Scaling High-Margin Deals with Jason Roberts of Better Blueprint Realty
Jason Roberts is a prominent real estate investor, entrepreneur, and the founder and managing broker of Better Blueprint Realty. Successfully transitioning from a corporate engineering background into full-time entrepreneurship, Roberts scaled a minimal initial investment into a multi-million dollar real estate and educational ecosystem.
Early Life & Career Transition
- Real Estate Roots: Raised in New York as the son of a real estate agent and a home builder, Roberts grew up around construction sites and residential developments.
- Corporate Background: He initially pursued a stable career track, working a conventional 9-to-5 job in the engineering sector.
- The Pivot: Seeking a high-yield vehicle to grow his personal savings, he chose to leave his engineering role to pursue active real estate investing full-time.
Investment & Business Growth
- Rapid Scaling: Roberts initiated his investing journey with just $5,000 in capital, generating $400,000 in cash and equity within his first 18 months.
- Volume and Portfolio: During his first three years in the industry, he participated in more than $100 million in sales and acquired a portfolio of over 60 investment properties.
- Strategy Focus: Specializing in high-margin asset types, his operations span high-end fix-and-flips, short-term vacation rentals (Airbnb), multifamily properties, luxury developments, and BRRRR projects.
Mentorship & Media
- Better Blueprint Academy: Moving past the capacity limits of 1-on-1 coaching, Roberts institutionalized his systems into an online educational platform and national mentorship program designed to train six-figure house flippers.
- Philosophy: He strongly advocates for a "quality over quantity" approach, frequently highlighting the structural advantage of managing a single, high-margin $200,000 flip over multiple resource-draining deals.
- Media Appearances: He hosts the Abstract podcast, speaks regularly at live real estate dealmaker masterclasses, and was featured in the television series Legacy Makers.
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[SPEAKER_00]: The randomest and ethical podcast I've always built on people who had resiliency and worked when the work was necessary in those moments where they were by themselves and had doubts of whether or not it would pay off in life.
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[SPEAKER_00]: This man epitomizes it because now he's willing to share his success with others.
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[SPEAKER_00]: Jason Roberts, a CEO and founder, a better blueprint reality who's going to give you the secrets of real estate, but also give you insight on what it takes to persevere through tough times.
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[SPEAKER_01]: Thank you, sir.
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[SPEAKER_01]: For shot, thanks for having me, decided to be here.
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[SPEAKER_00]: Appreciate you, you know.
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[SPEAKER_00]: First of all, thank you for reaching out and wanted to be on the platform.
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[SPEAKER_00]: And your story is very inspiring.
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[SPEAKER_00]: I watched the videos that you posted.
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[SPEAKER_00]: And it really is from, you know, humble beginnings to just hard work.
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: you know, I think life is unpredictable.
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[SPEAKER_01]: You never know where things are going to go.
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[SPEAKER_01]: You know, when I first moved Colorado, I was living out of my car for three months at a time.
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[SPEAKER_01]: I've been homeless a few times and I think skills skills are the most important thing period because they're going to allow you to grow in any environment.
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[SPEAKER_01]: So it's been a fun journey.
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[SPEAKER_00]: I think one of the most and you know, I think sometimes people too often get caught up in the end result.
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[SPEAKER_00]: whether they see a nice car, somebody with an insane body that they're like, man, how did you do that?
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[SPEAKER_00]: It's like, well, if you really want to know, it took 18 months, two years, three years, et cetera.
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[SPEAKER_00]: I didn't just wake up and suddenly have this particular thing that you were looking to aspire to.
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[SPEAKER_01]: Yeah, I think it's...
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[SPEAKER_01]: an extremely interesting process like when I was young my goal was to start an automotive company to compete with Lamborghini and Ferrari and I always remember talking to like school counselors and stuff and asking them like hey what's the career path for this and I got Z
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[SPEAKER_01]: your answers that were helpful, right?
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[SPEAKER_01]: And so when you think about owning a successful business at this point, breaking it down into, like, here are the top four or five skills that are extremely valuable to your success in that space.
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[SPEAKER_01]: I think most people miss, you know, they just try to buckle down and chalk it up to hard work or luck.
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[SPEAKER_01]: And sometimes it's a little bit more methodical than that.
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[SPEAKER_00]: It really is, and sometimes you can, if you don't start utilizing your skill set to which you're best at, for instance, there are plenty of basketball baseball football players who don't love the sport they play, but they happen to be, you know, God gifted it, and, you know, they can just do that, and they're like, hey man, I don't really love it, but it got me, you know, drafted and I played 10 years, like 95% of the population is not that.
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[SPEAKER_00]: right.
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[SPEAKER_00]: You really have to start gravitating towards what you're passionate about, what you'll spend your free time on, and you in particular when it came to real estate, you had like your footprint into it, you know, young and then eventually got back into it, and then went all in.
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[SPEAKER_01]: Yeah, I think it's interesting.
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[SPEAKER_01]: I get this question all the time in terms of like, well, you know, didn't, didn't your parents prep you for this and didn't that young experience really shape you, it kind of sent me the opposite direction to be honest with you.
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[SPEAKER_01]: My parents lost everything in 2007, 2008, and it kind of radically shifted our life probably from when I was 13 years old onwards.
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[SPEAKER_01]: So it was actually a deterrent because I was like, you know,
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[SPEAKER_01]: I've seen what it can do if you may be mismanaged that process or don't risk mitigated in the correct way, but I think at an internal emotional level as a kid, like man, I have photos of me in a diaper like walking, flooring, or afters with my dad, like with a plastic hammer.
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[SPEAKER_01]: So like
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[SPEAKER_01]: This has always been familiar.
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[SPEAKER_01]: It's always been comfortable.
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[SPEAKER_01]: So maybe it has given me that opportunity to transition into something like this, a little more readily than somebody that's never even heard of or been a part of real estate in the past.
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[SPEAKER_00]: So as you're, because I loved what you talked about, you're like, hey, most people have to be that nine to five, that traditional career to eventually segue off.
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[SPEAKER_00]: And then you call talk about the golden handcuffs, which
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[SPEAKER_00]: people, you know, it's funny because at a young age, you're like, I'll be this, I'll be that, I'll be this, and then you kind of have to get like that big, Donald's job or get that, you know, that summer gig, and then eventually it leads into the normal sea of what's you see around you to actually make a living, but it becomes hard to break out of them.
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[SPEAKER_01]: Yeah, I think, you know, a lot of the people that we work with, you know, and to set the context, like we run a mentorship program teaching people how to invest in real estate, and a lot of those people are agents or contractors, but many of them are people that are multiple six figure earners, high performers that want to retire, can't really figure out how to do it, or they've, they've spent, you know, enjoyed their life, and really enjoy their BMWs and things, they don't have a ton of money saved.
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[SPEAKER_01]: but they're really high performers and really high earners in their space right now.
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[SPEAKER_01]: And everybody's looking for ownership over their life.
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[SPEAKER_01]: Like, absolutely.
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[SPEAKER_01]: If you're making 200 grand a year, that's great.
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[SPEAKER_01]: But once you hit that metric and you're like, man, this was a ton of money.
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[SPEAKER_01]: It doesn't take a long time to realize that, that's really not that much money.
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[SPEAKER_01]: And I might get some flack for that.
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[SPEAKER_01]: But once you've achieved it, you know, like now it's more about, all right, what does my life look like with all of this too?
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[SPEAKER_01]: And me personally, I'm a terrible employee.
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[SPEAKER_01]: Uh, I will say that straight up, like I work my butt off, but I have issues with authority.
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[SPEAKER_01]: And I want to make sure that like my livelihoods not dependent upon me getting along with my boss.
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[SPEAKER_01]: or if my boss or the owner of the company gets sick or dies, or if we go into a recession in the company fails, like I want to have ownership over my future.
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[SPEAKER_01]: The only way I can do that is with skill sets that then we deploy for ourselves.
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[SPEAKER_01]: And so the high performers that have these golden handcuffs are basically looking to mirror their income, but in a much more free environment that serves them.
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[SPEAKER_00]: So let's get into the nuts and bolts of better blueprint reality because I found it fascinating, right?
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[SPEAKER_00]: So you obviously started off, you know, with modest means doing your first deal and then 18 months because of your hard work that you put in, accelerate.
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[SPEAKER_00]: Now you want to pass that knowledge on to others.
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[SPEAKER_00]: Can you kind of give us the blueprint how you put your footprint in a real estate and then you decided to coach?
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[SPEAKER_01]: Yeah, our footprint is we've got kind of like four verticals in the space, and they're all complementary.
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[SPEAKER_01]: The all increased margin, the all increased opportunity.
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[SPEAKER_01]: It's an ecosystem that we've developed to try to just increase the success overall.
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[SPEAKER_01]: But I started flipping, flipped about, we know, flipped our first property and scaled to four or five immediately after that.
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[SPEAKER_01]: And this was unique because it would
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[SPEAKER_01]: In other sales environments, it was very difficult to sell into, you know, sell that product or sell into that, you know, industry, real estate was not one of those things, it was very easy to sell into.
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[SPEAKER_01]: And what I mean by that is not selling the homes, but raising capital and selling investors on your business.
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[SPEAKER_01]: So we were able to scale very quickly by raising 4,500 K in a matter of like a couple of weeks, which is very unique to me.
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[SPEAKER_01]: So we scaled up to about 20 fix and flips a year.
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[SPEAKER_01]: We average about $100, $120,000 net profit per project, which completely radically shifted and changed my life, right, going from maximum rings like $110, $120,000 a year to this space was a radical shift.
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[SPEAKER_01]: But after we scaled, we opened up our own brokerage, so we could list and purchase our own properties and get paid on both sides of that.
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[SPEAKER_01]: We opened up this mentorship program to teach other people how to do the exact same things that I'm doing and how I run my business and how I approach my projects because we realize there's no magic here, right?
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[SPEAKER_01]: I don't have to be Einstein to figure out how to make money in real estate, which I think is the barrier to entry to a lot of people.
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[SPEAKER_01]: Like, why start a business?
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[SPEAKER_01]: I have to be a tech genius to make it successful.
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[SPEAKER_00]: The question.
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[SPEAKER_01]: This is more about processes and discipline, and I think anybody can do it even if it's just one project a year.
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[SPEAKER_01]: That's 100 grand.
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[SPEAKER_01]: Like, that type of freedom would change a lot of people's trajectory.
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[SPEAKER_01]: And then our last vertical is we did open up a wholesale business to find these off-market distressed, challenged properties, and that feeds all of our investment properties, right?
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[SPEAKER_01]: My fix and flips are students fix and flips and kind of the rest of the businesses as well.
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[SPEAKER_00]: Yeah, I think what's interesting too is when people actually, when you actually think about the size in the United States, which I'm talking about real estate, and that's something I'm not into but the space itself.
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[SPEAKER_00]: Anybody who's ever driven around the United States will realize very quickly, there's a lot of untapped land out there.
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[SPEAKER_00]: There's a lot of, if you live in sometimes in a crowded metropolitan area, you can kind of get tunnel vision of how this must be a densely populated country, no, it's not.
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[SPEAKER_00]: There's densely populated locations, but overall on the greatest scheme with things, I live in Metro Detroit.
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[SPEAKER_00]: You drive 20 minutes away, you're like, oh my gosh, there's tons of just vacant land or that is not being touched or being, you live in Colorado, which I'm sure doesn't take very far to drive outside of a major city but oh my gosh, there's space
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[SPEAKER_01]: Yeah, there's there's plenty of opportunity.
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[SPEAKER_01]: I know some real estate investors with the most boring strategy in the world, which is we draw a you know a 20 minute radius around a major metro area and we buy all the land in that 20 minute radius and then we just wait for 20 years and like that's it.
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[SPEAKER_01]: like you're done and eventually that stuff all starts to produce fruit and you know for us personally the fix and flip game is all you know it's it's it's all a transition like I don't think you should stay in any investment strategy for 10 years necessarily because your skill sets hopefully are going to get better your cash position is going to change and much like anybody that would come in and pitch mutual funds to your 401k and a business environment.
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[SPEAKER_01]: They're going to say, hey, when you're young, take your risk and then as you get older, you know, it's not the reverse phi and the risk or portfolio, we have a similar approach for real estate where, you know, these long-term cash strategies where you're getting cash flow are great.
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[SPEAKER_01]: But in the beginning of your real estate journey, they're not achievable because they require high down payments.
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[SPEAKER_01]: And so you can't really afford when you've only got 60k in the bank or 200k in the bank to Part with a hundred grand down payment to go buy this house over here and then make $500 a month on the rent over here That's an extremely slow strategy to building wealth
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[SPEAKER_01]: Where most of my clients fit is kind of this early phase middle section that we call a cash generation strategies and this people with zero dollars to probably 400 K of cash available to them because fix and flips are a four to six month endeavor.
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[SPEAKER_01]: and you can make 100% ROI.
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[SPEAKER_01]: So if we're talking about how do we build 400K cash quickly in the bank, you can do that in 12 months and fix and flips, and then take that cash and start investing in a long-term opportunities.
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[SPEAKER_01]: Right.
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[SPEAKER_01]: So that's where I see this as a very unique proposition.
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[SPEAKER_01]: And eventually you'll probably transition all to that cash flow long-term multi-family or something like that, but I think for the first two, three, four, five years, this is a beautiful segue into something like that.
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[SPEAKER_00]: I have to ask only because people look at the TV shows and sometimes they think, you know, when you condensed things into an hour, 45 minute program, you don't really get the full depth of that four to six month.
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[SPEAKER_00]: They'll list it on the screen, but sometimes you can just watch it casually, but people have to realize like, this is, there are real deadlines.
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[SPEAKER_00]: They are not necessarily done in 30 minutes and you do have to deal with a swath of different people, contractors,
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[SPEAKER_00]: You know, all sorts of different other hands have to be admitted, you know, handled during this process when you're doing that.
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[SPEAKER_01]: Yeah, there's, there's a lot of little steps along the way, right?
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[SPEAKER_01]: Um, once you break it down, I knew it's individual components that gets a lot simpler, um, we use a tool called a Gantt chart personally, um, which is just a really large schedule that breaks down every, uh, section of every phase and and puts a timeline attached to it.
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[SPEAKER_01]: Um, and, and that allows us really to mitigate our risk and catch things very early rather than being two weeks delayed, we're like, we're catching it within two days.
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[SPEAKER_01]: Right.
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[SPEAKER_01]: Um, if we're on top of our stuff, but yeah, there's a lot of detail in these projects.
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[SPEAKER_01]: And, um, you know, the biggest thing is that we, we need to take radical ownership over every step of this.
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[SPEAKER_01]: It's nobody else's fault or responsibility other than ourselves.
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[SPEAKER_01]: Even if we hired somebody to do a particular section, you know, we need to have a proper method of vetting that individual and managing that individual.
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[SPEAKER_01]: So a lot of urgency, a lot of, you know, how do we get this done as as quickly and efficiently as possible.
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[SPEAKER_01]: And making sure that we're hitting these deadlines because you know, the repercussions for not can be pretty high from like an overhead cost perspective course.
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[SPEAKER_00]: Of course, how have you utilized artificial intelligence in your field and has it helped you when it comes to your particular mitigating risk, pre planning and events, whether or helping your students with your training and your mentorship.
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[SPEAKER_01]: Yeah, we have, I think, you know, we need to recognize the stage at which AI is in right now versus the quality of the product that we need.
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[SPEAKER_01]: And if there's a gap there, we can't necessarily rely on.
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[SPEAKER_01]: like a poorly calibrated system to give us the real answer over here.
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[SPEAKER_01]: So right now, like I don't think that there's any substitute for real experience in very specific subdivisions and real product knowledge.
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[SPEAKER_01]: So the deal analysis and all of those things, we're going to make sure that we're very skilled and trained at those things.
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[SPEAKER_01]: Where I see AI making a really big difference in the business right now.
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[SPEAKER_01]: Um, is around the high volume activities, uh, you know, in particular a whole selling business.
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[SPEAKER_01]: One of our lead sources is, um, outbound text messaging, um, two targeted lists, but there's zip code by zip code.
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[SPEAKER_01]: So very, very high volume, um, we, you know, might send 70,000 text messages a month.
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[SPEAKER_01]: to get the responses and some of the lead flow that we desire.
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[SPEAKER_01]: So we'll set up full AI chat bots and AI automations to train the AI to go out for initial kind of probing text messages and sales conversations to illicit responses so that we can filter off the top level, right?
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[SPEAKER_00]: It's very important.
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[SPEAKER_00]: Right, so it's no substitute for hard skills, but it simply takes those mundane, you know, repetitive tasks off the table of what you could be doing to eventually be able to train better and highlight it and close better deals and basically, you know, I've always looked at that that's a great tool, particularly in real estate because at some point your knowledge and skills that has to be at the forefront of the entirety.
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[SPEAKER_01]: Yeah, it's a great scaling tool because if we talk about like what works well, like quality conversations with, you know, people that are actually looking to sell their homes or on that side of the business, what really matters the most is very simple, but as you try to get new lead sources and now we've got 10 lead sources and now we've got, you know, thousands and thousands of leads, you can actually fall off a cliff and not close anything because your guys are too scatterbrained and they're not valuing the leads well.
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[SPEAKER_01]: So it's a method of pre-qualification for us, and a method of automation to follow up.
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[SPEAKER_01]: Right.
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[SPEAKER_01]: Sales perspective, follow-up is extremely important.
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[SPEAKER_01]: And at that volume, there's no way you can do it without automations.
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[SPEAKER_00]: Absolutely.
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[SPEAKER_00]: I have a question.
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[SPEAKER_00]: It's kind of about the box situation a little bit here.
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[SPEAKER_00]: What is it about that they don't teach these things in school because they're never, we talked about earlier where you talked to Peter, you know, your counselors, they're like, hey, I wanted to start my own automotive.
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[SPEAKER_00]: But they never really get into the nuts and bolts of, hey, you know, Jason's very, very entrepreneurial.
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[SPEAKER_00]: We need to tailor their skillsets to be, take ownership of his life and his career.
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[SPEAKER_00]: It's always been kind of, we're just going to give these little building blocks and then, you know, the wheels are off when you kind of have to figure it out yourself.
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[SPEAKER_00]: Is there something you wish that there was integrated?
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[SPEAKER_00]: Like, man, why don't you guys do more of this?
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[SPEAKER_00]: I'm just tons of things that wish we're integrated in this school.
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[SPEAKER_01]: If we're talking about like, hey, the end goal is to build a nation that has the ability to become to own their personal net worth and to own, you know, their path of financial success.
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[SPEAKER_01]: right and I mean just financial literacy in general like how do we save how do we do taxes how does the stock market work how does economics work and how do we build you know investment portfolios in a way that makes sense how do we take advantage of government programs and tax strategies and how do we leverage the system to our advantage those are all like the the basics
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[SPEAKER_01]: I think it's a challenge.
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[SPEAKER_01]: I'm a piss a lot of people off with this comment.
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[SPEAKER_01]: So the shows work.
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[SPEAKER_01]: The people that can't do teach, right?
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[SPEAKER_01]: Right.
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[SPEAKER_01]: Maybe their passion is teaching, but they've never gone out and built a business.
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[SPEAKER_01]: And the people that have gone out and built a business are always thinking, like, how can I create revenue off of this thing?
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[SPEAKER_01]: And they're never just going to, unless they're in retirement, go off and teach.
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[SPEAKER_01]: And when they do, they probably go to a university in teach and they become a specialized professor.
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[SPEAKER_01]: So I think it's very rare that you get somebody that's very scalability, profit-minded, etc.
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[SPEAKER_01]: That's willing to step into a public sector and make no money, you know, doing it.
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[SPEAKER_01]: That question.
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[SPEAKER_01]: So they instead, they create their own private courses, right?
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[SPEAKER_00]: It's just pathetic because all the people that I get a chance to talk to, I'm just like, there's a gap where usually what happens is, you know, that's get off topic of what you're doing.
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[SPEAKER_00]: People usually find out at a certain age, you're like, hey man, you know, what I'm doing is not going to get me where I want to be, and I kind of have to figure it out on my own.
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[SPEAKER_00]: And there's a gap between that, you know, 18 to 25 period where people start to kind of
17:49.250 --> 17:59.055
[SPEAKER_00]: put two and two together so to speak, but they're like, I better start doing this particular thing or talking to this group of people a bit more, that school didn't really tell me to do, and I just had to kind of do it myself.
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[SPEAKER_00]: And one of the reasons I made this show is because I was a crappier and that was terrible networker college, like terrible.
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[SPEAKER_00]: Right.
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[SPEAKER_00]: So now I'm like, okay, this is the way to talk to people, to get that to open up.
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[SPEAKER_00]: And you guys are so willing to share it with so many people, which is why you've opened up your courses.
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[SPEAKER_01]: Yeah, again, I think it comes back to like one of the first things that we said in this conversation is that it's based on skills, right?
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[SPEAKER_01]: So like if everybody's skill is just to get a job and be stable, like that's what school is good to teach you.
18:25.728 --> 18:28.850
[SPEAKER_01]: And again, I went to engineering school, like I got a mechanical engineering degree.
18:29.510 --> 18:36.417
[SPEAKER_01]: Um, it actually was extremely valuable to me because it taught me how to think critically, think skeptically challenge every challenge.
18:36.638 --> 18:41.002
[SPEAKER_01]: Just because it's a textbook in front of me doesn't mean that that person knew everything that they were writing about.
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[SPEAKER_01]: So like even challenging the questions, right?
18:43.324 --> 18:51.092
[SPEAKER_01]: So I think you logically making sure that we're challenging things and being able to validate it for ourselves, um, I think is really, really, really important.
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[SPEAKER_01]: But it taught me a ton of problem solving.
18:53.014 --> 19:10.262
[SPEAKER_01]: So, you know, if I were to say like, what are the skill gaps that people need to train on, I think it depends on what you want to do, but if you ever want to own a business like problem-solving, initiative, like an ownership, sales, marketing, you know, and then whatever technical
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[SPEAKER_01]: Avenue that you're in, whether it's engineering or manufacturing or coding or whatever, you need to have the technical physical skill set to have an excellent product or at least to understand it at a high level and have high standards that you can higher appropriately for those things.
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[SPEAKER_01]: I think is also really important.
19:31.823 --> 19:42.633
[SPEAKER_01]: And I think the unfortunate thing with that is we look at, you know, the two things that I mentioned sales and marketing, most people that like have a passion for something think that that's either underhanded or that requires manipulation.
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[SPEAKER_01]: I was about to talk about that.
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[SPEAKER_01]: Yeah, I'm not, I'm not interested in sales.
19:46.697 --> 19:50.621
[SPEAKER_01]: I'm not interested in marketing guys like tough craft like you need to learn that.
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[SPEAKER_01]: to have a business.
19:52.162 --> 19:54.563
[SPEAKER_01]: If you don't have that, you don't have a business at all.
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[SPEAKER_01]: Right.
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[SPEAKER_01]: Right.
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[SPEAKER_01]: You'll, you'll financially fail.
19:58.364 --> 20:03.927
[SPEAKER_01]: So if you understand those two things while it will support the rest of your passion, right?
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[SPEAKER_01]: But it's, it's very, very critical to understand.
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[SPEAKER_00]: I think that when people think of sales, they get the wrong impression, you know, I had some really great guests and all they're saying is it's just solving problems for profit, right?
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[SPEAKER_00]: That's really like, that's what it is, you know, you're like, okay, there's a need for somebody to have something, you have a quality product, you understand the product and service, and you're giving people a solution to that problem.
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[SPEAKER_00]: Right.
20:24.868 --> 20:26.209
[SPEAKER_00]: And that's really what it boils down to.
20:26.610 --> 20:30.653
[SPEAKER_00]: It's how you, and then what it now, not to bolstking a kind of, I will say, slimy.
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[SPEAKER_00]: But it depends on whatever the person's need is.
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[SPEAKER_00]: And so, you know, real estate at the end of the day, people need food and each shelter that they do.
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[SPEAKER_00]: Right.
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[SPEAKER_00]: It's an, and everything that has to happen, tenants, landlords, taxes, those are the basis of companies that, you know, you can't go anywhere without shelter and roof over your head.
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[SPEAKER_00]: So, you're facilitating the transaction to put more shelter over people's heads.
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[SPEAKER_00]: right at the end of the day.
20:52.653 --> 20:57.780
[SPEAKER_00]: And that's it, and I think that itself is the basis of how you've been so successful.
20:57.820 --> 21:00.944
[SPEAKER_00]: You took something that you were very familiar with and you scaled it very well.
21:01.164 --> 21:05.090
[SPEAKER_00]: You know, you've done, you said, in 18 months you took $5,000 and made it to $400,000.
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[SPEAKER_00]: That's amazing.
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[SPEAKER_00]: Absolutely amazing.
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[SPEAKER_01]: Yeah, I mean, uh...
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[SPEAKER_01]: I agree with everything that you just said, it's a challenge, I think that they don't teach it well.
21:19.862 --> 21:22.444
[SPEAKER_01]: I think from a sales perspective, it is.
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[SPEAKER_01]: It is creative, problem-solving, and presenting, and,
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[SPEAKER_01]: of, you know, presenting yourself in a way to a client that's going to allow them to open up to get real answers, right?
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[SPEAKER_00]: Yeah, sometimes it's performative.
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[SPEAKER_01]: Yeah, it does revolve around psychology.
21:38.637 --> 21:43.562
[SPEAKER_01]: That's why it's interesting to me, by the way, is my background, I was originally a division when athlete
21:44.482 --> 21:57.607
[SPEAKER_01]: I recruited Olympic coaches to come work with me in high school and help teach people when we opened up track and field camps together, me and these coaches, but it was so fascinating to me as a teenager, what motivates people?
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[SPEAKER_01]: How do you coach people?
21:59.587 --> 22:05.989
[SPEAKER_01]: How do you get people to actually follow and improve their technique very quickly?
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[SPEAKER_01]: Like is it a mental
22:07.790 --> 22:16.773
[SPEAKER_01]: Um, image that you put in their head is that a physical trigger that you give them like, hey, imagine that you're stepping on bubble gum on your foot is stuck behind you.
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[SPEAKER_01]: Like, is there physical cues and tricks that you give to accelerate their growth at the fastest level?
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[SPEAKER_01]: And that's all psychology, motivation, mechanics.
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[SPEAKER_01]: Like, that's super interesting to me.
22:26.496 --> 22:30.177
[SPEAKER_01]: And that's what sales is to me on the backside is like, what motivates people?
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[SPEAKER_01]: How does psychology work?
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[SPEAKER_01]: But if I truly 100% believe that my product is the solution and is the correct solution for somebody, man, I'm not going to give up on that person because I know I can help them.
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[SPEAKER_01]: So they might be frustrated, they might be having a bad day, they might not want to talk to me, they might not want to answer my questions, but now with sales skill, I can get them to open up and have a conversation and really understand their challenges, really understand their problems.
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[SPEAKER_01]: And now we can actually solve them together and help them have the best outcome for themselves and listen, if people might think it's slimy or on or handed or whatever, but the reality is is if you're a business owner and you can't create profit, your employees are all going to be out of a job and show the feed their families.
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[SPEAKER_01]: Like, my responsibility is to my employees, so they can all thrive and be successful, otherwise nobody's going to want to follow me.
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[SPEAKER_01]: With that question, I, you know, yes, there has to be profit made.
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[SPEAKER_01]: I struggled with that in my early 20s when I work with some companies and saw markups and things like that, but I think I understand a lot better now of, you know,
23:45.377 --> 23:53.489
[SPEAKER_01]: every employee that I have right now is two or three young kids and it's amazing to watch their families grow, but you know, that's a huge responsibility as a business owner.
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[SPEAKER_00]: Right.
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[SPEAKER_00]: I mean, you know, and a lot of people aren't willing to do that, right?
23:56.513 --> 24:00.579
[SPEAKER_00]: And you know, knowing that you're doing that, you're like, okay, well, I have to make sure that the training is replaced.
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[SPEAKER_00]: That's make sure that the deals are...
24:02.181 --> 24:04.083
[SPEAKER_00]: going to close in a certain amount of time.
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[SPEAKER_00]: I have to make sure that they have the necessary skillset to be able to do this themselves because if I didn't put them in that position to succeed, there's some ramifications for that.
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[SPEAKER_00]: Can you give up an overview of how your training program works, like your average person that may come off the street, you know, the family or the retiree or the single person, like, I don't know what I'm doing, but I know I would like to get into this.
24:24.098 --> 24:53.878
[SPEAKER_01]: Yeah, again, I think it's perfect for anybody that's getting started in real estate or is really experienced in real estate, but wants to focus on these shorter term projects high return, right, we've got a lot of agents that want to take, you know, ownership over the assets and actually find a way real way to retirement our program we've got two versions of it we've got a fully digitized recorded professional version of this program with over 24 hours worth of content and 36 different
24:53.958 --> 25:03.241
[SPEAKER_01]: tools and, you know, you get access to our community and our coaches and we actually provide deals to individuals as well that we know are prevented.
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[SPEAKER_01]: So there's a ton of value in that, that's nationally anybody in the U.S. can do that.
25:09.102 --> 25:12.783
[SPEAKER_01]: The only thing that's going to be location specific is labor rates.
25:13.043 --> 25:19.045
[SPEAKER_01]: So you know, how how we vet labor rates for contractors in the particular areas is going to be very important.
25:19.665 --> 25:33.554
[SPEAKER_01]: But then we have what's called a fast track coaching as well, which is how we've traditionally done this over the last three or four years, which has been small group coaching with me directly, where are 14 weeks we're bringing people through how to start your business?
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[SPEAKER_01]: What insurance does she take out?
25:35.355 --> 25:37.256
[SPEAKER_01]: What are the tax risks and liabilities?
25:37.636 --> 25:45.301
[SPEAKER_01]: We save people like hundreds of thousands of dollars on taxes just from how they structure it initially to get rid of capital gains tax, right?
25:45.341 --> 25:47.022
[SPEAKER_01]: That's just one value, right?
25:47.202 --> 25:47.462
[SPEAKER_00]: Yeah.
25:47.742 --> 25:52.623
[SPEAKER_01]: And we'll go through like deal analysis and how to analyze deals and we'll give you the tools for all of that.
25:52.683 --> 25:59.605
[SPEAKER_01]: Well, if we have very specific criteria for those items, how do you do the funding and financing for this?
25:59.765 --> 26:05.907
[SPEAKER_01]: And you know, all the way through project management, our Gant charts and tools to physically listing the properties.
26:06.307 --> 26:11.328
[SPEAKER_01]: And the people in the state of Colorado, we handhold all the way through like we we help them find
26:11.828 --> 26:14.230
[SPEAKER_01]: Their first deal will even sell them their first deal.
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[SPEAKER_01]: We'll help you with the design and the project management.
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[SPEAKER_01]: We'll help them with conflicts that come up with contractors.
26:19.714 --> 26:23.737
[SPEAKER_01]: We'll refer our contractors to people and then we'll list it on the back end.
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[SPEAKER_01]: So very, very full service program from start to finish because
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[SPEAKER_01]: I just don't want to release somebody into the world and, you know, they get convinced that a home was supposed to be worth this amount of money and it's not, you know, where they get taken advantage of by a contractor and it's not, and so we really try to ensure everybody's success, you know, as as.
26:45.540 --> 26:46.540
[SPEAKER_01]: Detailed as we can.
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[SPEAKER_00]: That's amazing.
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[SPEAKER_00]: And you know, like I said, it's a this guy really did come from, you know, regular every day, modest means and actually scale the confidence on.
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[SPEAKER_00]: So anybody who's listening, it doesn't take and he said it not me.
26:59.264 --> 27:00.385
[SPEAKER_00]: I wasn't Einstein right.
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[SPEAKER_00]: So he ended up just putting his head down tailoring his skills to where it benefited him and then he ultimately saw the fruits of success and he continues to scale every single day.
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[SPEAKER_00]: My last question is, what is the future of your company, better blueprint reality?
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[SPEAKER_00]: Where do you see yourself expanding to as your company keeps growing expanded?
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[SPEAKER_01]: Yeah, we've got a couple of verticals that we're growing right now.
27:21.491 --> 27:24.012
[SPEAKER_01]: This mentorship course is a huge focus for us.
27:24.052 --> 27:27.153
[SPEAKER_01]: Again, we've nationalized this product over the last 10 months.
27:27.213 --> 27:31.154
[SPEAKER_01]: And so, competing with the pace more views of the world and the grant cartones of the world.
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[SPEAKER_01]: And these other entrepreneurs that are doing high ticket sales, you know, and really just helping people as much as possible.
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[SPEAKER_01]: This is a life-changing opportunity, and so I want people to be a part of this, and I know some of my best friends from students, and all the employees that we have originally went through the mentorship program, right?
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[SPEAKER_01]: So like, this has been a really fun process for us.
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[SPEAKER_01]: So scaling that vertical is one, we're kind of graduating from fixing flipping ourselves right now, rather than managing 20 or 30 projects at a time, we've built a private equity firm and we're investing in 20 or 30 to 40 lot new constructions.
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[SPEAKER_01]: subdivisions, so doing, doing developments that are now, instead of doing 100 K net profit per deal, we're looking at anywhere from $37 million of net profit, we're only managing one project over three, you know, four years rather than that.
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[SPEAKER_00]: than multiple.
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[SPEAKER_01]: And while we're kind of waiting on that to finalize or waiting on the market to turn around for the new construction side of things right now, we are scaling this whole ceiling business dramatically.
28:33.041 --> 28:36.524
[SPEAKER_01]: So we're up to about 12 employees in the state of Colorado.
28:36.544 --> 28:45.971
[SPEAKER_01]: And then we're going to scale that to multiple markets to help support everybody else in the program, you know, in Washington and Florida, Tennessee and California.
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[SPEAKER_01]: So we'll probably have about 10 person teams.
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[SPEAKER_00]: per state or per region that we jump into.
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[SPEAKER_00]: May is that's absolutely amazing.
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[SPEAKER_00]: And for you to be able to go on this show and spend some time to share it myself and my audience, I'm eternally grateful because we certainly could be doing other things.
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[SPEAKER_00]: But you're willing to come out here and share it.
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[SPEAKER_00]: And for that, Jason Robbs, a very grateful.
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[SPEAKER_00]: Where can people find you just for the purpose of this show?
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[SPEAKER_01]: Yeah, I think better Blueprint Academy.com is probably the best spot.
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[SPEAKER_01]: Otherwise, you can just look us up on Instagram at better Blueprint Realty.
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[SPEAKER_01]: Our better Blueprint Realty is the handleion Instagram.
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[SPEAKER_00]: Yeah, that's amazing.
29:23.817 --> 29:26.381
[SPEAKER_00]: I want to thank you for your time for being on the randomness and nothing podcast.
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[SPEAKER_00]: If you're those who are listening, all it takes is to put your head down, chase your dreams, and find something that matches your skill set.
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[SPEAKER_00]: So I thank you for your time for being on the show.
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[SPEAKER_00]: Thank you, Rashad.
29:34.414 --> 29:34.775
[SPEAKER_00]: That was all.
Real Estate Powerhouse
Jason Roberts is a prominent real estate investor, entrepreneur, and the founder and managing broker of Better Blueprint Realty. Successfully transitioning from a corporate engineering background into full-time entrepreneurship, Roberts scaled a minimal initial investment into a multi-million dollar real estate and educational ecosystem.
Early Life & Career Transition
Real Estate Roots: Raised in New York as the son of a real estate agent and a home builder, Roberts grew up around construction sites and residential developments.
Corporate Background: He initially pursued a stable career track, working a conventional 9-to-5 job in the engineering sector.
The Pivot: Seeking a high-yield vehicle to grow his personal savings, he chose to leave his engineering role to pursue active real estate investing full-time.
Investment & Business Growth
Rapid Scaling: Roberts initiated his investing journey with just $5,000 in capital, generating $400,000 in cash and equity within his first 18 months.
Volume and Portfolio: During his first three years in the industry, he participated in more than $100 million in sales and acquired a portfolio of over 60 investment properties.
Strategy Focus: Specializing in high-margin asset types, his operations span high-end fix-and-flips, short-term vacation rentals (Airbnb), multifamily properties, luxury developments, and BRRRR projects.
Mentorship & Media
Better Blueprint Academy: Moving past the capacity limits of 1-on-1 coaching, Roberts institutionalized his systems into a… Read More