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Brian Beck — Turning AI & Cybersecurity Strategy Into Real Business Results
Brian Beck helps mid-sized organizations move beyond the hype around AI and cybersecurity and turn emerging technology into practical business results.
While much of the conversation around AI focuses on what the technology can do, Brian focuses on a more important question: Why are so many companies struggling to actually implement it?
His work centers on helping leadership teams identify where AI can create meaningful impact within their existing operations, align teams around execution, and implement solutions that improve efficiency, reduce risk, and support better decision-making.
Brian brings a practical perspective shaped by real-world experience—including seeing initiatives stall, budgets get wasted, and expectations fall short of reality. Rather than focusing on the latest tools or buzzwords, he breaks down what actually works, where organizations commonly go wrong, and what leaders should consider before making their next technology investment.
On the podcast, Brian offers a straightforward, no-hype perspective on AI, cybersecurity, leadership, and implementation—giving business leaders actionable insights they can take back to their organizations and put to work immediately.
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Transcript
WEBVTT
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[SPEAKER_01]: Listeners of the randomness of nothing podcast.
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[SPEAKER_01]: This is your host for shot woods and I have an absolute honor and pleasure and I think you got to want to tune in today because for people who own businesses before it was just about the brick and mortar it was more about the purchase of sale but now it's about the back end protecting your customer information, your vendor relationships and your security and your information and I have Brian back here with Pox Curve who's a senior consultant who's going to give you all the information you need to protect
00:29.105 --> 00:32.287
[SPEAKER_00]: I appreciate the time and the opportunity we're shadow looking forward to the conversation.
00:32.547 --> 00:39.210
[SPEAKER_01]: It's funny because we watched the old movies and people would come in with the gun so to speak to Rob the bank.
00:39.250 --> 00:43.393
[SPEAKER_01]: And now people have become more savvy and they don't need to necessarily rob the bank so to speak.
00:43.713 --> 00:48.876
[SPEAKER_01]: By walking in with the mask and in the weapon, now they just go on a computer and do things.
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[SPEAKER_00]: Yeah, no.
00:50.436 --> 00:51.797
[SPEAKER_00]: I mean, absolutely true.
00:51.837 --> 00:55.960
[SPEAKER_00]: Now if you're in the jewelry industry, all those things are still absolutely relevant.
00:56.260 --> 01:00.522
[SPEAKER_00]: Oh, and it's that and the IT side of things in the cybersecurity.
01:00.562 --> 01:04.044
[SPEAKER_00]: So yeah, yeah, and what's what's what's crazy about is just the speed of it.
01:04.064 --> 01:09.147
[SPEAKER_01]: I took an IT course one time IBM and they talk about like brute force and everything like that.
01:09.167 --> 01:11.888
[SPEAKER_01]: We're basically you pound at something until it breaks.
01:12.188 --> 01:15.410
[SPEAKER_01]: So can you give a brief background first of your IT background and then
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[SPEAKER_00]: I'm not sure.
01:19.473 --> 01:22.115
[SPEAKER_00]: So I've been in the industry for about 35-plus years.
01:22.175 --> 01:26.518
[SPEAKER_00]: Basically I've grown up in it since the four I had a driver's license.
01:26.798 --> 01:28.179
[SPEAKER_00]: I was already in it.
01:28.520 --> 01:33.804
[SPEAKER_00]: My dad actually started a business out of the basement and it was around laser printer cartridges.
01:34.144 --> 01:37.967
[SPEAKER_00]: So we were doing laser printer cartridges with the very first HP laser guns.
01:38.047 --> 01:40.449
[SPEAKER_00]: There was no number behind it in any way, shape or form.
01:40.869 --> 01:48.632
[SPEAKER_00]: Yeah, Xerox machines, copiers were still called Xerox machines because Xerox owned the market as Canon, everybody else was getting into it.
01:48.972 --> 01:52.953
[SPEAKER_00]: That turned into, hey, I can't, you know, there's a problem with my printer, can you fix it?
01:53.294 --> 01:57.055
[SPEAKER_00]: Education, okay, now we're certified HP into bunch of other manufacturers.
01:57.395 --> 01:58.175
[SPEAKER_00]: We'll fix your printer.
01:58.215 --> 01:59.996
[SPEAKER_00]: Hey, I can't print to my printer.
02:00.036 --> 02:01.097
[SPEAKER_00]: Can you fix my computer?
02:01.457 --> 02:01.797
[SPEAKER_00]: Okay.
02:01.817 --> 02:03.598
[SPEAKER_00]: Yeah, certification, education.
02:03.638 --> 02:03.838
[SPEAKER_00]: Right.
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[SPEAKER_00]: And all that stuff just continued to evolve service development proactive service programs.
02:09.000 --> 02:15.262
[SPEAKER_00]: We were MPS before there was an MPS and then we were IT services before there was IT services, Manish and everything.
02:19.344 --> 02:22.028
[SPEAKER_00]: did to go to the school, right?
02:22.048 --> 02:26.393
[SPEAKER_00]: So all kinds of degrees and all that kind of stuff, certification, all over the place.
02:26.753 --> 02:32.921
[SPEAKER_00]: But as technology continue to evolve, you also continue to see how leadership was becoming more and more disconnected.
02:33.491 --> 02:36.072
[SPEAKER_00]: from what does this mean for my business, right?
02:36.332 --> 02:39.392
[SPEAKER_00]: I have to use this PC, but that's all I know.
02:39.693 --> 02:41.073
[SPEAKER_00]: And so it's a sunken cost.
02:41.113 --> 02:42.713
[SPEAKER_00]: Why am I going to invest in this?
02:43.053 --> 02:44.734
[SPEAKER_00]: Why shouldn't I be investing over here?
02:44.754 --> 02:48.815
[SPEAKER_00]: Because I see an ROI over here where this guy is just costing me money, right?
02:49.055 --> 02:53.436
[SPEAKER_00]: And it was really the aha moment when I wouldn't juliate Illinois.
02:53.476 --> 02:57.697
[SPEAKER_00]: Yes, I mean Illinois native Illinois native living in Indiana.
02:58.077 --> 02:59.018
[SPEAKER_00]: We all got to get past it.
02:59.498 --> 03:00.859
[SPEAKER_00]: I've been here for 15 years.
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[SPEAKER_00]: Indiana's my home.
03:02.220 --> 03:07.584
[SPEAKER_00]: But during that time, it was all of a sudden the internet's coming around and broadband is coming around.
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[SPEAKER_00]: Microsoft comes in and they say there's this thing called the cloud.
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[SPEAKER_00]: Here's a 35 slide presentation on what the cloud is.
03:17.958 --> 03:23.420
[SPEAKER_00]: And everybody around me who basically owned a business, so it was in leadership was just glossy.
03:23.520 --> 03:26.061
[SPEAKER_00]: I'd like all these acronyms flying all over the place.
03:26.421 --> 03:29.903
[SPEAKER_00]: Diagrams in every way, shape or palm, right arrows go in like this.
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[SPEAKER_00]: People who watch, right?
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[SPEAKER_00]: And it was technology jargon.
03:35.285 --> 03:37.686
[SPEAKER_00]: And this is leadership was like, what in the world?
03:38.423 --> 03:47.771
[SPEAKER_00]: That's why I don't understand and by the end of it all of a sudden it clicked for me even I was sitting there like half the time going Why are they what is wait a minute?
03:47.831 --> 03:49.532
[SPEAKER_00]: It's just a secure server over there.
03:49.952 --> 04:00.421
[SPEAKER_00]: It's not in my builds right right So there's the concept and then you continue to build on it in Microsoft 365 is evolved in Google and cheats and all these other things are going to come in from it right
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[SPEAKER_00]: So that was the aha moment for me where it was we got to simplify this and translate technology into business terms.
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[SPEAKER_00]: So leadership understands this isn't a sunk in cost that you're investing into.
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[SPEAKER_00]: It is a investment for your organization to be able to scale and grow.
04:17.657 --> 04:22.818
[SPEAKER_00]: So how do we translate that and understanding the concepts and obviously continuing to go to
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[SPEAKER_00]: different courses, different certifications, education conferences, things along those lines.
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[SPEAKER_00]: Crazy important in my field as it is, and a lot of other ones as well.
04:34.268 --> 04:39.452
[SPEAKER_00]: But AI is the newest flavor of it, it's not understood.
04:39.793 --> 04:41.815
[SPEAKER_00]: People are reacting to it, right?
04:41.855 --> 04:45.498
[SPEAKER_00]: Just like they did with Cloud and all of a sudden, the dot com boom, right?
04:45.518 --> 04:49.121
[SPEAKER_00]: There's not going to be any more retail space and everybody is going to go away.
04:50.687 --> 04:58.855
[SPEAKER_00]: World is going to explode in retail spaces never going to be filled again and everybody's going to work from home Guess what happened the world settled down.
04:59.195 --> 05:00.577
[SPEAKER_00]: We have to wear the strengths work
05:01.549 --> 05:02.630
[SPEAKER_00]: Well, the weaknesses are.
05:03.370 --> 05:08.273
[SPEAKER_00]: And there's, there's a good balance and there's a strength in a weakness in both sides of the fence.
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[SPEAKER_01]: Hey, it's going to be the same thing.
05:10.354 --> 05:11.734
[SPEAKER_01]: It's people are running to it.
05:11.754 --> 05:12.815
[SPEAKER_00]: They're flocking to it.
05:12.895 --> 05:16.137
[SPEAKER_00]: They're, they're doing it without understanding implications of it.
05:16.497 --> 05:26.442
[SPEAKER_00]: But they feel like I have to do it or I'm going to be left in the dust and you've got to be able to understand how does this compliment my team and my organization and that's why I try to be able to focus.
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[SPEAKER_01]: Yeah, and I think too because typically businesses mimic one another sometimes they'll bring in the technology without a full explanation or an actual team only because their competitors are doing it and now it becomes an arms race without necessarily having the proper, you know, strength.
05:43.480 --> 06:06.033
[SPEAKER_00]: ability agility of your team and understanding of the software and then you can put it in the hands of someone who's unprepared to handle that because they haven't been at it and trained on it either right yeah that's a major part of it and you keep hearing these stories about hey all these organizations that are sinking money in but they're not getting the ROI out of it so when you dig into it they never had an ROI target that they were going for it
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[SPEAKER_00]: they were going after the pie and the sky, ethereal, I'm going to be able to cut my workforce.
06:12.055 --> 06:14.356
[SPEAKER_00]: Well, number one, why do you want that?
06:15.116 --> 06:16.716
[SPEAKER_00]: I mean, I get the short term implication.
06:17.076 --> 06:21.758
[SPEAKER_00]: Now I have less people, so I have less overhead, so I have less payroll and benefits.
06:22.098 --> 06:27.079
[SPEAKER_00]: And so now all of a sudden I'm going to have all this extra money and profitability and we're going to grow that way.
06:27.400 --> 06:35.102
[SPEAKER_00]: Until you realize, well wait a minute, I haven't actually tested the tool and can it actually deliver on what I think it can do.
06:35.825 --> 06:36.125
[SPEAKER_00]: Oh, wait.
06:36.426 --> 06:37.426
[SPEAKER_00]: No, it can't.
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[SPEAKER_00]: It itself is still trying to be able to learn and evolve.
06:41.970 --> 06:51.598
[SPEAKER_00]: And this stuff has been around for since the 40s, but you've never had the technology foundation let alone ease of access to it that we now have today.
06:51.958 --> 06:53.179
[SPEAKER_00]: That's what's really new.
06:53.499 --> 07:02.346
[SPEAKER_00]: So understanding how this plays in leadership, where it can be scalable or secure, ethical, reliable, and deliver
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[SPEAKER_00]: is going to be unique based on the makeup and the culture of that organization.
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[SPEAKER_00]: So we got to take a look at it from the foundation, understand those risks and rewards.
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[SPEAKER_00]: Now we can start building the solution.
07:15.437 --> 07:23.283
[SPEAKER_00]: When you start focusing that way, all of sudden you have our alight targets, you have a strategy around it and you have an opportunity for success.
07:23.463 --> 07:25.605
[SPEAKER_01]: You have a baseline that's actually starting with them.
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[SPEAKER_01]: nailed it.
07:26.606 --> 07:28.207
[SPEAKER_01]: And so what's interesting, right?
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[SPEAKER_01]: So what I went to, you know, your website and obviously, you know, companies that previously didn't invest in IT or cybersecurity, what's that conversation like when, you know, you know, free 2010 when kind of people weren't as prevalent to it or even a couple of years ago, we're now if you don't have it, you're here these horror stories that are on the news of, you know,
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[SPEAKER_01]: the oil company that's being held hostage by a foreign agent or businesses didn't have a tight security system to even very large companies like T-Mobile that get half.
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[SPEAKER_01]: One of those conversations like with every business who may have thought they were insulated but people are constantly sending Trojan horses and trying to still consumer data and hold them hostage so speaking.
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[SPEAKER_00]: Yeah, I mean, a lot of those conversations just start off with a quick conversation to ask them if they understand so what do you guys actually doing right now from a preventative measure right and for the most part we're going to only work with CEO CFO president founders we're going to work at the top level because the top level is the one that sets the policy understands the risk carries a liability and they also understand the business trajectory and their business plan for the next three to five years nobody's got a clear vision.
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[SPEAKER_00]: than the guys who own that responsibility.
08:42.128 --> 08:49.153
[SPEAKER_00]: So we talk to them and typically they don't fully know or we get a response back of what I think.
08:49.513 --> 08:49.694
[SPEAKER_00]: Right?
08:49.834 --> 08:56.979
[SPEAKER_00]: And as soon as you have think that's gray area, gray area creates risk and that puts business results at risk.
08:57.299 --> 08:59.561
[SPEAKER_00]: It puts your team at risk, you put your clients at risk.
08:59.941 --> 09:01.543
[SPEAKER_00]: So let's define that.
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[SPEAKER_00]: What does that actually look like?
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[SPEAKER_00]: And when you're talking about AI, on top of it, AI, you're starting to hear the stories now about great.
09:10.350 --> 09:17.016
[SPEAKER_00]: So, Open AI went out there and it teamed up with an older version of its model and it went out there and it breached a different organization.
09:17.377 --> 09:18.878
[SPEAKER_00]: Brian, is this going to happen to us?
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[SPEAKER_00]: And, you know, the simple answer is going to be if your cybersecurity practices are up to date.
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[SPEAKER_00]: And it is what you believe it is to be.
09:27.566 --> 09:34.892
[SPEAKER_00]: And you're prepared to understand what AI does and how it operates within an organization or external to an organization.
09:35.253 --> 09:41.358
[SPEAKER_00]: We can put the right practices in place to be able to prevent that and it will typically right now.
09:41.698 --> 09:51.147
[SPEAKER_00]: It will see that it's not able to get in using some of the accessible tools and it has if it's going to attempt to and it's going to move on to the next easier target.
09:51.507 --> 09:53.889
[SPEAKER_00]: Same thing with older school cybersecurity.
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[SPEAKER_00]: Those guys are trying to hack in.
09:55.610 --> 09:57.792
[SPEAKER_00]: The more difficult you make it the more time it is.
09:57.852 --> 09:59.093
[SPEAKER_00]: It's less profitable for them.
09:59.113 --> 10:00.634
[SPEAKER_00]: They're going to move to an easier target.
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[SPEAKER_00]: So now we got to have that understanding and set that baseline.
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[SPEAKER_01]: Are there particular industries that are more likely to be hacked and or attempted to be hacked than others?
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[SPEAKER_00]: Right, so it doesn't matter who they heard, how they heard them, the implications of the particular breach, they're looking for money, notoriety, a combination of the two revenge is another one of those factors that ones have come into play.
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[SPEAKER_00]: So not for profits are really disconnected in their strategy, especially depending on the scale of that organization.
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[SPEAKER_00]: Because they are really really focused to delivering on their mission.
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[SPEAKER_00]: They are ones that I know, the ones that I have an opportunity to be able to interact with, incredible hearts for the community to be able to help as many people in need as possible.
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[SPEAKER_00]: how they justify investments of technology to make that mission more capable reach more people.
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[SPEAKER_00]: There is a disconnect there.
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[SPEAKER_00]: Funding sources, especially in the current landscape, are adjusting on a pretty regular basis.
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[SPEAKER_00]: So how are they?
11:11.947 --> 11:15.949
[SPEAKER_00]: They're having to pick and choose where I invest my dollars, where I feel like
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[SPEAKER_00]: This is going to be the better investment to reach the people I need to be able to serve, and I have a passion to be able to serve for.
11:23.657 --> 11:27.320
[SPEAKER_00]: So there's gaps that get created in technology, those gaps.
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[SPEAKER_00]: You got to think not for profits or also connect it to the boards.
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[SPEAKER_01]: Yes.
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[SPEAKER_00]: those numbers are high value targets.
11:34.469 --> 11:35.570
[SPEAKER_01]: So what do you think about that?
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[SPEAKER_00]: The bad guys, they go after the low hanging fruit and it's kind of like a, I like to think of it as an aquatic ecosystem.
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[SPEAKER_00]: Little fish would be the not for profit.
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[SPEAKER_00]: Now that's going to get me to the bigger fish.
11:47.126 --> 11:48.267
[SPEAKER_00]: it's going to give me to the bigger fish.
11:48.287 --> 11:49.968
[SPEAKER_00]: It's going to give me to the bigger fish.
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[SPEAKER_00]: And I'm just kind of keep probing and the email fishing campaigns that they wind up putting out there or spoofing, spear fishing, any of those.
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[SPEAKER_00]: It's coming from a trusted source, right?
12:00.455 --> 12:04.018
[SPEAKER_01]: That's, yeah, you know, it's, I hate to cut you up and it never dawn on me.
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[SPEAKER_01]: There's something that could be, you know, a food pantry system, you know, something connected to, you know, you know,
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[SPEAKER_01]: The better good of something else could lead to, you know, those philanthropy groups, and then suddenly you have a situation where on the ground level, they're simply trying to, you know, do a food pantry or something, you know, involving good level service, it's almost like the guard is down so to speak.
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[SPEAKER_01]: They're not thinking that they're ever in that sector of somebody trying to do a bad, a bad actor, particularly somebody they don't see.
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[SPEAKER_01]: Right.
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[SPEAKER_00]: Yeah, a lot of times that that's a huge mess.
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[SPEAKER_00]: And I was just doing a not for profit conference for the CPA society in my particular state.
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[SPEAKER_00]: And while we were out there, I had one of the very well respected not for profit leaders presenting along with me.
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[SPEAKER_00]: And that was something where a lot of the CPAs that are that act as CFOs within the not for profit community, they're becoming more and more aware of.
12:56.988 --> 12:58.629
[SPEAKER_00]: And that's why they wanted to be attending the
12:59.649 --> 13:05.051
[SPEAKER_00]: It's not just because, hey, I've got to fill the fill my ongoing education application.
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[SPEAKER_00]: I see the risk or I know somebody that this has happened to.
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[SPEAKER_00]: This one costs this particular organization like $2.5 million last year and one of their affiliate branches, right?
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[SPEAKER_00]: And other people, we know that those guys are going to be at risk also.
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[SPEAKER_00]: So we need to figure out how do we stabilize this.
13:23.637 --> 13:24.998
[SPEAKER_00]: And then cyber insurance.
13:28.479 --> 13:44.993
[SPEAKER_00]: But they're not going to cover other ones because they're not doing the minimum standards and then how are we going to audit because we're overwhelmed already with what we're trying to be able to do it becomes really, really complex and overwhelming very, very quickly and honestly my heart goes out to them.
13:45.073 --> 13:50.197
[SPEAKER_00]: I mean, I love working with an opera profit community because of what they're trying to be able to do, but we
13:50.237 --> 13:55.060
[SPEAKER_00]: We've got to find better ways to be able to help them prepare for what that looks like.
13:55.080 --> 13:59.302
[SPEAKER_00]: So they can continue to serve the other people that are in need, that are there for it.
13:59.662 --> 14:01.884
[SPEAKER_00]: And at the same time, you think about AI.
14:02.224 --> 14:06.126
[SPEAKER_00]: So AI could be a huge benefit for now for profit organizations.
14:06.466 --> 14:10.150
[SPEAKER_00]: Of course, what it takes investment to be able to make that happen, right?
14:10.190 --> 14:12.533
[SPEAKER_00]: You got to have this security practice policies in place.
14:12.893 --> 14:15.076
[SPEAKER_00]: You got to have your technology foundation in place.
14:15.356 --> 14:25.467
[SPEAKER_00]: And then you can start using AI to be able to continue to expand that mission out to complement their team or make up for lack of a volunteerism or other creative ways.
14:25.847 --> 14:28.050
[SPEAKER_00]: And I've heard some not-for-profits come up with
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[SPEAKER_00]: and nominal ideas.
14:29.891 --> 14:36.337
[SPEAKER_00]: But their IT infrastructure cannot support what they want to be able to get done, and it takes investment to make it happen.
14:36.697 --> 14:38.078
[SPEAKER_00]: So how do we fill that gap?
14:38.378 --> 14:38.879
[SPEAKER_00]: What do we do?
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[SPEAKER_00]: Right?
14:39.459 --> 14:45.184
[SPEAKER_00]: Because the answer is, you can donate so much time to be able to try to provide as much guidance as possible.
14:45.544 --> 14:50.848
[SPEAKER_00]: but ultimately you can't provide all the technology for everybody to be able to fix all their problems.
14:51.209 --> 14:53.250
[SPEAKER_00]: So how, what can we do?
14:53.270 --> 14:59.215
[SPEAKER_00]: That was there's some of the conversations I want to get into and it's if we can secure the foundation down here.
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[SPEAKER_00]: Especially around really good people, then we're starting to build an ecosystem that is more resilient and more resistant to the bad guys on the outside.
15:10.578 --> 15:13.181
[SPEAKER_00]: It's not just fixed that company.
15:13.521 --> 15:16.325
[SPEAKER_00]: That company is a tight tie to this company to that company.
15:17.956 --> 15:22.939
[SPEAKER_00]: I mean, you're talking with the people that are the most vulnerable, secure that out, and then we continue to build up.
15:23.119 --> 15:28.383
[SPEAKER_01]: Yeah, because now, you know, they have open meeting notes, their pictures are available on the websites, right?
15:28.403 --> 15:32.486
[SPEAKER_01]: Their email addresses, their contact information for all of that outreach is taking place.
15:32.546 --> 15:37.589
[SPEAKER_01]: So for the bad actor, you know, and they're doing a good cause and all of a sudden, you're like, Oh, great.
15:37.629 --> 15:38.830
[SPEAKER_01]: This is all laid out for me.
15:39.070 --> 15:41.551
[SPEAKER_01]: this information is completely accessible, right?
15:41.791 --> 15:49.175
[SPEAKER_01]: And you can look up, you know, how their setup is not profit, their business plan, like it is literally it with all the respect to those organizations.
15:49.395 --> 15:56.538
[SPEAKER_01]: They're not the bank that is putting multiple layers of security in place already that they have some sort of infrastructure in place,
15:56.878 --> 16:14.699
[SPEAKER_01]: usually somebody who's starting a nonprofit is doing something for the ultimate good of that cause and they're not even, I mean it's not even on their radar and then they may not take to your point, you know they may still do with rotary phones and traditional emails, you know fundraising and things that nature and then the bad actors like you have all this information at my disposal.
16:15.460 --> 16:16.021
[SPEAKER_01]: 100%.
16:16.121 --> 16:18.343
[SPEAKER_00]: And they have to disclose their financials, right?
16:18.583 --> 16:20.585
[SPEAKER_00]: On their website for what we do.
16:21.085 --> 16:23.187
[SPEAKER_00]: It's all fuel to the fire.
16:23.988 --> 16:28.412
[SPEAKER_00]: So you've got to take a little bit of a different approach and a lot of it is education.
16:28.752 --> 16:32.115
[SPEAKER_00]: And when you start to see them go, oh, I hadn't considered that.
16:32.415 --> 16:33.056
[SPEAKER_00]: So wait a minute.
16:33.236 --> 16:33.856
[SPEAKER_00]: So wait a minute.
16:34.217 --> 16:35.718
[SPEAKER_00]: And then it's, well, where do I go?
16:36.078 --> 16:36.999
[SPEAKER_00]: How do I fix that?
16:37.339 --> 16:39.261
[SPEAKER_00]: And then you start getting into those conversations.
16:39.721 --> 16:51.749
[SPEAKER_00]: And then ultimately it's going to come down to what can I afford to do, right, and that, especially from a not for profit, it, it, it, it hard to hear that conversation because you realize that they, they realize it got to do it.
16:51.789 --> 16:56.211
[SPEAKER_00]: And I want to protect all the good people that are here and I want to protect the people that I'm trying to serve.
16:56.552 --> 16:58.253
[SPEAKER_00]: I got to protect my board members.
16:58.593 --> 17:00.994
[SPEAKER_00]: It starts to get a little bit big for them.
17:01.314 --> 17:03.616
[SPEAKER_00]: And it's like, ah, how do we bite this off?
17:03.676 --> 17:07.038
[SPEAKER_00]: How do we address this phase, steps, things along those lines?
17:07.278 --> 17:10.920
[SPEAKER_00]: How can we set ourselves up for grant approval?
17:11.280 --> 17:12.341
[SPEAKER_00]: So we're going to write grants.
17:12.781 --> 17:16.103
[SPEAKER_00]: And a lot of them are trying to write grants, but they're using AI to write grants.
17:16.483 --> 17:19.485
[SPEAKER_00]: And the challenge that comes in with that is at the funding sources.
17:19.825 --> 17:20.486
[SPEAKER_00]: Well, they know that.
17:21.666 --> 17:23.487
[SPEAKER_00]: So they're seeing a lot of the grants admissions.
17:23.527 --> 17:27.049
[SPEAKER_00]: And they all look the same for some amazing reason.
17:27.390 --> 17:31.312
[SPEAKER_00]: I can't understand or shout out why they would all look identical.
17:33.943 --> 17:37.285
[SPEAKER_00]: Right, so that's part of the balance right education to be on it.
17:37.506 --> 17:40.107
[SPEAKER_00]: This is how you maintain your voice.
17:40.488 --> 17:42.669
[SPEAKER_00]: This is why these things are important.
17:43.090 --> 17:50.215
[SPEAKER_00]: These guard brails are critical to allow for the course setting up your data correctly allows for this particular result.
17:50.575 --> 18:01.723
[SPEAKER_00]: How do we get there resource funding allows you to get there when you have the right partners that allow you to walk through the steps to truly get you to where you need to be able to get to.
18:01.903 --> 18:04.024
[SPEAKER_00]: So I'm trying to take the time at the moment.
18:04.044 --> 18:07.406
[SPEAKER_01]: I've talked to a lot of innovators in AI and I've had the pleasure of doing that on this show.
18:07.466 --> 18:19.211
[SPEAKER_01]: What is it like in a broad sense where you're being innovative in cybersecurity, deploying AI systems, but at the same time, typically what happens and this isn't a political show, but it's more just the governance of it, so to speak.
18:19.572 --> 18:28.356
[SPEAKER_01]: How do you balance that with whatever could be coming down legislative-wise while still being an innovative company because now you have people who are trying to, you know,
18:28.556 --> 18:34.581
[SPEAKER_01]: Put guard reels up about it, but companies still have to be innovative and protective in service their clients as well to what's that bouncing.
18:34.821 --> 18:36.282
[SPEAKER_00]: And that that's a great question.
18:36.383 --> 18:47.031
[SPEAKER_00]: So what I try to be able to do is balance where we are today with where it looks like we might go tomorrow with the most degree of certainty that you could put it to it.
18:47.332 --> 18:47.552
[SPEAKER_00]: Right.
18:47.892 --> 18:51.275
[SPEAKER_00]: I mean, they're still trying to figure out how to go in Facebook and how long has happened around.
18:52.529 --> 18:56.950
[SPEAKER_00]: So I don't think this is something that I need to fix in the next 12 months.
18:57.330 --> 18:59.571
[SPEAKER_00]: But it is something that we need to think about.
18:59.731 --> 19:10.973
[SPEAKER_00]: And if we put best practices around cybersecurity, which has been pretty well established and CMMC compliance type of standards, and things along those lines, so you've got consistent standards across the board.
19:10.993 --> 19:12.134
[SPEAKER_00]: Now you've got scalability.
19:12.474 --> 19:20.315
[SPEAKER_00]: And when we can put AI on top of that, security standards that are already layered and in place and proactively monitored,
19:23.196 --> 19:28.239
[SPEAKER_00]: Now, we have the ability to say, okay, well, depending on what legislation looks like, we can pivot.
19:28.599 --> 19:30.440
[SPEAKER_00]: We can move pretty quickly.
19:30.640 --> 19:35.843
[SPEAKER_00]: But if you don't have those standards in place, legislation winds up changing or coming through,
19:36.763 --> 19:37.043
[SPEAKER_01]: Right.
19:37.563 --> 19:40.204
[SPEAKER_00]: You got, you don't know which direction you've got to go.
19:40.345 --> 19:45.387
[SPEAKER_00]: Now you've got to re-order everything you've got to come up with a totally different business plan to potentially address.
19:45.707 --> 19:49.148
[SPEAKER_00]: Some will be less affected than others will need to be affected.
19:49.348 --> 19:55.831
[SPEAKER_00]: But consistent standards with industry established, recognized type of tools and infrastructure.
19:56.191 --> 20:01.494
[SPEAKER_01]: We can edit it and it's funny because you know you have to kind of somewhat work with your competitors in that space too.
20:01.534 --> 20:22.128
[SPEAKER_01]: I'm sure you've gone to conferences and you know best because at the end of the day every company can't service every single person But there's a collective consensus that said back since it says okay if we can put these basic guardrails up as an industry itself That we have a better chance to be able to be innovative service customers and then bring a good case in place that says hey we're already doing these respective things that you would already ask in advance
20:22.915 --> 20:23.055
[SPEAKER_00]: Yeah.
20:23.415 --> 20:24.155
[SPEAKER_00]: No, exactly.
20:24.275 --> 20:31.136
[SPEAKER_00]: And we got introduced through a great partner of ours to a large multi state organization.
20:31.176 --> 20:31.857
[SPEAKER_00]: I'll put it that way.
20:32.637 --> 20:35.817
[SPEAKER_00]: And they asked us if we can handle a couple of different states.
20:36.177 --> 20:41.818
[SPEAKER_00]: And I told them no, which they were surprised for and the first question was well, why?
20:42.158 --> 20:51.440
[SPEAKER_00]: Well, number one, there's 40 different branches in the state that we're in, which is that that's a lot to be able to handle and be able to try to turn the ship in 40 different.
20:51.880 --> 20:53.461
[SPEAKER_00]: Federated organizations, right?
20:53.781 --> 21:10.330
[SPEAKER_00]: But the other thing is if you're going to be able to do this kind of stuff right and stay in alignment with the right people the right way to achieve the result that we set as an expectation at the outset, you have to be able to spend time with people and the question do so much across the screen, right?
21:10.730 --> 21:13.133
[SPEAKER_00]: Two dimensional is going to get us so far.
21:13.153 --> 21:25.725
[SPEAKER_00]: We're going to have good conversations, but we're not going to develop relationship and we're not going to continue to develop trust because we're not able to spend meaningful time together and when you just had a client event over the weekend.
21:26.491 --> 21:29.073
[SPEAKER_00]: And we say, hey, this is more of a family of them.
21:29.173 --> 21:31.794
[SPEAKER_00]: Bring your kids from your spouse, do that kind of thing.
21:31.934 --> 21:36.897
[SPEAKER_00]: Let's hang out if it's going to be, if you want to talk about anything business related, we're there to be able to do that.
21:37.277 --> 21:40.199
[SPEAKER_00]: If you want to enjoy the baseball game, let's enjoy the baseball game.
21:40.439 --> 21:41.940
[SPEAKER_00]: Let's have a good time to be able to do that.
21:42.440 --> 21:49.169
[SPEAKER_00]: the conversations you have in those venues is way different and the relationships are much different.
21:49.189 --> 21:59.442
[SPEAKER_00]: The trust factor is significantly different so I said we'll help you find an organization that could mirror the standards that we put into place if you would like that assistance.
21:59.782 --> 22:06.932
[SPEAKER_00]: But I would strongly suggest in that particular state, let's find a solid organization that can implement maintain the standards in that state.
22:07.273 --> 22:08.515
[SPEAKER_00]: We'll handle this state.
22:08.775 --> 22:14.063
[SPEAKER_00]: And as you continue to grow this out, then let's find another organization that can mirror what we do.
22:15.168 --> 22:16.549
[SPEAKER_01]: in that particular state.
22:16.869 --> 22:19.550
[SPEAKER_00]: And you've got to have people that value relationship.
22:19.570 --> 22:20.210
[SPEAKER_01]: That's amazing.
22:20.250 --> 22:30.494
[SPEAKER_01]: And you know, and more importantly, it protects your company too, because you know, depending on whatever local laws are in place, whatever, you know, it gets, it's all things are local, so to speak when it comes to that.
22:30.874 --> 22:36.756
[SPEAKER_01]: And if they do need you to spend a weekend, they do need you to come up to the conference room, they do need you to be with their board, you know,
22:36.976 --> 22:42.660
[SPEAKER_01]: Hey, sorry, man, I'm expanded across this vast, you know, they could have an emergency, right?
22:42.740 --> 22:55.110
[SPEAKER_01]: And they need that personal care and service and, you know, you protected yourself and your company by saying, I'm better, you know, I'll scale as needed, but that's something that in this particular time is not beneficial to you for me to do that.
22:55.270 --> 22:55.550
[SPEAKER_00]: Yeah.
22:55.810 --> 22:56.571
[SPEAKER_01]: No, exactly.
22:56.871 --> 22:57.531
[SPEAKER_01]: 100% amazing.
22:59.012 --> 23:10.140
[SPEAKER_01]: What's your take on like the data centers that are popping up with people kind of, you know, that that, you know, the Freddy Krueger's coming to town sort of sort of feeling that people haven't got to deal about it, you know.
23:11.570 --> 23:37.860
[SPEAKER_00]: I'm pretty quick with that way before, but yeah, I mean, it's a valid question, it's a valid point and a lot of people have different levels of concerns about it because they, you know, whether it's going to be environmental impact that is going to wind up being there or hey, all this land usage that's going to be there and what they're going to be on the road and they're taking our energy and we're already having problems with energy in our particular space.
23:40.081 --> 23:48.047
[SPEAKER_00]: I mean, I think the biggest thing that we've got to be able to continue to drive chords is what are we going to do with that particular location in five years?
23:49.202 --> 23:55.584
[SPEAKER_00]: And five years, if you think about the power that you pack into phones, they hey look here's a one for sure.
23:55.624 --> 24:00.825
[SPEAKER_00]: Yes, I do use my foldable right there, find a way and can't wait to see it this weekend.
24:00.925 --> 24:02.785
[SPEAKER_00]: I know I'm sorry.
24:03.065 --> 24:12.568
[SPEAKER_01]: Well, you know what the movie Marty made a billion dollars so I'm sure you know when you decide you know you're just pat I mean one weekend one week I was like, oh my gosh, and I saw it too like I
24:13.288 --> 24:13.568
[SPEAKER_00]: It's great.
24:13.588 --> 24:14.949
[SPEAKER_00]: We were supposed to go Saturday.
24:15.129 --> 24:18.070
[SPEAKER_00]: I was so excited about it and then we had some family commitments.
24:18.110 --> 24:21.451
[SPEAKER_00]: I'm like, Okay, family first.
24:21.531 --> 24:21.912
[SPEAKER_00]: All right.
24:21.932 --> 24:22.532
[SPEAKER_00]: You gotta go.
24:22.572 --> 24:25.693
[SPEAKER_00]: Yeah, so we're going this Saturday and I am beautiful.
24:26.033 --> 24:28.974
[SPEAKER_00]: I'm overly stoked, but I was telling my wife yesterday morning.
24:29.335 --> 24:30.835
[SPEAKER_00]: It made a billion dollars over the week.
24:30.855 --> 24:33.076
[SPEAKER_00]: We're like the only people in America who haven't seen it.
24:33.116 --> 24:34.797
[SPEAKER_01]: Yeah, but that's what I was about to say.
24:35.717 --> 24:59.362
[SPEAKER_01]: You know, and I don't want to derail the conversation, but for guys of our ilk and age, you know, they had that rough stretch or you're like, hey, man, I'm a fan, but you're putting us on some lessons, well, we'll keep the language PC, but you know, knowing that you get a chance to see this when you had the wizard magazines as a kid and now you're seeing this come out, you're like, I feel like kid all over again, like I'm going to see Spider-Man 43 years old, I'm like,
24:59.722 --> 25:00.724
[SPEAKER_00]: What am I going to see Spider-Man?
25:00.824 --> 25:02.969
[SPEAKER_00]: Oh my wife hates these kinds of movies.
25:03.349 --> 25:04.291
[SPEAKER_00]: Hades these kinds of movies.
25:04.752 --> 25:06.957
[SPEAKER_00]: She heard the new Spider-Man being released.
25:07.378 --> 25:08.580
[SPEAKER_00]: She was one of the first ones.
25:08.921 --> 25:10.604
[SPEAKER_00]: Brian, we have to go see this.
25:11.492 --> 25:12.332
[SPEAKER_00]: Yeah, to the spider.
25:12.352 --> 25:12.773
[SPEAKER_00]: I forgot.
25:12.793 --> 25:13.633
[SPEAKER_00]: You look spider man.
25:13.753 --> 25:16.354
[SPEAKER_00]: I don't I guess everybody looks spider.
25:16.374 --> 25:17.775
[SPEAKER_00]: That's what it was spider man.
25:17.815 --> 25:20.536
[SPEAKER_00]: I mean and they've done a phenomenal job with the new series.
25:20.716 --> 25:21.296
[SPEAKER_00]: Absolutely.
25:21.416 --> 25:23.957
[SPEAKER_00]: I'm not going to add a perk and die up.
25:24.017 --> 25:26.338
[SPEAKER_00]: I mean the whole staff so need marble.
25:26.438 --> 25:26.899
[SPEAKER_00]: You guys.
25:27.419 --> 25:28.379
[SPEAKER_00]: I don't know how you do it better.
25:28.559 --> 25:31.260
[SPEAKER_00]: I don't know where you go from here other than fall from Morales.
25:31.300 --> 25:32.001
[SPEAKER_00]: You got a bar to me.
25:32.021 --> 25:32.141
[SPEAKER_00]: Yeah.
25:32.161 --> 25:32.881
[SPEAKER_00]: You got a bar to me.
25:32.901 --> 25:33.201
[SPEAKER_00]: Yeah.
25:33.401 --> 25:34.522
[SPEAKER_00]: You got a bar to me.
25:34.602 --> 25:34.782
[UNKNOWN]: Yeah.
25:35.222 --> 25:37.343
[SPEAKER_01]: Well, think about the three week stretch, these guys are bad.
25:37.363 --> 25:40.044
[SPEAKER_01]: You get to release the Odyssey and then you're releasing Spider-Man too.
25:40.064 --> 25:41.645
[SPEAKER_01]: Like, like, oh my gosh.
25:42.105 --> 25:42.466
[SPEAKER_01]: Oh, I know.
25:42.526 --> 25:43.066
[SPEAKER_01]: Say people.
25:43.666 --> 25:46.708
[SPEAKER_00]: I'm behind, like, the Odyssey thing we're like comparing about the one I get to do.
25:46.768 --> 25:50.670
[SPEAKER_01]: Because clip, because clearly you're not busy, right?
25:50.690 --> 25:50.870
[SPEAKER_01]: So,
25:52.138 --> 25:52.938
[SPEAKER_00]: Yeah, there's that too.
25:53.358 --> 25:54.638
[SPEAKER_00]: Well, we can get that center.
25:54.678 --> 25:56.299
[SPEAKER_00]: So you go back to the data centers.
25:56.399 --> 25:57.999
[SPEAKER_00]: Yes, that all thing to rail this.
25:58.399 --> 26:01.580
[SPEAKER_00]: But it's, I think in five years, right?
26:01.880 --> 26:05.500
[SPEAKER_00]: We've got to have a better plan than just I need to build this today.
26:05.840 --> 26:10.001
[SPEAKER_00]: And I need all this land and I need all this cooling and I need all this.
26:10.161 --> 26:12.922
[SPEAKER_00]: And I'm going to subsidize what this power looks like.
26:13.262 --> 26:19.563
[SPEAKER_00]: In five to ten years, you're not going to need all that space to deliver the same horsepower that you need the space for today.
26:22.103 --> 26:29.889
[SPEAKER_00]: You're going to be able to consolidate down that power into much smaller footprint to deliver the same or even a better result anyway.
26:30.250 --> 26:36.495
[SPEAKER_00]: So let's have a plan to be able to proactively communicate with the communities that we're looking to be able to get into.
26:37.455 --> 26:54.043
[SPEAKER_00]: Rather than try to tell them we're building a ding to center and we're going to do this and it's going to be a better employment and when they ask a question about better employment Yeah, we're going to play 10 people to run this thing because of all the automation and it's saying going to do it and then you know you talk about the all the water cooling
26:54.423 --> 26:55.423
[SPEAKER_00]: That is going to be there.
26:55.483 --> 27:07.988
[SPEAKER_00]: You've got a lot of people that automatically jump to conclusions based on previous information that maybe a data center a year ago or two years ago was engineered for.
27:08.328 --> 27:12.330
[SPEAKER_00]: And when you say data center, they jump back to that because that's what they know.
27:12.730 --> 27:13.910
[SPEAKER_00]: That's what they've been introduced to.
27:14.251 --> 27:15.611
[SPEAKER_00]: Throw actively communicate.
27:15.831 --> 27:16.672
[SPEAKER_00]: Here's what we're going to do.
27:17.012 --> 27:19.112
[SPEAKER_00]: Here's the benefits for the local neighborhood.
27:19.373 --> 27:21.433
[SPEAKER_00]: We'd like to get you all together so that we can
27:23.494 --> 27:26.115
[SPEAKER_00]: But here's some of the bullet points about the benefits.
27:26.535 --> 27:28.715
[SPEAKER_00]: Here are some of the concerns we typically hear.
27:28.835 --> 27:32.536
[SPEAKER_00]: Be open in your communication and be willing to listen.
27:32.616 --> 27:35.717
[SPEAKER_00]: But also have a plan for in the next five to 10 years.
27:36.057 --> 27:38.918
[SPEAKER_00]: We are going to invest in, right?
27:39.298 --> 27:50.680
[SPEAKER_00]: And this is going to turn into X 50% of the land or 30% of the land is going to wind up becoming re whatever, repopulated with the new wilderness
27:53.501 --> 27:57.522
[SPEAKER_00]: or whatever it's going to be, but have a plan, a long-term plan to convey it to you.
27:57.803 --> 28:07.286
[SPEAKER_01]: Right, and also too, like, you know, there's a lot of vacant malls and strict malls and areas that, you know, for lack of better term, they're just not being utilized right now.
28:07.706 --> 28:15.809
[SPEAKER_01]: And for these, I hate for anybody who's listening, it's available to use and it can't just stay vacant forever.
28:16.249 --> 28:19.550
[SPEAKER_01]: At some point, it has to have a use of something, whether it's going to be
28:19.950 --> 28:33.920
[SPEAKER_01]: final mild delivery, sorting centers, you know, these local data centers, these hubs, they're already somewhat in place in these office complexes that these nine-descript office complexes that people see and drive past all the time.
28:34.280 --> 28:43.186
[SPEAKER_01]: I think to your point, if you have community engagement and sit back and say, you know, that I saw that sitting, you know, vacant for the last 12 years over here with minimal traffic that's kind of dying in front of you.
28:43.506 --> 28:52.672
[SPEAKER_01]: we're going to make a good use of that we're going to I mean let's just keep it real like every every town has it now because the malls are just not anywhere close to what they used to be at their peak in the 90s.
28:53.693 --> 28:58.616
[SPEAKER_00]: I mean 100% but get ahead of it and don't make it like me in 60 days we're going to launch this next.
28:58.916 --> 29:02.899
[SPEAKER_00]: You didn't identify that that property 60 days ago.
29:03.239 --> 29:11.505
[SPEAKER_00]: You identified that typically about nine to nine months to a year ago that you wanted to make this investment don't be afraid of it.
29:11.685 --> 29:12.746
[SPEAKER_00]: Be out in front of it.
29:13.086 --> 29:17.870
[SPEAKER_00]: Have the courage to be out there in front of it and the more you can message the people that educate them.
29:18.130 --> 29:24.975
[SPEAKER_00]: and also make sure that legislators are going to be on board to be able to convey that message, teamwork makes the dream work.
29:25.355 --> 29:32.960
[SPEAKER_00]: And it's lack of clarity, lack of direction, creates chaos, and uncertainty, and that's what people want to react to.
29:33.220 --> 29:52.076
[SPEAKER_01]: And I think, you know, more importantly, if you're the face of it, if someone like you is the face of that conversation, right, you're local to the community, sometimes with somebody good batter and different, if it's, if it's from an outside person that's not local to show the benefit of the community, the message doesn't come nearly across as well.
29:52.496 --> 29:55.237
[SPEAKER_01]: Brian Beck comes up and says, listen, I've lived here for 15 years.
29:55.557 --> 29:56.857
[SPEAKER_01]: This is where technology is going.
29:56.877 --> 30:11.241
[SPEAKER_01]: This is how this is going to help the farmer, the construction guy, the business banker, you know, all of those people, there's a reason why this should be here, and we can have a level control if I'm in the face of it in the contact, so to speak.
30:11.682 --> 30:17.303
[SPEAKER_01]: As opposed to somebody who looks predatory for whatever reasons that people think, and I think that it's better coming from
30:20.124 --> 30:21.785
[SPEAKER_00]: that is hugely key.
30:21.845 --> 30:22.805
[SPEAKER_00]: I think that's a great point.
30:23.186 --> 30:23.386
[SPEAKER_01]: Yep.
30:23.566 --> 30:23.766
[SPEAKER_01]: Right.
30:24.526 --> 30:26.247
[SPEAKER_01]: So where can people find you?
30:26.307 --> 30:34.372
[SPEAKER_01]: I love conversations like this because I always get a chance to talk to people who are ahead of the curve of technology and for lack of a term where the geeks before the geek became cool.
30:35.452 --> 30:41.113
[SPEAKER_01]: You know, it's not so cool in the 90s right to talk about Spider-Man and IT, but now I've never never put it like that.
30:41.634 --> 30:44.794
[SPEAKER_01]: I was there, man You know, I played football, but I always secretly loved it.
30:44.814 --> 30:48.095
[SPEAKER_01]: I could talk about it like yeah, dude Yeah, I remember you were laughing excited.
30:48.155 --> 30:55.657
[SPEAKER_00]: I get now that I get to openly discuss that I am a Godzilla thing Exactly exactly exactly exactly exactly
30:56.760 --> 31:00.723
[SPEAKER_01]: Yeah, minus minus one was incredible.
31:01.023 --> 31:08.269
[SPEAKER_00]: Was it incredible in my wife was like, this movie is the first one because it was excited about minus zero coming up.
31:08.309 --> 31:11.532
[SPEAKER_01]: So yeah, because it didn't feel like a Godzilla movie.
31:11.592 --> 31:14.614
[SPEAKER_01]: It was a story that happened to have Godzilla in it.
31:14.814 --> 31:17.396
[SPEAKER_00]: Yep, the way they told that story.
31:18.357 --> 31:25.585
[SPEAKER_00]: It's like when I'm doing the presentation for professional organizations or whatnot, it's not necessarily just the content that you're conveying.
31:25.765 --> 31:27.367
[SPEAKER_00]: It's how you convey that content.
31:28.097 --> 31:29.978
[SPEAKER_00]: That goes just to bring everything together.
31:29.998 --> 31:33.741
[SPEAKER_00]: You can't have one without the other if you want them to walk away with something meaningful.
31:34.282 --> 31:41.828
[SPEAKER_00]: And same thing with the movies, when you go to see a movie, you want to be able to see a great story that is going to be conveying the resonate with you.
31:42.108 --> 31:46.311
[SPEAKER_00]: And you know, you take certain things away from everybody takes a little bit something different away from it.
31:46.691 --> 31:53.597
[SPEAKER_00]: But if they want to take away cybersecurity and a lot of its scalability with it in a secure ethical reliable manner, then
31:54.540 --> 31:58.643
[SPEAKER_00]: Speaking though, they can go to proxer.com, check us out on the website.
31:58.663 --> 32:09.151
[SPEAKER_00]: There's an info link there, and I'll follow up a few with any questions that anybody may have, or you can find them linked in, Brian Beck, proxer, Guanty with the name and Brian Beck in there.
32:09.391 --> 32:14.635
[SPEAKER_00]: I own the only one that's going to wind us up and up our names a little bit, which is great and certainly.
32:14.915 --> 32:15.495
[SPEAKER_00]: Yeah.
32:15.575 --> 32:15.996
[SPEAKER_00]: Well, yeah.
32:16.156 --> 32:19.438
[SPEAKER_00]: Happy to connect there and have further conversations that I can be identified.
32:19.558 --> 32:30.265
[SPEAKER_01]: I really appreciate your time, and this is one of those topics that always gets me excited because people need to be informed about what they can fear them because they have got misconceptions about it.
32:30.525 --> 32:43.233
[SPEAKER_01]: And for people whose businesses are vulnerable, which is everybody's, it's very important to reach out to people like yourself, to be able to stem those fears, stay ahead of the curb, and stay ahead of a bad situation that could occur to your organization, your constituents, and your consumers.
32:43.493 --> 32:43.593
[SPEAKER_01]: So
32:45.538 --> 32:46.179
[SPEAKER_01]: Thank you.
32:46.240 --> 32:46.660
[SPEAKER_00]: It's a better.
32:47.041 --> 32:47.342
[SPEAKER_01]: Yeah.
32:48.244 --> 32:50.469
[SPEAKER_01]: Well, you know, like, you know, this is why the random is nothing.
32:50.509 --> 32:53.295
[SPEAKER_01]: I can't invent what you create, but I can kind of talk a little bit.
32:53.355 --> 32:56.502
[SPEAKER_01]: So having said all that, thank you so much for your time.
32:56.542 --> 32:57.283
[SPEAKER_01]: I'd appreciate it.
32:57.303 --> 32:58.145
[SPEAKER_00]: I really enjoyed it.
32:58.165 --> 32:59.288
[SPEAKER_01]: Yeah, appreciate you.
00:00.231 --> 00:02.332
[SPEAKER_01]: Listeners of the randomness of nothing podcast.
00:02.372 --> 00:25.984
[SPEAKER_01]: This is your host for shot woods and I have an absolute honor and pleasure and I think you got to want to tune in today because for people who own businesses before it was just about the brick and mortar it was more about the purchase of sale but now it's about the back end protecting your customer information, your vendor relationships and your security and your information and I have Brian back here with Pox Curve who's a senior consultant who's going to give you all the information you need to protect
00:29.105 --> 00:32.287
[SPEAKER_00]: I appreciate the time and the opportunity we're shadow looking forward to the conversation.
00:32.547 --> 00:39.210
[SPEAKER_01]: It's funny because we watched the old movies and people would come in with the gun so to speak to Rob the bank.
00:39.250 --> 00:43.393
[SPEAKER_01]: And now people have become more savvy and they don't need to necessarily rob the bank so to speak.
00:43.713 --> 00:48.876
[SPEAKER_01]: By walking in with the mask and in the weapon, now they just go on a computer and do things.
00:49.656 --> 00:50.396
[SPEAKER_00]: Yeah, no.
00:50.436 --> 00:51.797
[SPEAKER_00]: I mean, absolutely true.
00:51.837 --> 00:55.960
[SPEAKER_00]: Now if you're in the jewelry industry, all those things are still absolutely relevant.
00:56.260 --> 01:00.522
[SPEAKER_00]: Oh, and it's that and the IT side of things in the cybersecurity.
01:00.562 --> 01:04.044
[SPEAKER_00]: So yeah, yeah, and what's what's what's crazy about is just the speed of it.
01:04.064 --> 01:09.147
[SPEAKER_01]: I took an IT course one time IBM and they talk about like brute force and everything like that.
01:09.167 --> 01:11.888
[SPEAKER_01]: We're basically you pound at something until it breaks.
01:12.188 --> 01:15.410
[SPEAKER_01]: So can you give a brief background first of your IT background and then
01:18.712 --> 01:19.313
[SPEAKER_00]: I'm not sure.
01:19.473 --> 01:22.115
[SPEAKER_00]: So I've been in the industry for about 35-plus years.
01:22.175 --> 01:26.518
[SPEAKER_00]: Basically I've grown up in it since the four I had a driver's license.
01:26.798 --> 01:28.179
[SPEAKER_00]: I was already in it.
01:28.520 --> 01:33.804
[SPEAKER_00]: My dad actually started a business out of the basement and it was around laser printer cartridges.
01:34.144 --> 01:37.967
[SPEAKER_00]: So we were doing laser printer cartridges with the very first HP laser guns.
01:38.047 --> 01:40.449
[SPEAKER_00]: There was no number behind it in any way, shape or form.
01:40.869 --> 01:48.632
[SPEAKER_00]: Yeah, Xerox machines, copiers were still called Xerox machines because Xerox owned the market as Canon, everybody else was getting into it.
01:48.972 --> 01:52.953
[SPEAKER_00]: That turned into, hey, I can't, you know, there's a problem with my printer, can you fix it?
01:53.294 --> 01:57.055
[SPEAKER_00]: Education, okay, now we're certified HP into bunch of other manufacturers.
01:57.395 --> 01:58.175
[SPEAKER_00]: We'll fix your printer.
01:58.215 --> 01:59.996
[SPEAKER_00]: Hey, I can't print to my printer.
02:00.036 --> 02:01.097
[SPEAKER_00]: Can you fix my computer?
02:01.457 --> 02:01.797
[SPEAKER_00]: Okay.
02:01.817 --> 02:03.598
[SPEAKER_00]: Yeah, certification, education.
02:03.638 --> 02:03.838
[SPEAKER_00]: Right.
02:04.218 --> 02:08.600
[SPEAKER_00]: And all that stuff just continued to evolve service development proactive service programs.
02:09.000 --> 02:15.262
[SPEAKER_00]: We were MPS before there was an MPS and then we were IT services before there was IT services, Manish and everything.
02:19.344 --> 02:22.028
[SPEAKER_00]: did to go to the school, right?
02:22.048 --> 02:26.393
[SPEAKER_00]: So all kinds of degrees and all that kind of stuff, certification, all over the place.
02:26.753 --> 02:32.921
[SPEAKER_00]: But as technology continue to evolve, you also continue to see how leadership was becoming more and more disconnected.
02:33.491 --> 02:36.072
[SPEAKER_00]: from what does this mean for my business, right?
02:36.332 --> 02:39.392
[SPEAKER_00]: I have to use this PC, but that's all I know.
02:39.693 --> 02:41.073
[SPEAKER_00]: And so it's a sunken cost.
02:41.113 --> 02:42.713
[SPEAKER_00]: Why am I going to invest in this?
02:43.053 --> 02:44.734
[SPEAKER_00]: Why shouldn't I be investing over here?
02:44.754 --> 02:48.815
[SPEAKER_00]: Because I see an ROI over here where this guy is just costing me money, right?
02:49.055 --> 02:53.436
[SPEAKER_00]: And it was really the aha moment when I wouldn't juliate Illinois.
02:53.476 --> 02:57.697
[SPEAKER_00]: Yes, I mean Illinois native Illinois native living in Indiana.
02:58.077 --> 02:59.018
[SPEAKER_00]: We all got to get past it.
02:59.498 --> 03:00.859
[SPEAKER_00]: I've been here for 15 years.
03:01.079 --> 03:01.860
[SPEAKER_00]: Indiana's my home.
03:02.220 --> 03:07.584
[SPEAKER_00]: But during that time, it was all of a sudden the internet's coming around and broadband is coming around.
03:07.644 --> 03:11.686
[SPEAKER_00]: Microsoft comes in and they say there's this thing called the cloud.
03:12.167 --> 03:16.370
[SPEAKER_00]: Here's a 35 slide presentation on what the cloud is.
03:17.958 --> 03:23.420
[SPEAKER_00]: And everybody around me who basically owned a business, so it was in leadership was just glossy.
03:23.520 --> 03:26.061
[SPEAKER_00]: I'd like all these acronyms flying all over the place.
03:26.421 --> 03:29.903
[SPEAKER_00]: Diagrams in every way, shape or palm, right arrows go in like this.
03:30.243 --> 03:32.224
[SPEAKER_00]: People who watch, right?
03:32.524 --> 03:34.925
[SPEAKER_00]: And it was technology jargon.
03:35.285 --> 03:37.686
[SPEAKER_00]: And this is leadership was like, what in the world?
03:38.423 --> 03:47.771
[SPEAKER_00]: That's why I don't understand and by the end of it all of a sudden it clicked for me even I was sitting there like half the time going Why are they what is wait a minute?
03:47.831 --> 03:49.532
[SPEAKER_00]: It's just a secure server over there.
03:49.952 --> 04:00.421
[SPEAKER_00]: It's not in my builds right right So there's the concept and then you continue to build on it in Microsoft 365 is evolved in Google and cheats and all these other things are going to come in from it right
04:01.193 --> 04:08.695
[SPEAKER_00]: So that was the aha moment for me where it was we got to simplify this and translate technology into business terms.
04:09.055 --> 04:13.636
[SPEAKER_00]: So leadership understands this isn't a sunk in cost that you're investing into.
04:13.996 --> 04:17.317
[SPEAKER_00]: It is a investment for your organization to be able to scale and grow.
04:17.657 --> 04:22.818
[SPEAKER_00]: So how do we translate that and understanding the concepts and obviously continuing to go to
04:24.339 --> 04:29.003
[SPEAKER_00]: different courses, different certifications, education conferences, things along those lines.
04:29.343 --> 04:33.947
[SPEAKER_00]: Crazy important in my field as it is, and a lot of other ones as well.
04:34.268 --> 04:39.452
[SPEAKER_00]: But AI is the newest flavor of it, it's not understood.
04:39.793 --> 04:41.815
[SPEAKER_00]: People are reacting to it, right?
04:41.855 --> 04:45.498
[SPEAKER_00]: Just like they did with Cloud and all of a sudden, the dot com boom, right?
04:45.518 --> 04:49.121
[SPEAKER_00]: There's not going to be any more retail space and everybody is going to go away.
04:50.687 --> 04:58.855
[SPEAKER_00]: World is going to explode in retail spaces never going to be filled again and everybody's going to work from home Guess what happened the world settled down.
04:59.195 --> 05:00.577
[SPEAKER_00]: We have to wear the strengths work
05:01.549 --> 05:02.630
[SPEAKER_00]: Well, the weaknesses are.
05:03.370 --> 05:08.273
[SPEAKER_00]: And there's, there's a good balance and there's a strength in a weakness in both sides of the fence.
05:08.573 --> 05:10.073
[SPEAKER_01]: Hey, it's going to be the same thing.
05:10.354 --> 05:11.734
[SPEAKER_01]: It's people are running to it.
05:11.754 --> 05:12.815
[SPEAKER_00]: They're flocking to it.
05:12.895 --> 05:16.137
[SPEAKER_00]: They're, they're doing it without understanding implications of it.
05:16.497 --> 05:26.442
[SPEAKER_00]: But they feel like I have to do it or I'm going to be left in the dust and you've got to be able to understand how does this compliment my team and my organization and that's why I try to be able to focus.
05:27.243 --> 05:42.660
[SPEAKER_01]: Yeah, and I think too because typically businesses mimic one another sometimes they'll bring in the technology without a full explanation or an actual team only because their competitors are doing it and now it becomes an arms race without necessarily having the proper, you know, strength.
05:43.480 --> 06:06.033
[SPEAKER_00]: ability agility of your team and understanding of the software and then you can put it in the hands of someone who's unprepared to handle that because they haven't been at it and trained on it either right yeah that's a major part of it and you keep hearing these stories about hey all these organizations that are sinking money in but they're not getting the ROI out of it so when you dig into it they never had an ROI target that they were going for it
06:06.273 --> 06:11.955
[SPEAKER_00]: they were going after the pie and the sky, ethereal, I'm going to be able to cut my workforce.
06:12.055 --> 06:14.356
[SPEAKER_00]: Well, number one, why do you want that?
06:15.116 --> 06:16.716
[SPEAKER_00]: I mean, I get the short term implication.
06:17.076 --> 06:21.758
[SPEAKER_00]: Now I have less people, so I have less overhead, so I have less payroll and benefits.
06:22.098 --> 06:27.079
[SPEAKER_00]: And so now all of a sudden I'm going to have all this extra money and profitability and we're going to grow that way.
06:27.400 --> 06:35.102
[SPEAKER_00]: Until you realize, well wait a minute, I haven't actually tested the tool and can it actually deliver on what I think it can do.
06:35.825 --> 06:36.125
[SPEAKER_00]: Oh, wait.
06:36.426 --> 06:37.426
[SPEAKER_00]: No, it can't.
06:37.847 --> 06:41.630
[SPEAKER_00]: It itself is still trying to be able to learn and evolve.
06:41.970 --> 06:51.598
[SPEAKER_00]: And this stuff has been around for since the 40s, but you've never had the technology foundation let alone ease of access to it that we now have today.
06:51.958 --> 06:53.179
[SPEAKER_00]: That's what's really new.
06:53.499 --> 07:02.346
[SPEAKER_00]: So understanding how this plays in leadership, where it can be scalable or secure, ethical, reliable, and deliver
07:04.668 --> 07:08.511
[SPEAKER_00]: is going to be unique based on the makeup and the culture of that organization.
07:08.871 --> 07:13.135
[SPEAKER_00]: So we got to take a look at it from the foundation, understand those risks and rewards.
07:13.375 --> 07:14.976
[SPEAKER_00]: Now we can start building the solution.
07:15.437 --> 07:23.283
[SPEAKER_00]: When you start focusing that way, all of sudden you have our alight targets, you have a strategy around it and you have an opportunity for success.
07:23.463 --> 07:25.605
[SPEAKER_01]: You have a baseline that's actually starting with them.
07:26.005 --> 07:26.345
[SPEAKER_01]: nailed it.
07:26.606 --> 07:28.207
[SPEAKER_01]: And so what's interesting, right?
07:28.227 --> 07:48.928
[SPEAKER_01]: So what I went to, you know, your website and obviously, you know, companies that previously didn't invest in IT or cybersecurity, what's that conversation like when, you know, you know, free 2010 when kind of people weren't as prevalent to it or even a couple of years ago, we're now if you don't have it, you're here these horror stories that are on the news of, you know,
07:49.088 --> 07:59.617
[SPEAKER_01]: the oil company that's being held hostage by a foreign agent or businesses didn't have a tight security system to even very large companies like T-Mobile that get half.
08:00.038 --> 08:10.207
[SPEAKER_01]: One of those conversations like with every business who may have thought they were insulated but people are constantly sending Trojan horses and trying to still consumer data and hold them hostage so speaking.
08:10.287 --> 08:39.366
[SPEAKER_00]: Yeah, I mean, a lot of those conversations just start off with a quick conversation to ask them if they understand so what do you guys actually doing right now from a preventative measure right and for the most part we're going to only work with CEO CFO president founders we're going to work at the top level because the top level is the one that sets the policy understands the risk carries a liability and they also understand the business trajectory and their business plan for the next three to five years nobody's got a clear vision.
08:39.846 --> 08:41.768
[SPEAKER_00]: than the guys who own that responsibility.
08:42.128 --> 08:49.153
[SPEAKER_00]: So we talk to them and typically they don't fully know or we get a response back of what I think.
08:49.513 --> 08:49.694
[SPEAKER_00]: Right?
08:49.834 --> 08:56.979
[SPEAKER_00]: And as soon as you have think that's gray area, gray area creates risk and that puts business results at risk.
08:57.299 --> 08:59.561
[SPEAKER_00]: It puts your team at risk, you put your clients at risk.
08:59.941 --> 09:01.543
[SPEAKER_00]: So let's define that.
09:01.903 --> 09:03.484
[SPEAKER_00]: What does that actually look like?
09:03.764 --> 09:10.230
[SPEAKER_00]: And when you're talking about AI, on top of it, AI, you're starting to hear the stories now about great.
09:10.350 --> 09:17.016
[SPEAKER_00]: So, Open AI went out there and it teamed up with an older version of its model and it went out there and it breached a different organization.
09:17.377 --> 09:18.878
[SPEAKER_00]: Brian, is this going to happen to us?
09:19.218 --> 09:24.443
[SPEAKER_00]: And, you know, the simple answer is going to be if your cybersecurity practices are up to date.
09:24.763 --> 09:27.346
[SPEAKER_00]: And it is what you believe it is to be.
09:27.566 --> 09:34.892
[SPEAKER_00]: And you're prepared to understand what AI does and how it operates within an organization or external to an organization.
09:35.253 --> 09:41.358
[SPEAKER_00]: We can put the right practices in place to be able to prevent that and it will typically right now.
09:41.698 --> 09:51.147
[SPEAKER_00]: It will see that it's not able to get in using some of the accessible tools and it has if it's going to attempt to and it's going to move on to the next easier target.
09:51.507 --> 09:53.889
[SPEAKER_00]: Same thing with older school cybersecurity.
09:53.989 --> 09:55.270
[SPEAKER_00]: Those guys are trying to hack in.
09:55.610 --> 09:57.792
[SPEAKER_00]: The more difficult you make it the more time it is.
09:57.852 --> 09:59.093
[SPEAKER_00]: It's less profitable for them.
09:59.113 --> 10:00.634
[SPEAKER_00]: They're going to move to an easier target.
10:01.054 --> 10:04.096
[SPEAKER_00]: So now we got to have that understanding and set that baseline.
10:04.316 --> 10:10.120
[SPEAKER_01]: Are there particular industries that are more likely to be hacked and or attempted to be hacked than others?
10:21.028 --> 10:33.392
[SPEAKER_00]: Right, so it doesn't matter who they heard, how they heard them, the implications of the particular breach, they're looking for money, notoriety, a combination of the two revenge is another one of those factors that ones have come into play.
10:33.967 --> 10:40.791
[SPEAKER_00]: So not for profits are really disconnected in their strategy, especially depending on the scale of that organization.
10:41.051 --> 10:44.613
[SPEAKER_00]: Because they are really really focused to delivering on their mission.
10:44.954 --> 10:55.640
[SPEAKER_00]: They are ones that I know, the ones that I have an opportunity to be able to interact with, incredible hearts for the community to be able to help as many people in need as possible.
10:56.040 --> 11:03.223
[SPEAKER_00]: how they justify investments of technology to make that mission more capable reach more people.
11:03.563 --> 11:04.724
[SPEAKER_00]: There is a disconnect there.
11:04.904 --> 11:10.607
[SPEAKER_00]: Funding sources, especially in the current landscape, are adjusting on a pretty regular basis.
11:10.687 --> 11:11.467
[SPEAKER_00]: So how are they?
11:11.947 --> 11:15.949
[SPEAKER_00]: They're having to pick and choose where I invest my dollars, where I feel like
11:16.429 --> 11:23.296
[SPEAKER_00]: This is going to be the better investment to reach the people I need to be able to serve, and I have a passion to be able to serve for.
11:23.657 --> 11:27.320
[SPEAKER_00]: So there's gaps that get created in technology, those gaps.
11:27.661 --> 11:30.584
[SPEAKER_00]: You got to think not for profits or also connect it to the boards.
11:30.864 --> 11:31.184
[SPEAKER_01]: Yes.
11:31.945 --> 11:34.128
[SPEAKER_00]: those numbers are high value targets.
11:34.469 --> 11:35.570
[SPEAKER_01]: So what do you think about that?
11:35.831 --> 11:42.840
[SPEAKER_00]: The bad guys, they go after the low hanging fruit and it's kind of like a, I like to think of it as an aquatic ecosystem.
11:43.221 --> 11:45.063
[SPEAKER_00]: Little fish would be the not for profit.
11:45.404 --> 11:46.826
[SPEAKER_00]: Now that's going to get me to the bigger fish.
11:47.126 --> 11:48.267
[SPEAKER_00]: it's going to give me to the bigger fish.
11:48.287 --> 11:49.968
[SPEAKER_00]: It's going to give me to the bigger fish.
11:50.028 --> 11:57.653
[SPEAKER_00]: And I'm just kind of keep probing and the email fishing campaigns that they wind up putting out there or spoofing, spear fishing, any of those.
11:57.894 --> 12:00.395
[SPEAKER_00]: It's coming from a trusted source, right?
12:00.455 --> 12:04.018
[SPEAKER_01]: That's, yeah, you know, it's, I hate to cut you up and it never dawn on me.
12:04.038 --> 12:08.901
[SPEAKER_01]: There's something that could be, you know, a food pantry system, you know, something connected to, you know, you know,
12:10.262 --> 12:25.275
[SPEAKER_01]: The better good of something else could lead to, you know, those philanthropy groups, and then suddenly you have a situation where on the ground level, they're simply trying to, you know, do a food pantry or something, you know, involving good level service, it's almost like the guard is down so to speak.
12:25.295 --> 12:32.561
[SPEAKER_01]: They're not thinking that they're ever in that sector of somebody trying to do a bad, a bad actor, particularly somebody they don't see.
12:33.302 --> 12:33.522
[SPEAKER_01]: Right.
12:33.862 --> 12:36.383
[SPEAKER_00]: Yeah, a lot of times that that's a huge mess.
12:36.403 --> 12:41.844
[SPEAKER_00]: And I was just doing a not for profit conference for the CPA society in my particular state.
12:41.944 --> 12:47.506
[SPEAKER_00]: And while we were out there, I had one of the very well respected not for profit leaders presenting along with me.
12:47.846 --> 12:56.768
[SPEAKER_00]: And that was something where a lot of the CPAs that are that act as CFOs within the not for profit community, they're becoming more and more aware of.
12:56.988 --> 12:58.629
[SPEAKER_00]: And that's why they wanted to be attending the
12:59.649 --> 13:05.051
[SPEAKER_00]: It's not just because, hey, I've got to fill the fill my ongoing education application.
13:05.411 --> 13:09.012
[SPEAKER_00]: I see the risk or I know somebody that this has happened to.
13:09.112 --> 13:16.355
[SPEAKER_00]: This one costs this particular organization like $2.5 million last year and one of their affiliate branches, right?
13:16.975 --> 13:20.556
[SPEAKER_00]: And other people, we know that those guys are going to be at risk also.
13:20.656 --> 13:23.297
[SPEAKER_00]: So we need to figure out how do we stabilize this.
13:23.637 --> 13:24.998
[SPEAKER_00]: And then cyber insurance.
13:28.479 --> 13:44.993
[SPEAKER_00]: But they're not going to cover other ones because they're not doing the minimum standards and then how are we going to audit because we're overwhelmed already with what we're trying to be able to do it becomes really, really complex and overwhelming very, very quickly and honestly my heart goes out to them.
13:45.073 --> 13:50.197
[SPEAKER_00]: I mean, I love working with an opera profit community because of what they're trying to be able to do, but we
13:50.237 --> 13:55.060
[SPEAKER_00]: We've got to find better ways to be able to help them prepare for what that looks like.
13:55.080 --> 13:59.302
[SPEAKER_00]: So they can continue to serve the other people that are in need, that are there for it.
13:59.662 --> 14:01.884
[SPEAKER_00]: And at the same time, you think about AI.
14:02.224 --> 14:06.126
[SPEAKER_00]: So AI could be a huge benefit for now for profit organizations.
14:06.466 --> 14:10.150
[SPEAKER_00]: Of course, what it takes investment to be able to make that happen, right?
14:10.190 --> 14:12.533
[SPEAKER_00]: You got to have this security practice policies in place.
14:12.893 --> 14:15.076
[SPEAKER_00]: You got to have your technology foundation in place.
14:15.356 --> 14:25.467
[SPEAKER_00]: And then you can start using AI to be able to continue to expand that mission out to complement their team or make up for lack of a volunteerism or other creative ways.
14:25.847 --> 14:28.050
[SPEAKER_00]: And I've heard some not-for-profits come up with
14:28.530 --> 14:29.551
[SPEAKER_00]: and nominal ideas.
14:29.891 --> 14:36.337
[SPEAKER_00]: But their IT infrastructure cannot support what they want to be able to get done, and it takes investment to make it happen.
14:36.697 --> 14:38.078
[SPEAKER_00]: So how do we fill that gap?
14:38.378 --> 14:38.879
[SPEAKER_00]: What do we do?
14:39.259 --> 14:39.439
[SPEAKER_00]: Right?
14:39.459 --> 14:45.184
[SPEAKER_00]: Because the answer is, you can donate so much time to be able to try to provide as much guidance as possible.
14:45.544 --> 14:50.848
[SPEAKER_00]: but ultimately you can't provide all the technology for everybody to be able to fix all their problems.
14:51.209 --> 14:53.250
[SPEAKER_00]: So how, what can we do?
14:53.270 --> 14:59.215
[SPEAKER_00]: That was there's some of the conversations I want to get into and it's if we can secure the foundation down here.
15:00.004 --> 15:10.197
[SPEAKER_00]: Especially around really good people, then we're starting to build an ecosystem that is more resilient and more resistant to the bad guys on the outside.
15:10.578 --> 15:13.181
[SPEAKER_00]: It's not just fixed that company.
15:13.521 --> 15:16.325
[SPEAKER_00]: That company is a tight tie to this company to that company.
15:17.956 --> 15:22.939
[SPEAKER_00]: I mean, you're talking with the people that are the most vulnerable, secure that out, and then we continue to build up.
15:23.119 --> 15:28.383
[SPEAKER_01]: Yeah, because now, you know, they have open meeting notes, their pictures are available on the websites, right?
15:28.403 --> 15:32.486
[SPEAKER_01]: Their email addresses, their contact information for all of that outreach is taking place.
15:32.546 --> 15:37.589
[SPEAKER_01]: So for the bad actor, you know, and they're doing a good cause and all of a sudden, you're like, Oh, great.
15:37.629 --> 15:38.830
[SPEAKER_01]: This is all laid out for me.
15:39.070 --> 15:41.551
[SPEAKER_01]: this information is completely accessible, right?
15:41.791 --> 15:49.175
[SPEAKER_01]: And you can look up, you know, how their setup is not profit, their business plan, like it is literally it with all the respect to those organizations.
15:49.395 --> 15:56.538
[SPEAKER_01]: They're not the bank that is putting multiple layers of security in place already that they have some sort of infrastructure in place,
15:56.878 --> 16:14.699
[SPEAKER_01]: usually somebody who's starting a nonprofit is doing something for the ultimate good of that cause and they're not even, I mean it's not even on their radar and then they may not take to your point, you know they may still do with rotary phones and traditional emails, you know fundraising and things that nature and then the bad actors like you have all this information at my disposal.
16:15.460 --> 16:16.021
[SPEAKER_01]: 100%.
16:16.121 --> 16:18.343
[SPEAKER_00]: And they have to disclose their financials, right?
16:18.583 --> 16:20.585
[SPEAKER_00]: On their website for what we do.
16:21.085 --> 16:23.187
[SPEAKER_00]: It's all fuel to the fire.
16:23.988 --> 16:28.412
[SPEAKER_00]: So you've got to take a little bit of a different approach and a lot of it is education.
16:28.752 --> 16:32.115
[SPEAKER_00]: And when you start to see them go, oh, I hadn't considered that.
16:32.415 --> 16:33.056
[SPEAKER_00]: So wait a minute.
16:33.236 --> 16:33.856
[SPEAKER_00]: So wait a minute.
16:34.217 --> 16:35.718
[SPEAKER_00]: And then it's, well, where do I go?
16:36.078 --> 16:36.999
[SPEAKER_00]: How do I fix that?
16:37.339 --> 16:39.261
[SPEAKER_00]: And then you start getting into those conversations.
16:39.721 --> 16:51.749
[SPEAKER_00]: And then ultimately it's going to come down to what can I afford to do, right, and that, especially from a not for profit, it, it, it, it hard to hear that conversation because you realize that they, they realize it got to do it.
16:51.789 --> 16:56.211
[SPEAKER_00]: And I want to protect all the good people that are here and I want to protect the people that I'm trying to serve.
16:56.552 --> 16:58.253
[SPEAKER_00]: I got to protect my board members.
16:58.593 --> 17:00.994
[SPEAKER_00]: It starts to get a little bit big for them.
17:01.314 --> 17:03.616
[SPEAKER_00]: And it's like, ah, how do we bite this off?
17:03.676 --> 17:07.038
[SPEAKER_00]: How do we address this phase, steps, things along those lines?
17:07.278 --> 17:10.920
[SPEAKER_00]: How can we set ourselves up for grant approval?
17:11.280 --> 17:12.341
[SPEAKER_00]: So we're going to write grants.
17:12.781 --> 17:16.103
[SPEAKER_00]: And a lot of them are trying to write grants, but they're using AI to write grants.
17:16.483 --> 17:19.485
[SPEAKER_00]: And the challenge that comes in with that is at the funding sources.
17:19.825 --> 17:20.486
[SPEAKER_00]: Well, they know that.
17:21.666 --> 17:23.487
[SPEAKER_00]: So they're seeing a lot of the grants admissions.
17:23.527 --> 17:27.049
[SPEAKER_00]: And they all look the same for some amazing reason.
17:27.390 --> 17:31.312
[SPEAKER_00]: I can't understand or shout out why they would all look identical.
17:33.943 --> 17:37.285
[SPEAKER_00]: Right, so that's part of the balance right education to be on it.
17:37.506 --> 17:40.107
[SPEAKER_00]: This is how you maintain your voice.
17:40.488 --> 17:42.669
[SPEAKER_00]: This is why these things are important.
17:43.090 --> 17:50.215
[SPEAKER_00]: These guard brails are critical to allow for the course setting up your data correctly allows for this particular result.
17:50.575 --> 18:01.723
[SPEAKER_00]: How do we get there resource funding allows you to get there when you have the right partners that allow you to walk through the steps to truly get you to where you need to be able to get to.
18:01.903 --> 18:04.024
[SPEAKER_00]: So I'm trying to take the time at the moment.
18:04.044 --> 18:07.406
[SPEAKER_01]: I've talked to a lot of innovators in AI and I've had the pleasure of doing that on this show.
18:07.466 --> 18:19.211
[SPEAKER_01]: What is it like in a broad sense where you're being innovative in cybersecurity, deploying AI systems, but at the same time, typically what happens and this isn't a political show, but it's more just the governance of it, so to speak.
18:19.572 --> 18:28.356
[SPEAKER_01]: How do you balance that with whatever could be coming down legislative-wise while still being an innovative company because now you have people who are trying to, you know,
18:28.556 --> 18:34.581
[SPEAKER_01]: Put guard reels up about it, but companies still have to be innovative and protective in service their clients as well to what's that bouncing.
18:34.821 --> 18:36.282
[SPEAKER_00]: And that that's a great question.
18:36.383 --> 18:47.031
[SPEAKER_00]: So what I try to be able to do is balance where we are today with where it looks like we might go tomorrow with the most degree of certainty that you could put it to it.
18:47.332 --> 18:47.552
[SPEAKER_00]: Right.
18:47.892 --> 18:51.275
[SPEAKER_00]: I mean, they're still trying to figure out how to go in Facebook and how long has happened around.
18:52.529 --> 18:56.950
[SPEAKER_00]: So I don't think this is something that I need to fix in the next 12 months.
18:57.330 --> 18:59.571
[SPEAKER_00]: But it is something that we need to think about.
18:59.731 --> 19:10.973
[SPEAKER_00]: And if we put best practices around cybersecurity, which has been pretty well established and CMMC compliance type of standards, and things along those lines, so you've got consistent standards across the board.
19:10.993 --> 19:12.134
[SPEAKER_00]: Now you've got scalability.
19:12.474 --> 19:20.315
[SPEAKER_00]: And when we can put AI on top of that, security standards that are already layered and in place and proactively monitored,
19:23.196 --> 19:28.239
[SPEAKER_00]: Now, we have the ability to say, okay, well, depending on what legislation looks like, we can pivot.
19:28.599 --> 19:30.440
[SPEAKER_00]: We can move pretty quickly.
19:30.640 --> 19:35.843
[SPEAKER_00]: But if you don't have those standards in place, legislation winds up changing or coming through,
19:36.763 --> 19:37.043
[SPEAKER_01]: Right.
19:37.563 --> 19:40.204
[SPEAKER_00]: You got, you don't know which direction you've got to go.
19:40.345 --> 19:45.387
[SPEAKER_00]: Now you've got to re-order everything you've got to come up with a totally different business plan to potentially address.
19:45.707 --> 19:49.148
[SPEAKER_00]: Some will be less affected than others will need to be affected.
19:49.348 --> 19:55.831
[SPEAKER_00]: But consistent standards with industry established, recognized type of tools and infrastructure.
19:56.191 --> 20:01.494
[SPEAKER_01]: We can edit it and it's funny because you know you have to kind of somewhat work with your competitors in that space too.
20:01.534 --> 20:22.128
[SPEAKER_01]: I'm sure you've gone to conferences and you know best because at the end of the day every company can't service every single person But there's a collective consensus that said back since it says okay if we can put these basic guardrails up as an industry itself That we have a better chance to be able to be innovative service customers and then bring a good case in place that says hey we're already doing these respective things that you would already ask in advance
20:22.915 --> 20:23.055
[SPEAKER_00]: Yeah.
20:23.415 --> 20:24.155
[SPEAKER_00]: No, exactly.
20:24.275 --> 20:31.136
[SPEAKER_00]: And we got introduced through a great partner of ours to a large multi state organization.
20:31.176 --> 20:31.857
[SPEAKER_00]: I'll put it that way.
20:32.637 --> 20:35.817
[SPEAKER_00]: And they asked us if we can handle a couple of different states.
20:36.177 --> 20:41.818
[SPEAKER_00]: And I told them no, which they were surprised for and the first question was well, why?
20:42.158 --> 20:51.440
[SPEAKER_00]: Well, number one, there's 40 different branches in the state that we're in, which is that that's a lot to be able to handle and be able to try to turn the ship in 40 different.
20:51.880 --> 20:53.461
[SPEAKER_00]: Federated organizations, right?
20:53.781 --> 21:10.330
[SPEAKER_00]: But the other thing is if you're going to be able to do this kind of stuff right and stay in alignment with the right people the right way to achieve the result that we set as an expectation at the outset, you have to be able to spend time with people and the question do so much across the screen, right?
21:10.730 --> 21:13.133
[SPEAKER_00]: Two dimensional is going to get us so far.
21:13.153 --> 21:25.725
[SPEAKER_00]: We're going to have good conversations, but we're not going to develop relationship and we're not going to continue to develop trust because we're not able to spend meaningful time together and when you just had a client event over the weekend.
21:26.491 --> 21:29.073
[SPEAKER_00]: And we say, hey, this is more of a family of them.
21:29.173 --> 21:31.794
[SPEAKER_00]: Bring your kids from your spouse, do that kind of thing.
21:31.934 --> 21:36.897
[SPEAKER_00]: Let's hang out if it's going to be, if you want to talk about anything business related, we're there to be able to do that.
21:37.277 --> 21:40.199
[SPEAKER_00]: If you want to enjoy the baseball game, let's enjoy the baseball game.
21:40.439 --> 21:41.940
[SPEAKER_00]: Let's have a good time to be able to do that.
21:42.440 --> 21:49.169
[SPEAKER_00]: the conversations you have in those venues is way different and the relationships are much different.
21:49.189 --> 21:59.442
[SPEAKER_00]: The trust factor is significantly different so I said we'll help you find an organization that could mirror the standards that we put into place if you would like that assistance.
21:59.782 --> 22:06.932
[SPEAKER_00]: But I would strongly suggest in that particular state, let's find a solid organization that can implement maintain the standards in that state.
22:07.273 --> 22:08.515
[SPEAKER_00]: We'll handle this state.
22:08.775 --> 22:14.063
[SPEAKER_00]: And as you continue to grow this out, then let's find another organization that can mirror what we do.
22:15.168 --> 22:16.549
[SPEAKER_01]: in that particular state.
22:16.869 --> 22:19.550
[SPEAKER_00]: And you've got to have people that value relationship.
22:19.570 --> 22:20.210
[SPEAKER_01]: That's amazing.
22:20.250 --> 22:30.494
[SPEAKER_01]: And you know, and more importantly, it protects your company too, because you know, depending on whatever local laws are in place, whatever, you know, it gets, it's all things are local, so to speak when it comes to that.
22:30.874 --> 22:36.756
[SPEAKER_01]: And if they do need you to spend a weekend, they do need you to come up to the conference room, they do need you to be with their board, you know,
22:36.976 --> 22:42.660
[SPEAKER_01]: Hey, sorry, man, I'm expanded across this vast, you know, they could have an emergency, right?
22:42.740 --> 22:55.110
[SPEAKER_01]: And they need that personal care and service and, you know, you protected yourself and your company by saying, I'm better, you know, I'll scale as needed, but that's something that in this particular time is not beneficial to you for me to do that.
22:55.270 --> 22:55.550
[SPEAKER_00]: Yeah.
22:55.810 --> 22:56.571
[SPEAKER_01]: No, exactly.
22:56.871 --> 22:57.531
[SPEAKER_01]: 100% amazing.
22:59.012 --> 23:10.140
[SPEAKER_01]: What's your take on like the data centers that are popping up with people kind of, you know, that that, you know, the Freddy Krueger's coming to town sort of sort of feeling that people haven't got to deal about it, you know.
23:11.570 --> 23:37.860
[SPEAKER_00]: I'm pretty quick with that way before, but yeah, I mean, it's a valid question, it's a valid point and a lot of people have different levels of concerns about it because they, you know, whether it's going to be environmental impact that is going to wind up being there or hey, all this land usage that's going to be there and what they're going to be on the road and they're taking our energy and we're already having problems with energy in our particular space.
23:40.081 --> 23:48.047
[SPEAKER_00]: I mean, I think the biggest thing that we've got to be able to continue to drive chords is what are we going to do with that particular location in five years?
23:49.202 --> 23:55.584
[SPEAKER_00]: And five years, if you think about the power that you pack into phones, they hey look here's a one for sure.
23:55.624 --> 24:00.825
[SPEAKER_00]: Yes, I do use my foldable right there, find a way and can't wait to see it this weekend.
24:00.925 --> 24:02.785
[SPEAKER_00]: I know I'm sorry.
24:03.065 --> 24:12.568
[SPEAKER_01]: Well, you know what the movie Marty made a billion dollars so I'm sure you know when you decide you know you're just pat I mean one weekend one week I was like, oh my gosh, and I saw it too like I
24:13.288 --> 24:13.568
[SPEAKER_00]: It's great.
24:13.588 --> 24:14.949
[SPEAKER_00]: We were supposed to go Saturday.
24:15.129 --> 24:18.070
[SPEAKER_00]: I was so excited about it and then we had some family commitments.
24:18.110 --> 24:21.451
[SPEAKER_00]: I'm like, Okay, family first.
24:21.531 --> 24:21.912
[SPEAKER_00]: All right.
24:21.932 --> 24:22.532
[SPEAKER_00]: You gotta go.
24:22.572 --> 24:25.693
[SPEAKER_00]: Yeah, so we're going this Saturday and I am beautiful.
24:26.033 --> 24:28.974
[SPEAKER_00]: I'm overly stoked, but I was telling my wife yesterday morning.
24:29.335 --> 24:30.835
[SPEAKER_00]: It made a billion dollars over the week.
24:30.855 --> 24:33.076
[SPEAKER_00]: We're like the only people in America who haven't seen it.
24:33.116 --> 24:34.797
[SPEAKER_01]: Yeah, but that's what I was about to say.
24:35.717 --> 24:59.362
[SPEAKER_01]: You know, and I don't want to derail the conversation, but for guys of our ilk and age, you know, they had that rough stretch or you're like, hey, man, I'm a fan, but you're putting us on some lessons, well, we'll keep the language PC, but you know, knowing that you get a chance to see this when you had the wizard magazines as a kid and now you're seeing this come out, you're like, I feel like kid all over again, like I'm going to see Spider-Man 43 years old, I'm like,
24:59.722 --> 25:00.724
[SPEAKER_00]: What am I going to see Spider-Man?
25:00.824 --> 25:02.969
[SPEAKER_00]: Oh my wife hates these kinds of movies.
25:03.349 --> 25:04.291
[SPEAKER_00]: Hades these kinds of movies.
25:04.752 --> 25:06.957
[SPEAKER_00]: She heard the new Spider-Man being released.
25:07.378 --> 25:08.580
[SPEAKER_00]: She was one of the first ones.
25:08.921 --> 25:10.604
[SPEAKER_00]: Brian, we have to go see this.
25:11.492 --> 25:12.332
[SPEAKER_00]: Yeah, to the spider.
25:12.352 --> 25:12.773
[SPEAKER_00]: I forgot.
25:12.793 --> 25:13.633
[SPEAKER_00]: You look spider man.
25:13.753 --> 25:16.354
[SPEAKER_00]: I don't I guess everybody looks spider.
25:16.374 --> 25:17.775
[SPEAKER_00]: That's what it was spider man.
25:17.815 --> 25:20.536
[SPEAKER_00]: I mean and they've done a phenomenal job with the new series.
25:20.716 --> 25:21.296
[SPEAKER_00]: Absolutely.
25:21.416 --> 25:23.957
[SPEAKER_00]: I'm not going to add a perk and die up.
25:24.017 --> 25:26.338
[SPEAKER_00]: I mean the whole staff so need marble.
25:26.438 --> 25:26.899
[SPEAKER_00]: You guys.
25:27.419 --> 25:28.379
[SPEAKER_00]: I don't know how you do it better.
25:28.559 --> 25:31.260
[SPEAKER_00]: I don't know where you go from here other than fall from Morales.
25:31.300 --> 25:32.001
[SPEAKER_00]: You got a bar to me.
25:32.021 --> 25:32.141
[SPEAKER_00]: Yeah.
25:32.161 --> 25:32.881
[SPEAKER_00]: You got a bar to me.
25:32.901 --> 25:33.201
[SPEAKER_00]: Yeah.
25:33.401 --> 25:34.522
[SPEAKER_00]: You got a bar to me.
25:34.602 --> 25:34.782
[UNKNOWN]: Yeah.
25:35.222 --> 25:37.343
[SPEAKER_01]: Well, think about the three week stretch, these guys are bad.
25:37.363 --> 25:40.044
[SPEAKER_01]: You get to release the Odyssey and then you're releasing Spider-Man too.
25:40.064 --> 25:41.645
[SPEAKER_01]: Like, like, oh my gosh.
25:42.105 --> 25:42.466
[SPEAKER_01]: Oh, I know.
25:42.526 --> 25:43.066
[SPEAKER_01]: Say people.
25:43.666 --> 25:46.708
[SPEAKER_00]: I'm behind, like, the Odyssey thing we're like comparing about the one I get to do.
25:46.768 --> 25:50.670
[SPEAKER_01]: Because clip, because clearly you're not busy, right?
25:50.690 --> 25:50.870
[SPEAKER_01]: So,
25:52.138 --> 25:52.938
[SPEAKER_00]: Yeah, there's that too.
25:53.358 --> 25:54.638
[SPEAKER_00]: Well, we can get that center.
25:54.678 --> 25:56.299
[SPEAKER_00]: So you go back to the data centers.
25:56.399 --> 25:57.999
[SPEAKER_00]: Yes, that all thing to rail this.
25:58.399 --> 26:01.580
[SPEAKER_00]: But it's, I think in five years, right?
26:01.880 --> 26:05.500
[SPEAKER_00]: We've got to have a better plan than just I need to build this today.
26:05.840 --> 26:10.001
[SPEAKER_00]: And I need all this land and I need all this cooling and I need all this.
26:10.161 --> 26:12.922
[SPEAKER_00]: And I'm going to subsidize what this power looks like.
26:13.262 --> 26:19.563
[SPEAKER_00]: In five to ten years, you're not going to need all that space to deliver the same horsepower that you need the space for today.
26:22.103 --> 26:29.889
[SPEAKER_00]: You're going to be able to consolidate down that power into much smaller footprint to deliver the same or even a better result anyway.
26:30.250 --> 26:36.495
[SPEAKER_00]: So let's have a plan to be able to proactively communicate with the communities that we're looking to be able to get into.
26:37.455 --> 26:54.043
[SPEAKER_00]: Rather than try to tell them we're building a ding to center and we're going to do this and it's going to be a better employment and when they ask a question about better employment Yeah, we're going to play 10 people to run this thing because of all the automation and it's saying going to do it and then you know you talk about the all the water cooling
26:54.423 --> 26:55.423
[SPEAKER_00]: That is going to be there.
26:55.483 --> 27:07.988
[SPEAKER_00]: You've got a lot of people that automatically jump to conclusions based on previous information that maybe a data center a year ago or two years ago was engineered for.
27:08.328 --> 27:12.330
[SPEAKER_00]: And when you say data center, they jump back to that because that's what they know.
27:12.730 --> 27:13.910
[SPEAKER_00]: That's what they've been introduced to.
27:14.251 --> 27:15.611
[SPEAKER_00]: Throw actively communicate.
27:15.831 --> 27:16.672
[SPEAKER_00]: Here's what we're going to do.
27:17.012 --> 27:19.112
[SPEAKER_00]: Here's the benefits for the local neighborhood.
27:19.373 --> 27:21.433
[SPEAKER_00]: We'd like to get you all together so that we can
27:23.494 --> 27:26.115
[SPEAKER_00]: But here's some of the bullet points about the benefits.
27:26.535 --> 27:28.715
[SPEAKER_00]: Here are some of the concerns we typically hear.
27:28.835 --> 27:32.536
[SPEAKER_00]: Be open in your communication and be willing to listen.
27:32.616 --> 27:35.717
[SPEAKER_00]: But also have a plan for in the next five to 10 years.
27:36.057 --> 27:38.918
[SPEAKER_00]: We are going to invest in, right?
27:39.298 --> 27:50.680
[SPEAKER_00]: And this is going to turn into X 50% of the land or 30% of the land is going to wind up becoming re whatever, repopulated with the new wilderness
27:53.501 --> 27:57.522
[SPEAKER_00]: or whatever it's going to be, but have a plan, a long-term plan to convey it to you.
27:57.803 --> 28:07.286
[SPEAKER_01]: Right, and also too, like, you know, there's a lot of vacant malls and strict malls and areas that, you know, for lack of better term, they're just not being utilized right now.
28:07.706 --> 28:15.809
[SPEAKER_01]: And for these, I hate for anybody who's listening, it's available to use and it can't just stay vacant forever.
28:16.249 --> 28:19.550
[SPEAKER_01]: At some point, it has to have a use of something, whether it's going to be
28:19.950 --> 28:33.920
[SPEAKER_01]: final mild delivery, sorting centers, you know, these local data centers, these hubs, they're already somewhat in place in these office complexes that these nine-descript office complexes that people see and drive past all the time.
28:34.280 --> 28:43.186
[SPEAKER_01]: I think to your point, if you have community engagement and sit back and say, you know, that I saw that sitting, you know, vacant for the last 12 years over here with minimal traffic that's kind of dying in front of you.
28:43.506 --> 28:52.672
[SPEAKER_01]: we're going to make a good use of that we're going to I mean let's just keep it real like every every town has it now because the malls are just not anywhere close to what they used to be at their peak in the 90s.
28:53.693 --> 28:58.616
[SPEAKER_00]: I mean 100% but get ahead of it and don't make it like me in 60 days we're going to launch this next.
28:58.916 --> 29:02.899
[SPEAKER_00]: You didn't identify that that property 60 days ago.
29:03.239 --> 29:11.505
[SPEAKER_00]: You identified that typically about nine to nine months to a year ago that you wanted to make this investment don't be afraid of it.
29:11.685 --> 29:12.746
[SPEAKER_00]: Be out in front of it.
29:13.086 --> 29:17.870
[SPEAKER_00]: Have the courage to be out there in front of it and the more you can message the people that educate them.
29:18.130 --> 29:24.975
[SPEAKER_00]: and also make sure that legislators are going to be on board to be able to convey that message, teamwork makes the dream work.
29:25.355 --> 29:32.960
[SPEAKER_00]: And it's lack of clarity, lack of direction, creates chaos, and uncertainty, and that's what people want to react to.
29:33.220 --> 29:52.076
[SPEAKER_01]: And I think, you know, more importantly, if you're the face of it, if someone like you is the face of that conversation, right, you're local to the community, sometimes with somebody good batter and different, if it's, if it's from an outside person that's not local to show the benefit of the community, the message doesn't come nearly across as well.
29:52.496 --> 29:55.237
[SPEAKER_01]: Brian Beck comes up and says, listen, I've lived here for 15 years.
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[SPEAKER_01]: This is where technology is going.
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[SPEAKER_01]: This is how this is going to help the farmer, the construction guy, the business banker, you know, all of those people, there's a reason why this should be here, and we can have a level control if I'm in the face of it in the contact, so to speak.
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[SPEAKER_01]: As opposed to somebody who looks predatory for whatever reasons that people think, and I think that it's better coming from
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[SPEAKER_00]: that is hugely key.
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[SPEAKER_00]: I think that's a great point.
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[SPEAKER_01]: Yep.
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[SPEAKER_01]: Right.
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[SPEAKER_01]: So where can people find you?
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[SPEAKER_01]: I love conversations like this because I always get a chance to talk to people who are ahead of the curve of technology and for lack of a term where the geeks before the geek became cool.
30:35.452 --> 30:41.113
[SPEAKER_01]: You know, it's not so cool in the 90s right to talk about Spider-Man and IT, but now I've never never put it like that.
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[SPEAKER_01]: I was there, man You know, I played football, but I always secretly loved it.
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[SPEAKER_01]: I could talk about it like yeah, dude Yeah, I remember you were laughing excited.
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[SPEAKER_00]: I get now that I get to openly discuss that I am a Godzilla thing Exactly exactly exactly exactly exactly
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[SPEAKER_01]: Yeah, minus minus one was incredible.
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[SPEAKER_00]: Was it incredible in my wife was like, this movie is the first one because it was excited about minus zero coming up.
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[SPEAKER_01]: So yeah, because it didn't feel like a Godzilla movie.
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[SPEAKER_01]: It was a story that happened to have Godzilla in it.
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[SPEAKER_00]: Yep, the way they told that story.
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[SPEAKER_00]: It's like when I'm doing the presentation for professional organizations or whatnot, it's not necessarily just the content that you're conveying.
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[SPEAKER_00]: It's how you convey that content.
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[SPEAKER_00]: That goes just to bring everything together.
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[SPEAKER_00]: You can't have one without the other if you want them to walk away with something meaningful.
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[SPEAKER_00]: And same thing with the movies, when you go to see a movie, you want to be able to see a great story that is going to be conveying the resonate with you.
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[SPEAKER_00]: And you know, you take certain things away from everybody takes a little bit something different away from it.
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[SPEAKER_00]: But if they want to take away cybersecurity and a lot of its scalability with it in a secure ethical reliable manner, then
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[SPEAKER_00]: Speaking though, they can go to proxer.com, check us out on the website.
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[SPEAKER_00]: There's an info link there, and I'll follow up a few with any questions that anybody may have, or you can find them linked in, Brian Beck, proxer, Guanty with the name and Brian Beck in there.
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[SPEAKER_00]: I own the only one that's going to wind us up and up our names a little bit, which is great and certainly.
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: Well, yeah.
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[SPEAKER_00]: Happy to connect there and have further conversations that I can be identified.
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[SPEAKER_01]: I really appreciate your time, and this is one of those topics that always gets me excited because people need to be informed about what they can fear them because they have got misconceptions about it.
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[SPEAKER_01]: And for people whose businesses are vulnerable, which is everybody's, it's very important to reach out to people like yourself, to be able to stem those fears, stay ahead of the curb, and stay ahead of a bad situation that could occur to your organization, your constituents, and your consumers.
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[SPEAKER_01]: So
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[SPEAKER_01]: Thank you.
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[SPEAKER_00]: It's a better.
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: Well, you know, like, you know, this is why the random is nothing.
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[SPEAKER_01]: I can't invent what you create, but I can kind of talk a little bit.
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[SPEAKER_01]: So having said all that, thank you so much for your time.
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[SPEAKER_01]: I'd appreciate it.
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[SPEAKER_00]: I really enjoyed it.
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[SPEAKER_01]: Yeah, appreciate you.
