July 9, 2026
H.J. Chammas- Book Publishing & Authority Strategist
H.J. Chammas is the founder of Authority Publishing, a four-time bestselling author, and a premier authority positioning strategist. He helps industry experts, coaches, and business leaders leverage books to unlock radical visibility, massive credibility, and rapid business growth.
After losing over $65,000 on his very first publishing venture with a legacy publisher, H.J. became obsessed with uncovering the true mechanics of literary success. This costly setback inspired him to design a proprietary strategic publishing framework. His system strips away reliance on unpredictable royalties, focusing instead on deep author positioning, extreme discoverability, and backend monetization.
Today, through Authority Publishing, H.J. transforms traditional books into powerful business assets. His clients successfully use their titles to capture international speaking engagements, command premium media visibility, and build high-ticket client acquisition pipelines. He is the author of Publish, Promote, Monetize. His core philosophy remains clear: a book is never the business—it is the ultimate foundation of your authority
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Transcript
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[SPEAKER_01]: Listen to the randomness of nothing podcast.
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[SPEAKER_01]: This is your host Rashad Woods.
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[SPEAKER_01]: I want to give a special shout-out to my guest today, H.J.
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[SPEAKER_01]: Thomas.
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[SPEAKER_01]: And he is a four-time best-selling author and he's the founder of authority Publishing.
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[SPEAKER_01]: And he's going to teach people how to build credibility through authority.
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[SPEAKER_01]: He's a best-selling author.
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[SPEAKER_01]: He's got a lot of insight and tips of how he overcame failure in the publishing world and came out successful from it.
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[SPEAKER_01]: Thank you very much.
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[SPEAKER_00]: Hey Rashad, hey guys, first of all, thanks for having me on the show.
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[SPEAKER_00]: Let's have fun, let's really go into those stories, because trust me, in our today's era, everybody has a message they want to share with the world.
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[SPEAKER_00]: And this problem is, when they want to do that, here comes the confusion, how to do it, who should I trust?
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[SPEAKER_00]: And they start investing money left and right here and there.
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[SPEAKER_00]: And the last story showed they lose a lot of investment, and they stay where they were, if they didn't go backward.
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[SPEAKER_00]: And I think it's a very important topic to be talking about.
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[SPEAKER_01]: Isn't it funny how you can travel without moving, right?
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[SPEAKER_01]: Like you can actually travel without moving, right?
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[SPEAKER_01]: Because you get so many things that are running through your mind and all you see is the end game, but you don't actually see the starting line in front of you.
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[SPEAKER_01]: Right.
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[SPEAKER_01]: Exactly.
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[SPEAKER_01]: thing in the world.
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[SPEAKER_01]: And I fall into that trap in my podcast.
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[SPEAKER_01]: I'm going to be the biggest podcast during the world.
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[SPEAKER_01]: I'm going to get sponsors and I'll do you got to get an audience.
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[SPEAKER_01]: You got to get Jess.
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[SPEAKER_01]: You got to start from the ground up and do the building blocks to it before you actually even can have that can be in the back of your mind.
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[SPEAKER_01]: But you have to pursue its in front of you right now and take the wins as they come.
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[SPEAKER_00]: It's also adds up to finding your big wine, which should be bigger than you.
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[SPEAKER_00]: It should be about three serving others, about helping others, about making the world a better place.
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[SPEAKER_00]: If you found your purpose or your big wine, my experience tells me that everything starts to fall into place that pieces of a puzzle and you're going to be on the right track.
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[SPEAKER_01]: Yeah, and I think, you know, and the beauty about it is I think people over complicate things, right?
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[SPEAKER_01]: So, you know, there's nothing wrong with just asking a simple question to your point, my wife.
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[SPEAKER_01]: You know, why did you decide to become an author?
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[SPEAKER_01]: Why did you decide to help people?
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[SPEAKER_01]: What was your purpose in doing so?
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[SPEAKER_01]: My wife is starting to show, when people ask me why I did a show, I would go on a rambling tangent, if there would be ever shot, but you never told me your wife.
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[SPEAKER_01]: You know what?
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[SPEAKER_01]: Why did I start to show?
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[SPEAKER_01]: Because I'm a curious SOB and I like to talk to people who are successful and who have done great things and want to share it with other people in the world.
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[SPEAKER_01]: You're a fabulous guy.
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[SPEAKER_01]: So let's go right into what you do when it comes to your author with your authority publishing and all the great things you've accomplished.
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[SPEAKER_00]: So basically what we do basically is we had cultures, experts, consultants.
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[SPEAKER_00]: So we know who are we working with, not any kind of authors.
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[SPEAKER_00]: Actually they're experts in their specific niches and their industries.
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[SPEAKER_00]: We had them become the thought leader of authority in what they do.
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[SPEAKER_00]: So that they monetize their services.
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[SPEAKER_00]: They have high ticket services for the consultants, your coaching services.
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[SPEAKER_00]: What happens here is when they start to show up, be it on social media, be it on LinkedIn, be it online, be it on events, people start to question if they could trust those persons.
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[SPEAKER_00]: I'd prefer the, I'd like to know that, et cetera, et cetera.
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[SPEAKER_00]: So what we found that
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[SPEAKER_00]: publishing a book would help organize all of their thoughts into those pages, but the most important thing is, it will have them position their personal brand to be known what their expert at, and what that kind of positioning and personal branding, the book becomes the can entry to a
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[SPEAKER_00]: way they could kind of monetize their services.
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[SPEAKER_00]: This isn't a nutshell how we do it.
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[SPEAKER_01]: Yeah it's a conduit right so it's the platform because you know unfortunately we live in an era right now a lot of people are attracted by the flashy images on social media right.
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[SPEAKER_01]: whatever, there's that quick clip that says, oh, you know, it's a get rich quick scheme or perceived to be, but people only see the end result, so they picture themselves immediately sitting on that beach, you know, with their feet up, like, but they don't see if that person has credibility behind them or not, if they really have the accomplishments that they've accomplished not.
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[SPEAKER_01]: You're a very accomplished individual, which is a separate business from your publishing and authorship, you know, business, you know, when somebody decides to say, I'm a trusted
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[SPEAKER_01]: And I have the opposition authority.
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[SPEAKER_01]: I want to take the route for publishing.
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[SPEAKER_01]: Where do you come in?
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[SPEAKER_00]: So basically, I want to go step backward.
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[SPEAKER_00]: People see the end result.
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[SPEAKER_00]: People see that this guy will just do this already.
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[SPEAKER_00]: It's already where they want to achieve, which is like a future.
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[SPEAKER_00]: But what they don't know is that how did that person get there?
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[SPEAKER_00]: How did they fail actually?
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[SPEAKER_00]: Because trust me failure would have been actually it should be the things the most celebrated in life.
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[SPEAKER_00]: Without question.
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[SPEAKER_01]: Without question.
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[SPEAKER_01]: Without question.
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: Yeah, and we, and we think of it in a way that what is the universe trying to teach me here?
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[SPEAKER_00]: What's the message there?
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[SPEAKER_00]: And, and we, we, we, we, we pick our pieces of together and we move forward.
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[SPEAKER_00]: We, we will achieve that.
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[SPEAKER_00]: So basically to go step and as to go back backward here, before being an author and a publisher, I started as an naive author.
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[SPEAKER_00]: Actually, I thought,
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[SPEAKER_00]: I was going to be the next little bit cutezaki in the world.
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[SPEAKER_00]: Yeah, about 2017, I became financially dependent because of predestate, I loved the state, that's my bread and butter.
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[SPEAKER_00]: So basically, and I wrote a book called The Employee Millionaire, I thought I wanted to change the world.
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[SPEAKER_00]: And I wanted the penguin on my book, you don't know the logo, because it was about, not about the big-wide, it was about me, I was thinking the wrong way, it was more like I want to show myself and show that I would.
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[SPEAKER_01]: Yeah, I was great in one field.
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[SPEAKER_01]: Right.
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[SPEAKER_01]: You were great in one field of work.
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[SPEAKER_01]: Then next you know, I'm going to be great at that and then you have like, you know, you know, you start to feed the ego a little bit.
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[SPEAKER_01]: Exactly.
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[SPEAKER_00]: Exactly.
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[SPEAKER_00]: It was driven by ego in a way.
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[SPEAKER_00]: Exactly.
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[SPEAKER_00]: And what happened here is I feared I baked $65,000 for the publishing house, get the
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[SPEAKER_00]: Now, okay, 650 could be for some, a lot could be for others, nothing but still it was a loss and it is the concept of losing not and not winning.
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[SPEAKER_00]: So what I've done here basically, I've studied the whole publishing industry.
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[SPEAKER_00]: The whole personal branding, the whole how could those successful authors or successful consultants, how did they go on that journey?
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[SPEAKER_00]: I spend a lot of time and money actually learning out of that.
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[SPEAKER_00]: Until imagine, I really published the same book that failed.
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[SPEAKER_00]: same as that field.
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[SPEAKER_00]: So it had a great content.
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[SPEAKER_00]: It wasn't packaged well.
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[SPEAKER_01]: Correct.
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[SPEAKER_00]: I packaged it the right way.
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[SPEAKER_00]: I communicated it the right way.
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[SPEAKER_00]: I did the position in the right way.
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[SPEAKER_00]: And imagine a guy from the middle east living in Dubai is the Lebanese of origin.
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[SPEAKER_00]: His book gets to become a best seller.
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[SPEAKER_00]: And most importantly, he gets caught by the media in America.
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[SPEAKER_00]: Imagine that guy from Lebanon, nobody knows.
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[SPEAKER_00]: Yeah, I'm very glad to be on a major TV channels and this is what we come back step in the face.
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[SPEAKER_00]: Was I lucky or was it like I have something here?
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[SPEAKER_00]: Right.
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[SPEAKER_00]: So what happened here?
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[SPEAKER_00]: I published two or three other books actually the next books are performed the first one and this is when I when I knew I had the system.
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[SPEAKER_00]: It's still I wasn't caught by the universe to help others.
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[SPEAKER_00]: Approach me a lady, she told me, hey, I've seen what you've been doing.
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[SPEAKER_00]: I want to become an authority in what I do.
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[SPEAKER_00]: Can you help me?
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[SPEAKER_00]: So, how do I work?
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[SPEAKER_00]: Or free to didn't charge it?
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[SPEAKER_00]: And that's my, by my mission, by the way, I had all those for free.
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[SPEAKER_00]: We don't make it the person to ask us if they want to do it for them.
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[SPEAKER_00]: Otherwise, we give all all the guidance for free, because we don't want them to fail like I failed in the way.
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[SPEAKER_00]: So if you know that they did, we came at that speaker, she became a concerted for the government in Dubai, she became known and stuff like that.
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[SPEAKER_00]: And this is how authorities started.
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[SPEAKER_00]: So I answered your question the long way, but now you understand that.
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[SPEAKER_00]: When we had those concerted approaches, we do it out of experience, out of pain, because we don't want them to go through the same pain and we went through.
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[SPEAKER_00]: We'll move them to the objectives they want and that's getting it.
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[SPEAKER_01]: I think it's fascinating because people have to understand that efficiency is nothing more than people finding out what didn't work multiple times, right?
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[SPEAKER_01]: So like you have the system in place to get it right to where you see it, you execute it, you deliver it in a certain amount of time frame.
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[SPEAKER_01]: That didn't happen overnight, right?
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[SPEAKER_01]: And so, like, for people who are listening, you know, at whatever stage you're at, it's important that you listen to H.J.
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[SPEAKER_01]: and what you say, you have to be very cognizant that you will only find a system in a process by going through the pain.
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[SPEAKER_01]: Or, you know, whether it's losing 65k, whether it's having a flop on your book, whether it's not getting an audience on your show, you know,
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[SPEAKER_01]: There are things pain points to your point where failure has to happen.
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[SPEAKER_01]: Yes.
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[SPEAKER_00]: And I think we know that food trident error?
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[SPEAKER_00]: Yes.
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[SPEAKER_00]: And there's food trident error and the thing is we don't need to keep on losing because if someone has shared or is sharing their stories,
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[SPEAKER_00]: and what made them feed and their journeys, we really need to have open eyes, open ears and open feelings to feel, you know, the journey they went through, and learn from them, because we do it to the event a week every time, learn from the others, we still have to go through our own trials and errors and failures,
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[SPEAKER_00]: But they don't have to be big.
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[SPEAKER_01]: Right.
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[SPEAKER_01]: That's one of the reasons I made the show is because I think that if you listen to enough people and I've listened to enough people, they're authors, whether they're coaches, people who have created dynamic AI agents or technologies, they all have the same message.
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[SPEAKER_01]: And that is if you stick with something long enough and you're passionate about it.
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[SPEAKER_01]: And eventually, you'll develop a very good system to make sure that things start to
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[SPEAKER_01]: Um, automate, become clear, or you know exactly what platforms to avoid in to get the end result that you seek.
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[SPEAKER_01]: Now, the fact that you do this for free is absolutely amazing, but I also have to ask you how long this free lasts and how many people decide that then shift, we're saying, I age J, I really want to use you long term for something that would help me build my brand long term.
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[SPEAKER_00]: Look, I'm going to answer the question in a way that we want to help all everyone for free.
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[SPEAKER_00]: Why?
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[SPEAKER_00]: Because that's how we could scale.
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[SPEAKER_00]: But helping for free doesn't mean I go one in a while like we're doing now, right?
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[SPEAKER_00]: Like we can give them the courses, the art girls, the girls, even if I give away my books for fees and trust me, I put everything we do in our agency and those in those in the content.
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[SPEAKER_00]: So they listen to it and they follow the step by step, they don't need us.
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[SPEAKER_00]: But guess what, Russia, I don't know why people are either lazy, which I don't think most of them are, but most of the times they tell me,
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[SPEAKER_00]: Hey, I have more money than time, so I'm really, I thought of the all that time.
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[SPEAKER_00]: Can you do that for me?
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[SPEAKER_00]: And this is when we tell them, that's fine.
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[SPEAKER_00]: We told you, now you came to us because actually I'm very introverted, I don't know how to sell.
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[SPEAKER_00]: So, and they're realized by helping everyone else, it's a malicious strategy, because they want to come to you, they're educated, they prepare, they, you know, they're in the right mindset.
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[SPEAKER_00]: to get your services.
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[SPEAKER_00]: So we don't have time and we don't have time and we do it for them.
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[SPEAKER_00]: And this is our monetized.
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[SPEAKER_01]: Yeah, because it's interesting because usually people when they're really good people in their field of work and then they see somebody who's successful, it's something that they want to branch into and they build up the credibility.
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[SPEAKER_01]: They're going to do one or two things.
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[SPEAKER_01]: They're going to say, they'll get into the weeds of it.
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[SPEAKER_01]: It's kind of like, it's like somebody who has must get their
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[SPEAKER_01]: really, really, really want to spend an entire weekend on my lawn service.
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[SPEAKER_01]: They'll do it the first time.
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[SPEAKER_01]: And then long term, they're like, you know what?
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[SPEAKER_01]: It's better suited for me to work on the other things I'm going to do.
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[SPEAKER_01]: I'll outsource my lawn service.
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[SPEAKER_01]: I've got time.
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[SPEAKER_01]: Right, right, for time constraint purposes, right.
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[SPEAKER_01]: So it becomes a time constraint.
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[SPEAKER_01]: Because at the end of the day, there is a thinnet number of that time.
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[SPEAKER_01]: And if they are coaching, if they are pursuing their endeavors,
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[SPEAKER_01]: They may not get the result they want because what I've learned is when you give a half ass stuff for it, you better damn sure, better expect the same result.
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[SPEAKER_00]: Yep, and guess what else would I shout for those who still want to do with themselves, because we're going to give them all the tools or the information.
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[SPEAKER_00]: they become the best brand ambassadors ever because you have the need to have them develop their business for free.
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[SPEAKER_01]: Yeah.
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[SPEAKER_00]: Actually, they are required for our clients.
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[SPEAKER_00]: So by doing things really for a bigger wife, for a purpose and doing for free, please use your pace of multiple times than investing on marketing.
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[SPEAKER_00]: Guess what?
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[SPEAKER_00]: We're not investing on marketing.
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[SPEAKER_00]: Zero spin, zero spin,
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[SPEAKER_00]: or just the trustworthy zero aspect.
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[SPEAKER_01]: That's amazing.
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[SPEAKER_01]: That's amazing.
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[SPEAKER_01]: It's all word of mouth.
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[SPEAKER_00]: Word of mouth through the books, through through LinkedIn, and through sharing content like articles, through the website, our blogs, appear on podcasts like this, like Black Girls, and this kind of stuff.
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[SPEAKER_00]: Just study the word and keep on talking about your passion in a way.
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[SPEAKER_01]: It really is, and you know, when I first got your bio, you know, and I was reading about it, and for people who, you know, who to do shows, I always get stopped in my tracks when people reach out to me because, you know, I'm a guy who was fortunate enough that I don't, I get to interview the successful people, I get access to into your worlds, I get to pick your guys and sprays, I get to write down these nuggets of truth.
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[SPEAKER_01]: but you all are so welcoming to share with other people.
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[SPEAKER_01]: What is in the DNA of people who start things and complete things, versus people who just dream about them, but never act?
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[SPEAKER_00]: From my experience, it could be either their phoenix or escaping something, like when I first started.
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[SPEAKER_00]: When I started in the data state, I was poor, super poor.
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[SPEAKER_00]: I left Lebanon, they had the box in my pocket, we left to Dubai, New World, and they had to manage, so I didn't want to
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[SPEAKER_00]: to stay poor.
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[SPEAKER_00]: So I want to escape a certain reality.
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[SPEAKER_00]: So that pushed me that I needed to really keep on doing things and you know, find my way around and develop a system or a process to have a successful.
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[SPEAKER_00]: The other reason, like in my other business on the publishing business, it was an aspiration.
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[SPEAKER_00]: How can I help more others?
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[SPEAKER_00]: How can I help more authors out there?
14:30.227 --> 14:32.389
[SPEAKER_00]: to share their messages to make an impact in the world.
14:33.130 --> 14:45.879
[SPEAKER_00]: And even whatever failure went through in the process, because of my big why I stayed on the course, I just learned what was working, what wasn't working and never done the tower I kept on.
14:46.099 --> 14:49.442
[SPEAKER_00]: So it's either fear of something or an aspiration to work something in my opinion.
14:49.522 --> 14:50.082
[SPEAKER_01]: It's beautiful.
14:50.382 --> 14:58.485
[SPEAKER_01]: Now, because of the era of social media, automation and pretty much now, anybody, the process has been very democratized.
14:58.945 --> 15:04.967
[SPEAKER_01]: Where, how do you, and you made a good bullet point in your, in your PDF file, you sent to me, so I can't take credit for this question.
15:05.307 --> 15:07.008
[SPEAKER_01]: How do you stand out in a crowded space?
15:07.068 --> 15:09.329
[SPEAKER_01]: Because there are so many people putting books out.
15:09.349 --> 15:10.969
[SPEAKER_01]: There's so many people putting courses out.
15:11.209 --> 15:12.430
[SPEAKER_01]: There's so many coaches.
15:13.030 --> 15:15.731
[SPEAKER_01]: What makes somebody stand out in a position
15:18.972 --> 15:25.195
[SPEAKER_00]: Yeah, so let's start with the books and then we go to the social media because on the social media stuff, I have a lot of question marks myself.
15:25.616 --> 15:25.796
[SPEAKER_00]: Yes.
15:25.816 --> 15:26.196
[SPEAKER_00]: That's good.
15:26.216 --> 15:27.777
[SPEAKER_00]: That's good.
15:27.797 --> 15:37.242
[SPEAKER_00]: So basically, the number one mistake I always see in office who doesn't make it is they're writing about something, which they know the best about.
15:37.622 --> 15:39.523
[SPEAKER_00]: And they never write about what?
15:39.890 --> 15:43.394
[SPEAKER_00]: their target reader or target audience who wants to learn about.
15:43.855 --> 15:45.257
[SPEAKER_01]: And that's a big difference.
15:45.357 --> 15:49.322
[SPEAKER_00]: The sweet spot is you're at about what they want to learn about and you're an expert in that.
15:49.462 --> 15:56.831
[SPEAKER_00]: If you find that sweet spot, you're offering them your offering solutions to these problems and not just echo and noise in the world in a way.
15:57.031 --> 15:58.573
[SPEAKER_01]: Right, right, right, right.
15:58.713 --> 15:59.794
[SPEAKER_01]: Let's let's powerful.
16:00.054 --> 16:00.675
[SPEAKER_01]: That's powerful.
16:00.755 --> 16:02.777
[SPEAKER_00]: Yeah, so how do we do that?
16:03.157 --> 16:06.581
[SPEAKER_00]: We do that before publishing is by researching that target audience.
16:07.021 --> 16:14.769
[SPEAKER_00]: Now, because you mentioned most of digital media and stuff, with the use of tools and AI, researching target audiences is super easy nowadays.
16:15.150 --> 16:19.935
[SPEAKER_00]: You could do as your search, Amazon search, AI searches, and you could understand
16:20.295 --> 16:23.577
[SPEAKER_00]: what does this target all, what is the target all this looking for?
16:23.958 --> 16:28.261
[SPEAKER_00]: Because you know what they go to any search engine and Amazon is a search engine as we know they type in search.
16:28.301 --> 16:28.921
[SPEAKER_00]: Of course it is.
16:29.121 --> 16:31.163
[SPEAKER_00]: If you get the data, we can go.
16:31.423 --> 16:33.564
[SPEAKER_00]: You know what they want, what they're looking for.
16:33.864 --> 16:35.846
[SPEAKER_00]: And then you start the record process.
16:36.066 --> 16:39.728
[SPEAKER_00]: So it's like, I wrote a book and that's market it now.
16:40.149 --> 16:46.253
[SPEAKER_00]: When you write a book for an audience that you understand what they want, you already set the book up for success before you publish it.
16:46.593 --> 16:49.095
[SPEAKER_00]: It's beautiful and then and that's the publish phase.
16:49.355 --> 16:52.177
[SPEAKER_00]: Now on the promote phase, we're going to go into the social media star.
16:52.678 --> 16:56.780
[SPEAKER_00]: What most always do is number two is take is, trust me man.
16:56.801 --> 17:03.565
[SPEAKER_00]: They go on a, they go on a, you know, like on on social media and that's my book and my book and my book.
17:06.287 --> 17:08.227
[SPEAKER_00]: They both, and I used to be like that.
17:08.447 --> 17:15.109
[SPEAKER_00]: I used to be like that when I first published my book that failed, I used to book it, I book it, I book it, I book it, I book it, man, come on, I wasn't, I was stupid.
17:15.349 --> 17:24.350
[SPEAKER_00]: Wait, what people care about, and actually that you need to only one FM station, which is WIIFM station, what's sent it for me?
17:24.970 --> 17:33.992
[SPEAKER_00]: If you answer, if you're offering them value, offering them solutions to the problems, they're gonna answer what's sent it for me, and then you have that attention.
17:34.432 --> 17:42.014
[SPEAKER_00]: So what I tell authors when they promote their books, don't promote the book yet, promote yourself as an authority, as a personal brand.
17:42.694 --> 17:48.636
[SPEAKER_00]: By offering solutions, become known for something, stand out for something, and then you start promoting the book.
17:48.716 --> 17:53.117
[SPEAKER_00]: And the more the book says, the most going to promote you as a personal brand.
17:53.857 --> 18:00.580
[SPEAKER_00]: how you promote yourself as a person of brand by appending on podcasts, parat in the boat, my writing blogs are the concern and so forth.
18:00.800 --> 18:10.785
[SPEAKER_00]: And not social media, social media in the non-fiction world, I believe the best is linked in, because linked in offers a platform for non-fiction authors, for experts consultant.
18:13.566 --> 18:16.708
[SPEAKER_00]: to add value to share with the world, but you know what they know about.
18:16.968 --> 18:17.228
[SPEAKER_01]: Right.
18:17.468 --> 18:20.750
[SPEAKER_00]: So, when you publish and you promote and then you need to monetize.
18:21.010 --> 18:22.851
[SPEAKER_00]: Because if you don't monetize, guess what?
18:23.191 --> 18:24.612
[SPEAKER_00]: You cannot sustain all of that.
18:24.652 --> 18:25.852
[SPEAKER_00]: The whole thing will crumble, man.
18:26.173 --> 18:28.454
[SPEAKER_00]: It's like a tripod, not monetize.
18:28.874 --> 18:30.395
[SPEAKER_00]: And monetization is not all this.
18:30.735 --> 18:33.516
[SPEAKER_00]: Monetization is selling your right ticket services.
18:33.776 --> 18:38.879
[SPEAKER_00]: And the book becomes like the business card that sold your book, sold YouTube,
18:43.260 --> 18:49.142
[SPEAKER_01]: You're the coach and then the book is the complimentary tool of your coaching or of your leg level of expertise, right?
18:49.322 --> 18:50.323
[SPEAKER_01]: This is just right.
18:50.703 --> 18:52.463
[SPEAKER_01]: It's an addition to what I'm giving you.
18:52.504 --> 18:56.465
[SPEAKER_01]: So, you know, you get to do your course, you're learning your expertise and your insight.
18:56.745 --> 19:06.148
[SPEAKER_01]: And oh, by the way, if you want to make sure you have these nuggets of truth after this has been given to you, here's the book on top of that so you can study it and continue to learn.
19:06.368 --> 19:06.868
[SPEAKER_00]: Exactly.
19:06.908 --> 19:09.069
[SPEAKER_00]: Don't make the book the product a lot of all this.
19:09.089 --> 19:14.350
[SPEAKER_00]: They make the the book the product and not their surface of the product and and there's a big difference here.
19:14.530 --> 19:22.893
[SPEAKER_01]: Yes, that's really fascinating because now that you know it's funny because that's actually staring me in the face of you know to do that when it comes to it makes so much sense for it.
19:23.553 --> 19:29.057
[SPEAKER_01]: I can see how people are so happy to have their name on a piece of paper and the average person what the heck does that do for me man?
19:29.097 --> 19:51.034
[SPEAKER_01]: I'm not going on it's going to sit on my shelf for six months and I'm never going to read it but then if I gave you a value add and then you know and said this is why I wrote this book because of all these different tools that you can use and then my course gave you a path to success now you're more intrigued to buy the book exactly exactly that's amazing you know and again I think sometimes people over complicate things
19:51.394 --> 19:57.121
[SPEAKER_01]: What do you now, since you are word of mouth, it's a large referral system, I'm imagining.
19:57.141 --> 20:00.965
[SPEAKER_01]: So you probably have one person that you help, then it goes to another, then it goes to another.
20:01.326 --> 20:05.651
[SPEAKER_01]: And then they're just recommending you worldwide, because you obviously have a worldwide presence too.
20:05.811 --> 20:08.073
[SPEAKER_00]: Yeah, so you're with that in your mouth.
20:08.354 --> 20:09.815
[SPEAKER_01]: You obviously work with your business.
20:09.976 --> 20:10.997
[SPEAKER_01]: Sorry, you obviously work.
20:11.337 --> 20:14.818
[SPEAKER_01]: You know, work, word of mouth because you have such a worldwide presence.
20:14.838 --> 20:16.058
[SPEAKER_01]: So you work a lot on our world.
20:16.118 --> 20:18.699
[SPEAKER_00]: That's one of our media channels, word of mouth.
20:18.739 --> 20:20.760
[SPEAKER_00]: Actually, what we do basically, two things.
20:20.800 --> 20:22.720
[SPEAKER_00]: We do outreach and inbound.
20:23.060 --> 20:32.603
[SPEAKER_00]: I suppose that for the outreach, the way we do it is we have on LinkedIn, it our team, because we will be within our organization, our team, and they reach out,
20:32.963 --> 20:39.665
[SPEAKER_00]: to authors or to coaches at consultants by educating them how their message could make an impact in the world.
20:39.765 --> 20:40.925
[SPEAKER_00]: And we should have a conversation.
20:41.065 --> 20:44.846
[SPEAKER_00]: It's not about promising them anything, it's just about adding value, clarifying things.
20:45.207 --> 20:50.068
[SPEAKER_00]: So that's one approach we do, and this is basically it's also free that are no ads here.
20:50.388 --> 20:55.612
[SPEAKER_00]: It's only having conversations with potential authors, which are currently it.
20:55.932 --> 21:00.135
[SPEAKER_00]: The second one, actually, for Inbound, it's great, and actually they work together.
21:00.175 --> 21:13.684
[SPEAKER_00]: So imagine now, I reached out to you, I want my team members, it reached out to you, and you started to research us, when you search us, you're going to find a blog and use that at a podcast, a book, and whatever, and maybe a grab or you consume one of those content.
21:13.804 --> 21:15.104
[SPEAKER_00]: Maybe you find me on app.
21:16.025 --> 21:25.151
[SPEAKER_00]: podcast episode, you're going to listen to what I've said or maybe you're going to grab my book, you're going to read about what we believe in and our system and that we're going to help you etc etc.
21:25.512 --> 21:35.239
[SPEAKER_00]: So what happens here through those in-bound marketing we offer the listeners of the audience and opportunity to connect with us to have a conversation with us.
21:36.499 --> 21:58.529
[SPEAKER_00]: And once they do that, after they consume your content, when they jump on a code with you, it's not anymore a code conversation, because when they come right, right, they audit me, gave you enough time to read your book or listen to the episode or whatever, it's going to be a world conversation, they're not going to challenge you, tell me why and this and prove to me, no, it's going to be, how can you help me?
21:58.850 --> 21:59.310
[SPEAKER_00]: I've already
22:02.892 --> 22:04.475
[SPEAKER_01]: I can't be in a way.
22:04.715 --> 22:05.637
[SPEAKER_01]: Exactly.
22:05.757 --> 22:13.288
[SPEAKER_01]: And I think that by having that back leg work and LinkedIn in that powerful tool, because you also have to know your space and your audience, right?
22:13.328 --> 22:17.635
[SPEAKER_01]: So like, LinkedIn is the audience you're seeking, not necessarily, and I'm not bashing it.
22:18.015 --> 22:18.776
[SPEAKER_01]: TikTok, right?
22:19.036 --> 22:29.965
[SPEAKER_01]: There's a certain audience that you're geared towards based on your service is based upon the message that you're sending out and you know you're going to get those consultants professionals in that space as opposed to a different social media.
22:30.125 --> 22:31.926
[SPEAKER_01]: So it's also known on your audience as well too.
22:31.966 --> 22:34.308
[SPEAKER_01]: I found LinkedIn very receptive to my podcast.
22:34.508 --> 22:38.750
[SPEAKER_01]: because it's about entrepreneurship, business, and technology, and things of that nature.
22:39.111 --> 22:42.673
[SPEAKER_01]: So I think that's very, very good space that you've cut carbon yourself into.
22:43.033 --> 22:48.035
[SPEAKER_01]: And more importantly, you'll find out real quick people who are interested versus people who are not, right?
22:48.296 --> 22:58.521
[SPEAKER_01]: Obviously LinkedIn has its issues, but for the most part, you're going to get a very solid transaction that takes place when it comes to a conversation and initial, you know, on introductory phase, so to speak.
22:58.721 --> 22:59.282
[SPEAKER_00]: Exactly.
22:59.442 --> 22:59.902
[SPEAKER_00]: Exactly.
23:00.422 --> 23:06.944
[SPEAKER_00]: And it's all about what we, whenever we share content on those platforms, it should be about them.
23:07.464 --> 23:07.684
[SPEAKER_00]: Yes.
23:07.744 --> 23:10.525
[SPEAKER_00]: If you understand the main point and inspiration, we write about those.
23:10.865 --> 23:13.706
[SPEAKER_00]: We're going to have ease and we're going to have eyes to our content.
23:13.726 --> 23:18.007
[SPEAKER_00]: But if you're going to talk about ourselves and we're going to appreciate the, and we're going to say something.
23:18.347 --> 23:20.128
[SPEAKER_00]: Trust me, they're going to go out there.
23:20.248 --> 23:23.289
[SPEAKER_00]: Okay, let's, let's avoid the guy and let's move your block him or whatever.
23:24.149 --> 23:26.671
[SPEAKER_01]: Yeah, it does, and that's why you have to position yourself.
23:27.232 --> 23:28.493
[SPEAKER_01]: This is what I've kind of figured out.
23:28.533 --> 23:30.334
[SPEAKER_01]: And I'm not an expert by any stretch of imagination.
23:30.675 --> 23:37.040
[SPEAKER_01]: You have to give something people they want, something they need, or you have to give them something that they didn't know they wanted or needed, right?
23:37.240 --> 23:41.623
[SPEAKER_01]: And, you know, it has to be in a non-sales pitch kind of a way, right?
23:41.643 --> 23:42.244
[SPEAKER_01]: Just say listen.
23:42.744 --> 23:45.969
[SPEAKER_01]: for those who are seeking this, this is this avenue to do so, right?
23:46.309 --> 23:56.964
[SPEAKER_01]: And so, you know, in my little world of podcast and I've kind of like somewhat carved up that space, nowhere near to your level, but I think that when you come from an honest and pure place, you can get good results.
23:58.349 --> 24:05.693
[SPEAKER_01]: Obviously, your time is very, very valuable, and I'm very appreciative for all of your knowledge that you've bestowed upon this episode.
24:05.793 --> 24:07.453
[SPEAKER_01]: Where can people find H.J.
24:07.493 --> 24:07.894
[SPEAKER_01]: Chavez?
24:08.094 --> 24:11.936
[SPEAKER_00]: So basically, you could find me on our website, authority publishing.
24:12.096 --> 24:13.656
[SPEAKER_00]: So authority, high-f and publishing.
24:14.457 --> 24:17.798
[SPEAKER_00]: And you could check me on LinkedIn at H.J.
24:17.838 --> 24:18.139
[SPEAKER_00]: Chavez.
24:18.179 --> 24:18.959
[SPEAKER_00]: So if you look at H.J.
24:18.979 --> 24:20.640
[SPEAKER_00]: Chavez, you will find me there.
24:22.120 --> 24:42.350
[SPEAKER_00]: I did it always post articles, although I'm not very active in posting, but I'm very active in commenting and engaging with other people there, and also I would like to offer the audience a few copies of my book, I would like to be found on our website or authority publishing, or for it, dash publishing.com, forward slash, book, dash ppm.
24:43.711 --> 24:46.172
[SPEAKER_00]: I share with you the link if you could put it as well.
24:46.533 --> 25:00.983
[SPEAKER_00]: Of course, it's great for to help really to help the audience if they ever decided to put the personal brand published their book without the need of someone like me to follow the steps to the board and they're going to every single step if they have the time to do.
25:01.323 --> 25:11.110
[SPEAKER_01]: Listen, you know, I think particularly in this world we've all read about how, you know, the consequences of what these companies are doing because of the automation.
25:11.430 --> 25:19.275
[SPEAKER_01]: So people are looking for solutions and I think that for the best time to build your personal brand and authority is right now just because of the circumstance and the world that we're living in.
25:19.615 --> 25:21.896
[SPEAKER_01]: So if there was ever an opportunity to reach out to H.J.
25:21.956 --> 25:38.723
[SPEAKER_01]: Thomas and the sources that he has in the Nuggets Success, I think it's very important to listen to what this man has to say because you know, we're all getting older and I think that we all owe it to ourselves to push ourselves the best skill set possible in positioning ourselves as voices of authority in our respective fields.
25:39.023 --> 25:39.443
[SPEAKER_00]: Thank you.
25:39.483 --> 25:40.063
[SPEAKER_00]: Thank you Rashad.
25:40.083 --> 25:42.484
[SPEAKER_00]: And that was a lot of fun being having that conversation.
25:42.504 --> 25:42.824
[SPEAKER_00]: Thank you.
25:43.444 --> 25:45.884
[SPEAKER_00]: And thanks for having me really enjoyed the whole conversation.
25:46.224 --> 25:48.525
[SPEAKER_01]: You know, I'm in, I was looking forward to this one man.
25:48.545 --> 25:54.006
[SPEAKER_01]: Like I said, I always get nervous and butterflies in my stomach because I always want the guests to have a great experience and I'm very appreciative.
25:54.146 --> 25:55.206
[SPEAKER_00]: Really, really, really wonderful.
25:55.286 --> 25:55.886
[SPEAKER_00]: Really enjoyed it.
25:56.326 --> 25:56.826
[SPEAKER_01]: Thanks, brother.
25:56.846 --> 25:58.407
[SPEAKER_01]: And all the best continues success.
25:58.427 --> 25:58.747
[SPEAKER_01]: H.A.
25:58.767 --> 26:00.467
[SPEAKER_01]: Thomas on the randomest and nothing podcast.
26:00.527 --> 26:02.568
[SPEAKER_01]: If you love this episode, please hit subscribe.
26:02.588 --> 26:03.228
[SPEAKER_01]: There's more come.
26:03.488 --> 26:03.888
[SPEAKER_01]: Thank you, sir.
26:03.908 --> 26:04.108
[SPEAKER_01]: Thank you.
26:04.128 --> 26:04.488
[SPEAKER_01]: Thank you.
26:04.528 --> 26:04.828
[SPEAKER_01]: Thank you.
00:00.211 --> 00:02.013
[SPEAKER_01]: Listen to the randomness of nothing podcast.
00:02.033 --> 00:03.294
[SPEAKER_01]: This is your host Rashad Woods.
00:03.374 --> 00:06.917
[SPEAKER_01]: I want to give a special shout-out to my guest today, H.J.
00:06.937 --> 00:07.338
[SPEAKER_01]: Thomas.
00:07.458 --> 00:11.662
[SPEAKER_01]: And he is a four-time best-selling author and he's the founder of authority Publishing.
00:11.942 --> 00:14.664
[SPEAKER_01]: And he's going to teach people how to build credibility through authority.
00:14.865 --> 00:15.866
[SPEAKER_01]: He's a best-selling author.
00:16.046 --> 00:21.391
[SPEAKER_01]: He's got a lot of insight and tips of how he overcame failure in the publishing world and came out successful from it.
00:21.651 --> 00:22.572
[SPEAKER_01]: Thank you very much.
00:22.892 --> 00:25.493
[SPEAKER_00]: Hey Rashad, hey guys, first of all, thanks for having me on the show.
00:25.893 --> 00:33.976
[SPEAKER_00]: Let's have fun, let's really go into those stories, because trust me, in our today's era, everybody has a message they want to share with the world.
00:34.336 --> 00:40.279
[SPEAKER_00]: And this problem is, when they want to do that, here comes the confusion, how to do it, who should I trust?
00:40.639 --> 00:43.220
[SPEAKER_00]: And they start investing money left and right here and there.
00:43.580 --> 00:49.182
[SPEAKER_00]: And the last story showed they lose a lot of investment, and they stay where they were, if they didn't go backward.
00:49.222 --> 00:51.683
[SPEAKER_00]: And I think it's a very important topic to be talking about.
00:51.863 --> 00:54.286
[SPEAKER_01]: Isn't it funny how you can travel without moving, right?
00:54.406 --> 00:56.869
[SPEAKER_01]: Like you can actually travel without moving, right?
00:56.969 --> 01:04.558
[SPEAKER_01]: Because you get so many things that are running through your mind and all you see is the end game, but you don't actually see the starting line in front of you.
01:05.038 --> 01:05.479
[SPEAKER_01]: Right.
01:05.719 --> 01:06.220
[SPEAKER_01]: Exactly.
01:07.753 --> 01:08.153
[SPEAKER_01]: thing in the world.
01:08.353 --> 01:10.194
[SPEAKER_01]: And I fall into that trap in my podcast.
01:10.334 --> 01:12.195
[SPEAKER_01]: I'm going to be the biggest podcast during the world.
01:12.535 --> 01:15.717
[SPEAKER_01]: I'm going to get sponsors and I'll do you got to get an audience.
01:15.897 --> 01:16.758
[SPEAKER_01]: You got to get Jess.
01:17.138 --> 01:24.121
[SPEAKER_01]: You got to start from the ground up and do the building blocks to it before you actually even can have that can be in the back of your mind.
01:24.381 --> 01:27.323
[SPEAKER_01]: But you have to pursue its in front of you right now and take the wins as they come.
01:27.963 --> 01:33.466
[SPEAKER_00]: It's also adds up to finding your big wine, which should be bigger than you.
01:33.986 --> 01:38.188
[SPEAKER_00]: It should be about three serving others, about helping others, about making the world a better place.
01:38.549 --> 01:46.973
[SPEAKER_00]: If you found your purpose or your big wine, my experience tells me that everything starts to fall into place that pieces of a puzzle and you're going to be on the right track.
01:47.244 --> 01:51.429
[SPEAKER_01]: Yeah, and I think, you know, and the beauty about it is I think people over complicate things, right?
01:51.469 --> 01:56.034
[SPEAKER_01]: So, you know, there's nothing wrong with just asking a simple question to your point, my wife.
01:56.394 --> 01:58.396
[SPEAKER_01]: You know, why did you decide to become an author?
01:58.797 --> 02:00.058
[SPEAKER_01]: Why did you decide to help people?
02:00.559 --> 02:01.940
[SPEAKER_01]: What was your purpose in doing so?
02:02.281 --> 02:08.648
[SPEAKER_01]: My wife is starting to show, when people ask me why I did a show, I would go on a rambling tangent, if there would be ever shot, but you never told me your wife.
02:08.948 --> 02:09.429
[SPEAKER_01]: You know what?
02:09.629 --> 02:10.570
[SPEAKER_01]: Why did I start to show?
02:10.870 --> 02:18.760
[SPEAKER_01]: Because I'm a curious SOB and I like to talk to people who are successful and who have done great things and want to share it with other people in the world.
02:21.103 --> 02:21.984
[SPEAKER_01]: You're a fabulous guy.
02:22.826 --> 02:30.652
[SPEAKER_01]: So let's go right into what you do when it comes to your author with your authority publishing and all the great things you've accomplished.
02:31.072 --> 02:36.876
[SPEAKER_00]: So basically what we do basically is we had cultures, experts, consultants.
02:37.136 --> 02:39.858
[SPEAKER_00]: So we know who are we working with, not any kind of authors.
02:40.159 --> 02:43.521
[SPEAKER_00]: Actually they're experts in their specific niches and their industries.
02:43.861 --> 02:47.564
[SPEAKER_00]: We had them become the thought leader of authority in what they do.
02:47.864 --> 02:50.126
[SPEAKER_00]: So that they monetize their services.
02:52.067 --> 02:55.730
[SPEAKER_00]: They have high ticket services for the consultants, your coaching services.
02:56.091 --> 03:07.241
[SPEAKER_00]: What happens here is when they start to show up, be it on social media, be it on LinkedIn, be it online, be it on events, people start to question if they could trust those persons.
03:07.581 --> 03:10.403
[SPEAKER_00]: I'd prefer the, I'd like to know that, et cetera, et cetera.
03:10.784 --> 03:11.965
[SPEAKER_00]: So what we found that
03:12.345 --> 03:30.334
[SPEAKER_00]: publishing a book would help organize all of their thoughts into those pages, but the most important thing is, it will have them position their personal brand to be known what their expert at, and what that kind of positioning and personal branding, the book becomes the can entry to a
03:32.162 --> 03:35.546
[SPEAKER_00]: way they could kind of monetize their services.
03:35.867 --> 03:38.030
[SPEAKER_00]: This isn't a nutshell how we do it.
03:38.270 --> 03:46.941
[SPEAKER_01]: Yeah it's a conduit right so it's the platform because you know unfortunately we live in an era right now a lot of people are attracted by the flashy images on social media right.
03:47.221 --> 04:05.925
[SPEAKER_01]: whatever, there's that quick clip that says, oh, you know, it's a get rich quick scheme or perceived to be, but people only see the end result, so they picture themselves immediately sitting on that beach, you know, with their feet up, like, but they don't see if that person has credibility behind them or not, if they really have the accomplishments that they've accomplished not.
04:05.945 --> 04:15.007
[SPEAKER_01]: You're a very accomplished individual, which is a separate business from your publishing and authorship, you know, business, you know, when somebody decides to say, I'm a trusted
04:16.647 --> 04:18.428
[SPEAKER_01]: And I have the opposition authority.
04:18.448 --> 04:20.410
[SPEAKER_01]: I want to take the route for publishing.
04:20.710 --> 04:21.811
[SPEAKER_01]: Where do you come in?
04:21.951 --> 04:24.553
[SPEAKER_00]: So basically, I want to go step backward.
04:24.873 --> 04:25.994
[SPEAKER_00]: People see the end result.
04:26.434 --> 04:29.136
[SPEAKER_00]: People see that this guy will just do this already.
04:30.122 --> 04:33.324
[SPEAKER_00]: It's already where they want to achieve, which is like a future.
04:33.665 --> 04:36.707
[SPEAKER_00]: But what they don't know is that how did that person get there?
04:37.107 --> 04:38.428
[SPEAKER_00]: How did they fail actually?
04:38.828 --> 04:44.353
[SPEAKER_00]: Because trust me failure would have been actually it should be the things the most celebrated in life.
04:44.693 --> 04:45.313
[SPEAKER_00]: Without question.
04:45.333 --> 04:46.114
[SPEAKER_01]: Without question.
04:46.194 --> 04:46.874
[SPEAKER_01]: Without question.
04:47.055 --> 04:47.295
[SPEAKER_00]: Yeah.
04:47.695 --> 04:53.196
[SPEAKER_00]: Yeah, and we, and we think of it in a way that what is the universe trying to teach me here?
04:53.236 --> 04:54.196
[SPEAKER_00]: What's the message there?
04:54.516 --> 04:59.378
[SPEAKER_00]: And, and we, we, we, we, we pick our pieces of together and we move forward.
04:59.718 --> 05:00.738
[SPEAKER_00]: We, we will achieve that.
05:01.038 --> 05:09.160
[SPEAKER_00]: So basically to go step and as to go back backward here, before being an author and a publisher, I started as an naive author.
05:09.280 --> 05:10.260
[SPEAKER_00]: Actually, I thought,
05:10.860 --> 05:13.182
[SPEAKER_00]: I was going to be the next little bit cutezaki in the world.
05:13.262 --> 05:21.328
[SPEAKER_00]: Yeah, about 2017, I became financially dependent because of predestate, I loved the state, that's my bread and butter.
05:21.808 --> 05:26.391
[SPEAKER_00]: So basically, and I wrote a book called The Employee Millionaire, I thought I wanted to change the world.
05:27.152 --> 05:39.521
[SPEAKER_00]: And I wanted the penguin on my book, you don't know the logo, because it was about, not about the big-wide, it was about me, I was thinking the wrong way, it was more like I want to show myself and show that I would.
05:40.261 --> 05:41.842
[SPEAKER_01]: Yeah, I was great in one field.
05:42.103 --> 05:42.283
[SPEAKER_01]: Right.
05:42.323 --> 05:43.604
[SPEAKER_01]: You were great in one field of work.
05:43.624 --> 05:49.188
[SPEAKER_01]: Then next you know, I'm going to be great at that and then you have like, you know, you know, you start to feed the ego a little bit.
05:49.428 --> 05:49.949
[SPEAKER_01]: Exactly.
05:50.029 --> 05:50.509
[SPEAKER_00]: Exactly.
05:50.810 --> 05:52.151
[SPEAKER_00]: It was driven by ego in a way.
05:52.331 --> 05:52.831
[SPEAKER_00]: Exactly.
05:53.171 --> 05:59.977
[SPEAKER_00]: And what happened here is I feared I baked $65,000 for the publishing house, get the
06:04.620 --> 06:13.685
[SPEAKER_00]: Now, okay, 650 could be for some, a lot could be for others, nothing but still it was a loss and it is the concept of losing not and not winning.
06:14.105 --> 06:17.947
[SPEAKER_00]: So what I've done here basically, I've studied the whole publishing industry.
06:18.327 --> 06:25.611
[SPEAKER_00]: The whole personal branding, the whole how could those successful authors or successful consultants, how did they go on that journey?
06:25.691 --> 06:29.133
[SPEAKER_00]: I spend a lot of time and money actually learning out of that.
06:29.453 --> 06:32.294
[SPEAKER_00]: Until imagine, I really published the same book that failed.
06:33.575 --> 06:34.415
[SPEAKER_00]: same as that field.
06:34.836 --> 06:36.656
[SPEAKER_00]: So it had a great content.
06:36.736 --> 06:38.397
[SPEAKER_00]: It wasn't packaged well.
06:38.677 --> 06:39.077
[SPEAKER_01]: Correct.
06:39.357 --> 06:40.578
[SPEAKER_00]: I packaged it the right way.
06:40.818 --> 06:42.239
[SPEAKER_00]: I communicated it the right way.
06:42.379 --> 06:43.739
[SPEAKER_00]: I did the position in the right way.
06:44.139 --> 06:49.142
[SPEAKER_00]: And imagine a guy from the middle east living in Dubai is the Lebanese of origin.
06:49.502 --> 06:51.442
[SPEAKER_00]: His book gets to become a best seller.
06:51.743 --> 06:54.824
[SPEAKER_00]: And most importantly, he gets caught by the media in America.
06:54.884 --> 06:57.225
[SPEAKER_00]: Imagine that guy from Lebanon, nobody knows.
06:57.565 --> 07:03.346
[SPEAKER_00]: Yeah, I'm very glad to be on a major TV channels and this is what we come back step in the face.
07:03.686 --> 07:07.347
[SPEAKER_00]: Was I lucky or was it like I have something here?
07:07.627 --> 07:08.067
[SPEAKER_00]: Right.
07:08.167 --> 07:09.527
[SPEAKER_00]: So what happened here?
07:09.707 --> 07:16.569
[SPEAKER_00]: I published two or three other books actually the next books are performed the first one and this is when I when I knew I had the system.
07:16.969 --> 07:19.869
[SPEAKER_00]: It's still I wasn't caught by the universe to help others.
07:23.430 --> 07:26.473
[SPEAKER_00]: Approach me a lady, she told me, hey, I've seen what you've been doing.
07:26.814 --> 07:29.396
[SPEAKER_00]: I want to become an authority in what I do.
07:29.457 --> 07:30.077
[SPEAKER_00]: Can you help me?
07:30.438 --> 07:31.599
[SPEAKER_00]: So, how do I work?
07:31.959 --> 07:33.341
[SPEAKER_00]: Or free to didn't charge it?
07:33.701 --> 07:36.544
[SPEAKER_00]: And that's my, by my mission, by the way, I had all those for free.
07:36.864 --> 07:40.448
[SPEAKER_00]: We don't make it the person to ask us if they want to do it for them.
07:40.528 --> 07:45.914
[SPEAKER_00]: Otherwise, we give all all the guidance for free, because we don't want them to fail like I failed in the way.
07:46.274 --> 07:54.178
[SPEAKER_00]: So if you know that they did, we came at that speaker, she became a concerted for the government in Dubai, she became known and stuff like that.
07:54.218 --> 07:56.459
[SPEAKER_00]: And this is how authorities started.
07:56.819 --> 08:00.601
[SPEAKER_00]: So I answered your question the long way, but now you understand that.
08:00.701 --> 08:09.025
[SPEAKER_00]: When we had those concerted approaches, we do it out of experience, out of pain, because we don't want them to go through the same pain and we went through.
08:15.888 --> 08:19.470
[SPEAKER_00]: We'll move them to the objectives they want and that's getting it.
08:19.490 --> 08:27.455
[SPEAKER_01]: I think it's fascinating because people have to understand that efficiency is nothing more than people finding out what didn't work multiple times, right?
08:27.556 --> 08:35.401
[SPEAKER_01]: So like you have the system in place to get it right to where you see it, you execute it, you deliver it in a certain amount of time frame.
08:35.721 --> 08:37.542
[SPEAKER_01]: That didn't happen overnight, right?
08:37.922 --> 08:44.109
[SPEAKER_01]: And so, like, for people who are listening, you know, at whatever stage you're at, it's important that you listen to H.J.
08:44.149 --> 08:50.395
[SPEAKER_01]: and what you say, you have to be very cognizant that you will only find a system in a process by going through the pain.
08:50.555 --> 08:58.464
[SPEAKER_01]: Or, you know, whether it's losing 65k, whether it's having a flop on your book, whether it's not getting an audience on your show, you know,
08:59.024 --> 09:02.889
[SPEAKER_01]: There are things pain points to your point where failure has to happen.
09:03.049 --> 09:03.630
[SPEAKER_01]: Yes.
09:03.690 --> 09:05.592
[SPEAKER_00]: And I think we know that food trident error?
09:06.273 --> 09:06.593
[SPEAKER_00]: Yes.
09:06.694 --> 09:15.064
[SPEAKER_00]: And there's food trident error and the thing is we don't need to keep on losing because if someone has shared or is sharing their stories,
09:16.105 --> 09:32.480
[SPEAKER_00]: and what made them feed and their journeys, we really need to have open eyes, open ears and open feelings to feel, you know, the journey they went through, and learn from them, because we do it to the event a week every time, learn from the others, we still have to go through our own trials and errors and failures,
09:32.876 --> 09:34.517
[SPEAKER_00]: But they don't have to be big.
09:34.537 --> 09:34.737
[SPEAKER_01]: Right.
09:35.137 --> 09:49.544
[SPEAKER_01]: That's one of the reasons I made the show is because I think that if you listen to enough people and I've listened to enough people, they're authors, whether they're coaches, people who have created dynamic AI agents or technologies, they all have the same message.
09:49.564 --> 09:52.705
[SPEAKER_01]: And that is if you stick with something long enough and you're passionate about it.
09:53.165 --> 09:58.088
[SPEAKER_01]: And eventually, you'll develop a very good system to make sure that things start to
09:58.960 --> 10:06.806
[SPEAKER_01]: Um, automate, become clear, or you know exactly what platforms to avoid in to get the end result that you seek.
10:07.167 --> 10:21.578
[SPEAKER_01]: Now, the fact that you do this for free is absolutely amazing, but I also have to ask you how long this free lasts and how many people decide that then shift, we're saying, I age J, I really want to use you long term for something that would help me build my brand long term.
10:21.738 --> 10:26.947
[SPEAKER_00]: Look, I'm going to answer the question in a way that we want to help all everyone for free.
10:27.287 --> 10:27.568
[SPEAKER_00]: Why?
10:27.628 --> 10:29.010
[SPEAKER_00]: Because that's how we could scale.
10:29.251 --> 10:31.995
[SPEAKER_00]: But helping for free doesn't mean I go one in a while like we're doing now, right?
10:36.171 --> 10:49.382
[SPEAKER_00]: Like we can give them the courses, the art girls, the girls, even if I give away my books for fees and trust me, I put everything we do in our agency and those in those in the content.
10:49.482 --> 10:53.305
[SPEAKER_00]: So they listen to it and they follow the step by step, they don't need us.
10:53.625 --> 11:02.233
[SPEAKER_00]: But guess what, Russia, I don't know why people are either lazy, which I don't think most of them are, but most of the times they tell me,
11:02.913 --> 11:07.777
[SPEAKER_00]: Hey, I have more money than time, so I'm really, I thought of the all that time.
11:08.137 --> 11:09.458
[SPEAKER_00]: Can you do that for me?
11:09.658 --> 11:11.599
[SPEAKER_00]: And this is when we tell them, that's fine.
11:12.300 --> 11:16.763
[SPEAKER_00]: We told you, now you came to us because actually I'm very introverted, I don't know how to sell.
11:17.283 --> 11:26.670
[SPEAKER_00]: So, and they're realized by helping everyone else, it's a malicious strategy, because they want to come to you, they're educated, they prepare, they, you know, they're in the right mindset.
11:28.233 --> 11:29.274
[SPEAKER_00]: to get your services.
11:29.354 --> 11:33.116
[SPEAKER_00]: So we don't have time and we don't have time and we do it for them.
11:33.156 --> 11:34.077
[SPEAKER_00]: And this is our monetized.
11:34.657 --> 11:45.043
[SPEAKER_01]: Yeah, because it's interesting because usually people when they're really good people in their field of work and then they see somebody who's successful, it's something that they want to branch into and they build up the credibility.
11:45.363 --> 11:46.644
[SPEAKER_01]: They're going to do one or two things.
11:46.664 --> 11:49.146
[SPEAKER_01]: They're going to say, they'll get into the weeds of it.
11:49.226 --> 11:51.447
[SPEAKER_01]: It's kind of like, it's like somebody who has must get their
11:52.908 --> 11:56.130
[SPEAKER_01]: really, really, really want to spend an entire weekend on my lawn service.
11:56.150 --> 11:57.170
[SPEAKER_01]: They'll do it the first time.
11:57.410 --> 11:58.991
[SPEAKER_01]: And then long term, they're like, you know what?
11:59.211 --> 12:02.353
[SPEAKER_01]: It's better suited for me to work on the other things I'm going to do.
12:02.453 --> 12:04.014
[SPEAKER_01]: I'll outsource my lawn service.
12:04.074 --> 12:05.374
[SPEAKER_01]: I've got time.
12:05.434 --> 12:08.056
[SPEAKER_01]: Right, right, for time constraint purposes, right.
12:08.096 --> 12:09.416
[SPEAKER_01]: So it becomes a time constraint.
12:09.717 --> 12:12.678
[SPEAKER_01]: Because at the end of the day, there is a thinnet number of that time.
12:12.798 --> 12:16.260
[SPEAKER_01]: And if they are coaching, if they are pursuing their endeavors,
12:16.600 --> 12:24.748
[SPEAKER_01]: They may not get the result they want because what I've learned is when you give a half ass stuff for it, you better damn sure, better expect the same result.
12:25.909 --> 12:34.077
[SPEAKER_00]: Yep, and guess what else would I shout for those who still want to do with themselves, because we're going to give them all the tools or the information.
12:34.477 --> 12:40.462
[SPEAKER_00]: they become the best brand ambassadors ever because you have the need to have them develop their business for free.
12:40.923 --> 12:41.063
[SPEAKER_01]: Yeah.
12:41.103 --> 12:42.924
[SPEAKER_00]: Actually, they are required for our clients.
12:43.284 --> 12:51.251
[SPEAKER_00]: So by doing things really for a bigger wife, for a purpose and doing for free, please use your pace of multiple times than investing on marketing.
12:51.591 --> 12:52.032
[SPEAKER_00]: Guess what?
12:52.052 --> 12:53.173
[SPEAKER_00]: We're not investing on marketing.
12:53.693 --> 12:55.475
[SPEAKER_00]: Zero spin, zero spin,
12:57.136 --> 12:59.038
[SPEAKER_00]: or just the trustworthy zero aspect.
12:59.158 --> 12:59.819
[SPEAKER_01]: That's amazing.
13:00.080 --> 13:00.520
[SPEAKER_01]: That's amazing.
13:00.540 --> 13:01.481
[SPEAKER_01]: It's all word of mouth.
13:01.681 --> 13:13.695
[SPEAKER_00]: Word of mouth through the books, through through LinkedIn, and through sharing content like articles, through the website, our blogs, appear on podcasts like this, like Black Girls, and this kind of stuff.
13:13.995 --> 13:17.399
[SPEAKER_00]: Just study the word and keep on talking about your passion in a way.
13:17.599 --> 13:38.026
[SPEAKER_01]: It really is, and you know, when I first got your bio, you know, and I was reading about it, and for people who, you know, who to do shows, I always get stopped in my tracks when people reach out to me because, you know, I'm a guy who was fortunate enough that I don't, I get to interview the successful people, I get access to into your worlds, I get to pick your guys and sprays, I get to write down these nuggets of truth.
13:38.366 --> 13:41.767
[SPEAKER_01]: but you all are so welcoming to share with other people.
13:42.187 --> 13:49.030
[SPEAKER_01]: What is in the DNA of people who start things and complete things, versus people who just dream about them, but never act?
13:49.170 --> 13:54.872
[SPEAKER_00]: From my experience, it could be either their phoenix or escaping something, like when I first started.
13:55.232 --> 13:58.573
[SPEAKER_00]: When I started in the data state, I was poor, super poor.
13:58.653 --> 14:04.875
[SPEAKER_00]: I left Lebanon, they had the box in my pocket, we left to Dubai, New World, and they had to manage, so I didn't want to
14:05.835 --> 14:06.576
[SPEAKER_00]: to stay poor.
14:06.916 --> 14:08.837
[SPEAKER_00]: So I want to escape a certain reality.
14:09.197 --> 14:18.741
[SPEAKER_00]: So that pushed me that I needed to really keep on doing things and you know, find my way around and develop a system or a process to have a successful.
14:19.182 --> 14:23.504
[SPEAKER_00]: The other reason, like in my other business on the publishing business, it was an aspiration.
14:23.864 --> 14:25.285
[SPEAKER_00]: How can I help more others?
14:25.325 --> 14:28.206
[SPEAKER_00]: How can I help more authors out there?
14:30.227 --> 14:32.389
[SPEAKER_00]: to share their messages to make an impact in the world.
14:33.130 --> 14:45.879
[SPEAKER_00]: And even whatever failure went through in the process, because of my big why I stayed on the course, I just learned what was working, what wasn't working and never done the tower I kept on.
14:46.099 --> 14:49.442
[SPEAKER_00]: So it's either fear of something or an aspiration to work something in my opinion.
14:49.522 --> 14:50.082
[SPEAKER_01]: It's beautiful.
14:50.382 --> 14:58.485
[SPEAKER_01]: Now, because of the era of social media, automation and pretty much now, anybody, the process has been very democratized.
14:58.945 --> 15:04.967
[SPEAKER_01]: Where, how do you, and you made a good bullet point in your, in your PDF file, you sent to me, so I can't take credit for this question.
15:05.307 --> 15:07.008
[SPEAKER_01]: How do you stand out in a crowded space?
15:07.068 --> 15:09.329
[SPEAKER_01]: Because there are so many people putting books out.
15:09.349 --> 15:10.969
[SPEAKER_01]: There's so many people putting courses out.
15:11.209 --> 15:12.430
[SPEAKER_01]: There's so many coaches.
15:13.030 --> 15:15.731
[SPEAKER_01]: What makes somebody stand out in a position
15:18.972 --> 15:25.195
[SPEAKER_00]: Yeah, so let's start with the books and then we go to the social media because on the social media stuff, I have a lot of question marks myself.
15:25.616 --> 15:25.796
[SPEAKER_00]: Yes.
15:25.816 --> 15:26.196
[SPEAKER_00]: That's good.
15:26.216 --> 15:27.777
[SPEAKER_00]: That's good.
15:27.797 --> 15:37.242
[SPEAKER_00]: So basically, the number one mistake I always see in office who doesn't make it is they're writing about something, which they know the best about.
15:37.622 --> 15:39.523
[SPEAKER_00]: And they never write about what?
15:39.890 --> 15:43.394
[SPEAKER_00]: their target reader or target audience who wants to learn about.
15:43.855 --> 15:45.257
[SPEAKER_01]: And that's a big difference.
15:45.357 --> 15:49.322
[SPEAKER_00]: The sweet spot is you're at about what they want to learn about and you're an expert in that.
15:49.462 --> 15:56.831
[SPEAKER_00]: If you find that sweet spot, you're offering them your offering solutions to these problems and not just echo and noise in the world in a way.
15:57.031 --> 15:58.573
[SPEAKER_01]: Right, right, right, right.
15:58.713 --> 15:59.794
[SPEAKER_01]: Let's let's powerful.
16:00.054 --> 16:00.675
[SPEAKER_01]: That's powerful.
16:00.755 --> 16:02.777
[SPEAKER_00]: Yeah, so how do we do that?
16:03.157 --> 16:06.581
[SPEAKER_00]: We do that before publishing is by researching that target audience.
16:07.021 --> 16:14.769
[SPEAKER_00]: Now, because you mentioned most of digital media and stuff, with the use of tools and AI, researching target audiences is super easy nowadays.
16:15.150 --> 16:19.935
[SPEAKER_00]: You could do as your search, Amazon search, AI searches, and you could understand
16:20.295 --> 16:23.577
[SPEAKER_00]: what does this target all, what is the target all this looking for?
16:23.958 --> 16:28.261
[SPEAKER_00]: Because you know what they go to any search engine and Amazon is a search engine as we know they type in search.
16:28.301 --> 16:28.921
[SPEAKER_00]: Of course it is.
16:29.121 --> 16:31.163
[SPEAKER_00]: If you get the data, we can go.
16:31.423 --> 16:33.564
[SPEAKER_00]: You know what they want, what they're looking for.
16:33.864 --> 16:35.846
[SPEAKER_00]: And then you start the record process.
16:36.066 --> 16:39.728
[SPEAKER_00]: So it's like, I wrote a book and that's market it now.
16:40.149 --> 16:46.253
[SPEAKER_00]: When you write a book for an audience that you understand what they want, you already set the book up for success before you publish it.
16:46.593 --> 16:49.095
[SPEAKER_00]: It's beautiful and then and that's the publish phase.
16:49.355 --> 16:52.177
[SPEAKER_00]: Now on the promote phase, we're going to go into the social media star.
16:52.678 --> 16:56.780
[SPEAKER_00]: What most always do is number two is take is, trust me man.
16:56.801 --> 17:03.565
[SPEAKER_00]: They go on a, they go on a, you know, like on on social media and that's my book and my book and my book.
17:06.287 --> 17:08.227
[SPEAKER_00]: They both, and I used to be like that.
17:08.447 --> 17:15.109
[SPEAKER_00]: I used to be like that when I first published my book that failed, I used to book it, I book it, I book it, I book it, I book it, man, come on, I wasn't, I was stupid.
17:15.349 --> 17:24.350
[SPEAKER_00]: Wait, what people care about, and actually that you need to only one FM station, which is WIIFM station, what's sent it for me?
17:24.970 --> 17:33.992
[SPEAKER_00]: If you answer, if you're offering them value, offering them solutions to the problems, they're gonna answer what's sent it for me, and then you have that attention.
17:34.432 --> 17:42.014
[SPEAKER_00]: So what I tell authors when they promote their books, don't promote the book yet, promote yourself as an authority, as a personal brand.
17:42.694 --> 17:48.636
[SPEAKER_00]: By offering solutions, become known for something, stand out for something, and then you start promoting the book.
17:48.716 --> 17:53.117
[SPEAKER_00]: And the more the book says, the most going to promote you as a personal brand.
17:53.857 --> 18:00.580
[SPEAKER_00]: how you promote yourself as a person of brand by appending on podcasts, parat in the boat, my writing blogs are the concern and so forth.
18:00.800 --> 18:10.785
[SPEAKER_00]: And not social media, social media in the non-fiction world, I believe the best is linked in, because linked in offers a platform for non-fiction authors, for experts consultant.
18:13.566 --> 18:16.708
[SPEAKER_00]: to add value to share with the world, but you know what they know about.
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[SPEAKER_01]: Right.
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[SPEAKER_00]: So, when you publish and you promote and then you need to monetize.
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[SPEAKER_00]: Because if you don't monetize, guess what?
18:23.191 --> 18:24.612
[SPEAKER_00]: You cannot sustain all of that.
18:24.652 --> 18:25.852
[SPEAKER_00]: The whole thing will crumble, man.
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[SPEAKER_00]: It's like a tripod, not monetize.
18:28.874 --> 18:30.395
[SPEAKER_00]: And monetization is not all this.
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[SPEAKER_00]: Monetization is selling your right ticket services.
18:33.776 --> 18:38.879
[SPEAKER_00]: And the book becomes like the business card that sold your book, sold YouTube,
18:43.260 --> 18:49.142
[SPEAKER_01]: You're the coach and then the book is the complimentary tool of your coaching or of your leg level of expertise, right?
18:49.322 --> 18:50.323
[SPEAKER_01]: This is just right.
18:50.703 --> 18:52.463
[SPEAKER_01]: It's an addition to what I'm giving you.
18:52.504 --> 18:56.465
[SPEAKER_01]: So, you know, you get to do your course, you're learning your expertise and your insight.
18:56.745 --> 19:06.148
[SPEAKER_01]: And oh, by the way, if you want to make sure you have these nuggets of truth after this has been given to you, here's the book on top of that so you can study it and continue to learn.
19:06.368 --> 19:06.868
[SPEAKER_00]: Exactly.
19:06.908 --> 19:09.069
[SPEAKER_00]: Don't make the book the product a lot of all this.
19:09.089 --> 19:14.350
[SPEAKER_00]: They make the the book the product and not their surface of the product and and there's a big difference here.
19:14.530 --> 19:22.893
[SPEAKER_01]: Yes, that's really fascinating because now that you know it's funny because that's actually staring me in the face of you know to do that when it comes to it makes so much sense for it.
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[SPEAKER_01]: I can see how people are so happy to have their name on a piece of paper and the average person what the heck does that do for me man?
19:29.097 --> 19:51.034
[SPEAKER_01]: I'm not going on it's going to sit on my shelf for six months and I'm never going to read it but then if I gave you a value add and then you know and said this is why I wrote this book because of all these different tools that you can use and then my course gave you a path to success now you're more intrigued to buy the book exactly exactly that's amazing you know and again I think sometimes people over complicate things
19:51.394 --> 19:57.121
[SPEAKER_01]: What do you now, since you are word of mouth, it's a large referral system, I'm imagining.
19:57.141 --> 20:00.965
[SPEAKER_01]: So you probably have one person that you help, then it goes to another, then it goes to another.
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[SPEAKER_01]: And then they're just recommending you worldwide, because you obviously have a worldwide presence too.
20:05.811 --> 20:08.073
[SPEAKER_00]: Yeah, so you're with that in your mouth.
20:08.354 --> 20:09.815
[SPEAKER_01]: You obviously work with your business.
20:09.976 --> 20:10.997
[SPEAKER_01]: Sorry, you obviously work.
20:11.337 --> 20:14.818
[SPEAKER_01]: You know, work, word of mouth because you have such a worldwide presence.
20:14.838 --> 20:16.058
[SPEAKER_01]: So you work a lot on our world.
20:16.118 --> 20:18.699
[SPEAKER_00]: That's one of our media channels, word of mouth.
20:18.739 --> 20:20.760
[SPEAKER_00]: Actually, what we do basically, two things.
20:20.800 --> 20:22.720
[SPEAKER_00]: We do outreach and inbound.
20:23.060 --> 20:32.603
[SPEAKER_00]: I suppose that for the outreach, the way we do it is we have on LinkedIn, it our team, because we will be within our organization, our team, and they reach out,
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[SPEAKER_00]: to authors or to coaches at consultants by educating them how their message could make an impact in the world.
20:39.765 --> 20:40.925
[SPEAKER_00]: And we should have a conversation.
20:41.065 --> 20:44.846
[SPEAKER_00]: It's not about promising them anything, it's just about adding value, clarifying things.
20:45.207 --> 20:50.068
[SPEAKER_00]: So that's one approach we do, and this is basically it's also free that are no ads here.
20:50.388 --> 20:55.612
[SPEAKER_00]: It's only having conversations with potential authors, which are currently it.
20:55.932 --> 21:00.135
[SPEAKER_00]: The second one, actually, for Inbound, it's great, and actually they work together.
21:00.175 --> 21:13.684
[SPEAKER_00]: So imagine now, I reached out to you, I want my team members, it reached out to you, and you started to research us, when you search us, you're going to find a blog and use that at a podcast, a book, and whatever, and maybe a grab or you consume one of those content.
21:13.804 --> 21:15.104
[SPEAKER_00]: Maybe you find me on app.
21:16.025 --> 21:25.151
[SPEAKER_00]: podcast episode, you're going to listen to what I've said or maybe you're going to grab my book, you're going to read about what we believe in and our system and that we're going to help you etc etc.
21:25.512 --> 21:35.239
[SPEAKER_00]: So what happens here through those in-bound marketing we offer the listeners of the audience and opportunity to connect with us to have a conversation with us.
21:36.499 --> 21:58.529
[SPEAKER_00]: And once they do that, after they consume your content, when they jump on a code with you, it's not anymore a code conversation, because when they come right, right, they audit me, gave you enough time to read your book or listen to the episode or whatever, it's going to be a world conversation, they're not going to challenge you, tell me why and this and prove to me, no, it's going to be, how can you help me?
21:58.850 --> 21:59.310
[SPEAKER_00]: I've already
22:02.892 --> 22:04.475
[SPEAKER_01]: I can't be in a way.
22:04.715 --> 22:05.637
[SPEAKER_01]: Exactly.
22:05.757 --> 22:13.288
[SPEAKER_01]: And I think that by having that back leg work and LinkedIn in that powerful tool, because you also have to know your space and your audience, right?
22:13.328 --> 22:17.635
[SPEAKER_01]: So like, LinkedIn is the audience you're seeking, not necessarily, and I'm not bashing it.
22:18.015 --> 22:18.776
[SPEAKER_01]: TikTok, right?
22:19.036 --> 22:29.965
[SPEAKER_01]: There's a certain audience that you're geared towards based on your service is based upon the message that you're sending out and you know you're going to get those consultants professionals in that space as opposed to a different social media.
22:30.125 --> 22:31.926
[SPEAKER_01]: So it's also known on your audience as well too.
22:31.966 --> 22:34.308
[SPEAKER_01]: I found LinkedIn very receptive to my podcast.
22:34.508 --> 22:38.750
[SPEAKER_01]: because it's about entrepreneurship, business, and technology, and things of that nature.
22:39.111 --> 22:42.673
[SPEAKER_01]: So I think that's very, very good space that you've cut carbon yourself into.
22:43.033 --> 22:48.035
[SPEAKER_01]: And more importantly, you'll find out real quick people who are interested versus people who are not, right?
22:48.296 --> 22:58.521
[SPEAKER_01]: Obviously LinkedIn has its issues, but for the most part, you're going to get a very solid transaction that takes place when it comes to a conversation and initial, you know, on introductory phase, so to speak.
22:58.721 --> 22:59.282
[SPEAKER_00]: Exactly.
22:59.442 --> 22:59.902
[SPEAKER_00]: Exactly.
23:00.422 --> 23:06.944
[SPEAKER_00]: And it's all about what we, whenever we share content on those platforms, it should be about them.
23:07.464 --> 23:07.684
[SPEAKER_00]: Yes.
23:07.744 --> 23:10.525
[SPEAKER_00]: If you understand the main point and inspiration, we write about those.
23:10.865 --> 23:13.706
[SPEAKER_00]: We're going to have ease and we're going to have eyes to our content.
23:13.726 --> 23:18.007
[SPEAKER_00]: But if you're going to talk about ourselves and we're going to appreciate the, and we're going to say something.
23:18.347 --> 23:20.128
[SPEAKER_00]: Trust me, they're going to go out there.
23:20.248 --> 23:23.289
[SPEAKER_00]: Okay, let's, let's avoid the guy and let's move your block him or whatever.
23:24.149 --> 23:26.671
[SPEAKER_01]: Yeah, it does, and that's why you have to position yourself.
23:27.232 --> 23:28.493
[SPEAKER_01]: This is what I've kind of figured out.
23:28.533 --> 23:30.334
[SPEAKER_01]: And I'm not an expert by any stretch of imagination.
23:30.675 --> 23:37.040
[SPEAKER_01]: You have to give something people they want, something they need, or you have to give them something that they didn't know they wanted or needed, right?
23:37.240 --> 23:41.623
[SPEAKER_01]: And, you know, it has to be in a non-sales pitch kind of a way, right?
23:41.643 --> 23:42.244
[SPEAKER_01]: Just say listen.
23:42.744 --> 23:45.969
[SPEAKER_01]: for those who are seeking this, this is this avenue to do so, right?
23:46.309 --> 23:56.964
[SPEAKER_01]: And so, you know, in my little world of podcast and I've kind of like somewhat carved up that space, nowhere near to your level, but I think that when you come from an honest and pure place, you can get good results.
23:58.349 --> 24:05.693
[SPEAKER_01]: Obviously, your time is very, very valuable, and I'm very appreciative for all of your knowledge that you've bestowed upon this episode.
24:05.793 --> 24:07.453
[SPEAKER_01]: Where can people find H.J.
24:07.493 --> 24:07.894
[SPEAKER_01]: Chavez?
24:08.094 --> 24:11.936
[SPEAKER_00]: So basically, you could find me on our website, authority publishing.
24:12.096 --> 24:13.656
[SPEAKER_00]: So authority, high-f and publishing.
24:14.457 --> 24:17.798
[SPEAKER_00]: And you could check me on LinkedIn at H.J.
24:17.838 --> 24:18.139
[SPEAKER_00]: Chavez.
24:18.179 --> 24:18.959
[SPEAKER_00]: So if you look at H.J.
24:18.979 --> 24:20.640
[SPEAKER_00]: Chavez, you will find me there.
24:22.120 --> 24:42.350
[SPEAKER_00]: I did it always post articles, although I'm not very active in posting, but I'm very active in commenting and engaging with other people there, and also I would like to offer the audience a few copies of my book, I would like to be found on our website or authority publishing, or for it, dash publishing.com, forward slash, book, dash ppm.
24:43.711 --> 24:46.172
[SPEAKER_00]: I share with you the link if you could put it as well.
24:46.533 --> 25:00.983
[SPEAKER_00]: Of course, it's great for to help really to help the audience if they ever decided to put the personal brand published their book without the need of someone like me to follow the steps to the board and they're going to every single step if they have the time to do.
25:01.323 --> 25:11.110
[SPEAKER_01]: Listen, you know, I think particularly in this world we've all read about how, you know, the consequences of what these companies are doing because of the automation.
25:11.430 --> 25:19.275
[SPEAKER_01]: So people are looking for solutions and I think that for the best time to build your personal brand and authority is right now just because of the circumstance and the world that we're living in.
25:19.615 --> 25:21.896
[SPEAKER_01]: So if there was ever an opportunity to reach out to H.J.
25:21.956 --> 25:38.723
[SPEAKER_01]: Thomas and the sources that he has in the Nuggets Success, I think it's very important to listen to what this man has to say because you know, we're all getting older and I think that we all owe it to ourselves to push ourselves the best skill set possible in positioning ourselves as voices of authority in our respective fields.
25:39.023 --> 25:39.443
[SPEAKER_00]: Thank you.
25:39.483 --> 25:40.063
[SPEAKER_00]: Thank you Rashad.
25:40.083 --> 25:42.484
[SPEAKER_00]: And that was a lot of fun being having that conversation.
25:42.504 --> 25:42.824
[SPEAKER_00]: Thank you.
25:43.444 --> 25:45.884
[SPEAKER_00]: And thanks for having me really enjoyed the whole conversation.
25:46.224 --> 25:48.525
[SPEAKER_01]: You know, I'm in, I was looking forward to this one man.
25:48.545 --> 25:54.006
[SPEAKER_01]: Like I said, I always get nervous and butterflies in my stomach because I always want the guests to have a great experience and I'm very appreciative.
25:54.146 --> 25:55.206
[SPEAKER_00]: Really, really, really wonderful.
25:55.286 --> 25:55.886
[SPEAKER_00]: Really enjoyed it.
25:56.326 --> 25:56.826
[SPEAKER_01]: Thanks, brother.
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[SPEAKER_01]: And all the best continues success.
25:58.427 --> 25:58.747
[SPEAKER_01]: H.A.
25:58.767 --> 26:00.467
[SPEAKER_01]: Thomas on the randomest and nothing podcast.
26:00.527 --> 26:02.568
[SPEAKER_01]: If you love this episode, please hit subscribe.
26:02.588 --> 26:03.228
[SPEAKER_01]: There's more come.
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[SPEAKER_01]: Thank you, sir.
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[SPEAKER_01]: Thank you.
26:04.128 --> 26:04.488
[SPEAKER_01]: Thank you.
26:04.528 --> 26:04.828
[SPEAKER_01]: Thank you.
