Banish the Bacteria: How Peter Williams Engineered the End of Moldy Gear


Turning frustration into innovation is what Peter Williams does best. As an avid adventurer who grew tired of dealing with moldy hydration bladders, he created the DRYE Fan—a solution that cuts drying time by 95% and keeps gear mold-free, whether scaling mountains or cycling through city streets.
With more than 20 years of experience collaborating with global brands and building successful companies, Peter leads the Designerds agency. There, he and his team have crafted standout work for major brands like Square, Walmart, X, Amazon, Samsung, and Airbnb. He believes creativity isn’t just about looking good; it’s about transforming how people connect in ways that last.
Peter's journey started in video production and still photography, working with agencies and prominent publications like Dwell and Thrasher Magazine, where he learned to shoot, edit, and bring stories to life. That hands-on experience in digital media taught him that the best solutions come from actually living the problems a person is trying to solve.
The DRYE Fan isn't just another gadget; it is essential gear that makes adventure better. Born from countless frustrating attempts to dry hydration reservoirs with DIY hacks, this patent-pending system is designed for backpackers, cyclists, military personnel, and everyday adventurers who rely on hydration systems to fuel their pursuits.
Creating products like DRYE through Luna Park Creative LLC is just the beginning of Peter's greater aim to challenge the status quo. He remains dedicated to developing solutions that make a meaningful difference in how people experience life and the great outdoors.
For more details on his professional journey, view the Peter Williams LinkedIn Profile
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[SPEAKER_00]: Ladies and gentlemen, first of all, the view that's behind this gentleman that I get a chance to record with his exquisites.
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[SPEAKER_00]: This is Peter Williams, he's this founder and CEO of Luna Park Creative, and he's going to give you the anecdotes and secrets to his success and the journey along the way because it's not all beautiful like that background he's in right now.
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[SPEAKER_00]: How are you doing sir?
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[SPEAKER_01]: I'm great.
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[SPEAKER_01]: Thanks for having me on really nice to be here and nice to talk to you and yes, quite quite happy to live in California to be the full beautiful state for sure.
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[SPEAKER_00]: Yeah, I was I was in the Southern portion just a week ago in Los Angeles at the National Social Media Awards.
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[SPEAKER_00]: So, I would tell anybody who's afraid to start, I started in my basement and now I'm in, you know, I get a chance to be at events in the ward shows because I had to encourage to start.
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[SPEAKER_00]: And we talked about that mental state before the recording hit and you have a lot of accomplishments.
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[SPEAKER_00]: So, please, I don't want to over talk to you.
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[SPEAKER_00]: Go ahead, please.
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[SPEAKER_01]: Yeah, well, I'm doing a lot of different projects to be quite on us at the moment.
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[SPEAKER_01]: So Luna Park Creative, which you mentioned, is sort of the newest of my ventures.
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[SPEAKER_01]: And it's inclusive of the creation of products.
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[SPEAKER_01]: So...
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[SPEAKER_01]: I do own a design agency.
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[SPEAKER_01]: It's called Design Nerves as that agency has been around for, we're going on 12 years now.
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[SPEAKER_01]: And I spun off Luna Park Creative as a place to kind of do my own explorations of creativity in the space of product design.
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[SPEAKER_01]: So with that, I've created so far two consumer goods.
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[SPEAKER_01]: Once called The Dry Fan, and it's bad ass as I saw it then.
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[SPEAKER_01]: Yeah.
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[SPEAKER_01]: Yeah, it's cool.
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[SPEAKER_01]: And that one just came out of, you know, if you're familiar with camel backs and I like to do adventures, I like to do backpacking, hiking and all that stuff.
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[SPEAKER_01]: And my camel back, you know, when I'd get home, I'd put a spoon in it to dry it out and it would take a couple of days or a week or whatever, and it drove me nuts.
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[SPEAKER_01]: So,
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[SPEAKER_01]: I took just a battery powered fan and rigged a little cap to it that would attach to mine and it would draw, you know, blow air in there and dry it out.
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[SPEAKER_01]: So I thought this would be something that I think a lot of people would be interested in.
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[SPEAKER_01]: So went through the process of production for it.
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[SPEAKER_00]: How does a person like yourself, so for that person that's sitting at home, that's sitting man and bumping their head, how can I create?
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[SPEAKER_00]: That came out of something you do that you enjoy, that you saw a problem that needed to be solved.
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[SPEAKER_00]: So it really is, at its core, is not that difficult.
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[SPEAKER_00]: And people beat themselves up all day, trying to figure out when the reality you're a gift or your talent or your solution could be staring you right in the face of the entire time.
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[SPEAKER_01]: Yeah, absolutely.
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[SPEAKER_01]: You know, it's, I didn't create the fan, right?
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[SPEAKER_01]: I mean, that's, that's a product that exists.
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[SPEAKER_01]: And I didn't over complicate the solution.
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[SPEAKER_01]: You know, really it's about, you know, what can solve this problem.
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[SPEAKER_01]: And the answer was relatively simple.
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[SPEAKER_01]: You know, it just took a little bit of effort to, to consider what was feasible.
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[SPEAKER_01]: You know, this is the first product I've created for myself.
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[SPEAKER_01]: You know, I didn't want it to be too complicated.
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[SPEAKER_01]: So I found a manufacturer who makes fans.
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[SPEAKER_01]: They may can't help fans, you know, and that's a common product in countries where it gets really hot.
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[SPEAKER_01]: And so I just worked with them to redesign the configuration of it so that it would function for what I'm doing.
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[SPEAKER_01]: So, yeah, I would say anybody who's sitting at home thinking, oh, I've got this great idea.
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[SPEAKER_01]: I've got, you know, I want to figure it out.
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[SPEAKER_01]: There are a lot of steps to the process, but, you know, I would say don't ever think it, you know, a simple solution is sometimes the best solution.
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[SPEAKER_00]: Yeah, and I think sometimes too, and this is just from even my experience of doing a podcast, right?
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[SPEAKER_00]: I'm fortunate enough that somebody's not going to be, you know, camping and depending on me and my, you know, if a little peabrain here to be able to dry off what they have, I get to be the guy who gets to interview people, right?
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[SPEAKER_00]: But like my fear was starting right because you start saying well somebody has a studio or they got the best boom Mike and all I have is a laptop You start diminishing yourself before you've actually hit that go when in reality right if you It's the truth right because you have to start like if you're like, let's say if you're baking right you have the styrofoam in your kitchen You have you like you know you're writing the name on there and you're like well
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[SPEAKER_01]: Yeah, I think you have to be motivated by, you know, providing a solution, right, or providing a service of some kind.
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[SPEAKER_01]: And if you are capable of your good at doing the thing that you're passionate about, there's really no reason to hold back.
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[SPEAKER_01]: But if you don't try, you'll never know.
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[SPEAKER_01]: And if you do fail, there's so many learnings that come out of it.
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[SPEAKER_01]: You know, there's, there have been a lot of hiccups.
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[SPEAKER_01]: Yeah, a lot of hiccups along the way of doing this, by the way.
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[SPEAKER_01]: I mean, I've played a lot in the process.
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[SPEAKER_01]: And you know, I'm still even now that I've created this product.
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[SPEAKER_01]: I'm selling it.
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[SPEAKER_01]: It's available.
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[SPEAKER_01]: But you know, I'm learning from feedback from, you know, the people buying it.
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[SPEAKER_01]: You know, it needs further adjustment, and you know, it's all I can do is take that information and apply it to what I'm doing to make it better.
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[SPEAKER_01]: But you know, you got to just take that as part of the process and you know, yeah.
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[SPEAKER_00]: How has the reception been and how has, you know, the solution in feedback that you start with like a small circle of people that you do your activities without doors and then you obviously try to yourself.
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[SPEAKER_00]: And then did you develop conventions and trade shows to really try to bring your name out there?
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[SPEAKER_01]: So yeah, I'm in that process now of really trying to get the word out on the product.
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[SPEAKER_01]: So you know, I absolutely use it myself.
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[SPEAKER_01]: In fact, now when I do a hike with my wife and my kids, we all bring camelbacks because when we come home, it's easy solution to dry them out.
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[SPEAKER_01]: So I, you know,
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[SPEAKER_01]: You know, I'm using the product, the camelback way more than I used to, and so that, you know, it's, it's actually provided, you know, some joy to me that I can use this thing again because I stopped using it because it was too difficult to deal with after.
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[SPEAKER_01]: And then yeah, and then I gave some to friends once I had them produce.
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[SPEAKER_01]: I give them to friends so that we could all share in it.
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[SPEAKER_01]: My wife is a runner and she does trail runs.
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[SPEAKER_01]: So she's participating in something called a ragnar race.
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[SPEAKER_01]: So she she's done a few of those and it's a relay race with a team.
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[SPEAKER_01]: And so I've sponsored the team.
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[SPEAKER_01]: She's doing a run in Oregon for ragnar and I sponsor the team.
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[SPEAKER_01]: And then the other ways about reach, so I'm doing, I've done, I'm doing your podcast, but I've done a couple of others to talk about it.
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[SPEAKER_01]: But then I'm also just, it's available on Amazon.
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[SPEAKER_01]: I'm trying to do some advertising.
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[SPEAKER_01]: There are a few publications that have written about it, so there's a mountain biking publication that wrote about this as,
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[SPEAKER_01]: Finally, a solution, and then, otherwise, yeah, I'm planning to attend, you know, marathon and races, so that I can showcase it there and, you know, the ultimate goal is to get it into retail, of course.
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[SPEAKER_01]: I think if you go to REI, and there's a camel back in next to it as the dry fan, you know, the solution, kind of end scenarios, what I'm after.
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[SPEAKER_01]: So, you know, I'm working pretty hard to get it into retail, and that's,
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[SPEAKER_01]: I found that that's a pretty big challenge actually.
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[SPEAKER_01]: Yeah, I was curious about it.
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: I hate to cut you off.
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[SPEAKER_00]: That's what I was the curious stuff.
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[SPEAKER_00]: I was going to be curious.
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[SPEAKER_00]: How does that process?
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[SPEAKER_00]: That behemoth work when it comes to them.
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[SPEAKER_01]: So there are buying agents for all these retail outlets and it's pretty tricky to get a hold of them and find the right person.
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[SPEAKER_01]: So I'm putting my best effort into that.
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[SPEAKER_01]: they have some a program called Project Greenlight where you can submit your product and then they do an evaluation and determine if it should go and stores.
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[SPEAKER_01]: So I submitted it to that and I just haven't gotten an answer back from them, but for all the other big stores, you know, big sporting goods, you know, even Walmart, whoever.
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[SPEAKER_01]: I'm going into avenues of, you know, these buyer groups where you try to get in front of the buyers with your product.
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[SPEAKER_01]: with a push.
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[SPEAKER_00]: It's a slow process, yeah.
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[SPEAKER_01]: So, you know, my hope is that, you know, enough people know about it, that maybe the buyer say we should get that in the store.
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[SPEAKER_00]: Well, I think the worst action is in action, right?
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[SPEAKER_00]: Because like, if you have to be able, like, you know, if it starts getting larger and California and Oregon and Washington, particularly the region that you're in, then by default, that buyer may even be a hiker, right?
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[SPEAKER_00]: Like they could be able to read retail stores.
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[SPEAKER_00]: You
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[SPEAKER_00]: I didn't know I needed this until it was available for me, right?
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[SPEAKER_00]: And then you have to also look at it, too, is that that person is probably, or those people are inundated with probably thousands of submissions.
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[SPEAKER_00]: And then, you know, they have a prior, of their system themselves or a team that has to vet.
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[SPEAKER_00]: So it, I hate, you like,
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[SPEAKER_00]: It becomes a slow-moving process because, unfortunately, so many people are vying for their attention.
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[SPEAKER_00]: And that's how you have to do the work as the entrepreneur.
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[SPEAKER_01]: Yeah, so, you know, speaking of the work and getting it out there, my sort of one of my goals for this product was to actually get it into camelback.
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[SPEAKER_01]: and meaning into their brand.
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[SPEAKER_01]: And so I did some research to find out more about Camelback and there's a parent company called Revellous.
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[SPEAKER_01]: And I just, I contacted their chief financial officer in the president of the company.
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[SPEAKER_01]: Just cold message them on LinkedIn and said, hey, I created this product, it's patent pending, it's an accessory for your one of your brands would love to show it to you and they put, they put me in touch with their head of R&D and and just like you said, you know, they see a million of these things right and so at the beginning of the call he was kind of, you know, what, what are you going to bore me with today.
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[SPEAKER_01]: And I showed them a video that I had created to promote this product, and by the end of the coi said, oh, we should talk about licensing.
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[SPEAKER_01]: So that's the ultimate goal.
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[SPEAKER_01]: And, you know, it hasn't happened yet because I'm not, I haven't proven that I can, you know, sell to the masses yet.
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[SPEAKER_01]: So of course, yeah, I think they're waiting for me to get traction, and then, but they're interested.
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[SPEAKER_00]: Well, listen, you know, as a guy who started a show, like, into actually getting anywhere and getting the gentleman that's interviewing, who's been successful, you already have figured out that you know that they're going to say something, but you're already working on him in the meantime, right?
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[SPEAKER_00]: So like, if I want this show to get picked up, I can't just suddenly say, well, I did 100 episodes where's my deal, right?
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[SPEAKER_00]: Like, I have to keep recording and keep recording and keep recording until eventually I get a deal.
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[SPEAKER_00]: And, or eventually, I get to that, to that,
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[SPEAKER_00]: So, you know, because it's so cutthroat and so it's so hard to get a product in stores, that you know that you always have to keep refining it.
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[SPEAKER_00]: You always have to keep going to the next race.
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[SPEAKER_00]: You have to go to the next camping site.
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[SPEAKER_00]: all of these things you have to do.
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[SPEAKER_00]: And you wear multiple hats because on top of that, you're a family man too.
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[SPEAKER_01]: That's true.
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[SPEAKER_01]: Yeah, well, you're right.
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[SPEAKER_01]: Yeah, you've got to keep going.
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[SPEAKER_01]: You've got to, it's a grind.
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[SPEAKER_01]: I mean, I'll be honest, it's a grind.
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[SPEAKER_01]: It requires daily attention and discovery, too.
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[SPEAKER_01]: I think it's really important to, and I'm sure it's the same in your field, that you learn more about the industry as you enter into it.
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[SPEAKER_01]: who you need to talk to and what the processes are.
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[SPEAKER_01]: And so, you know, I don't know all these things I'm learning as I go, but,
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[SPEAKER_01]: It's interesting, you know, for my design agency, we're talking about these kind of the fundamentals of who we are as a company.
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[SPEAKER_01]: And my first one is to be curious, which is this ongoing education for yourself, and that curiosity of, you know, how the process works, how things go is really important.
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[SPEAKER_00]: And so, and yeah, no, I apologize, I apologize.
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[SPEAKER_01]: Yeah, you're right.
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[SPEAKER_01]: I'm a family man too.
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[SPEAKER_01]: I've got, you know, I'm married.
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[SPEAKER_01]: I have two kids, two dogs and they're younger.
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[SPEAKER_01]: We're busy, but I find that, you know, there's not a lot of separation here between work and home life because they compliment each other.
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[SPEAKER_01]: So that's what I'm trying to do, you know, is compliment my home life with the work life.
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[SPEAKER_00]: Right, you know the other thing about it is too is like this is just a little nugget that I had to figure out to get this off the ground, you know, to the show and you know this for your product anybody who's listening if you're not going to have your kid talking at your leg for your attention while you're trying to get something off the ground you're probably not in for it from long haul.
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[SPEAKER_00]: because at some point, you're gonna have to have the missed things, you're gonna have to somewhat, you know, politely say, no, I'm doing this to get this off the ground, and you have to be able to be okay with that, right?
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[SPEAKER_00]: And you have to have a willing support and a partner park.
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[SPEAKER_00]: to know that if you do want to get, you know, your dry fan to be the next, you know, massive camping accessory, hiking accessory, et cetera.
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[SPEAKER_00]: There's some, there's some tears that are privately being shed along the way because you wish you could, yeah, you wish you could be doing other things.
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[SPEAKER_01]: Right.
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[SPEAKER_01]: There's some sacrifice required, certainly, you know, a sacrifice of time and some of those things.
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[SPEAKER_01]: But I try to, you know,
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[SPEAKER_01]: There are ways to incorporate it into the life where, you know, what my kids to learn from this entrepreneurial sort of spirit.
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[SPEAKER_01]: And I did from my family, too.
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[SPEAKER_01]: You know, I was around, you know, my dad who had started a business and my grandfather who had started a business.
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[SPEAKER_01]: And so I want to pass that down to them.
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[SPEAKER_01]: And so, yeah, I mean, one of the components of the kit for the dry fan is this wire that will help you drive the drinking tube.
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[SPEAKER_01]: I created these, this, this wire that holds these little microfibers.
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[SPEAKER_01]: Well, there's nowhere to get those microfibers produced at that size.
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[SPEAKER_01]: So I cut those for every kit.
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[SPEAKER_01]: And so at night, when when I'm done with my day job, I'm cutting these things and putting them into each box.
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[SPEAKER_01]: So, you know, it's, it's fine.
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[SPEAKER_01]: There was no one who could do it.
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[SPEAKER_01]: So the solution was to do it yourself.
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[SPEAKER_01]: And that's, you know,
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[SPEAKER_00]: Yeah, it's funny.
14:41.000 --> 14:48.027
[SPEAKER_00]: And you know, when we talk about lifelong curiosity, like, you know, it's funny because, you know, I started with a psycho-pedia set in my room as a kid.
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[SPEAKER_00]: I always had to take my parents, you know, for it, for having that, my late father, right?
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[SPEAKER_00]: But like knowing that having always something accessible to read and obviously now with the internet, it's exploded.
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[SPEAKER_00]: But at its core, at its absolute core.
15:02.573 --> 15:07.638
[SPEAKER_00]: We, you know, the Wikipedia, whether you agree with it or don't agree with it, it's still a vessel of information.
15:07.738 --> 15:11.021
[SPEAKER_00]: YouTube When you start going down that wormhole, you're like, man, how did that work?
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[SPEAKER_00]: How did that function?
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[SPEAKER_00]: How did that create?
15:12.702 --> 15:20.829
[SPEAKER_00]: And then you look, you watch documentaries about what people did thousands of years ago, you're like, they had nothing but their mind to figure out what worked and what didn't work.
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[SPEAKER_01]: Right, and a drive to learn.
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[SPEAKER_01]: Still, yep, I mean, you know, and doing it, you're right.
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[SPEAKER_01]: They were doing it the hard way.
15:29.278 --> 15:34.083
[SPEAKER_01]: We have it easy as far as I'm concerned, because I can just look, I can just look it up.
15:34.143 --> 15:39.829
[SPEAKER_01]: And that's, you know, a telebuilt my career for the design agency, too, is I did not do something.
15:39.849 --> 15:42.912
[SPEAKER_01]: I just look up a tutorial and learn and then put it to action.
15:44.520 --> 15:44.720
[SPEAKER_00]: Right.
15:44.800 --> 15:47.603
[SPEAKER_00]: And for them, it was life for death.
15:47.623 --> 15:53.949
[SPEAKER_00]: Like if you live in the Sahara Desert, you need to create a place that has cooling that gets brought in and out.
15:54.149 --> 15:56.791
[SPEAKER_00]: It has sent the early central air and like ancient Egypt.
15:56.951 --> 15:58.933
[SPEAKER_00]: Well, now you can just call your local HVAC company, right?
15:59.193 --> 16:02.717
[SPEAKER_00]: But they had actually designed places that either a broad water,
16:03.117 --> 16:08.979
[SPEAKER_00]: It's from a area that didn't have fresh water from that lake or that pond to a centralized city location.
16:09.019 --> 16:10.999
[SPEAKER_00]: So they've created aqueducts and things in the nature.
16:11.179 --> 16:16.181
[SPEAKER_00]: So a lot of things that are readily accessible for us, we can just turn on a tap.
16:16.401 --> 16:17.581
[SPEAKER_00]: That's an easy thing to do.
16:17.781 --> 16:21.462
[SPEAKER_00]: But you start to realize they had to do that out of necessity to live.
16:21.622 --> 16:24.783
[SPEAKER_01]: Right, yeah, well, I think that's a good point.
16:24.843 --> 16:32.247
[SPEAKER_01]: A lot of the things that I'm making are not necessities, but they are life enhancements as what else is.
16:32.267 --> 16:33.087
[SPEAKER_01]: So nice.
16:33.447 --> 16:41.591
[SPEAKER_01]: And, you know, the dawn of AI in our lives has provided me with all these other possibilities.
16:41.611 --> 16:47.054
[SPEAKER_01]: I'm building a software platform for my company, for the design agency.
16:47.334 --> 16:49.835
[SPEAKER_01]: And I was able to start basically from scratch.
16:50.175 --> 16:54.938
[SPEAKER_01]: And it's not really because, you know, I've got these AI tools helping build the code.
16:54.998 --> 16:59.341
[SPEAKER_01]: But you can now imagine something and just create it.
16:59.461 --> 17:01.383
[SPEAKER_01]: And that to me is phenomenal.
17:01.463 --> 17:05.646
[SPEAKER_01]: So beyond doing physical products and doing software products.
17:05.766 --> 17:16.593
[SPEAKER_01]: And of course, it's really exciting to just have now this whole new set of tools that I know nothing about that can jump into and do the same kind of learning all over again.
17:16.733 --> 17:21.117
[SPEAKER_00]: We'll see, that's the other, that's the other way to the stool that I started to figure out.
17:21.638 --> 17:33.289
[SPEAKER_00]: It depends on what stage you learned at that, but if there was ever a time to get out of your little comfort zone and learn something or create something, this is the best time to do it, because there's so many things that are accessible.
17:33.389 --> 17:34.530
[SPEAKER_00]: I can't tell you, you know,
17:34.990 --> 17:37.591
[SPEAKER_00]: you know, oftentimes people look at people who are successful.
17:37.611 --> 17:41.032
[SPEAKER_00]: I get a chance to interview all these entrepreneurs a day every single day on my show.
17:41.332 --> 17:43.013
[SPEAKER_00]: And I was like, man, how do you get in that room?
17:43.413 --> 17:45.314
[SPEAKER_00]: Well, you get in that room by providing value.
17:45.414 --> 17:51.676
[SPEAKER_00]: You get in that room by providing drive and curiosity and perseverance and doing your whole work, right?
17:51.776 --> 17:55.498
[SPEAKER_00]: So, you know, you guys create, I get to talk about the stuff.
17:55.858 --> 18:01.981
[SPEAKER_00]: But to a point at its core, you have to be willing to try fail, work at it.
18:02.341 --> 18:08.764
[SPEAKER_00]: And then again, these tools are more accessible than they've ever been on your smartphone, your laptop, tablet, etc.
18:08.884 --> 18:09.184
[SPEAKER_01]: Yeah.
18:09.485 --> 18:11.886
[SPEAKER_01]: And, you know, it's just a wealth of information.
18:11.906 --> 18:17.689
[SPEAKER_01]: I, you know, in process for creating the products that I'm making, you know,
18:18.589 --> 18:38.978
[SPEAKER_01]: There's so many things that don't, you know, what's the right order of things, you know, and I don't know, but I can, I can use chat GPT to help build a plan right and I tell it what my objective is and then it helps build a whole plan it's it's more than just having access to the information, but just the organization of the information that I think has really been helpful for me.
18:40.458 --> 19:02.672
[SPEAKER_01]: But yeah, you could you could get the wrong answer from chat and so, you know, that could create some some hiccups, but yeah, it's that perseverance that you keep going and you know, it's always true that people look at someone who's done something and they're like, wow, how, you know, amazing how you did this, but they don't always talk about how many times they failed first.
19:03.892 --> 19:19.705
[SPEAKER_01]: And I think that's where the real learning comes is making mistakes and you know and and getting getting some knowledge out of that mistake that you can apply for the next project exactly right you know like it's almost like when you're a podcast guy and you realize you.
19:19.965 --> 19:47.338
[SPEAKER_00]: You know, you trip a book and you're like, oh my god, like you know, and you got to figure out how to massage that conversation right because like you're supposed to right They take in time out of their schedule and then you got to navigate, you know, whatever the waters you have to you know You could have a product that it was working on Friday night and then you gonna go demo it and whatever could happen behind the scenes could have behind the scenes right you know And that first impression that you have in front of that buyer in front of that VP you know
19:49.151 --> 20:07.770
[SPEAKER_00]: five years from now when your story when your products in retail sales you can have a big chuckle about it like yeah man you know that that really sucked you know it's the best thing you know it's on TV but you know at that moment you're melting right and so how you handle that melting moment it can really you know it'll make or break the company yeah you know I've had some
20:08.811 --> 20:11.633
[SPEAKER_01]: some interesting conversations with other entrepreneurs.
20:11.713 --> 20:24.783
[SPEAKER_01]: Now I'm reaching out to other people making products, which is, by the way, extremely fun, because now that I've made a thing, people are interested in knowing how to come up with it and, you know, what is your plan?
20:24.823 --> 20:33.129
[SPEAKER_01]: And so I'm picking the brains of other people who have had success and kind of trying to figure out, you know, what path would work for me?
20:33.430 --> 20:33.570
[SPEAKER_01]: And
20:33.950 --> 20:44.699
[SPEAKER_01]: In those conversations, you get to hear about, you know, the things that didn't work or what they tried and they said, you know, we we had to pivot, you know, in our process and try something else.
20:44.940 --> 20:50.865
[SPEAKER_01]: And so now I can kind of I can get information from them that'll help me out, but it's really great.
20:51.645 --> 21:00.473
[SPEAKER_01]: I feel like I get to do what you do a little bit now, which is talk to other people doing it and and learn from them and it's really exciting actually.
21:00.873 --> 21:07.258
[SPEAKER_00]: It's a lot of fun, you know, and, you know, I hope that, you know, your product becomes, you know, very successful.
21:07.298 --> 21:20.027
[SPEAKER_00]: I hope that you have great opportunity to expand not only your agency, but the products that you're selling, and helping people not have moldy, weighty things after they're done from a long hike or a long night day out.
21:20.047 --> 21:23.269
[SPEAKER_00]: Yeah, I was just guiding those, that bacteria mold can really make you sick.
21:23.929 --> 21:27.492
[SPEAKER_00]: In your regular life, yeah, you find a solution to something.
21:27.563 --> 21:55.196
[SPEAKER_01]: Yeah, and I have to be totally honest, this is the first actual retail kind of product I've ever made and my, my hope for it was, you know, to go through the process and learn how to produce something right go from go from an idea or a concept and actually get it to a final, you know, product and I've done that and the other, the other mission I had was I want to make this and then I want to do, you know, I told you I'd
21:55.476 --> 21:58.317
[SPEAKER_01]: I talked to Revilist and the guys at Camelback.
21:58.677 --> 22:05.939
[SPEAKER_01]: I was able to get right in front of those folks and show them something I made and have them respond to me in a way that was really positive.
22:06.459 --> 22:13.281
[SPEAKER_01]: And for me, that was a win, and if I don't sell millions of them, that's okay.
22:13.321 --> 22:22.463
[SPEAKER_01]: I feel as though I've achieved a pretty significant goal of having a vision, creating something, and then even having the company that I was really making it
22:24.444 --> 22:26.285
[SPEAKER_01]: have a really good response to it.
22:26.706 --> 22:29.848
[SPEAKER_01]: I feel like that isn't an accomplishment.
22:29.968 --> 22:37.272
[SPEAKER_01]: One that will motivate me to do more things, you know, if I can do one product and get somebody interested, I feel as though I've achieved something.
22:37.452 --> 22:41.135
[SPEAKER_00]: Well, let's do a shameless plug-in right now, and make sure that we get the web link.
22:41.235 --> 22:45.818
[SPEAKER_00]: I'd love for you to have the product showcased on the podcast itself too, and we can, you know,
22:46.178 --> 22:50.541
[SPEAKER_00]: If there's a demo that we can do in a follow-up to see how it works in real time, I think that would help.
22:50.962 --> 22:54.264
[SPEAKER_00]: You know, I'm just as podcaster, but I have a small audience that's growing.
22:54.604 --> 23:02.190
[SPEAKER_00]: But, you know, I release episodes weekly, and I think maybe there's a possibility we can showcase your product to be able to be a little bit more prevalent in social media.
23:02.390 --> 23:05.071
[SPEAKER_01]: Yeah, I'd love to demo it if you want to connect again.
23:05.091 --> 23:05.731
[SPEAKER_01]: Of course.
23:05.751 --> 23:08.311
[SPEAKER_01]: We can do video and I'll demo it.
23:08.371 --> 23:12.132
[SPEAKER_01]: But for your audience, drivefan.com.
23:12.172 --> 23:16.013
[SPEAKER_01]: It's D-R-Y-E-Fan-FA-N.com.
23:16.093 --> 23:18.133
[SPEAKER_01]: And you can go learn about the product there.
23:18.193 --> 23:19.074
[SPEAKER_01]: You can buy it there.
23:19.094 --> 23:19.754
[SPEAKER_01]: Yeah.
23:19.874 --> 23:22.014
[SPEAKER_01]: It's also available on Amazon.
23:22.034 --> 23:28.836
[SPEAKER_01]: So if you go to Amazon and look for camelback drying fan, that's probably the best way to look at it there.
23:29.876 --> 23:37.121
[SPEAKER_01]: It's available there and when it will this episode come out because maybe I can make a code for your listeners.
23:37.361 --> 23:37.902
[SPEAKER_00]: Yeah, that'd be great.
23:37.942 --> 23:39.263
[SPEAKER_00]: I would say just a couple of weeks.
23:39.303 --> 23:45.847
[SPEAKER_00]: I usually try to keep the turnaround time listed on a lot because obviously I want to be respectful to get it out as quickly as possible.
23:45.867 --> 23:46.928
[SPEAKER_00]: I have a little bit of a backlog.
23:46.948 --> 23:50.851
[SPEAKER_00]: I want to release as well too, but I can certainly make a relationship to get enough sooner if you need to.
23:51.011 --> 23:51.271
[SPEAKER_01]: Okay.
23:52.392 --> 23:53.812
[SPEAKER_01]: Your timeline is fine with me.
23:54.373 --> 24:01.637
[SPEAKER_01]: I'll just for I think I can create a code for either one of those so we can push that out with the information in your podcast.
24:01.838 --> 24:11.784
[SPEAKER_00]: Yeah, and I think, you know, because there's some cool things we can do too, maybe even we can hold like a special episode and try to get some camping groups that would like to do like an episode special, you know, especially with summer coming around right.
24:12.188 --> 24:23.376
[SPEAKER_00]: So, you know, or somewhere in some places already, you know, so let's, let's link up and let's see if we can get like a group of people that would be interested in in that and then we can kind of make something happen because I think there's some magic that can get a bulk of that.
24:23.736 --> 24:24.437
[SPEAKER_00]: I just get to talk.
24:24.457 --> 24:25.458
[SPEAKER_00]: You can just be screaming.
24:26.973 --> 24:27.533
[SPEAKER_01]: Sounds great.
24:27.593 --> 24:32.876
[SPEAKER_01]: Yeah, I'm looking forward to, you know, and I've got another product that's in the works.
24:32.936 --> 24:35.917
[SPEAKER_01]: So I'd love to share that with you maybe next time around.
24:36.177 --> 24:40.059
[SPEAKER_00]: Yeah, let's, let's, let's coordinate something because I think there's something special we can put together.
24:40.099 --> 24:56.426
[SPEAKER_00]: So with that, when we talk in Peter Williams, and you know, I think the most important thing is that you had the ability, you saw something in your head, you acted on it, and that's the beauty of this show is that I get to talk to people like yourself that you wonderful things, and the creators and ventures and doers that you are, and will continue to be.
24:56.586 --> 24:56.947
[SPEAKER_01]: Well, yeah.
24:56.967 --> 24:58.991
[SPEAKER_01]: Thanks for having me on super nice talking to you.
24:59.492 --> 25:02.479
[SPEAKER_01]: I'd love to follow up and learn more about your show too.
25:02.659 --> 25:03.741
[SPEAKER_00]: Yeah, I appreciate it.
25:03.781 --> 25:05.926
[SPEAKER_00]: Thank you very much for being on the random sub-doubted podcast.
25:05.946 --> 25:06.948
[SPEAKER_00]: It's been an honor and pleasure.
25:07.128 --> 25:07.409
[SPEAKER_01]: All right.
25:07.469 --> 25:08.050
[SPEAKER_01]: Thanks so much.
25:08.271 --> 25:08.411
[SPEAKER_01]: Yeah.
25:08.431 --> 25:08.712
[SPEAKER_01]: Take care.

Innovative Engineer, groundbreaking entrepreneur
Turning frustration into innovation is what Peter Williams does best. As an avid adventurer who grew tired of dealing with moldy hydration bladders, he created the DRYE Fan—a solution that cuts drying time by 95% and keeps gear mold-free, whether scaling mountains or cycling through city streets.
With more than 20 years of experience collaborating with global brands and building successful companies, Peter leads the Designerds agency. There, he and his team have crafted standout work for major brands like Square, Walmart, X, Amazon, Samsung, and Airbnb. He believes creativity isn’t just about looking good; it’s about transforming how people connect in ways that last.
Peter's journey started in video production and still photography, working with agencies and prominent publications like Dwell and Thrasher Magazine, where he learned to shoot, edit, and bring stories to life. That hands-on experience in digital media taught him that the best solutions come from actually living the problems a person is trying to solve.
The DRYE Fan isn't just another gadget; it is essential gear that makes adventure better. Born from countless frustrating attempts to dry hydration reservoirs with DIY hacks, this patent-pending system is designed for backpackers, cyclists, military personnel, and everyday adventurers who rely on hydration systems to fuel their pursuits.
Creating products like DRYE through Luna Park Creative LLC is just the beginning of Peter's greater aim to challenge the status quo. He remains dedicated to developing solutions …Read More













