Candor Capital Partner Jeffrey Meshel on Business Growth

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[SPEAKER_00]: listeners of the randomness of nothing podcast I've always had the honor and pleasure of talking to tremendous guests from a variety of different backgrounds but the one key component has always been success innovation and entrepreneurship.

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[SPEAKER_00]: Today I have a very special guest today in the world of real estate and authorship.

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[SPEAKER_00]: Jeffrey Marshall, thank you very much sir.

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[SPEAKER_01]: should be here today.

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[SPEAKER_00]: You have a very wide background of success and you, it's, I read about you, your accomplishments be for themselves and it's all in, right now you're the co-founder and principal of a, a candor capital partners.

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[SPEAKER_00]: So can you give some insight in your background, please,

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[SPEAKER_01]: It's diverse.

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[SPEAKER_01]: I mean, what keeps me ahead of my wife's expenses is my real estate investment business.

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[SPEAKER_01]: I buy buildings on an operating media lab and kind of focusing on medical properties.

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[SPEAKER_01]: My son is my partner.

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[SPEAKER_01]: I got some other team that's involved in it.

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[SPEAKER_01]: And I'm also a short-term lender.

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[SPEAKER_01]: I do bridge loans on real estate.

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[SPEAKER_01]: And then I'm on bunch of different boards and the investment arena in different capacities.

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[SPEAKER_01]: But I'm all over the place.

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[SPEAKER_00]: What's amazing is that, you know, you've done this for years.

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[SPEAKER_00]: So what's it like when first getting into the world of real estate?

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[SPEAKER_00]: What was your, did your background set you up for this from the very beginning?

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[SPEAKER_01]: No, actually I started a Wall Street and I was working for an investment banking firm.

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[SPEAKER_01]: wasn't exactly, you know, I've always questioned like things that were going on and it's kind of shady a little bit.

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[SPEAKER_01]: And I was involved.

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[SPEAKER_01]: I became really fast success.

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[SPEAKER_01]: I made a lot of money in my 22 years old and I made these vice president of one of their companies.

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[SPEAKER_01]: And I had issues with that.

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[SPEAKER_01]: You know what, I'm not really crazy about wealth, you know, I think I'm gonna jump to real estate.

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[SPEAKER_01]: So then I went to a firm and that was doing real estate transactions and that's how it started.

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[SPEAKER_00]: That's wonderful.

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[SPEAKER_00]: That's absolutely fantastic.

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[SPEAKER_00]: And the proper size is that you actually get involved with the deals that you guys close.

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[SPEAKER_00]: You know, there are multi-million dollar deals.

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[SPEAKER_00]: So how do you navigate that space?

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[SPEAKER_00]: It's so competitive that's so crowded, so to speak of.

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[SPEAKER_00]: And what's the world of real estate really like when you're doing these transactions and deals.

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[SPEAKER_01]: Well, to some answer, to some point of the answer, it's actually relevant to the new book, knowing who you know, I know, I 15,000 people my personal dad days.

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[SPEAKER_01]: I was in the board of signature bag for 15 years in New York City.

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[SPEAKER_01]: I am connected to a lot of very, very serious people.

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[SPEAKER_01]: And because of that, I see things, I get transactions that come to me that are off-market.

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[SPEAKER_01]: I get stuff and brokers as well.

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[SPEAKER_01]: But knowing all the people I know is definitely a facilitated, that creates opportunity.

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[SPEAKER_00]: I thought it was fascinating how you say people sometimes they know people but they don't make connections, right?

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[SPEAKER_00]: You take networking very seriously and you make sure to get to know people.

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[SPEAKER_00]: In this ecosystem that we live in where people have thousands of people that are connected to them, thousands of people that they're followers with or even millions, what's that difference between that and making actual personal connections?

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[SPEAKER_01]: effort, time, air, consideration, and being responsible.

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[SPEAKER_01]: By example, when I meet somebody, and perhaps get a business card, most people get business cards, they put them in their pocket, they go home, they put them on the desk, or an inch raw, and through four days later, then you remember who the person is.

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[SPEAKER_01]: When I get a business card, my conversation, I have, I make notes on the card immediately.

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[SPEAKER_01]: I immediately put that person into my database, and I put the notes in the notes section, I then looked them up on LinkedIn to see who they know that I know, who do we have commonality?

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[SPEAKER_01]: I may reach out to them, well, you know Steve, but you know Bob, yeah, he's a good friend, you know, we'll get together really, you know, who knows what, so I go out of my way to enable relationship and possibilities, and I think credible stories about the stuff that's happening because that was my life this way.

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[SPEAKER_00]: Right, and so do you find out that is it a generational divide or it's like, because do you, do you find it, you know, maybe a newer generation doesn't even like have that connection with those business cards and then we can really dive into, you know, your both your authorship and all the other, you know, boards that you've sat on as well, too, because you have a very variety of a career.

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[SPEAKER_01]: You know, what I have to say and what I have to share is not taught in a classroom.

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[SPEAKER_01]: You know, what you read in a textbook is, you know, things that are really, I mean, meaningful, but not so meaningful.

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[SPEAKER_01]: What I have to say is relevant and is extremely powerful.

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[SPEAKER_01]: If you gladly away in your conscious, I get the button send and I created a company because I sent an email out to my entire database, it turned into a company.

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[SPEAKER_01]: I hit the button send and in the new book, I created a chapter because I was sent an email at 80 people, 23 wrote stories, though the 20 called me and that turned into a chapter in the new book.

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[SPEAKER_01]: I'm one phone call away to the title of my first book from a lot of very serious people and I because I do it all these different

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[SPEAKER_01]: And in front of people, it creates possibilities and opportunities.

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[SPEAKER_00]: And one of your sayings that I saw, I said, you know, it says, trust this is double-edged sword.

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[SPEAKER_00]: What does that mean?

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[SPEAKER_01]: My strength is my weakness, a little bit.

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[SPEAKER_01]: I'm a very trust and person, and I like being so.

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[SPEAKER_01]: I've also learned the hard way.

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[SPEAKER_01]: My last book's title is Trust as a double-ed sword, trust me.

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[SPEAKER_01]: And I wrote it because of a horrible spirit with a crooked partner who was by that of the new for 15 years.

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[SPEAKER_01]: He ran operations in my last company, aside from being a fee forger, his stories are so incredibly extreme.

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[SPEAKER_01]: Fake hit fake names, fake email addresses.

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[SPEAKER_01]: Fortunately, as we speak, he's been sentenced to go to jail.

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[SPEAKER_01]: It's just a matter of time when he's actually going to go into jail.

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[SPEAKER_01]: But because I hit him, I had to shut my down my company.

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[SPEAKER_01]: It was the most horrible experience.

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[SPEAKER_01]: I had hundreds of investors I had in particular.

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[SPEAKER_01]: I was finding out things where he forged my name on stuff.

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[SPEAKER_01]: And if you saw me then, this was 2019, my hands were shaking as I was just, it was beyond stressful, but what became somewhat cathartic.

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[SPEAKER_01]: I started this story as we were so unbelievable.

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[SPEAKER_01]: I started writing them down.

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[SPEAKER_01]: And I really started thinking about this word trust.

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[SPEAKER_01]: And the wake-up call, after doing a research, number one, it was cathartic to write the book.

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[SPEAKER_01]: Trust is something that is so important in our lives and everybody

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[SPEAKER_01]: It's really remiss.

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[SPEAKER_01]: We don't think about it enough.

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[SPEAKER_01]: And I spoke to so many people in writing that book and it's not one person on the planet that's not been violated and entrusted by the personally armed business of both.

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[SPEAKER_01]: And so I wrote that book.

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[SPEAKER_01]: And I tremendous reactions from people.

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[SPEAKER_00]: You know, I think one of the most amazing things about that is that it takes a high level of, it sounds bad to say, there's a skill to be able to form people at that level, right?

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[SPEAKER_00]: To be able to actually, like, because you have to, it's somebody like that.

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[SPEAKER_00]: And I don't want to bring up a bad experience for you.

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[SPEAKER_00]: I mean, that's, that's about as bad as it gets, right?

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[SPEAKER_00]: While you're also having to protect investors that trust is violated and you're navigating two different worlds here on one, a criminal activity in number two, people whose livelihoods depend on good decision-making and skills from you.

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[SPEAKER_01]: You know, confession is, I was, I was remiss.

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[SPEAKER_01]: I was negligent.

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[SPEAKER_01]: There were signs that were things that happened that were like kind of weird, not necessarily in the company, although there were plenty, but in his personal life.

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[SPEAKER_01]: you know, he had fake in it.

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[SPEAKER_01]: It's just unbelievable stories and he always had an excuse or always lied and I either accepted his lie or, or they excuse was, I just didn't probe because I didn't want to deal with it.

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[SPEAKER_01]: You know, I had so many other things I was dealing with and

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[SPEAKER_01]: It was my fault because it was a long time coming and I wanted to get a bit pretty hard.

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[SPEAKER_01]: You know, number one rule never ever go against your gut feeling.

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[SPEAKER_01]: And I had a bad gut about bunch of stuff and I was, I was irresponsible and I'm sitting saying to all your listeners, you have a bad feeling about something.

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[SPEAKER_01]: Don't kick it to the side, don't ignore it.

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[SPEAKER_01]: You've got feeling 98% of the time spot on.

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[SPEAKER_00]: that's that's powerful things and you know sometimes you know in the course of just going throughout the rest of the day sometimes we forget to make those quiet moments amongst ourselves.

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[SPEAKER_00]: Now I want to ask you know as as a variety of career in real estate and the various boards that you sit on how do you delegate responsibility with teams and people and and because that's you know sometimes you know people can be at the very top of an organization but sometimes maybe the ground level they're not as intertwined with how do you handle and manage

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[SPEAKER_01]: Really to your point, which is totally spot on.

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[SPEAKER_01]: I'm a generator.

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[SPEAKER_01]: I create opportunities.

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[SPEAKER_01]: I'm out there constantly Collecting new people new relationships.

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[SPEAKER_01]: I am not a detail guy.

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[SPEAKER_01]: I'm not a guy that does all the back end stuff So I have a team actually my son is a partner in my new company and he's be on awesome He's so meticulous about every little component of everything we do

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[SPEAKER_01]: I've got another young guy, he too brilliant, covers all the bases, so it's about building your team.

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[SPEAKER_01]: And in fact, just to share with you real quick, I have an organization called the Strategic Forum that I'm Chairman of Founder of, you know, people call about networking.

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[SPEAKER_01]: Yeah, you know, these words in networking groups, I don't even like the word networking.

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[SPEAKER_01]: It's kind of an old term and this organization is a team organization and team is an acronym together, everyone that you

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[SPEAKER_01]: more.

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[SPEAKER_01]: If you get people together, buy into that way of thinking and our conscious of each other and want to help each other in a probing, don't even have to ask.

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[SPEAKER_01]: You go out of your way to make a difference.

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[SPEAKER_01]: How powerful does it become when you have a bunch of people that think that way?

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[SPEAKER_01]: That's what I've created.

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[SPEAKER_00]: With our question, without question, and I think that, and this is kind of going to segue because of your level of expertise, you know, whether it's in the segue of AI or where you hear about, you know, new college graduates that are having a struggle bridging

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[SPEAKER_00]: Now, what is your opinion on this new on AI, which is new, but AI has really always been around since spell checking on your computer and how do you use that in your organization when it comes to real estate transactions and then environment that you work in with the new technologies that are at the disposal.

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[SPEAKER_01]: So you asked me two different questions first.

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[SPEAKER_01]: I'll share with you my opinion, but no worries.

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[SPEAKER_01]: I have a lot of two different answers.

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[SPEAKER_01]: I address AI in the book and I think it's incredible as to what it can do and the achievements and insights it provides.

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[SPEAKER_01]: I'm also scared to death of it because, you know, every day it's changing and evolving.

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[SPEAKER_01]: And it's impacting us dimensionally, it also takes away brain capacity for people to actually go out and do work where they can go to search engine and AI and do the work for them.

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[SPEAKER_01]: So there's all these components to that are extremely positive and also extremely negative.

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[SPEAKER_01]: My biggest concern, candidly, is that I think with the escalation of wherewithal with AI, if it gets into the wrong hands, we potentially could have an incident that will make 9 or 11 look like a car accident.

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[SPEAKER_01]: And those are the things I'm afraid about AI.

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[SPEAKER_01]: And unfortunately, that's not fantasy.

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[SPEAKER_01]: That's a true reality because there are a lot of varying saying countries out there and saying people that are in this world.

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[SPEAKER_01]: The question.

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[SPEAKER_01]: That said, going to your second question, schools, education.

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[SPEAKER_01]: you know, what we learn, you know, learning theory is fine, but learning practice is something that happens by being out there.

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[SPEAKER_01]: This strategic form, by example, I launched a brand new chapter in it, Boca Raton, Florida, and starting, there are September meeting, we're having at the FAU campus.

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[SPEAKER_01]: That is amazing facilities, huge campus.

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[SPEAKER_01]: And the business school, we developed a relationship where we're going to have students about 15 students sitting in the back row and learn, because we have three presenting guests that speak about their puppies, insights into the business, what's going on in their industry, how can we help you?

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[SPEAKER_01]: They get to learn on the ground, what's going on out there versus what you read in a textbook.

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[SPEAKER_01]: No less potentially developed relationships, it will create opportunities for them.

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[SPEAKER_01]: That's not done in university.

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[SPEAKER_01]: They don't teach this in schools, and that's school we're doing

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[SPEAKER_00]: Yeah, I think that having that, you know, and I went to college, you know, I graduated from Michigan State and there is a certain disconnect that just had this conversation actually just yesterday.

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[SPEAKER_00]: Sometimes when you're on a college campus, you're insulated from the world.

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[SPEAKER_00]: And when you talk about terrible events, you know, 9-11 happened when I was a freshman college.

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[SPEAKER_00]: There was, outside of, and it's a tragedy horrible event, but two days later, when you're on a college campus, life kind of goes in, okay, class is back, you know, you're not thinking about the real estate company or the airport that has to adjust their business model for the new security features that are being added in various buildings and airports and locations, everything's happening around you, and you're completely kind of cut off from that reality that's taking place because, you know,

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[SPEAKER_00]: and that extends to your professional life because then your shock when certain things are seen in a corporate setting or in a work environment because you didn't get that up close in personal connection taking place.

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[SPEAKER_01]: You know, as we get older, and I think I see one gray hair on your head as you could see I've done.

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[SPEAKER_01]: It's more than that.

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[SPEAKER_01]: Yeah, well, I'm glad I have the hair, but you know, the reality is I've seen it all.

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[SPEAKER_01]: I've experienced a lot of things and I,

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[SPEAKER_01]: Think about it and I really, you know, what's important and what's not important and the meaningfulness of something.

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[SPEAKER_01]: If I may, I'd like to share a story that's in the book, we talked about nine or seven, it's a couple of minutes story.

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[SPEAKER_01]: So I'm finishing the book and, you know, to get the titles and know who you know.

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[SPEAKER_01]: And you know, those words are clear what they mean, but the books go far greater than what the words say.

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[SPEAKER_01]: So I'm sitting around, I said to myself, I don't know why I said this myself, but I said to myself, who in your life has had a big impact on you?

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[SPEAKER_01]: Now I'm saying that to you, and I'm now saying it to all your listeners, who in your life has had a big impact on you?

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[SPEAKER_01]: Now you might look up, might look to the left right, and immediately think of someone that was very significant.

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[SPEAKER_01]: I did.

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[SPEAKER_01]: And that person's name popped into my mind.

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[SPEAKER_01]: I'm thinking about this for as I say wait a second.

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[SPEAKER_01]: This could be an interesting chapter in a book.

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[SPEAKER_01]: No, who you know, who in your life's had a big impact on you.

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[SPEAKER_01]: So I sat there for a couple of minutes.

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[SPEAKER_01]: I decided to send an email as I said to 80 people.

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[SPEAKER_01]: And I wrote, I took the title, the potential title chapter, and I put it's

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[SPEAKER_01]: words in the subject matter, who in life had a big impact on you and I wrote, I'm currently writing my fourth book, Hadel's No Who You Know.

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[SPEAKER_01]: I'd ask you to look at the subject matter.

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[SPEAKER_01]: I'd ask you to pause, become self-reflective, rewind the tape, if you have a great story about some in your life that impacted you so significantly.

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[SPEAKER_01]: greatest business opportunity, tremendous insight and wisdom about what you should do, or on a personal level, family member, someone that became so important to you.

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[SPEAKER_01]: And you'll really take the time to share the story with me.

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[SPEAKER_01]: I potentially will include your story in the chapter.

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[SPEAKER_01]: I'd ask you to exclude your mother, father, directs it, make someone set apart.

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[SPEAKER_01]: By example, Alstar, Marty Jamal.

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[SPEAKER_01]: I was in eighth grade, I got a job working electronics store in Penn Station.

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[SPEAKER_01]: and it was a story that had no fixed price as well as such a chicane, and in a short period of time, Marty said to me, you've got to learn how to sell, he liked me, get behind the counter, and it was all such a game, you know, switching from one thing other than fake words.

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[SPEAKER_01]: I worked that sort of an eighth grade all the way through college.

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[SPEAKER_01]: I became the best salesman.

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[SPEAKER_01]: I wanted to be a loved store in the business.

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[SPEAKER_01]: I literally ran the stores

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[SPEAKER_01]: and I was making ton of money and now I set back and I look as if you know I went to NYU and I got a business degree.

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[SPEAKER_01]: The might business degree from Montgomery Grant blew away that piece of paper that I learned how to look people in the eyes.

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[SPEAKER_01]: I learned how to sell.

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[SPEAKER_01]: I learned how to read and judge people and most importantly, I learned and became confident.

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[SPEAKER_01]: Thank you, Marty.

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[SPEAKER_01]: You impacted my life.

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[SPEAKER_01]: You have a great story, please send to me.

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[SPEAKER_01]: It's send 80 people, 23 people, road stories, another 20 quality, the second story I got.

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[SPEAKER_01]: was a guy that I hadn't seen 20 years said, Jeff, he wouldn't know this, but I worked in the World Trade Center.

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[SPEAKER_01]: And I didn't work on 9-11.

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[SPEAKER_01]: And my offices were three flights below in the plain hit.

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[SPEAKER_01]: And pieces went to our window.

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[SPEAKER_01]: I got hit with my arm, leg and shoulder.

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[SPEAKER_01]: I'm on the floor bleeding.

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[SPEAKER_01]: I'm in terrible pain.

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[SPEAKER_01]: Just smoke all around, fire above us.

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[SPEAKER_01]: I realized I'm the only one to say my life is try to get to the stairwell.

15:32.841 --> 15:34.482
[SPEAKER_01]: Somehow I did, I was in horrible pain.

15:35.282 --> 15:39.746
[SPEAKER_01]: I go to have starting to go down the stairs, I'm going down, and also on fire and start to pass me one stop.

15:40.106 --> 15:41.527
[SPEAKER_01]: Perhaps my arm puts it over shoulder.

15:41.688 --> 15:44.990
[SPEAKER_01]: He walks me down 70 flights of stairs, the entire time he and I are speaking.

15:45.311 --> 15:47.593
[SPEAKER_01]: We get to the tent, get to the tent for where he turns to me.

15:47.613 --> 15:49.534
[SPEAKER_01]: He says, Bob, get out of the building, get out his quickings.

15:49.554 --> 15:50.855
[SPEAKER_01]: He can't get us far away as you can.

15:51.256 --> 15:52.657
[SPEAKER_01]: I got to go back up and do my job.

15:52.677 --> 15:55.019
[SPEAKER_01]: And I listen to Frank, I got to the building, I got away.

15:55.339 --> 15:57.721
[SPEAKER_01]: Surely they're after the building collapsed, Frank Parrish.

15:57.801 --> 15:59.643
[SPEAKER_01]: I was devastated this man saved my life.

16:00.063 --> 16:02.464
[SPEAKER_01]: I knew his wife's names, I knew he had two babies at home.

16:02.824 --> 16:05.325
[SPEAKER_01]: My wife and I immediately did everything we could do to find his wife.

16:05.345 --> 16:07.866
[SPEAKER_01]: We reached out to her, we embraced her, we got close to her.

16:08.646 --> 16:13.327
[SPEAKER_01]: With her, all our holidays we spent with her and her kids are the same age as my kids are like brothers and sisters.

16:13.648 --> 16:14.328
[SPEAKER_01]: Thank you, Frank.

16:14.708 --> 16:17.889
[SPEAKER_01]: You saved my life and gave me a second family, but that's story in the chapter.

16:18.470 --> 16:20.251
[SPEAKER_00]: I don't think I've heard something like that.

16:20.551 --> 16:21.291
[SPEAKER_00]: Oh my gosh.

16:21.431 --> 16:22.112
[SPEAKER_00]: Oh my gosh.

16:22.132 --> 16:35.258
[SPEAKER_01]: I have some amazing stories in that chapter, but so to go back to what I said, you listeners, who on your lives had a big impact on you, and it's amazing how people they look, and they start thinking, and they start to share, and it's really cool stories in that chapter.

16:35.418 --> 16:40.159
[SPEAKER_00]: You know, and it was fascinating about that, is that it's not a business story, right?

16:40.199 --> 16:58.444
[SPEAKER_00]: That's, you know, that's a life-saving story, and for somebody to sacrifice, the man wasn't thinking about himself when he's taking people on a flat of steps, you know, and then he goes races back up, I mean, it makes me sure I didn't even think about that, because, you know, here's a man that will always remember, you know, the sacrifice that the man gave,

16:59.587 --> 17:01.750
[SPEAKER_00]: and the ability to stay connected with this family.

17:01.950 --> 17:11.142
[SPEAKER_00]: And even approaching the wife after that, that's gotta be that really awkward moment because what do you, you know, thank you for your husband but at the same time, I'm very sorry for your loss.

17:11.463 --> 17:14.587
[SPEAKER_00]: So I mean, to bridge that gap and have that conversation, it's very tough.

17:14.829 --> 17:17.832
[SPEAKER_01]: When I read the story, and he said it to me, I had chills.

17:18.172 --> 17:19.973
[SPEAKER_01]: I mean, really, it impacted.

17:20.494 --> 17:23.837
[SPEAKER_01]: I mean, so that's the point of the book.

17:23.857 --> 17:27.180
[SPEAKER_01]: The dimension, there's some really unbelievable stories in this book.

17:27.460 --> 17:30.643
[SPEAKER_01]: There's a lot of practical advice and things that we should be much more smart about.

17:30.683 --> 17:31.824
[SPEAKER_01]: Trust and all these other components.

17:32.164 --> 17:37.528
[SPEAKER_01]: But there's so much insight about this very important thing about who's in our lives.

17:38.049 --> 17:39.190
[SPEAKER_01]: I know who we spend our time with.

17:40.023 --> 17:40.624
[SPEAKER_00]: That's a question.

17:40.644 --> 17:41.265
[SPEAKER_00]: It's a question.

17:41.285 --> 17:41.786
[SPEAKER_00]: It's a question.

17:41.886 --> 17:42.247
[SPEAKER_00]: It's a question.

17:42.267 --> 17:42.667
[SPEAKER_00]: It's a question.

17:42.687 --> 17:43.108
[SPEAKER_00]: It's a question.

17:43.128 --> 17:43.449
[SPEAKER_00]: It's a question.

17:43.469 --> 17:43.789
[SPEAKER_00]: It's a question.

17:43.809 --> 17:44.150
[SPEAKER_01]: It's a question.

17:44.170 --> 17:44.550
[SPEAKER_01]: It's a question.

17:44.570 --> 17:45.011
[SPEAKER_01]: It's a question.

17:45.031 --> 17:45.452
[SPEAKER_01]: It's a question.

17:45.472 --> 17:46.013
[SPEAKER_01]: It's a question.

17:46.033 --> 17:46.373
[SPEAKER_01]: It's a question.

17:46.393 --> 17:46.714
[SPEAKER_01]: It's a question.

17:46.734 --> 17:47.175
[SPEAKER_01]: It's a question.

17:47.215 --> 17:47.655
[SPEAKER_01]: It's a question.

17:47.736 --> 17:48.216
[SPEAKER_01]: It's a question.

17:48.236 --> 17:48.737
[SPEAKER_01]: It's a question.

17:48.757 --> 17:49.098
[SPEAKER_01]: It's a question.

17:49.118 --> 17:49.558
[SPEAKER_01]: It's a question.

17:49.579 --> 17:49.939
[SPEAKER_01]: It's a question.

17:49.959 --> 17:50.440
[SPEAKER_01]: It's a question.

17:50.460 --> 17:50.861
[SPEAKER_01]: It's a question.

17:50.881 --> 17:51.361
[SPEAKER_01]: It's a question.

17:51.381 --> 17:51.922
[SPEAKER_01]: It's a question.

17:51.942 --> 17:52.323
[SPEAKER_01]: It's a question.

17:52.343 --> 17:52.744
[SPEAKER_01]: It's a question.

17:52.764 --> 17:53.405
[SPEAKER_01]: It's a question.

17:55.123 --> 18:00.605
[SPEAKER_01]: We learn, but we learn, but we learn, don't make the same mistakes.

18:00.665 --> 18:04.006
[SPEAKER_01]: Like I made such a huge mistake with my crooked partner and not looking the other way.

18:04.547 --> 18:06.907
[SPEAKER_01]: And that was a terrible mistake, because me had fortune.

18:07.248 --> 18:09.028
[SPEAKER_01]: But I said here today, I got a smile on my face.

18:09.048 --> 18:10.749
[SPEAKER_01]: Like that also has great things going on.

18:11.909 --> 18:13.110
[SPEAKER_01]: I write this book out of passion.

18:13.170 --> 18:14.350
[SPEAKER_01]: It's not a business me.

18:14.450 --> 18:16.591
[SPEAKER_01]: I love when people come to me and they're impacted by it.

18:16.951 --> 18:18.212
[SPEAKER_01]: And that's the story.

18:19.930 --> 18:24.572
[SPEAKER_00]: I do it and that's of what you know and I love the fact that people like yourselves are willing to share this with people.

18:25.192 --> 18:38.617
[SPEAKER_00]: I do have a question because I always find it fascinating when people get in the talk sales because to the act to the person walking down the street, I don't want to be sold to, I don't want to be sold to salespeople or slimy, you know, people have a bad connotation when the word sales comes out.

18:39.017 --> 18:41.598
[SPEAKER_00]: when it rim reality you're providing a service for somebody.

18:42.038 --> 18:56.003
[SPEAKER_00]: So when you're getting those that ground work in of being a salesperson, what was the key to getting people when it came to trust, to making a purchase, to being the subject matter expert, and ultimately just to kind of take the stigma away from the word sales.

18:56.383 --> 19:01.905
[SPEAKER_01]: You know, it's a generic term that to your point can be very sleazy and disreputable.

19:02.605 --> 19:02.785
[SPEAKER_00]: Yes.

19:02.965 --> 19:06.908
[SPEAKER_01]: But then can be also saying very very positive and it covers so many things.

19:07.289 --> 19:12.253
[SPEAKER_01]: If you ask me what I do, I'll start off by saying I'm a salesman and I have to make a difference.

19:12.593 --> 19:13.213
[SPEAKER_01]: That's what I do.

19:13.273 --> 19:17.577
[SPEAKER_01]: All the things you read about me and all the different things I'm involved in are below those two terms.

19:17.917 --> 19:18.858
[SPEAKER_01]: Everybody's a salesman.

19:19.278 --> 19:23.660
[SPEAKER_01]: in every capacity of life, you know, but do you have integrity as to what you're doing?

19:24.000 --> 19:25.301
[SPEAKER_01]: And that's really the bench line.

19:25.461 --> 19:28.762
[SPEAKER_01]: The word sales is just an operative word as to what we do.

19:29.123 --> 19:35.685
[SPEAKER_01]: But what we do is about integrity and doing things with proper intent and

19:36.966 --> 19:37.326
[SPEAKER_01]: caring.

19:37.607 --> 19:39.148
[SPEAKER_01]: You know, I have to make a difference.

19:39.308 --> 19:42.231
[SPEAKER_01]: I love doing all sorts of things to go out of my way.

19:42.251 --> 19:45.774
[SPEAKER_01]: I'm involved in some very fascinating fact charities.

19:46.195 --> 19:49.698
[SPEAKER_01]: I would love enforcement, very behind law enforcement, bringing them to the community together.

19:50.099 --> 19:52.361
[SPEAKER_01]: I'm part of another foundation called the Clareon Project.

19:52.761 --> 19:55.604
[SPEAKER_01]: It's a foundation that scourged social media for threats last two years.

19:55.644 --> 19:58.227
[SPEAKER_01]: We unveiled almost 200 threats of school shootings.

19:58.607 --> 20:00.949
[SPEAKER_01]: People talking on, you know, social media.

20:01.710 --> 20:02.871
[SPEAKER_01]: And we stopped them.

20:02.951 --> 20:08.978
[SPEAKER_01]: We stopped one in Florida, Boca, a year ago in Texas, anti-Semitic activity, exploding on social media.

20:09.378 --> 20:10.399
[SPEAKER_01]: Stop synagogues.

20:10.439 --> 20:11.440
[SPEAKER_01]: I mean, it's incredible.

20:11.820 --> 20:12.842
[SPEAKER_01]: And we go to law enforcement.

20:12.862 --> 20:14.884
[SPEAKER_01]: We discussed stuff to prevent it from happening.

20:15.504 --> 20:32.289
[SPEAKER_01]: I spent a lot of time on that and in fact I have the Claring Project is an honorary member of the strategic form because I want our guests and people come to learn what they're doing it's important for us to know they need support so making a difference is really what I made up to be and I'm the salesman achieving to make a difference.

20:32.509 --> 20:47.446
[SPEAKER_00]: Yeah, because sometimes, you know, there's a breadth and depth to that topic that sometimes when people say it in one word, it doesn't really encompass the full force of everything and the impact that people make because they only see the transactional side of something that's taking place.

20:47.746 --> 20:56.610
[SPEAKER_00]: When in reality, it's about community building, it's about stopping threats, it's about stopping hatred, and being able to make impact on people's lives, and support livelihoods as well too.

20:56.950 --> 21:04.854
[SPEAKER_00]: And to be able to do that, if you just put that under the word sales, it doesn't give it the full breadth and depth of what's actually being accomplished.

21:05.214 --> 21:12.998
[SPEAKER_00]: Now, how do you manage all of these boards that you're on, and being able to, what's that like being with multiple companies?

21:13.371 --> 21:39.390
[SPEAKER_01]: you know it's funny my wife says to me all the time yeah you never stop working I always look at her and I say I never work all the things I do I love to do I love doing this I love to speak into you I love hopefully people are listening I'm making a difference in terms of the way they're thinking and or they want to learn and become stronger about something that I think enough about for me it's about making a difference I just I'm jumping from one thing to the next I have today four meetings after our bars

21:41.187 --> 21:41.367
[SPEAKER_00]: Right.

21:41.547 --> 21:41.767
[SPEAKER_00]: Yeah.

21:42.127 --> 21:45.148
[SPEAKER_00]: It's amazing what what things happen from building.

21:45.608 --> 21:46.989
[SPEAKER_00]: What are your words of advice?

21:47.069 --> 21:53.551
[SPEAKER_00]: Because I've never to be able to encompass everything that you're doing in this episode is almost basically like not right.

21:53.611 --> 21:57.172
[SPEAKER_00]: Because we haven't gotten a decade of decade of everything that you've gone through.

21:57.572 --> 22:06.655
[SPEAKER_00]: But just in the short period of time, a four decades of real estate experience, what's been the the change that you've seen up close throughout your entire time in business?

22:07.221 --> 22:08.763
[SPEAKER_01]: It's more about the change in me.

22:09.243 --> 22:13.508
[SPEAKER_01]: And things with business and the technology also things change the way things are done.

22:13.828 --> 22:16.751
[SPEAKER_01]: We've got to learn and answer this about doing the right things.

22:16.851 --> 22:18.272
[SPEAKER_01]: And I love being busy.

22:18.373 --> 22:19.894
[SPEAKER_01]: I love collecting new people.

22:19.974 --> 22:22.096
[SPEAKER_01]: I 15,000 people my personal database.

22:22.897 --> 22:33.563
[SPEAKER_01]: And I, you know, with every experience we get smarter, you know, but just be hungry to get smarter, don't sit around doing nothing, make a difference for your listeners, get the book, know who you know.

22:33.623 --> 22:34.663
[SPEAKER_01]: You'll get a lot out of it.

22:34.683 --> 22:39.626
[SPEAKER_01]: And I really appreciate those who do get the book and read it if they put a review on Amazon because that helps me.

22:40.706 --> 22:42.507
[SPEAKER_01]: And I'm one phone call away.

22:42.567 --> 22:46.109
[SPEAKER_01]: So with people read the book and they want to reach out to me, go and link in send me a message.

22:46.149 --> 22:46.890
[SPEAKER_01]: I will respond.

22:47.130 --> 22:49.411
[SPEAKER_01]: If I can be helpful, that's why I'm here on the surface.

22:49.631 --> 22:50.051
[SPEAKER_00]: absolutely.

22:50.071 --> 22:55.035
[SPEAKER_00]: And the one last question I have is that couldn't without actually asking this question.

22:55.315 --> 22:57.537
[SPEAKER_00]: One of your big things is conflict resolution.

22:57.837 --> 23:03.461
[SPEAKER_00]: What's that like, it's particularly in a world like real estate and just in general, what an ocusative advice can be passed along to our listeners.

23:03.701 --> 23:06.803
[SPEAKER_01]: It's a hard question to totally answer.

23:06.843 --> 23:09.305
[SPEAKER_01]: I mean, you know, depends what the conflict is.

23:09.645 --> 23:10.946
[SPEAKER_01]: You know, I, I, I,

23:11.426 --> 23:12.688
[SPEAKER_01]: got divorced when we married.

23:12.708 --> 23:13.569
[SPEAKER_01]: I got the most amazing wife.

23:13.609 --> 23:14.770
[SPEAKER_01]: My ex-wife was insane.

23:14.890 --> 23:17.233
[SPEAKER_01]: She went through 20 different attorneys and I divorced.

23:17.873 --> 23:19.895
[SPEAKER_01]: That turned into me creating a company called divorce first.

23:19.936 --> 23:22.979
[SPEAKER_01]: I created his first online community to empower people affected by divorce.

23:23.019 --> 23:25.402
[SPEAKER_01]: And again, that's the company I started by pushing send.

23:26.022 --> 23:30.467
[SPEAKER_01]: But there was no conflict resolution because she was out of control and she was doing horrible things.

23:31.548 --> 23:32.189
[SPEAKER_00]: Sorry, you went to bed.

23:32.369 --> 23:33.870
[SPEAKER_01]: you know, the extremity of conflict.

23:34.210 --> 23:37.591
[SPEAKER_01]: Yeah, well, I'm not the only one as you know, it's pretty pervasive to force out there.

23:39.012 --> 23:40.373
[SPEAKER_01]: But you learn, I've learned a lot now.

23:40.393 --> 23:47.916
[SPEAKER_01]: I got the assault made life, she's the most amazing person, but I got married for the wrong reasons when I was much younger and you know, again, you get to know yourself.

23:49.157 --> 23:54.000
[SPEAKER_01]: look at Conflict's ton of crummy thing and try to avoid them, but unfortunately life has plenty of them.

23:54.381 --> 23:57.203
[SPEAKER_01]: Depending on what it is, you know, resolution is very important.

23:57.243 --> 24:00.225
[SPEAKER_01]: I literally get calls from people going from your voice or starting to voice.

24:00.966 --> 24:06.070
[SPEAKER_01]: And seeking my advice because I know me is being, I don't know if I'm an expert, but you know, I create that company.

24:06.390 --> 24:09.492
[SPEAKER_01]: And I always tell them what the most of them stay out of the system.

24:09.893 --> 24:13.175
[SPEAKER_01]: Try to resolve it between the two of you because you get stuck in the system.

24:13.195 --> 24:15.237
[SPEAKER_01]: It's like jumping into a giant Vatican.

24:15.497 --> 24:16.238
[SPEAKER_01]: Just keeps thinking.

24:19.300 --> 24:25.946
[SPEAKER_00]: You're not a person that dwells on negative things and that's a testament to why you're willing to share this with other people and the listeners on this show.

24:26.687 --> 24:32.052
[SPEAKER_00]: For the purpose of only this show because clearly you've done wonderful things, where could people find Jeff or Mashi?

24:32.692 --> 24:48.443
[SPEAKER_01]: Well as I said, go on LinkedIn, you'll see my name, you'll see stuff that I've done and send me a message, and clearly you read the book, you'll learn a lot of what I'm sharing but much from greater detail and stories that are relevant to yourself.

24:48.844 --> 24:56.189
[SPEAKER_01]: Be introspective, make a difference, you know, with everybody and went out there and just stopping and just themselves and went out and got involved with things to make a difference.

24:56.229 --> 24:59.972
[SPEAKER_01]: How great of a place with our country be, you know, so this conflict out there, well

25:02.724 --> 25:09.232
[SPEAKER_01]: come together with people, let's be pausing instead of buying into a lot of the political insanity and things we hear in the news.

25:09.432 --> 25:18.222
[SPEAKER_01]: To make a difference in extremely rewarded rewarding and whatever you have a passion for in making a difference, it'll make you more empowered and stronger and you'll feel great.

25:18.402 --> 25:35.497
[SPEAKER_00]: I think the one thing that I drew from more than anything else was that people like yourself you know are willing to share this information so freely with others we just have to go out and seek it for ourselves and too often people could become sort of tribal and they they look for the negative or they get things that make them upset and it takes time.

25:35.877 --> 25:38.619
[SPEAKER_00]: an effort to build something positive and longstanding.

25:38.719 --> 25:41.801
[SPEAKER_00]: If so for that, I'm very appreciative of your time because you don't have to give it.

25:42.001 --> 25:48.665
[SPEAKER_01]: Well, if I made a difference to anybody with our discussion today, I accomplished something and it's my honor and pleasure.

25:48.985 --> 25:52.347
[SPEAKER_01]: And as I said, passions are very important thing.

25:52.547 --> 25:56.670
[SPEAKER_01]: I'm very passionate about having these types of discussions and conversations and

25:57.046 --> 26:13.081
[SPEAKER_01]: if I impacted any of your listeners and like they're thinking we'd become a little more introspective and they'd not read the book and they'd come back because I've had so many people come back and me thanking me and saying I've got you insight was this that's a huge dividend and I I welcome anyone to reach out via LinkedIn and thank you for having me.

26:13.301 --> 26:14.242
[SPEAKER_00]: I'm very appreciative of your touch.

26:14.282 --> 26:19.687
[SPEAKER_00]: I'm Jeff from National on the random of some nothing black guests but an honor and absolute pleasure and I wish you nothing but continued success.

26:19.927 --> 26:20.467
[SPEAKER_01]: Thank you sir.

26:20.487 --> 26:21.648
[SPEAKER_01]: I greatly appreciate your time.

26:21.829 --> 26:22.209
[SPEAKER_00]: Absolutely.