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Tony Vieira

Tony Vieira Profile Photo

Brewer, beverage entrepreneur

Tony Vieira is the Founder of Mocean and a 36-year veteran of the brewing industry, with a career spanning science, operations, and corporate strategy. He holds a Biology degree from St. Anselm College and an MBA in Corporate Strategy from Vanderbilt University.
Tony began his career at Anheuser-Busch as part of its prestigious Brewmaster Training Program, where he worked as a research brewer.

He later became a partner in a brewpub chain before leading quality and brewing operations at the Coors facility in Memphis, Tennessee. His experience expanded globally as a Technical Supply Chain Manager with Coors International, followed by a role at FedEx as a Corporate Business Strategy Advisor, where he also developed the beer brand Copper Flask.

He went on to serve as Facility Quality Manager at MillerCoors, and later as Company Brewmaster and Quality Lead at Mark Anthony Brewing. In that role, he played a key part in the rise of White Claw, one of the most successful and recognizable beverage launches in recent history.

Today, Tony is recognized for his unique ability to blend technical brewing expertise with strategic insight, driving innovation and building products that resonate with consumers.

From White Claw to Mocean Energy Drink: Tony Vieira on Building Billion-Dollar Beverages
April 28, 2026

From White Claw to Mocean Energy Drink: Tony Vieira on Building Billi…

Send us Fan Mail Tony Vieira is the Founder of Mocean and a 36-year veteran of the brewing industry, with a career spanning science, operations, and corporate strategy. He holds a Biology degree from St. Anselm College and an MBA in Corporate Strategy from Vanderbilt University. Tony began his care…

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