Peter Williams

Turning frustration into innovation is what Peter Williams does best. As an avid adventurer who grew tired of dealing with moldy hydration bladders, he created the DRYE Fan—a solution that cuts drying time by 95% and keeps gear mold-free, whether scaling mountains or cycling through city streets.

With more than 20 years of experience collaborating with global brands and building successful companies, Peter leads the Designerds agency. There, he and his team have crafted standout work for major brands like Square, Walmart, X, Amazon, Samsung, and Airbnb. He believes creativity isn’t just about looking good; it’s about transforming how people connect in ways that last.

Peter's journey started in video production and still photography, working with agencies and prominent publications like Dwell and Thrasher Magazine, where he learned to shoot, edit, and bring stories to life. That hands-on experience in digital media taught him that the best solutions come from actually living the problems a person is trying to solve.

The DRYE Fan isn't just another gadget; it is essential gear that makes adventure better. Born from countless frustrating attempts to dry hydration reservoirs with DIY hacks, this patent-pending system is designed for backpackers, cyclists, military personnel, and everyday adventurers who rely on hydration systems to fuel their pursuits.

Creating products like DRYE through Luna Park Creative LLC is just the beginning of Peter's greater aim to challenge the status quo. He remains dedicated to developing solutions that make a meaningful difference in how people experience life and the great outdoors.