like, but I really want to be a paramedic.

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[SPEAKER_00]: I want to take care of people at a higher level.

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[SPEAKER_00]: And just for your audience, any of T has about 120 hours of training.

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[SPEAKER_00]: But that's not the standard across the country.

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[SPEAKER_00]: But a paramedic has about 1,200 hours.

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[SPEAKER_00]: So it's 10 times more than the typical, and there's a big variation in what the skill level knowledge and things that we could do as a paramedic that the EMTs can't do.

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[SPEAKER_00]: And so knowing who you're providing, knowing your provider, who's coming to your house, is going to make a big difference in the availability

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[SPEAKER_00]: type of care that they can provide for you and your family, so after having this conversation with the young woman, the light bulb went off.

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[SPEAKER_01]: what's that?

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[SPEAKER_00]: The light bulb went off.

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[SPEAKER_00]: Yeah, well I was driving home that night and her story really resonated with me on you know like there's so many barriers to that young woman come into paramedics tool and I remember thinking like how can I help her and I drove home and I started really thinking about I walked in my house and my wife, who was a co-founder of her school, she's also a nurse practitioner but at the time she was doing her batches degree in nursing at

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[SPEAKER_00]: Yeah.

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[SPEAKER_00]: And I was like, if we're training nurses, we're going to need those mathematics.

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[SPEAKER_00]: And you know, you know, in 2026, it doesn't seem like a very novel idea, like 20 years ago.

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[SPEAKER_01]: Oh, my gosh.

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[SPEAKER_01]: Nobody doing it, right?

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[SPEAKER_00]: Oh, not at all.

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[SPEAKER_00]: Not at all.

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[SPEAKER_00]: So I had to go through this incredible process of figuring this out.

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[SPEAKER_00]: And I had to figure this problem out, right?

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[SPEAKER_00]: Like, you know, the bigger the problems you solved, the

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[SPEAKER_00]: you know the more your business world.

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[SPEAKER_00]: And so I saw this as a big problem and I went on this journey took me about a year to get approval, get our state accreditation.

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[SPEAKER_00]: And in 2007 I launched the first online hybrid paramedic program.

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[SPEAKER_01]: Man, that's amazing.

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[SPEAKER_00]: And so after I was able to convince our state Department of Health because they they regulated our EMS programs.

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[SPEAKER_00]: to allow me to do a pilot program for two cohorts of students and I did the pilot program.

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[SPEAKER_00]: We had an incredible success rate.

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[SPEAKER_00]: Our state loved what we were doing.

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[SPEAKER_00]: Right.

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[SPEAKER_00]: We even access to our learning management system.

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[SPEAKER_00]: I had to build out a learning management system.

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[SPEAKER_00]: We used a virtual classroom.

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[SPEAKER_00]: It's very, you know, it's ubiquitous now, right?

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[SPEAKER_00]: Like everybody has a problem or even, you know, we're on Riverside.

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[SPEAKER_00]: Right.

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[SPEAKER_00]: But back then, there was only, you know, two or three virtual classrooms.

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[SPEAKER_00]: We used a product called Illuminate.

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[SPEAKER_00]: I don't even think they're out there anymore.

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[SPEAKER_00]: But, um, so once I got that approval, other people, students started finding people started to find our website from around the country and asking, hey, can I join this?

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[SPEAKER_01]: Yeah.

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[SPEAKER_00]: And I'll, I don't know.

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[SPEAKER_01]: And I went back to our state.

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[SPEAKER_01]: I was like one of the legal, you know, we're going to break any laws.

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[SPEAKER_01]: Exactly.

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[SPEAKER_00]: So, in 2009, I launched the first national and international.

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[SPEAKER_00]: We actually had some foreign students too as well.

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[SPEAKER_00]: That's great.

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[SPEAKER_00]: Yeah, students from all over the country and around the world.

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[SPEAKER_00]: Yeah.

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[SPEAKER_00]: We had incredible successes.

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[SPEAKER_00]: That's what I was working for.

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[SPEAKER_00]: I wasn't an entrepreneur.

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[SPEAKER_00]: Honestly, I'm a teacher.

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[SPEAKER_00]: I wasn't planning on being an entrepreneur.

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[SPEAKER_00]: But the guy that I was working for, the school that I was working for, he screwed me and didn't pay my contract.

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[SPEAKER_00]: Yeah, that's all my trust.

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[SPEAKER_00]: right and and so he didn't take my contract and I like to say you know like we're were too like Tanaka say we woke the sleep in giant and and because I of course I'm now incredibly motivated and yes right and it was really rough time on me and my family and of course

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[SPEAKER_00]: And it was a lot of money, tens of thousands of dollars.

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[SPEAKER_01]: And then on top of the money, you have people depending on you now in this institution, right?

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[SPEAKER_00]: 100% because the, you know, the guy that owned it wasn't even a care of edict, so he couldn't teach.

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[SPEAKER_01]: Bingo.

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[SPEAKER_00]: And everyone's calling me this whole thing's falling apart.

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[SPEAKER_00]: You know how to help them as much as I can.

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[SPEAKER_00]: And I supported my students through it.

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[SPEAKER_00]: Despite my lawyers telling me, like, you can't help them.

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[SPEAKER_00]: And they're like, I got to help them.

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[SPEAKER_00]: And, um,

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[SPEAKER_00]: So in 2010, we opened our own school and we immediately, because I had some great relationships along the way, I went to work for Elsevier Publishing, one of the major medical techs or publishing companies out there.

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[SPEAKER_00]: So what I was doing and they hired me as a faculty educator because they were like, how did you use our learning management system?

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[SPEAKER_00]: And it was a funny conversation with the publisher because the woman, they flew me out to Las Vegas, and I'm sitting there in the comments,

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[SPEAKER_00]: And I said, well, I just read your manual.

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[SPEAKER_00]: He said, and she said, she's like, Brad, no one reads the manual.

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[SPEAKER_00]: I said, well, I did, and I had to, because I had problems, I had to figure it out.

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[SPEAKER_00]: So, you know, that's when the entrepreneurial journey really began within 2010 and really solving large problems.

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[SPEAKER_00]: And then,

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[SPEAKER_00]: So, we actually, in the very beginning had a partnership with the University of Texas Health Science Center in San Antonio.

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[SPEAKER_00]: I'm very pleased with these ships down there, and they put their name on us, which, you know, I credit that them and the folks at UT, Dr. Villers, and Leslie Hernandez, they helped us, you know, literally just putting their name on us.

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[SPEAKER_00]: It made a huge difference, right, and we were helping them in certain ways.

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[SPEAKER_00]: So, it was a win-win for everybody around it, but our company grew rapidly.

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[SPEAKER_00]: And then in 2014, you know, all while by the way, I continue to work as a career fire officer.

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[SPEAKER_00]: Oh my gosh.

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[SPEAKER_00]: Right.

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[SPEAKER_00]: And I was going to school.

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[SPEAKER_00]: I, you know, I was getting my degree.

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[SPEAKER_00]: You know, and so I still continue it as we built this business.

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[SPEAKER_00]: You know, I have three kids a great wife and so.

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[SPEAKER_00]: You know entrepreneurs are different people.

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[SPEAKER_00]: I'm sure you figure that out, right?

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[SPEAKER_00]: Like you know that.

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[SPEAKER_00]: Yes, that's not true.

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[SPEAKER_00]: You know like we are driven in so many ways and I was driven, you know, listen, I'm super competitive, right?

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[SPEAKER_00]: I'm a firefighter.

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[SPEAKER_00]: We don't want to ever.

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[SPEAKER_01]: Yes, right.

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[SPEAKER_01]: Course not.

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[SPEAKER_00]: And we're not going to the fire be like, had no, we can't do that.

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[SPEAKER_00]: Like, she's not in as much as, you know, as an entrepreneur, but as a firefighter and in a paramedic, you know,

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[SPEAKER_00]: failure was not an option.

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[SPEAKER_00]: Of course, believe me, I, in the very beginning of our business, you want to talk about like risk, my wife and I liquidated all of our assets.

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[SPEAKER_00]: We didn't know loans.

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[SPEAKER_00]: we went all in.

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[SPEAKER_00]: And I had two months worth of red payment.

14:36.651 --> 14:43.296
[SPEAKER_00]: They're building that we were in the space that we had rented at least for five years was $6,000 a month.

14:43.476 --> 14:48.180
[SPEAKER_00]: I didn't even make $6,000 a month or so.

14:48.320 --> 14:50.502
[SPEAKER_00]: And I had two months worth of red payment.

14:51.002 --> 14:51.782
[SPEAKER_00]: with the whole set.

14:52.323 --> 14:53.383
[SPEAKER_01]: Yeah, with the whole set.

14:53.403 --> 14:54.583
[SPEAKER_00]: Make this work, right?

14:54.663 --> 15:01.966
[SPEAKER_00]: And when you talk about, I always, I have this saying, you know, sometimes where, you know, we're building the runway as we're landing the plane.

15:01.986 --> 15:04.527
[SPEAKER_00]: It's exactly what we're doing.

15:04.807 --> 15:08.748
[SPEAKER_00]: So yeah, so in 2010, we, we opened the doors to a big risk.

15:09.488 --> 15:15.210
[SPEAKER_00]: And, um, I mean, and, you know, that first year, we were actually profitable and paid ourselves back our initial investment.

15:15.230 --> 15:16.311
[SPEAKER_01]: You know, but that's a

15:17.463 --> 15:29.543
[SPEAKER_01]: You know, I was just going to say, but those are the things that some most people aren't willing to do and I was just going to give you credit for taking that risk because the average person in the average wife, you know, and it's that's just not in the cards.

15:30.818 --> 15:35.863
[SPEAKER_00]: My wife said to me, do you give me one piece of advice, don't lose the money, that was her.

15:36.143 --> 15:38.426
[SPEAKER_00]: That was it, also said to me, don't lose the money.

15:38.826 --> 15:43.111
[SPEAKER_00]: Now I was like, okay, I, you know, I'm not going to lose the money and she was like, okay.

15:43.151 --> 15:43.791
[SPEAKER_00]: Yeah.

15:44.091 --> 15:46.114
[SPEAKER_00]: But you know, you have to take risks.

15:46.194 --> 15:48.896
[SPEAKER_00]: And I generally, but I took a risk with a parachute, by the way, right?

15:48.936 --> 15:49.077
[SPEAKER_00]: Like,

15:49.557 --> 16:06.076
[SPEAKER_00]: You know, I set up the, and, and let's, let's not can anybody and in a, as a corporation, if I failed, you know, I certainly didn't want to do this, but I also knew that, you know, I was also kind of financially protect out of loss my entire investment and that kind of thing, but I also had another job.

16:06.536 --> 16:06.856
[SPEAKER_00]: That's right.

16:07.036 --> 16:10.860
[SPEAKER_00]: I was still working full time as a career firefighter, as a fire also.

16:11.220 --> 16:18.026
[SPEAKER_00]: So I still had a parachute in a sense, but still that would have crippled my wife and I.

16:18.166 --> 16:23.691
[SPEAKER_00]: And then we were also personally on the hook for tens of thousands of dollars in some of the stuff that we had done.

16:23.891 --> 16:29.776
[SPEAKER_00]: So yeah, we were, it would have crippled us and probably would have taken us years to crawl out of that debt if we had to.

16:29.996 --> 16:32.999
[SPEAKER_00]: So it was a risk, however, it paid off.

16:34.840 --> 16:36.821
[SPEAKER_00]: I had also seen what I was doing in the industry.

16:36.841 --> 16:39.323
[SPEAKER_00]: It wasn't like I just said, hey, I got this crazy idea.

16:39.343 --> 16:39.923
[SPEAKER_00]: Let's go do it.

16:39.963 --> 16:48.008
[SPEAKER_00]: I mean, I had three years of great programs and students knocking on the door and so we knew it was gonna work.

16:48.108 --> 16:56.192
[SPEAKER_00]: And we grew rapidly from 2010 to 2014 and 2014 actually in an all-stock sale, I sold it to a private equity group, like the American Dream, right?

16:56.473 --> 16:56.813
[SPEAKER_00]: Yeah.

16:58.274 --> 17:03.678
[SPEAKER_00]: And so, you know, it's an incredible story at the end of the day, but I was really naive to those folks to business.

17:04.078 --> 17:13.286
[SPEAKER_00]: They actually had a private college in their portfolio, and so they wrapped us into this private college group, and it was terrible.

17:13.466 --> 17:14.607
[SPEAKER_00]: It was one of the worst decisions.

17:14.647 --> 17:17.929
[SPEAKER_00]: I say it was the worst decision that I ever made.

17:18.510 --> 17:18.970
[SPEAKER_00]: It wasn't.

17:19.170 --> 17:24.274
[SPEAKER_00]: I learned so much because two years later, I leveraged them and forced them to give it back.

17:25.577 --> 17:26.601
[SPEAKER_00]: Oh, because it's what I'm back.

17:27.164 --> 17:27.405
[SPEAKER_01]: Yeah.

17:27.586 --> 17:28.611
[SPEAKER_01]: Oh, no money exchange.

17:29.432 --> 17:57.548
[SPEAKER_00]: Wow, so they gave me a bunch of money for it and they abused it and then you know they they gave it back no money exchange It was like I said it's we don't have time on this podcast, but yeah, it's a heck of a business story and and and and one of first of ear and said dedication to Our mission here We were wounded in a number of ways by these folks private equity is it's very very difficult because they don't I found at least this company and I can't say for every private equity group out there But this this organization

17:58.748 --> 18:02.449
[SPEAKER_00]: You know, they, they're, they're driven by money period, right?

18:02.469 --> 18:06.210
[SPEAKER_00]: They don't care about people, and we are people business, right?

18:06.250 --> 18:06.851
[SPEAKER_00]: Right.

18:06.871 --> 18:14.593
[SPEAKER_00]: We're, we're mission driven because the, because students, and I have a, I have a, and every email I send, I send at the bottom of the email, it says,

18:15.934 --> 18:22.103
[SPEAKER_00]: NMTC education trained EMTs and paramedics, so that future lives may be safe.

18:22.644 --> 18:26.209
[SPEAKER_00]: And we know that, you know, that's the, that's the North Star here at our organization.

18:26.250 --> 18:29.094
[SPEAKER_00]: If we know that the decisions and the education,

18:31.077 --> 18:32.798
[SPEAKER_00]: is going to go out and take care of people.

18:33.239 --> 18:35.760
[SPEAKER_00]: Our students are going to go out and take care of people and patient care matters.

18:35.881 --> 18:43.086
[SPEAKER_00]: So that is a very high standard for us here that we set for not only our, I was an organization, but for our students too as well.

18:43.126 --> 18:55.555
[SPEAKER_01]: We go out question, and I think that when I looked at what you accomplished in how novice the idea of an online course was in 2005, I couldn't help but think, I was graduating from college then, when I graduated from Michigan State,

18:55.875 --> 18:59.297
[SPEAKER_01]: and then Facebook came out in 2004, like the year before that.

18:59.637 --> 19:03.339
[SPEAKER_01]: And it was like, oh, like this online thing, you're still using a desktop.

19:03.659 --> 19:11.422
[SPEAKER_01]: You know, it wasn't, there was no online courses when I was at state, you know, that I knew of at least, everything was in person, everything was course instructed.

19:11.502 --> 19:15.944
[SPEAKER_01]: So really to actually, you know, sell your health department and various things across the nation.

19:16.345 --> 19:18.445
[SPEAKER_01]: For you young people, that's this is the norm for us.

19:18.546 --> 19:18.826
[SPEAKER_01]: I'm 43.

19:19.606 --> 19:24.830
[SPEAKER_01]: And I'll tell you even like 20 years ago, that just wasn't part of the everyday lexicon that he did.

19:25.030 --> 19:26.911
[SPEAKER_01]: It was still novice to do that.

19:27.052 --> 19:35.418
[SPEAKER_01]: You know, Amazon wasn't profitable for 10 years of existence because like, it just wasn't the thing that people made every day part of their lives.

19:36.559 --> 19:41.984
[SPEAKER_01]: I think your academy is absolutely stellar and the relationships that you built are absolutely phenomenal and foundation.

19:42.204 --> 19:46.008
[SPEAKER_01]: Can you briefly talk about the training and the certification before we get into your books?

19:46.068 --> 19:46.289
[SPEAKER_01]: Sure.

19:46.549 --> 19:51.894
[SPEAKER_00]: So at our institution, NMETC is one of the largest EMS education institutions in the country.

19:52.095 --> 19:53.496
[SPEAKER_00]: You know, I don't we are we.

19:54.973 --> 20:07.239
[SPEAKER_00]: We've graduated north of 12,000 students over the years, and we have an incredible staff here that education trains our students from an entrepreneurial standpoint.

20:07.279 --> 20:11.401
[SPEAKER_00]: Is that your major audience's tiredness?

20:11.601 --> 20:13.362
[SPEAKER_00]: Can you start up grow a business?

20:14.402 --> 20:31.416
[SPEAKER_00]: be in a role in your business where, you know, I don't have duties in our business every day as the CEO of the company, you know, my role as the brand ambassador, you know, of course I manage the financials, but I have an amazing team, you know, I have a chief operating officer.

20:31.817 --> 20:37.642
[SPEAKER_00]: Who, by the way, is a incredible story, like a young woman who started in our business literally answering the phones at the front desk.

20:38.862 --> 20:41.963
[SPEAKER_00]: And, you know, grew into our chief operating officer.

20:42.063 --> 20:42.543
[SPEAKER_00]: Unbelievable.

20:42.623 --> 20:51.145
[SPEAKER_00]: All the women out there, you know, who are seeing that, incredible story, smart, smart young lady, right leader.

20:51.446 --> 20:54.646
[SPEAKER_00]: She's only 34 years old and she runs our company every day.

20:55.066 --> 20:55.987
[SPEAKER_00]: That's amazing.

20:56.347 --> 20:56.847
[SPEAKER_00]: And, um,

20:57.619 --> 21:17.754
[SPEAKER_00]: And so, you know, now we, we have 75 powerful and part-time employees and, um, and we have a large space and, you know, our goal is to ensure that the education that we deliver here is, is to push out not only around the country, but around the world, along the way, we started teaching some students from Iceland and we became the primary paramedic program for Iceland.

21:27.541 --> 21:36.927
[SPEAKER_00]: and then throughout the Caribbean and into Europe and so we've had some amazing students come here and always say I'm a true stakeholder in the education that I deliver.

21:37.167 --> 21:37.687
[SPEAKER_00]: Where do you live?

21:37.888 --> 21:38.148
[SPEAKER_01]: For sure.

21:38.288 --> 21:40.569
[SPEAKER_00]: Just outside of Detroit.

21:40.769 --> 21:43.792
[SPEAKER_00]: We have students absolutely that have, you know,

21:45.413 --> 22:11.435
[SPEAKER_00]: Actually, Michigan is one of those states that we don't have students in Michigan, but we have, I know we have graduates that have moved into that area, but I say I'm a true stakeholder of the education we deliver here because former graduates of our program have taken care of my mom, my dad, my son, my in-laws, my mother-in-law, you know, my dad's suffering a lot, my dad's suffering a lot of hospital cardiac arrest, and we're going to have a lot of problems with my dad's suffering, and we're going to have a lot of problems with my dad's suffering, and we're going to have a lot of problems with my dad's suffering, and we're going to have a lot of problems with my dad's suffering, and we're going to have a lot of problems with my dad's suffering, and we're going to have a lot of problems with my dad's suffering, and we're going to have a lot of problems with my dad's suffering, and we're going to have a lot of problems with my

22:11.990 --> 22:19.095
[SPEAKER_00]: and one of our, which is a great story in our book, and one of our graduates at his cardiac arrest and helped him survive.

22:19.295 --> 22:20.296
[SPEAKER_01]: That's amazing.

22:20.856 --> 22:22.177
[SPEAKER_00]: That's amazing.

22:22.217 --> 22:31.324
[SPEAKER_01]: And that's all because in 2007, that 2000 time, where you had a chance to quit and you did, and it's like full, it's a full circle moment.

22:31.404 --> 22:31.944
[SPEAKER_00]: Absolutely.

22:32.585 --> 22:33.405
[SPEAKER_00]: And that's really the,

22:34.626 --> 22:39.568
[SPEAKER_00]: I think the biggest part is if you're a mission and your why is strong enough, you can persevere through anything.

22:39.988 --> 22:40.749
[SPEAKER_00]: Yeah.

22:40.969 --> 22:54.835
[SPEAKER_00]: And my why, you know, I think Simon said it's still my idea on start with why I'm just teasing, but I literally have been asking that question to paramedics students since day one that I've been teaching in paramedical society back in 2004.

22:55.855 --> 23:00.897
[SPEAKER_00]: I literally have a presentation day one of paramedics school and I want to ask everybody why are you here?

23:00.937 --> 23:01.537
[SPEAKER_00]: Why are you here?

23:01.577 --> 23:03.358
[SPEAKER_00]: What's driving them to go take care of people?

23:03.398 --> 23:04.538
[SPEAKER_00]: What's the major motivation?

23:04.818 --> 23:05.458
[SPEAKER_00]: And it's so funny.

23:05.498 --> 23:07.739
[SPEAKER_00]: I always ask the question, how many people want to make more money?

23:08.639 --> 23:10.860
[SPEAKER_00]: And in the beginning, again, but nobody raises their hand.

23:11.120 --> 23:13.981
[SPEAKER_00]: Because they feel like, you know, I'm standing up there.

23:14.021 --> 23:16.782
[SPEAKER_00]: I want to hear that they just have this passion that take care of people.

23:16.802 --> 23:18.283
[SPEAKER_00]: It doesn't matter about the money.

23:20.144 --> 23:21.425
[SPEAKER_00]: money does matter, right?

23:21.445 --> 23:22.166
[SPEAKER_01]: Of course it does.

23:22.406 --> 23:24.167
[SPEAKER_01]: Absolutely, that question.

23:24.508 --> 23:26.830
[SPEAKER_00]: There has to be a return on your investment for the question.

23:26.850 --> 23:27.730
[SPEAKER_01]: The question too as well.

23:28.031 --> 23:43.063
[SPEAKER_00]: The close-term edict's tool is about, you know, 11, 12, like our institution, I think it's about 11, 5 or something almost 12 miles on the walls, but in the first year of your of of becoming a paramedic, you're gonna, you're gonna make that return on that

23:46.406 --> 23:50.437
[SPEAKER_00]: I always say to people, you never know where your life is going to go, right?

23:50.538 --> 23:53.205
[SPEAKER_00]: If someone said to you 10 years ago, hey, you're going to run a podcast.

23:53.245 --> 23:54.569
[SPEAKER_00]: You're going to do the things that you're doing.

23:55.259 --> 23:55.719
[SPEAKER_00]: Oh, no way, right?

23:55.759 --> 24:17.325
[SPEAKER_00]: You've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it, you've got it

24:17.765 --> 24:24.933
[SPEAKER_01]: You should do it right absolutely and you know, and this is the this is the beauty of being the podcast Right like I'm like I don't I've said this to the guests.

24:25.093 --> 24:35.365
[SPEAKER_01]: I don't save lives So like my pressure in your pressure in that of the students the pressures of your students and all like I just get to talk to people So like there's no excuse for me not to

24:35.805 --> 24:44.149
[SPEAKER_01]: to plow through and do interviews and talk to people because I don't deal in life for death and so there's but that doesn't mean I didn't have the will to start.

24:44.449 --> 24:48.411
[SPEAKER_01]: So my world that I live in is a nice little bubble of safety, right?

24:48.571 --> 24:57.095
[SPEAKER_01]: So with so I thank you all for putting your your students, your wife and everybody who's involved with your organization because I don't say lives.

24:57.356 --> 24:58.536
[SPEAKER_01]: So you know you're here.

24:58.976 --> 25:00.117
[SPEAKER_01]: I'm the guy talking to people.

25:00.417 --> 25:02.378
[SPEAKER_01]: But that doesn't mean I didn't have the will to try something.

25:02.518 --> 25:05.981
[SPEAKER_01]: Listen, I am a regular guy, just like you are, like don't put me on a better floor.

25:06.181 --> 25:06.741
[SPEAKER_00]: All right.

25:06.761 --> 25:08.142
[SPEAKER_00]: We are equal folks, right?

25:08.162 --> 25:08.382
[SPEAKER_00]: Yeah.

25:08.402 --> 25:09.683
[SPEAKER_00]: Two different paths in life.

25:10.063 --> 25:10.563
[SPEAKER_00]: Yeah.

25:10.744 --> 25:13.625
[SPEAKER_00]: And, you know, I can always go back.

25:13.725 --> 25:15.767
[SPEAKER_00]: We look at that and we say, you know, you say to yourself,

25:16.467 --> 25:40.804
[SPEAKER_00]: Okay, I just talked to people, but that's that's important too because when someone comes on to a podcast or listen to a podcast You're teaching into those folks, especially if they want to listen to a teaching in you could easily have a guest on that changes someone's life You'll never know it right so you don't know what the ripple effect of that is going to be but that you know here I am who knows maybe somebody one of your podcasts listeners says hey, you know what I probably should get trained All right.

25:40.944 --> 25:42.265
[SPEAKER_00]: I wanted to become an EMT here.

25:42.285 --> 25:43.546
[SPEAKER_00]: I want to become a pyramid

25:44.186 --> 26:09.964
[SPEAKER_00]: And now I was suddenly joined our institution and then that changes their they save a life right they go on a state of life and think of all of a sudden now that life is live because they listen to a podcast They got some education they got some knowledge and feel and they saved the life So you don't don't put yourself in different categories like you and it's not just you It's everybody right like you have your own path and in your change of people's lives every day by you know by talking and I see that

26:10.124 --> 26:11.305
[SPEAKER_01]: I appreciate that very much.

26:11.405 --> 26:19.214
[SPEAKER_01]: Can we talk briefly about your authorship, your books, and then how we can help, you don't need me, people don't, but just for the purpose of the show, how people combine you.

26:19.474 --> 26:22.337
[SPEAKER_00]: It looks like, you know, first responder advantage and the saved effect.

26:22.357 --> 26:29.705
[SPEAKER_00]: So, the first responders advantage, that first book came about because, you know, I've gained so many experiences in our art.

26:30.185 --> 26:32.607
[SPEAKER_00]: along our journey in our business, right?

26:32.627 --> 26:37.071
[SPEAKER_00]: I mean, we think about this like, if you would go to get an MBA, what do we teach you?

26:37.451 --> 26:44.157
[SPEAKER_00]: They teach you how to start, you know, how to write a business plan, how to start a company, how to grow the company, how to exit the company, right?

26:44.197 --> 26:46.719
[SPEAKER_00]: That's what basically they teach you in business.

26:46.739 --> 26:46.999
[SPEAKER_00]: Right.

26:47.500 --> 26:47.740
[SPEAKER_00]: Right.

26:47.900 --> 26:53.385
[SPEAKER_00]: So I started a company, grew the company, exit the company, took it back, so really started again.

26:54.145 --> 26:59.870
[SPEAKER_00]: And you know, I went literally from from I was the single employee in April 1, 2010.

26:59.890 --> 27:01.911
[SPEAKER_00]: The biggest April fool's joke ever played in myself.

27:03.792 --> 27:05.093
[SPEAKER_01]: I remember sitting there.

27:05.474 --> 27:07.976
[SPEAKER_00]: I was all alone behind the desk in my office.

27:08.316 --> 27:10.478
[SPEAKER_00]: Like, head in hand, like, what did I just do?

27:10.698 --> 27:14.020
[SPEAKER_00]: I literally had $12,000 in the bank.

27:14.100 --> 27:14.681
[SPEAKER_00]: No money.

27:15.301 --> 27:19.564
[SPEAKER_00]: And I'm sitting behind my desk and I was like, I get to get on the phone.

27:19.624 --> 27:20.725
[SPEAKER_00]: I get to start sending emails.

27:20.765 --> 27:21.546
[SPEAKER_00]: I get to start crying.

27:21.586 --> 27:22.687
[SPEAKER_00]: I get to get students in here.

27:23.067 --> 27:24.408
[SPEAKER_01]: Yeah.

27:24.548 --> 27:33.116
[SPEAKER_00]: And so I, you know, so, but then that journey has now come to, here we are, we serve so many students from all over the country.

27:33.196 --> 27:36.359
[SPEAKER_00]: We have a fairly large staff or any of the institutions believe me.

27:36.399 --> 27:44.286
[SPEAKER_00]: We are a, you know, there's a few other folks that are probably as large as us or maybe a little bit bigger, but there's not many of us.

27:44.346 --> 27:45.547
[SPEAKER_00]: I mean, like on one hand.

27:46.226 --> 27:47.647
[SPEAKER_00]: That's amazing.

27:47.907 --> 27:49.269
[SPEAKER_00]: In the top three, maybe, right?

27:49.349 --> 27:50.450
[SPEAKER_00]: So yeah.

27:50.850 --> 28:02.759
[SPEAKER_00]: And so when we look at the amount of impact that we have had over the years and where our students are and the impact that those students are having and how they're changing people's lives, it is absolutely amazing.

28:02.799 --> 28:09.325
[SPEAKER_00]: So the journey from an entrepreneurial standpoint, I learned so much and I had two young firefighters on my shift, Corbyte and Joey.

28:09.905 --> 28:12.589
[SPEAKER_00]: Can we like, hey, can you help us start a business?

28:12.649 --> 28:16.575
[SPEAKER_00]: And I was like, yeah, I mean, I had been mentoring some other folks other firefighters in business.

28:17.857 --> 28:21.582
[SPEAKER_00]: And so like we have a two to wonderful guys that are good friends.

28:21.763 --> 28:25.007
[SPEAKER_00]: I'm going to meet with a breakfast like once a month for for another year.

28:25.488 --> 28:31.990
[SPEAKER_00]: and they started a company, they grew that, they have multi families, and I have, you know, along the way, been with them side by side.

28:32.410 --> 28:45.794
[SPEAKER_00]: They were, they were actually two of my students years ago, but anyway, so these two young firefighters came to me and I said, all right, listen, I got some time on Thursday, come by the school, sit and and actually one of them is a graduate of our program.

28:45.854 --> 28:47.435
[SPEAKER_00]: I said, we'll talk about it, right?

28:47.655 --> 28:51.719
[SPEAKER_00]: So they came in and I said, okay, where are you now in the process of your business?

28:51.839 --> 28:53.121
[SPEAKER_00]: And they said, what do you mean?

28:53.141 --> 28:55.103
[SPEAKER_00]: I said, okay, how did you form your company?

28:55.163 --> 28:57.085
[SPEAKER_00]: Like, would like, yeah, we don't know anything.

28:57.105 --> 28:57.545
[SPEAKER_00]: What do you mean?

28:57.685 --> 28:59.407
[SPEAKER_00]: Oh, it's like good.

28:59.527 --> 29:05.974
[SPEAKER_00]: And see, almost every, like, if you were to go talk to firefighters or EMS people, even cops, many of them have a side hustle.

29:06.434 --> 29:17.343
[SPEAKER_00]: Of course, because you can not, I mean, very, very few people, you have to work so many hours of over time and a lot of times it's not available as a public safety officer.

29:17.363 --> 29:22.187
[SPEAKER_00]: It's really difficult to reach full financial freedom in life, you know, doing what we do.

29:22.367 --> 29:26.591
[SPEAKER_01]: That's why they do private events, that's why they do security, that's why they do other different things.

29:26.611 --> 29:31.976
[SPEAKER_00]: They do, they do construction, you know, all these other jobs that on the side.

29:32.036 --> 29:32.716
[SPEAKER_00]: So they all could.

29:33.257 --> 29:34.138
[SPEAKER_00]: I have a great schedule.

29:34.438 --> 29:34.618
[SPEAKER_00]: Right.

29:34.678 --> 29:36.160
[SPEAKER_00]: I mean, I work 24 hours shifts.

29:36.320 --> 29:36.760
[SPEAKER_00]: It's my work.

29:36.920 --> 29:39.643
[SPEAKER_00]: 1 24 on, 1 24 off, 1 24 on, 5 days off.

29:39.883 --> 29:40.123
[SPEAKER_00]: Right.

29:40.243 --> 29:45.868
[SPEAKER_00]: But I do 48 hours in, you know, every week plus, you know, sometimes you get in hell, or whatever.

29:45.888 --> 29:47.290
[SPEAKER_00]: I'm usually working more than that.

29:48.670 --> 30:09.218
[SPEAKER_00]: But we do it compressed in a compressed amount of time so it does give us time off to do other things and most most of us have a side hustle Right And what I was seeing though is that many of the firefighters that I was talking to and knew they didn't understand business They could go out and serve people in different ways, you know, maybe build a porch do something But they didn't know what they were doing in business

30:09.358 --> 30:09.999
[SPEAKER_00]: And neither did I.

30:10.039 --> 30:15.445
[SPEAKER_00]: When I first started, you know, I have to, I like to say, like, you know, here are Boston accent.

30:15.505 --> 30:16.967
[SPEAKER_00]: I have a confused accent by the way.

30:16.987 --> 30:19.230
[SPEAKER_00]: I have a Rhode Island, I grew up in Rhode Island.

30:19.250 --> 30:21.673
[SPEAKER_00]: So I have this Rhode Island Massachusetts confused accent.

30:22.153 --> 30:24.877
[SPEAKER_00]: But I used to say, like, in, in, in, um,

30:26.208 --> 30:49.506
[SPEAKER_00]: in Boston we'd say I had to go out and learn about business so I had to get wicked smart very quickly right and I'm disappointed in Matt Daniel when I heard that I bet you did you hear my kids it's even worse oh my god it was funny I just recording the audio book and the producer says to me I love listening to your Boston accent I said it's not quite Boston it's mixed but it's okay but anyway um

30:50.387 --> 31:17.750
[SPEAKER_00]: You know, having these two young men sit with me and spend the day with me and I help them literally like how to form your company go from like should they could do an LLC or Nest or And from a partnership and then what was their product and services and then we literally built a small business plan for them not anything complicated not something that you do in business tool but Literally like a two-pager that they could just create a vision and then and we could move on right so as as they left that day I sat there and I said

31:19.197 --> 31:21.698
[SPEAKER_00]: You know, I have gained all this great knowledge.

31:21.818 --> 31:25.139
[SPEAKER_00]: And as a teacher, I can easily teach things into other folks, right?

31:25.159 --> 31:28.881
[SPEAKER_00]: I mean, I've had many, many, two more than 20 years as an educator.

31:29.061 --> 31:31.322
[SPEAKER_00]: And I said, I need to codify this.

31:31.362 --> 31:34.763
[SPEAKER_00]: I need to write it down and just share with other responders.

31:34.783 --> 31:43.667
[SPEAKER_00]: So that's, so my first book, the first responder advantage, is really about helping fire and EMS folks and police officers start up a grow their business.

31:43.987 --> 31:48.412
[SPEAKER_00]: And I think they want to have a real advantage in business.

31:48.572 --> 31:52.076
[SPEAKER_00]: One is not only our motivation, but we see the world much differently than you.

31:52.116 --> 31:53.958
[SPEAKER_01]: I've been saying differently than you.

31:54.339 --> 31:54.579
[SPEAKER_01]: Yeah.

31:54.999 --> 31:55.320
[SPEAKER_00]: Right.

31:55.520 --> 31:56.321
[SPEAKER_00]: And that question.

31:56.902 --> 31:58.423
[SPEAKER_00]: I don't think that I make decisions.

31:58.644 --> 32:03.990
[SPEAKER_00]: And I always say, you know, I have to make high level cognitive decisions in extremists when time is of the essence.

32:05.531 --> 32:19.577
[SPEAKER_00]: and many times in business we actually have discretionary time but I can use the frameworks that I learned how to make decision especially now my role is as an incident commander so we go to a fire tomorrow I'm I'm on shift tomorrow and it's going to be almost 100 degrees

32:20.337 --> 32:24.360
[SPEAKER_00]: likelihood of us having some major incident is legitimate, right?

32:25.221 --> 32:33.807
[SPEAKER_00]: So I'm going to go to to work tomorrow and I may command an incident and and very it's it's very interesting, particularly like we go to a fire.

32:34.027 --> 32:38.591
[SPEAKER_00]: The first thing I have to do is I have to build a team around us, right?

32:38.611 --> 32:47.958
[SPEAKER_00]: So that we go to the fire, whatever resources I have in my department is finite, but if the incident is more than the resources I have, I have to build a team.

32:48.558 --> 32:48.818
[SPEAKER_01]: Right.

32:49.179 --> 32:50.800
[SPEAKER_00]: And the same business, think about that, right?

32:50.840 --> 33:01.328
[SPEAKER_00]: Like, when you're when you're get to a point in business where you're, you know, the amount of customers that you have are overwhelming the support that you that you have within your organization, you have to build a bigger team without question.

33:01.569 --> 33:06.232
[SPEAKER_00]: But so very quickly, we have to build a bigger team and that sometimes might even bring in mutual aid.

33:15.908 --> 33:22.191
[SPEAKER_00]: When I think about that, and I equate that to business, you know, one of the things I have to build immediately is a rapid intervention team.

33:22.612 --> 33:25.433
[SPEAKER_00]: So if my firefight is to get in trouble, right?

33:25.833 --> 33:26.854
[SPEAKER_00]: And they need help.

33:27.054 --> 33:28.275
[SPEAKER_00]: I have to have a team behind.

33:28.375 --> 33:36.579
[SPEAKER_00]: So it's not really thinking about how can we put these frameworks together in business and what advantages do we have as first responders in the way that we see the world?

33:37.120 --> 33:37.540
[SPEAKER_00]: Right.

33:37.580 --> 33:41.562
[SPEAKER_00]: How does that help me and actually, you know, I created a framework.

33:42.242 --> 33:42.843
[SPEAKER_00]: It's around.

33:44.404 --> 33:57.193
[SPEAKER_00]: So I have a framework that we're writing our next book around, but I give a talk on it and and and really think about Mitigate to elevate right mitigation is lessen the impact.

33:57.213 --> 33:57.454
[SPEAKER_00]: Yes.

33:58.213 --> 34:02.015
[SPEAKER_00]: how do you elevate your business around lessening the impact of growth?

34:02.215 --> 34:06.837
[SPEAKER_00]: And that's a kind of a framework I have that I've already set motion and we're going with that.

34:06.917 --> 34:11.299
[SPEAKER_00]: But the interesting part about that first respond as advantage was the way.

34:11.619 --> 34:13.880
[SPEAKER_00]: And along the way also I learned so many lessons.

34:13.920 --> 34:17.862
[SPEAKER_00]: I told some of those stories in that book about the lessons that I learned here at NMTC.

34:19.362 --> 34:30.788
[SPEAKER_00]: And so that led me into, you know, our next book of, so that book is a great little business book for, you know, folks who are, and it could be for anybody, it doesn't have to just be first responders.

34:31.208 --> 34:38.552
[SPEAKER_00]: I'd like to talk to first responders in there, but I think it's because, you know, that's why originally has, as the audience says, and I forget who said it, right?

34:38.612 --> 34:40.113
[SPEAKER_00]: I'll make a Rory Vaden says it, right?

34:40.133 --> 34:45.016
[SPEAKER_00]: He says that, you know, you're best to serve the, the person you once were, right?

34:46.836 --> 34:52.617
[SPEAKER_00]: That's a really bad quote, I don't know if you know Rory and AJ Vaden and they're You're going to make me look it up.

34:52.677 --> 34:53.237
[SPEAKER_01]: That's for sure.

34:53.777 --> 34:54.357
[SPEAKER_00]: Great folks.

34:54.377 --> 34:55.958
[SPEAKER_00]: Rory says it all the time, right?

34:55.998 --> 34:59.678
[SPEAKER_00]: You're and you're best to serve the person that you once were.

34:59.878 --> 35:04.319
[SPEAKER_00]: So here I am as a young firefighter who is starting, you know, starting a business and I didn't know anything.

35:04.379 --> 35:05.960
[SPEAKER_00]: So I'm going out serving them.

35:06.760 --> 35:07.640
[SPEAKER_00]: Yeah, beautiful book.

35:08.380 --> 35:13.961
[SPEAKER_00]: Our next book really is a self actualization book in a sense.

35:14.721 --> 35:21.984
[SPEAKER_00]: where, and I don't want you to, your audience to take that wrong, it's more of a mission-driven book.

35:22.224 --> 35:23.564
[SPEAKER_00]: And so I have this idea.

35:23.584 --> 35:26.966
[SPEAKER_00]: You have a here before you get into the story.

35:26.986 --> 35:35.589
[SPEAKER_00]: I was teaching a class at every, I was teaching every into all of our graduates, a talk called, what does it mean to save a life?

35:36.625 --> 35:38.426
[SPEAKER_00]: And truly, what does it mean to save a life?

35:38.466 --> 35:43.247
[SPEAKER_00]: Like, what is the impact that we, as EMS providers, have on that individual?

35:43.367 --> 35:48.928
[SPEAKER_00]: And it really revolves around a story, one of the stories in the book about this gentleman, Frank Nagle.

35:49.948 --> 35:56.890
[SPEAKER_00]: And I was involved in Frank's resuscitation in my partner and I, Frank, went into cardiac arrest five separate times in the back of our ambulance.

35:57.070 --> 35:58.050
[SPEAKER_00]: And we shock them.

35:58.090 --> 36:00.911
[SPEAKER_00]: And by the time we got to the hospital, Frank was alive in a week.

36:01.391 --> 36:03.292
[SPEAKER_00]: And after I understand, let's put this in perspective.

36:04.752 --> 36:12.956
[SPEAKER_00]: And through this incredible circumstances, we later on learned that Frank was the uncle of one of the firefighters I was working with.

36:13.196 --> 36:15.437
[SPEAKER_00]: And for years I didn't know it.

36:15.497 --> 36:21.400
[SPEAKER_00]: I mean, I started in a department and then literally within months, we figured this out.

36:21.780 --> 36:23.441
[SPEAKER_00]: And the guy Jim Curtin is his name.

36:23.461 --> 36:25.982
[SPEAKER_00]: Jim's the firefighters about to retire without department.

36:26.162 --> 36:27.803
[SPEAKER_00]: Jim, every year hosts a,

36:28.963 --> 36:39.392
[SPEAKER_00]: party for those for the family and the and the and the fight apartment like a fourth into live party but not on the fourth sometime in July and we're actually coming up on so I'll get to see the Nagel family very soon here.

36:39.512 --> 36:39.933
[SPEAKER_00]: Beautiful.

36:40.855 --> 36:50.679
[SPEAKER_00]: But the funny part of that whole thing was a year after he had Frank had survived, his family invited us, my partner and I to what I call the, thank God dad's alive party.

36:51.220 --> 37:00.584
[SPEAKER_00]: So a year after the Frank had survived, they invited us to a party at their house to celebrate dad's one year anniversary of being alive.

37:01.004 --> 37:06.246
[SPEAKER_00]: And what I, you know, and so that's later, so that's how I get to meet his family and then

37:07.587 --> 37:23.099
[SPEAKER_00]: his son Chris was in the firehouse and I came around the corner there he was right so now we put all the pieces together and every year since that year since 1998 I stayed connected with Frank Frank lived another 25 years unbelievable

37:23.659 --> 37:25.080
[SPEAKER_00]: post-positation, right?

37:25.180 --> 37:26.001
[SPEAKER_00]: Unbelievable.

37:26.381 --> 37:31.644
[SPEAKER_00]: And so I would teach into our students about, you know, you're not just saving that life.

37:31.844 --> 37:32.785
[SPEAKER_00]: You're saving that after.

37:33.765 --> 37:34.326
[SPEAKER_00]: Absolutely.

37:34.466 --> 37:35.907
[SPEAKER_00]: Of everything that comes after.

37:35.927 --> 37:36.707
[SPEAKER_01]: Right.

37:37.027 --> 37:44.112
[SPEAKER_00]: So I, and I really started thinking about, you know, I, so I was teaching that class and then there was another gentleman and believing this book is not about me.

37:44.152 --> 37:46.293
[SPEAKER_00]: It's not about like, hey, I've done all these things.

37:46.493 --> 37:46.914
[SPEAKER_00]: It is not.

37:47.774 --> 37:53.860
[SPEAKER_00]: Um, but I was involved in another resuscitation of of another guy who lived 27 years.

37:53.940 --> 37:56.402
[SPEAKER_00]: Yeah, I saw this.

37:57.163 --> 37:58.724
[SPEAKER_01]: I read, I saw that on your LinkedIn page.

37:59.625 --> 38:01.046
[SPEAKER_00]: Yes, that John.

38:01.266 --> 38:04.989
[SPEAKER_00]: John, we did more than 30 minutes of CPR on jail.

38:05.790 --> 38:09.594
[SPEAKER_00]: And and which in our world, it usually has a fairly negative outcome.

38:11.337 --> 38:15.506
[SPEAKER_00]: and John spent two weeks in the coma and he woke up and went home to his family.

38:15.907 --> 38:19.153
[SPEAKER_00]: Neurologically intact, no deficit, and live for 27 more years.

38:20.525 --> 38:20.785
[SPEAKER_00]: Right.

38:21.185 --> 38:24.847
[SPEAKER_00]: And he got 27 more years from the family because of what you guys did.

38:24.927 --> 38:25.987
[SPEAKER_00]: And it wasn't just us though.

38:26.167 --> 38:28.928
[SPEAKER_00]: The big point of that story was there were two bystanders.

38:29.248 --> 38:32.429
[SPEAKER_00]: You know, you talked in the you open the podcast about the six minutes, right?

38:32.449 --> 38:34.010
[SPEAKER_00]: You start talking about the six minutes.

38:34.290 --> 38:40.632
[SPEAKER_00]: And that six minutes is that relationship between when someone drops someone calls 911 and the first responders get there.

38:40.852 --> 38:42.633
[SPEAKER_00]: And sometimes it's more than six minutes, right?

38:42.873 --> 38:44.135
[SPEAKER_01]: Yes, yes, for sure.

38:44.155 --> 38:45.937
[SPEAKER_00]: And how do we how can we fill the gap?

38:45.997 --> 38:48.099
[SPEAKER_00]: How can we bridge the gap and save that life?

38:48.299 --> 38:51.182
[SPEAKER_00]: And and there were two bystanders that day that stepped out.

38:51.202 --> 38:53.005
[SPEAKER_00]: He was on the dance floor in the Polish club.

38:53.025 --> 39:00.973
[SPEAKER_00]: And Abby to Massachusetts at a dance on Saturday night and two bystanders step forward and immediately started CPR on the dance floor.

39:01.955 --> 39:19.876
[SPEAKER_00]: of here's it was 1997 right so two bystanders came out and started CPR right away and as I wrote in the book they were doing great CPR when we showed up right and and in the story I'll let your readers go and read it because this is an incredible book an emotional book one that will really touch your heart

39:22.018 --> 39:24.079
[SPEAKER_00]: And do you know CPR?

39:24.139 --> 39:24.999
[SPEAKER_01]: I took it in college.

39:25.059 --> 39:26.239
[SPEAKER_01]: I'll be honest with you.

39:26.279 --> 39:27.379
[SPEAKER_01]: I'm not gonna act like I.

39:27.759 --> 39:28.360
[SPEAKER_01]: No, I don't.

39:28.600 --> 39:29.560
[SPEAKER_01]: That's just no question.

39:29.680 --> 39:30.880
[SPEAKER_00]: Well, listen, you had a course.

39:30.900 --> 39:32.781
[SPEAKER_00]: You probably have some memory, right?

39:33.121 --> 39:35.021
[SPEAKER_00]: And literally two minutes, three minutes.

39:35.261 --> 39:36.521
[SPEAKER_00]: So I could bring that right back to you.

39:36.541 --> 39:37.322
[SPEAKER_00]: Yeah.

39:38.362 --> 39:42.343
[SPEAKER_00]: And so, you know, I think this is where the mission behind the book.

39:43.283 --> 39:51.007
[SPEAKER_00]: is to inspire individuals to get trained in CPR and be ready and willing to act because there's a psychology around stepping forward.

39:51.708 --> 39:54.729
[SPEAKER_00]: So like, do you see yourself as the one, right?

39:54.749 --> 39:57.110
[SPEAKER_00]: Do you see yourself as the person who would step forward?

39:57.170 --> 40:05.475
[SPEAKER_00]: So when you think about, um, so the, the premise of the book, too, is about the ripples that we create around saving a life.

40:05.635 --> 40:07.836
[SPEAKER_00]: And so I wrote the book with my daughter here.

40:07.856 --> 40:08.476
[SPEAKER_00]: Beautiful.

40:08.536 --> 40:09.917
[SPEAKER_00]: Unfortunately, she couldn't be here today.

40:10.377 --> 40:13.438
[SPEAKER_00]: But because she originally had plenty but she couldn't be here.

40:14.538 --> 40:23.640
[SPEAKER_00]: And the reason I brought care into this was because she has her own story She's been around our EMS education school since she was two right she became CPR certified.

40:23.960 --> 40:25.000
[SPEAKER_00]: That's amazing.

40:25.260 --> 40:28.621
[SPEAKER_00]: That's absolutely amazing And eight years old she became CPR certified.

40:28.681 --> 40:31.662
[SPEAKER_00]: She had like I won't tell her story because she has a great story.

40:32.082 --> 40:32.682
[SPEAKER_00]: That's amazing

40:33.493 --> 40:39.678
[SPEAKER_00]: But she also worked for the last three years at one of the largest trauma centers here in Boston.

40:40.119 --> 40:42.420
[SPEAKER_00]: And she did it for me and merged her room.

40:43.201 --> 40:45.143
[SPEAKER_00]: And so she had her own experiences.

40:45.163 --> 40:47.425
[SPEAKER_00]: She's an EMT as well.

40:48.045 --> 40:54.531
[SPEAKER_00]: And I think one of the, as I asked her, if she would write this book with me, I also wanted to be able to, she's a great writer.

40:54.571 --> 40:58.354
[SPEAKER_00]: She had a minor in writing college and I was, I could see that.

40:58.574 --> 40:59.074
[SPEAKER_00]: What dumb?

40:59.995 --> 41:04.739
[SPEAKER_00]: So she actually, as we started on this journey, she was the one who came up with the name of the book.

41:04.939 --> 41:08.082
[SPEAKER_00]: So have you ever heard of the butterfly effect?

41:08.583 --> 41:09.864
[SPEAKER_01]: Oh yeah, definitely.

41:09.884 --> 41:16.609
[SPEAKER_00]: Right, that theoretical, uh, uh, uh, that if a butterfly in South America flaps its wings, it could create a tornado in Texas, right?

41:16.690 --> 41:16.950
[SPEAKER_00]: Yes.

41:17.130 --> 41:17.370
[SPEAKER_00]: Yes.

41:17.510 --> 41:19.612
[SPEAKER_00]: And really, it's about the ripples that are created.

41:19.652 --> 41:25.397
[SPEAKER_00]: And what the if we never know where that effect is going to go, what's going, what effect would that butterfly have on the weather pattern, right?

41:25.677 --> 41:26.098
[SPEAKER_00]: Exactly.

41:26.698 --> 41:27.158
[SPEAKER_01]: Exactly.

41:27.338 --> 41:29.939
[SPEAKER_00]: But so the name of the book's called The Saved Effect.

41:30.499 --> 41:30.759
[SPEAKER_00]: Right.

41:31.279 --> 41:38.440
[SPEAKER_00]: Around that theory that when a life is saved, we never know where the ripples are going to go from that individual that was life that was saved.

41:39.140 --> 41:42.181
[SPEAKER_01]: That's amazing stories in this book.

41:42.201 --> 41:54.863
[SPEAKER_01]: That's deep because you don't know that life that got saved could have been the police officer that got back to save a life or that EMT or that firefighter that was saved, that woman against person.

41:55.243 --> 42:17.690
[SPEAKER_01]: Yeah, I literally had no idea just like it just came off the top of my head because you know the Will to act and having the skills in having because you really don't know when a tragedy is actually going to occur And you know, sometimes we flip at least say you know to a friend like many months and better ever happen to you I ain't giving you CPR because you just kind of joke and flip at least say that I'm not giving you mouth-to-mouth

42:17.970 --> 42:22.072
[SPEAKER_01]: But like realistically, like you bet that can happen in an instance, right?

42:22.352 --> 42:26.814
[SPEAKER_01]: And your mind has to flip to like, oh my gosh, this really is an emergency, right?

42:26.954 --> 42:30.715
[SPEAKER_01]: And so, you know, full disclosure, I think I screwed up my movie quote too.

42:30.775 --> 42:33.636
[SPEAKER_01]: That wasn't that David from the part, I think that was good with hunting.

42:33.936 --> 42:35.377
[SPEAKER_01]: So I said, wicked smart.

42:35.437 --> 42:37.258
[SPEAKER_01]: I said, that was burning in the back of my mind.

42:37.638 --> 42:38.058
[SPEAKER_00]: Okay.

42:38.378 --> 42:39.579
[SPEAKER_01]: I don't what your boss didn't listen.

42:39.599 --> 42:41.740
[SPEAKER_01]: There's to be like, who is this guy's quoting our stuff?

42:42.660 --> 42:44.941
[SPEAKER_00]: I think they stopped listening after they heard Matt Damon.

42:44.961 --> 42:47.342
[SPEAKER_00]: There's like, all Matt Damon, all right, whatever he's doing.

42:47.929 --> 42:58.693
[SPEAKER_01]: Oh, I got tickets to the Odyssey coming soon, so I will say, you know, your life in your journey is not encompassed in this short amount of time that I've had the pleasure of interviewing you.

42:58.873 --> 43:06.735
[SPEAKER_01]: But for the sake of this program, why can people find Brad Neurbury and your wonderful company that you have established in the national accreditation issue?

43:06.755 --> 43:09.196
[SPEAKER_00]: So, so you can find me at BradNeurbury.com.

43:09.656 --> 43:09.876
[SPEAKER_00]: Yes.

43:10.076 --> 43:11.797
[SPEAKER_00]: I have a personal brand website.

43:12.777 --> 43:14.538
[SPEAKER_00]: You can also find our book at the

43:16.239 --> 43:23.544
[SPEAKER_00]: If you just want to brand newberry.com, there's a link there, and our school is NMETC.com.

43:24.105 --> 43:24.365
[SPEAKER_01]: Okay.

43:24.725 --> 43:25.006
[SPEAKER_00]: Got it.

43:25.046 --> 43:26.607
[SPEAKER_00]: So I can make sure you have those links.

43:26.627 --> 43:29.049
[SPEAKER_00]: We can put them in the show notes for you and the other listeners.

43:29.269 --> 43:29.509
[SPEAKER_01]: Yeah.

43:30.750 --> 43:33.551
[SPEAKER_01]: And I appreciate the kind of words that you guys have had about my show.

43:33.651 --> 43:42.694
[SPEAKER_01]: And the fact that you reached out to me, I can't think of not because, you know, I'm just somebody who wants to get the messages out and it's great that you're a force for good, you've established the business.

43:43.154 --> 43:51.316
[SPEAKER_01]: And entrepreneurship, from all the people that I've talked to, is really just following a passion in finding the people who are passionate about something.

43:51.436 --> 43:53.917
[SPEAKER_01]: It's usually transforms into a business, right?

43:53.957 --> 43:54.137
[SPEAKER_01]: So.

43:54.737 --> 43:55.117
[SPEAKER_01]: the right.

43:55.137 --> 44:06.681
[SPEAKER_01]: So you had your life's passion and then one thing led to another and sometimes people only see the final, you know, product of this great institution, but they didn't see those lonely nights at the kitchen table where you're just trying to figure it out, right?

44:07.402 --> 44:14.424
[SPEAKER_01]: You know, and it's something beautiful about those stories because it encourages people who are listening to sit back and say, it's supposed to be hard.

44:14.624 --> 44:15.885
[SPEAKER_01]: It's supposed to be difficult.

44:16.245 --> 44:20.512
[SPEAKER_01]: And if you can make sure that you stick it out, think good things can happen on the back end.

44:20.713 --> 44:25.220
[SPEAKER_01]: And I want to thank you personally for the lives you saved and touched and also being on this show.

44:25.240 --> 44:26.262
[SPEAKER_00]: Well, I'll spend my pleasure.

44:26.623 --> 44:30.108
[SPEAKER_00]: Thank you for having me and I appreciate the opportunity to come on your podcast.

44:30.189 --> 44:33.855
[SPEAKER_01]: I look forward to hearing a wonderful story about the lives you saved.

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[SPEAKER_01]: So thank you, Brad Nerv, for being on the redness of nothing broadcast.

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[SPEAKER_01]: All right.

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[SPEAKER_01]: Thank you.