July 17, 2026
How AI Is Changing Airfare Pricing with Chris Amenechi, Founder & CEO of SeatCash
Chris Amenechi is the Founder and CEO of SeatCash, where he's using artificial intelligence to change the way people buy airline tickets. A recognized innovator in airline revenue management and travel technology, Chris brings more than three decades of experience helping some of the world's leading airlines rethink pricing, merchandising, and the customer experience.
Over the course of his career, Chris has held senior leadership roles with Continental Airlines, United Airlines, Porter Airlines, and Copa Airlines, where he helped pioneer innovations in dynamic pricing, fare lock products, ancillary revenue, and airline merchandising. Today, he's channeling that expertise into SeatCash and its AI-powered platform, FareX.ai, which helps travelers and businesses know the best time to book flights with greater confidence.
Beyond building companies, Chris is passionate about the future of aviation, artificial intelligence, and entrepreneurship. He's an investor, advisor, and sought-after speaker who enjoys sharing practical insights on innovation, leadership, and the rapidly evolving travel industry.
If you've ever wondered what goes on behind airline pricing—or how AI is reshaping the future of travel—you'll enjoy this conversation with Chris Amenechi.
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Transcript
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[SPEAKER_01]: Solutions and travel are a big need when it comes to cost, pricing and transparency in a very large industry.
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[SPEAKER_01]: And we have an industry expert here who's ventured into the world of entrepreneurship in that area.
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[SPEAKER_01]: Chris, I'm Anetchi, thank you very much of sea cash.
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[SPEAKER_00]: I, or you.
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[SPEAKER_00]: Good morning.
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[SPEAKER_01]: Good morning.
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[SPEAKER_01]: So, thank you for your time.
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[SPEAKER_01]: I'm really appreciative.
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[SPEAKER_00]: I appreciate you having us and give it us an opportunity to speak about what we're building, which we believe is great for everybody traveled to be you are an individual.
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[SPEAKER_00]: going on a leisure trip or if you're a business buying for creating more revenue.
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[SPEAKER_01]: Absolutely.
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[SPEAKER_01]: And you know, you came from the travel industry with decades of expertise.
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[SPEAKER_01]: And obviously, I'm assuming this was a pain point.
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[SPEAKER_01]: You know, that you felt that need to address in the industry.
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[SPEAKER_01]: So can we get a little bit of much of background, eventually?
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[SPEAKER_01]: you're venturing in the entrepreneurship.
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[SPEAKER_00]: Sure, my background has been in the space of aviation by primarily in the airline world.
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[SPEAKER_00]: I worked for cut net all united company call Porter, drawing massively in Canada and another company out of Panama called Koopa.
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[SPEAKER_00]: and happened to have lived in many parts of the world in this airline business.
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[SPEAKER_00]: My pure area focus, socialize expertise, if you want to think of it that way, has been core to our airline's price and managed their revenues.
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[SPEAKER_00]: And in addition to that, how to leverage data science and technology to take it and scale it to the level that you see today.
01:40.060 --> 01:55.728
[SPEAKER_01]: So when you're getting into that industry and you see the pain points, what inspired you eventually from your background to say, man, this is regardless of where I'm working at, where I find myself in this space, this seems to always come up and it's always a problem.
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[SPEAKER_01]: Right.
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: So, um, in the airline, there's odd job as to figure out how to make money for a airline, right?
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[SPEAKER_00]: Of course.
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[SPEAKER_00]: To create a system and leverage the existing system in such a way that it always benefited the airline, but still gave a lot of functionality to the, uh, to the buyer, the travelers.
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[SPEAKER_01]: Right.
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[SPEAKER_00]: And I think a lot of the focus has always been on the airplane, the experience
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[SPEAKER_00]: I think you can, you know, all of those things friction points that you have to go about.
02:30.048 --> 02:35.550
[SPEAKER_00]: But the business of selling and bringing the transparency of selling has always been enough to thought.
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[SPEAKER_00]: It was more of a revenue generation item.
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[SPEAKER_00]: And I came out of this and said, look, airlines have got to own this, even the distributors have got to own this, but they have to be transparency.
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[SPEAKER_00]: So what is the problem?
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[SPEAKER_00]: It's a very simple problem.
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[SPEAKER_00]: Every time you
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[SPEAKER_00]: Now, you don't know anything else beyond that instant price.
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[SPEAKER_00]: Other than if you come back, there'll be another instant price.
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[SPEAKER_00]: But there's no relationship between what's happening.
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[SPEAKER_00]: So everybody's guessing.
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[SPEAKER_00]: Everyone who buys that travel is guessing.
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[SPEAKER_00]: It's an opaque scenario.
03:10.144 --> 03:14.707
[SPEAKER_00]: And in your mind, you think you can master it because it was like our brains are good.
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[SPEAKER_00]: The guys who buy frequently think they know when to buy, or I can buy a midnight, I can buy a cheese plate.
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[SPEAKER_00]: None of that makes any sense.
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[SPEAKER_00]: It's too complicated for you to figure that out.
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[SPEAKER_00]: And none of our brains are that good and so we all understood that and I said no the other way to reverse it is to bring some predictability to this if I know how united
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[SPEAKER_00]: actually creates its offers by market, by flight.
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[SPEAKER_00]: If I can, if I can reverse engineer that, great.
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[SPEAKER_00]: I can bring transparency to the process, right?
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[SPEAKER_00]: And I can do that by airline.
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[SPEAKER_00]: I can do that by travel date by product.
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[SPEAKER_00]: That scale, I'll just give an idea.
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[SPEAKER_00]: You know, once you want to buy, that's to become available a year in advance for one travel date.
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[SPEAKER_01]: Yeah.
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[SPEAKER_00]: Think about that.
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[SPEAKER_01]: Yeah.
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[SPEAKER_00]: So you've got about 300 something days to buy one seat.
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[SPEAKER_00]: That's one price.
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[SPEAKER_01]: Right.
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[SPEAKER_00]: One seat.
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[SPEAKER_00]: Three seats have different prices.
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[SPEAKER_01]: Yes.
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[SPEAKER_00]: Yes, and that's an airplane and by the way, you can also go on that airplane to Harvard millions of destinations there are.
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[SPEAKER_01]: It's fine, it's funny and I don't mean to cut you up because this is an industry that for lack of better term doesn't really have to, I don't want to have to, but because people use it for leisure a pleasure and always accept that it's for what it is.
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[SPEAKER_01]: Right.
04:33.196 --> 04:38.757
[SPEAKER_01]: It's kind of, you know, health care is very similar in that regard, but like if you get a movie theater ticket, right?
04:39.037 --> 04:45.218
[SPEAKER_01]: It's it's the same price regardless of where you're sitting in the theater unless there's something some form of some sort of special going on.
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[SPEAKER_00]: What makes this this situation you need?
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[SPEAKER_01]: Where CA by A window in row 13, which is the same size in 17, where you're still cramped.
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[SPEAKER_01]: I'm not a small guy.
04:56.501 --> 04:57.181
[SPEAKER_01]: I'm not a big guy.
04:57.201 --> 04:58.201
[SPEAKER_01]: I'm right somewhere in the middle.
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[SPEAKER_01]: But it's like, it can be a different surprise.
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[SPEAKER_01]: Is it, what is that, how does that happen?
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[SPEAKER_00]: You know, it's a simple market in and basics of every product.
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[SPEAKER_00]: Think about those.
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[SPEAKER_00]: When you fly, you sit, you stare, you bring something with you.
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[SPEAKER_01]: Yeah.
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[SPEAKER_00]: And you've got it decided.
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[SPEAKER_00]: Do I want to sit in the front of the plate?
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[SPEAKER_01]: Yeah.
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[SPEAKER_00]: The back of the plane in a middle seat on an alloy window or you're why one of the whole things to myself.
05:24.438 --> 05:24.698
[SPEAKER_01]: Yeah.
05:24.898 --> 05:30.219
[SPEAKER_00]: So in the old days, because of the technology and capabilities, there was just one basic price.
05:30.939 --> 05:31.220
[SPEAKER_01]: Right.
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[SPEAKER_00]: But everybody wasn't happy with one basic price.
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[SPEAKER_01]: Yeah.
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[SPEAKER_00]: So now you say, okay, when a front cabin back cabin or business class, whatever they call it these days.
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[SPEAKER_00]: So the rich who goes go for the front cabin and the the cheap ones like me go for the back cabin.
05:46.393 --> 05:48.294
[SPEAKER_00]: So not that different shaded two prices.
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[SPEAKER_01]: Yeah.
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[SPEAKER_00]: Then, okay, once everybody got the, the just of that, it was, oh, how can I make more money out of this?
05:54.979 --> 05:57.841
[SPEAKER_00]: Well, why don't I price the seats differently?
05:57.961 --> 05:59.002
[SPEAKER_00]: But it wasn't really the seats.
05:59.062 --> 06:02.264
[SPEAKER_00]: It's when I showed up to buy the seats.
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[SPEAKER_01]: Oh, oh, wow.
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[SPEAKER_00]: It's time utility.
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[SPEAKER_01]: Yes, yes.
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[SPEAKER_00]: So the basis is time utility for everything.
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[SPEAKER_01]: course it is.
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[SPEAKER_00]: So as you think about it, when you're traveling, let's say you're going from LA to New York.
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[SPEAKER_00]: You are just a cheapo like Chris.
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[SPEAKER_00]: When I say cheapo, just like that, you're a customer.
06:24.882 --> 06:25.122
[SPEAKER_01]: Right.
06:25.983 --> 06:29.747
[SPEAKER_01]: You're not that bad value at, you're not that huge value at the airline.
06:29.787 --> 06:31.208
[SPEAKER_01]: Like first of all, you're a customer.
06:31.248 --> 06:32.429
[SPEAKER_00]: Oh, that's not true.
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[SPEAKER_00]: If I always choose you as an airline.
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[SPEAKER_00]: Then I'm truly a loyal customer.
06:37.053 --> 06:37.513
[SPEAKER_01]: That is true.
06:37.534 --> 06:37.874
[SPEAKER_00]: That is true.
06:37.894 --> 06:38.874
[SPEAKER_00]: That is true.
06:38.994 --> 06:39.435
[SPEAKER_00]: That is true.
06:39.475 --> 06:39.895
[SPEAKER_00]: That is true.
06:39.955 --> 06:40.435
[SPEAKER_00]: That is true.
06:40.635 --> 06:41.036
[SPEAKER_00]: That is true.
06:41.396 --> 06:41.736
[SPEAKER_00]: That is true.
06:41.796 --> 06:42.316
[SPEAKER_00]: That is true.
06:42.677 --> 06:43.157
[SPEAKER_00]: That is true.
06:43.357 --> 06:43.897
[SPEAKER_00]: That is true.
06:43.917 --> 06:44.438
[SPEAKER_00]: That is true.
06:44.458 --> 06:44.918
[SPEAKER_00]: That is true.
06:44.938 --> 06:45.578
[SPEAKER_00]: That is true.
06:45.599 --> 06:45.899
[SPEAKER_00]: That is true.
06:45.919 --> 06:46.299
[SPEAKER_00]: That is true.
06:46.319 --> 06:46.779
[SPEAKER_00]: That is true.
06:46.819 --> 06:47.099
[SPEAKER_00]: That is true.
06:47.119 --> 06:47.900
[SPEAKER_00]: That is true.
06:48.180 --> 06:48.580
[SPEAKER_00]: That is true.
06:48.600 --> 06:48.961
[SPEAKER_00]: That is true.
06:48.981 --> 06:49.381
[SPEAKER_00]: That is true.
06:49.401 --> 06:50.041
[SPEAKER_00]: That is true.
06:50.061 --> 06:50.962
[SPEAKER_00]: That is true.
06:50.982 --> 06:51.382
[SPEAKER_00]: That is true.
06:55.503 --> 07:08.233
[SPEAKER_00]: Now, if I'm a business guy or a business lady, whoever will, I can walk in any time I want to, and I can pay 1,000 bucks because I want the choice to be able to buy that seat two days before departure.
07:08.314 --> 07:08.514
[SPEAKER_01]: Yes.
07:08.754 --> 07:08.974
[SPEAKER_01]: Right.
07:09.354 --> 07:12.297
[SPEAKER_01]: With my foot, of course, absolutely.
07:13.203 --> 07:21.665
[SPEAKER_01]: So just think of that yeah, and you know at the end of the day, you know, I've always said this is kind of like the Netflix model, right?
07:21.685 --> 07:24.245
[SPEAKER_01]: You sometimes you don't make more money from new customers.
07:24.265 --> 07:26.585
[SPEAKER_01]: You make more money from the current customers you had.
07:26.986 --> 07:27.166
[SPEAKER_01]: Right.
07:27.806 --> 07:28.466
[SPEAKER_00]: Absolutely.
07:28.506 --> 07:28.726
[SPEAKER_01]: Right.
07:28.806 --> 07:29.266
[SPEAKER_01]: Absolutely.
07:29.486 --> 07:29.666
[SPEAKER_01]: Right.
07:29.706 --> 07:30.346
[SPEAKER_01]: That's your experience.
07:30.366 --> 07:30.646
[SPEAKER_00]: Thank you.
07:30.666 --> 07:31.286
[SPEAKER_00]: Got a top that.
07:31.306 --> 07:31.526
[SPEAKER_00]: Yeah.
07:31.726 --> 07:31.966
[SPEAKER_01]: Yeah.
07:32.046 --> 07:37.647
[SPEAKER_01]: I mean, that's the reason why I went from 799 to 999 to 12 to 14 to where you're at.
07:37.667 --> 07:39.608
[SPEAKER_01]: And then if you want to be at free, go back to 799.
07:41.203 --> 07:41.783
[SPEAKER_01]: Absolutely.
07:42.064 --> 07:42.764
[SPEAKER_01]: It's got a funny.
07:42.944 --> 07:44.005
[SPEAKER_01]: Yeah, it's a ride riding.
07:44.285 --> 07:58.112
[SPEAKER_01]: So how how has industry consolidation impact that your current in future plans when it comes to obviously Spirit just went out of business, but most of the things in solidations, which I'm sure is still going to take place in mergers What is that?
07:58.453 --> 08:03.195
[SPEAKER_01]: Oh for sure and like just keeping in the entertainment business paramounts buying water brothers, right?
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[SPEAKER_01]: So you
08:04.916 --> 08:06.997
[SPEAKER_01]: which is kind of the same kind of situation.
08:07.017 --> 08:12.441
[SPEAKER_01]: So what should take on that when it comes to the product and service that you offer and then we'll get it to at Sarah Expecifically?
08:13.182 --> 08:13.702
[SPEAKER_00]: Absolutely.
08:13.862 --> 08:19.926
[SPEAKER_00]: So for us, what it does, it has an impact on what's happening in the future, right?
08:20.046 --> 08:24.289
[SPEAKER_00]: The history is still the history, because infinitely people buy based on what's available.
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[SPEAKER_00]: So your manager in scarcity versus abundance of demand.
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[SPEAKER_00]: And sometimes a lack of demand.
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[SPEAKER_00]: which I'll talk about in the second relative to spirit and over supply of seats.
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[SPEAKER_00]: I think what we've seen in the industry and you'll hear Delta and United talk about it is the K economy.
08:45.105 --> 08:55.793
[SPEAKER_00]: It's a demographic shift whereby middle-aged adults and age-in adults have a
09:02.132 --> 09:03.732
[SPEAKER_00]: and discretionary income.
09:03.932 --> 09:09.793
[SPEAKER_00]: And whatever the reason is in the last six years, they've chosen to spend, as opposed to hoard.
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[SPEAKER_00]: And also the chosen to upgrade their tastes.
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[SPEAKER_01]: Right, right, right.
09:18.035 --> 09:28.237
[SPEAKER_00]: So in the luxury sector, and in the premium sector, however you choose to define those two terms, you have seen a lot more people spend in five grand, six grand to flood an airplane.
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[SPEAKER_00]: from here to London or from here to Japan.
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[SPEAKER_00]: And don't want to sit in coach.
09:34.312 --> 09:35.193
[SPEAKER_00]: You want to sit up front?
09:35.613 --> 09:41.657
[SPEAKER_01]: Well, multitude of experiences have shown them and sometimes it was unfortunately detrimental to their well-being.
09:41.677 --> 09:43.678
[SPEAKER_01]: That's a long flight to be uncomfortable.
09:43.759 --> 09:44.299
[SPEAKER_00]: Absolutely.
09:44.499 --> 09:47.601
[SPEAKER_00]: And you're trying to save us out of the box of 2,000 bucks.
09:48.122 --> 09:49.863
[SPEAKER_00]: COVID just said, hey, your life can go.
09:49.883 --> 09:52.505
[SPEAKER_00]: It's the one time to help us.
09:53.165 --> 09:54.926
[SPEAKER_00]: I'm just going to enjoy myself.
09:55.286 --> 09:58.147
[SPEAKER_00]: I don't know when I'm going to be here next, do it.
09:58.708 --> 10:04.190
[SPEAKER_00]: The bucket must have happened, which is why Europe is boom in the U.S. with U.S. leisure customers.
10:04.410 --> 10:07.912
[SPEAKER_00]: And similarly, Japan, for example, massive boom.
10:08.092 --> 10:09.153
[SPEAKER_00]: But guess what's software?
10:09.233 --> 10:10.433
[SPEAKER_00]: The Vegas is of the world.
10:10.653 --> 10:10.893
[SPEAKER_01]: Yes.
10:11.074 --> 10:12.634
[SPEAKER_00]: The mayonnaise of the world.
10:12.794 --> 10:13.055
[SPEAKER_01]: Yeah.
10:14.095 --> 10:15.416
[SPEAKER_00]: The Hawaii is of the world.
10:15.636 --> 10:16.676
[SPEAKER_01]: For sure, for sure.
10:16.736 --> 10:18.877
[SPEAKER_00]: Which we're booming pretty much earlier.
10:18.897 --> 10:19.578
[SPEAKER_01]: Yeah.
10:20.758 --> 10:21.418
[SPEAKER_00]: After COVID.
10:21.859 --> 10:22.279
[SPEAKER_00]: Got it.
10:23.084 --> 10:26.126
[SPEAKER_00]: And what else is happening to that bottom K economy?
10:26.346 --> 10:28.267
[SPEAKER_00]: We're all strapped and dead.
10:28.287 --> 10:29.947
[SPEAKER_00]: So discretionary spend isn't there.
10:30.127 --> 10:33.869
[SPEAKER_00]: And so, there it, of course, is in that market in that world.
10:34.269 --> 10:42.673
[SPEAKER_00]: He low, low fair, low cost carriers can't grow, can't provide cheap seats, and the cost factors are going up.
10:43.034 --> 10:43.374
[SPEAKER_01]: Right.
10:44.014 --> 10:47.736
[SPEAKER_00]: And that just means a massive loss of demand.
10:48.148 --> 10:48.768
[SPEAKER_01]: Absolutely.
10:49.209 --> 10:50.109
[SPEAKER_01]: Absolutely.
10:50.410 --> 11:01.437
[SPEAKER_00]: And more importantly, a massive loss in cash in positive cash generation, if the can't produce cash positively, then that's just value-destructing real quick, and that's one of the issues that have happened to spirit.
11:02.568 --> 11:07.089
[SPEAKER_00]: And it's not just spirit and countries that are similar to the US, you're seeing the same problem.
11:07.129 --> 11:09.370
[SPEAKER_01]: Yeah, there was an airline outside of Toledo.
11:09.470 --> 11:11.891
[SPEAKER_01]: I'm in Metro Detroit that used to deflates the Iceland.
11:12.711 --> 11:12.991
[SPEAKER_01]: Yes.
11:13.271 --> 11:16.612
[SPEAKER_01]: Yes, I forgot the name of it, but they had pretty cheap flights to Iceland.
11:16.632 --> 11:16.872
[SPEAKER_01]: Yes.
11:17.292 --> 11:18.312
[SPEAKER_00]: Yes, it was called play.
11:18.633 --> 11:19.873
[SPEAKER_01]: Yes, yes, yes.
11:20.113 --> 11:23.714
[SPEAKER_01]: And they literally, like, was no heads up.
11:23.914 --> 11:30.616
[SPEAKER_01]: And then people who were still on their trips, done, like, if we out of business overnight, and you're like, how is that even possible?
11:30.816 --> 11:31.036
[SPEAKER_01]: Right?
11:31.536 --> 11:41.925
[SPEAKER_01]: Yeah, the cash, the the the the personal cash strings were pulled like, you know, literally a while people were getting off the tarmac and or getting on to the tarmac right and so.
11:42.126 --> 11:44.407
[SPEAKER_01]: Yeah, yeah, yeah, yeah, yeah, yeah.
11:44.668 --> 11:53.055
[SPEAKER_00]: If you're burning 10 million bucks a day and something like that or a million dollars a day, you don't take you got to stop at some at some point.
11:53.390 --> 12:05.479
[SPEAKER_01]: No question and unfortunately they were small enough where they didn't really generate the headlines of like a spirit right and they could just you know So that was that was really sad situation.
12:05.659 --> 12:08.701
[SPEAKER_00]: Oh, but you're it's what you're fortunate Oh, it's awful.
12:08.781 --> 12:12.784
[SPEAKER_01]: What you can't talk about your software because obviously I know that you know, maybe there's some things you can't reveal.
12:12.804 --> 12:15.245
[SPEAKER_01]: What can you tell us about four x a fair x a
12:17.002 --> 12:22.666
[SPEAKER_00]: Yes, so Farag's that AI is a platform, it's a predictive platform.
12:23.526 --> 12:25.348
[SPEAKER_00]: We call it intelligence as a service.
12:26.368 --> 12:29.551
[SPEAKER_00]: I'd least, in this case, airfare intelligence as a service.
12:30.406 --> 12:37.151
[SPEAKER_00]: and mission and ambition in life is to change the way travel is offered, sold, and consumed.
12:37.371 --> 12:41.134
[SPEAKER_00]: And our fresh journey here is how it's offered, transparency.
12:41.234 --> 12:46.278
[SPEAKER_00]: So, bias can truly define, what do I really want to spend and when do I want to spend?
12:46.398 --> 12:48.280
[SPEAKER_00]: And I have all the tools to make that decision.
12:48.440 --> 12:51.562
[SPEAKER_00]: So, picture the use case I'll bring forth.
12:51.782 --> 12:55.045
[SPEAKER_00]: When I want to travel, and this is me personally, who should know better?
12:55.743 --> 12:56.223
[SPEAKER_01]: Absolutely.
12:56.563 --> 12:58.064
[SPEAKER_00]: All right.
12:58.184 --> 12:59.464
[SPEAKER_00]: I said, oh, I want to go.
12:59.644 --> 13:01.385
[SPEAKER_00]: And I know two months in advance.
13:01.605 --> 13:03.646
[SPEAKER_00]: And this is not a business, but whatever trip.
13:03.746 --> 13:05.486
[SPEAKER_00]: I said, OK, fine, I look at the price.
13:06.686 --> 13:07.967
[SPEAKER_00]: All right, it's 200 bucks.
13:08.307 --> 13:11.048
[SPEAKER_00]: OK, I think I know it will go up a bit more.
13:11.228 --> 13:12.068
[SPEAKER_00]: But I'm okay with that.
13:12.128 --> 13:14.889
[SPEAKER_00]: And then I show up two weeks before.
13:16.590 --> 13:18.010
[SPEAKER_00]: And the 200 is now 400.
13:18.070 --> 13:18.490
[SPEAKER_00]: Right.
13:20.731 --> 13:22.672
[SPEAKER_00]: Damn, I should know better.
13:22.712 --> 13:23.412
[SPEAKER_00]: I'm stupid.
13:24.300 --> 13:32.708
[SPEAKER_00]: Well, if I had all of that information precisely, right, even more than my silly guess in my head, you can tell 200, I should have bought it.
13:33.008 --> 13:33.609
[SPEAKER_01]: I'd buy it.
13:33.729 --> 13:34.369
[SPEAKER_01]: With that question.
13:34.409 --> 13:37.332
[SPEAKER_00]: But at 400, I'm still willing to buy it.
13:38.233 --> 13:41.496
[SPEAKER_00]: So the question is, what is my willingness to pay?
13:41.696 --> 13:46.641
[SPEAKER_00]: And if I knew that, I could actually use my tools more effectively.
13:46.821 --> 13:48.343
[SPEAKER_00]: So we want to power
13:48.983 --> 14:13.347
[SPEAKER_00]: agentic tools and consurgents that we know are going to be proliferating in the market place whether it's a theory whether it's it's going to be clawed or whoever it is or perplexed or whoever you're using you'll just basically tell it now hey I want to go from point A to point B I'm willing to pay X and by the way I'm willing to pay an X of Y yeah right and then it can pay in point the best time to buy it yes and the respect
14:17.968 --> 14:18.488
[SPEAKER_00]: Absolutely.
14:18.868 --> 14:20.749
[SPEAKER_00]: It's not going to be you going to search anymore.
14:20.949 --> 14:25.491
[SPEAKER_00]: It's going to be these tools during the search and then just give in your very simple answer with options.
14:25.992 --> 14:26.312
[SPEAKER_01]: Right.
14:26.352 --> 14:26.812
[SPEAKER_00]: We're not there.
14:26.832 --> 14:27.012
[SPEAKER_00]: Yeah.
14:27.312 --> 14:29.193
[SPEAKER_00]: The infrastructure is 50 years old.
14:30.694 --> 14:30.974
[SPEAKER_01]: Right.
14:31.674 --> 14:35.416
[SPEAKER_00]: And the digital playbooks are about 20 years old.
14:35.836 --> 14:36.096
[SPEAKER_01]: Yeah.
14:38.089 --> 14:39.270
[SPEAKER_00]: and they can't ship.
14:39.450 --> 14:41.231
[SPEAKER_00]: Nobody wants to break the pot in today.
14:41.451 --> 14:46.413
[SPEAKER_01]: That's what I was curious about too because it's an industry that for lack of a time hasn't really had to play.
14:46.793 --> 14:48.654
[SPEAKER_01]: Obviously they have a lot of safety regulations.
14:48.674 --> 14:54.517
[SPEAKER_01]: I'm not afraid to get an airline expert, but I think you know people always, you know, for that industry has always been safety.
14:54.957 --> 14:56.298
[SPEAKER_01]: health and well-being of customers.
14:56.698 --> 15:08.002
[SPEAKER_01]: When in reality they're dealing with billions of people every single day and there are some industries that are insulated from price because people are ultimately winning to pay to get where they want to get, right?
15:08.222 --> 15:09.043
[SPEAKER_00]: Absolutely, right?
15:09.243 --> 15:10.243
[SPEAKER_01]: Absolutely.
15:10.303 --> 15:16.646
[SPEAKER_01]: What other industry are you going to grant yourself in the uncomfortable position for hours on end just to get to your debt to get to where you want to.
15:16.666 --> 15:17.206
[SPEAKER_00]: Absolutely.
15:17.526 --> 15:19.927
[SPEAKER_00]: And by the way, it doesn't change no matter what it is,
15:22.809 --> 15:25.451
[SPEAKER_00]: the same problem happens.
15:26.072 --> 15:26.993
[SPEAKER_01]: Right, right, right.
15:28.094 --> 15:29.655
[SPEAKER_00]: So they are just at a different scale.
15:30.156 --> 15:30.956
[SPEAKER_01]: Absolutely.
15:30.976 --> 15:33.839
[SPEAKER_00]: Even on a bus, it's a different, it's the same story.
15:33.959 --> 15:35.360
[SPEAKER_00]: It can be that complicated.
15:35.761 --> 15:35.941
[SPEAKER_01]: Right.
15:36.061 --> 15:44.268
[SPEAKER_00]: But governments involved with buses for the most part, across the globe, and therefore prices are regulated, and governments have to subsidize when these guys
15:48.512 --> 15:54.874
[SPEAKER_01]: And just on a side note of that, I've always been curious about when it comes to the U.S. travel industry as a whole.
15:55.514 --> 16:04.536
[SPEAKER_01]: We're so dependent on planes and it's like all these other places that we go to have very massive public infrastructure systems.
16:06.097 --> 16:10.738
[SPEAKER_01]: Do you anticipate ever, you know, airline is obviously your formal background?
16:10.858 --> 16:14.759
[SPEAKER_01]: Is there a place for this software and other things or is it
16:18.040 --> 16:18.521
[SPEAKER_00]: No, no.
16:18.821 --> 16:22.025
[SPEAKER_00]: A we intend for this to be all travel.
16:22.305 --> 16:23.406
[SPEAKER_01]: That's what I was curious about.
16:23.847 --> 16:28.352
[SPEAKER_00]: And irrespective of air, but in the world of AI, data is key.
16:28.913 --> 16:30.555
[SPEAKER_00]: Intelligence is key.
16:30.815 --> 16:32.417
[SPEAKER_00]: AI doesn't work without intelligence.
16:34.522 --> 16:39.086
[SPEAKER_00]: So, dumb AI of what people at the time is a term machine learning.
16:39.106 --> 16:45.292
[SPEAKER_00]: The basic machine learning can learn a process repeated, which is what all these companies are doing.
16:45.652 --> 16:49.136
[SPEAKER_00]: It's trying to layer people, which doesn't make sense to me.
16:50.217 --> 16:52.659
[SPEAKER_00]: You're trying to layer a lot of people for what?
16:53.179 --> 16:55.802
[SPEAKER_00]: What are these people going to do when they have no jobs?
16:56.482 --> 17:07.987
[SPEAKER_01]: I think typically what happens and that's a very good question and I sympathize with the circumstances that have been thrown in the people's worlds and their laps Usually companies have a tendency to I would say always mimic one another, right?
17:08.107 --> 17:10.389
[SPEAKER_01]: So it's like when streaming took place, right?
17:10.709 --> 17:12.650
[SPEAKER_01]: Everybody went all in on streaming, right?
17:13.230 --> 17:17.692
[SPEAKER_01]: Even the most obscure channel that 50 people watched had to have a streaming platform
17:18.112 --> 17:20.893
[SPEAKER_01]: Then they ended up realizing that it was expensive.
17:20.933 --> 17:33.638
[SPEAKER_01]: There wasn't ROI and then they had to merge, right, even like I kind of chuckle a little bit because the CEO that burst discovery Warner just completely made up made a killing off of tanking the merge company and then selling it to grandma.
17:33.678 --> 17:35.759
[SPEAKER_01]: You can make this up, like, right, like Warner Bros.
17:36.519 --> 17:37.139
[SPEAKER_01]: Literally.
17:37.400 --> 17:40.261
[SPEAKER_01]: Smurred from Discovery Warner was a bloodbath, right?
17:40.541 --> 17:49.885
[SPEAKER_01]: And then in the process of that bloodbath, then sold itself now to Paramount, and now he's probably gonna make a killing again, even though Paramount is actually smaller than Warner Bros.
17:50.967 --> 18:06.303
[SPEAKER_00]: Absolutely, so all the different conversation, I'll leave that alone, but you can see you can see those opportunities come Yeah, and the environment gives you added and the guys who have the funds figure it out and then capitalize on it
18:07.070 --> 18:15.113
[SPEAKER_00]: I mean, eventually, you hope the customer's benefit from it, but the key is every consolidation opens up opportunity for upstits, right?
18:15.313 --> 18:17.793
[SPEAKER_00]: And so the conditions have to be right.
18:17.914 --> 18:25.756
[SPEAKER_00]: In other words, the conditions to date, at least in the online business, you don't have a ton of airplanes that are available to fly.
18:26.200 --> 18:34.365
[SPEAKER_00]: commercially because the engines are not there to do that and so there's a massive supply chain issue still in existence from COVID.
18:34.585 --> 18:36.206
[SPEAKER_00]: That restricts your ability to grow.
18:37.621 --> 18:41.323
[SPEAKER_00]: restrict your ability to operate and so prices are going to be high.
18:41.343 --> 18:44.665
[SPEAKER_00]: That mean availability of seeds is not going to be massive.
18:45.005 --> 18:47.766
[SPEAKER_00]: It's going to be constrained on a relatively high level.
18:47.947 --> 18:49.747
[SPEAKER_00]: And that's what you see across the board.
18:50.148 --> 18:57.912
[SPEAKER_00]: Where I think in the next two years is what are the true affordable points that people can still
18:59.181 --> 19:04.704
[SPEAKER_00]: you know, consume and keep these airlines that are needed for this economy to work.
19:04.724 --> 19:21.111
[SPEAKER_01]: So a question, and I think that, you know, price transparency in the business industry that really hasn't been having the forthcoming, you know, in this era in particular is only going to get higher now that the demand is the way that it is supply chain bottlenecks are the way that they are absolutely right.
19:21.251 --> 19:24.993
[SPEAKER_01]: And it businesses who are more conscious about travel more than ever before.
19:25.413 --> 19:32.197
[SPEAKER_01]: I'm going to start asking about that expense reports for these flights from New York to London, or these flights from Miami to New York to New York.
19:32.557 --> 19:33.097
[SPEAKER_00]: Absolutely.
19:33.337 --> 19:33.837
[SPEAKER_00]: Absolutely.
19:34.038 --> 19:38.160
[SPEAKER_00]: Yes, and they more, we have a term when we pitch this.
19:38.380 --> 19:46.144
[SPEAKER_00]: More than 80% of people who buy air travel, and my former colleagues might be pissed off with me for this, but I'll say it on the show.
19:46.544 --> 19:48.245
[SPEAKER_00]: They overspend and they don't know it.
19:48.685 --> 19:49.005
[SPEAKER_01]: Of course.
19:49.145 --> 19:49.405
[SPEAKER_01]: Yeah.
19:49.686 --> 19:53.547
[SPEAKER_00]: And those who actually capture at the right time, I just like you to do so.
19:55.608 --> 19:57.550
[SPEAKER_00]: because they showed up at that time.
19:57.970 --> 19:58.991
[SPEAKER_01]: Right.
19:59.471 --> 20:02.254
[SPEAKER_00]: That's the industry from a buying perspective.
20:02.374 --> 20:02.614
[SPEAKER_01]: Right.
20:02.654 --> 20:07.118
[SPEAKER_00]: So whatever you do today to try and save money, you really have to be really good at it.
20:07.218 --> 20:18.027
[SPEAKER_01]: Well, I mean, think about the millions of people that are inside of an airport and think about the hours of time that it takes to actually capture that price and have the data and the analytics.
20:19.027 --> 20:33.173
[SPEAKER_01]: It's people like, you know, if we're lack of a better term, anybody's going on kayak or PGG, it takes about 5 or 10 minutes before you're pretty much done and you're just like, dude, like, I'm more out from this, like, what's the It's exhausting, right?
20:33.213 --> 20:34.233
[SPEAKER_01]: It truly is, right?
20:34.313 --> 20:38.815
[SPEAKER_01]: And so, you know, and it beats you down and then you just hit buy and call it a death, right?
20:38.955 --> 20:39.635
[SPEAKER_00]: So it's right.
20:39.976 --> 20:40.376
[SPEAKER_00]: It's right.
20:40.876 --> 20:42.257
[SPEAKER_00]: The fatigue gets you.
20:42.457 --> 20:44.838
[SPEAKER_01]: What's the, what's the, go ahead, I'm sorry.
20:49.820 --> 21:05.107
[SPEAKER_00]: So, like the way we solve this, you know, you're either going to be API, friendly, whether with a call at MCPE, friendly, I'm talking technology terms of how a gentick or autonomous tools are going to hit you with and do things for you, right?
21:05.787 --> 21:08.708
[SPEAKER_00]: I think less than 10% of the people are already in that mode.
21:09.728 --> 21:09.929
[SPEAKER_00]: Right.
21:10.089 --> 21:12.309
[SPEAKER_00]: And right now it's all the generative.
21:14.828 --> 21:21.414
[SPEAKER_00]: generative AI that you've seen that has publicly available data that tells you I can organize a trick for you.
21:21.614 --> 21:30.662
[SPEAKER_00]: I mean, I find that in some cases it's good, it saves you, it saves you research time, but you gotta act on each of those things with that question.
21:30.682 --> 21:34.465
[SPEAKER_00]: So then we'll go out and buy and that's when the friction happens, right?
21:34.725 --> 21:37.127
[SPEAKER_00]: There's a lot of them don't have the access to go do that yet.
21:37.725 --> 21:40.726
[SPEAKER_01]: and your job is to take away the pain point of that friction.
21:40.826 --> 21:44.647
[SPEAKER_00]: It's this to take that pain point off so that this tools can work effectively.
21:44.827 --> 21:53.810
[SPEAKER_00]: However, if you don't have those tools, which is the other 90% of the population, today you're going to three or four places before you figure out your choice.
21:53.990 --> 21:58.011
[SPEAKER_00]: So for FA and hopefully we can get that for hotels and things like that.
21:58.952 --> 22:10.264
[SPEAKER_00]: As we go forward, but you come to us and it tells you what the current price is, what by airline in the market, what the future is going to be in one shot, it takes you less than a minute, right, to see all that.
22:10.665 --> 22:18.854
[SPEAKER_00]: You can even do this by airline, you can do this for the market, just choosing how the prices will change over into the posture, from the point of the tent, and then, and then,
22:19.254 --> 22:20.274
[SPEAKER_00]: We are not a book and engine.
22:20.314 --> 22:23.175
[SPEAKER_00]: We are an intelligence advisory engine.
22:23.335 --> 22:25.896
[SPEAKER_00]: You click on the airline and you go to the airline and you buy it.
22:25.916 --> 22:27.997
[SPEAKER_01]: Trying to be the pharmazelman act of travel.
22:28.117 --> 22:28.717
[SPEAKER_00]: Absolutely.
22:29.137 --> 22:32.438
[SPEAKER_00]: In the old days, we call that a matter engine.
22:32.738 --> 22:35.639
[SPEAKER_00]: So you do that and you go and that's great.
22:35.659 --> 22:36.799
[SPEAKER_00]: You don't charge you for that.
22:36.859 --> 22:39.760
[SPEAKER_00]: We just charge a subscription fee for the intelligence.
22:39.780 --> 22:42.941
[SPEAKER_00]: And really the way I like to think of a customer.
22:43.628 --> 22:48.871
[SPEAKER_00]: It's not just everybody who benefits from this, but some people may not think of it that way.
22:48.911 --> 22:52.853
[SPEAKER_00]: If you go to Google, you might see something like this, but it's not precise.
22:53.053 --> 22:56.375
[SPEAKER_00]: It's very, very, very, very precise.
22:56.815 --> 23:00.097
[SPEAKER_00]: It's cool if you only travel once a year, it works.
23:00.297 --> 23:09.842
[SPEAKER_00]: But if you spend in three, $5,000 a year in travel, the ability to even save 500 bucks, if you budget, that's another trip.
23:11.848 --> 23:13.749
[SPEAKER_00]: then it makes sense to come to us.
23:13.969 --> 23:20.232
[SPEAKER_00]: You get, you get your ROI, you're able to save, you can actually have more trips than what you currently budget.
23:20.432 --> 23:30.276
[SPEAKER_00]: And we're also trying to bring tools to the table that eliminates a ton of friction, meaning friendly for in-text and know how to make your budget last.
23:31.220 --> 23:31.920
[SPEAKER_01]: Exactly.
23:32.080 --> 23:34.501
[SPEAKER_00]: And then in short text, this is coming up next.
23:34.781 --> 23:42.143
[SPEAKER_00]: In short text, that basically say, hey, don't be scared, book, if the price drops, get it back.
23:42.703 --> 23:43.363
[SPEAKER_00]: It's a warranty.
23:43.763 --> 23:44.123
[SPEAKER_01]: Beautiful.
23:44.644 --> 23:55.507
[SPEAKER_00]: And they're folks who are willing to support that behind the scenes and make, you know, cover up our intelligence in an easy way for consumers to, to avail of them.
23:55.687 --> 23:56.867
[SPEAKER_00]: So that's our next phase.
23:56.927 --> 24:00.928
[SPEAKER_01]: Looking forward to seeing that and I hope to be able to utilize your tools and services
24:01.273 --> 24:03.215
[SPEAKER_00]: Absolutely, you are going to be able to utilize it.
24:03.275 --> 24:06.037
[SPEAKER_00]: Just go to phyrex.ai, get us free.
24:06.257 --> 24:09.299
[SPEAKER_00]: Seven, for seven days, go play with it, enjoy it.
24:09.479 --> 24:11.661
[SPEAKER_00]: And if you think it's a value, subscribe.
24:12.582 --> 24:20.548
[SPEAKER_00]: And we'll give you a code and even make it even cheaper for it to stick in there and play.
24:20.568 --> 24:22.669
[SPEAKER_00]: In fact, I'll give a code for you listeners.
24:22.829 --> 24:23.130
[SPEAKER_01]: Thank you.
24:24.137 --> 24:25.738
[SPEAKER_00]: and make sure that happens.
24:25.958 --> 24:27.119
[SPEAKER_00]: I'll text it to you.
24:27.960 --> 24:29.921
[SPEAKER_00]: Ferts.air, you know, easy.
24:30.761 --> 24:34.704
[SPEAKER_00]: You sign up seven days, no, no hassle, nothing required.
24:34.884 --> 24:39.267
[SPEAKER_00]: And then after that, if you want to buy, all we need is just your email.
24:39.287 --> 24:40.728
[SPEAKER_00]: We don't need to know anything about you.
24:40.748 --> 24:44.730
[SPEAKER_00]: We don't press the noise, Bryson, just go smart planning.
24:46.062 --> 24:47.083
[SPEAKER_01]: smart planning 50.
24:47.163 --> 24:54.912
[SPEAKER_01]: I thank you for that from my listeners as well too because especially in this archboreal space It could definitely assist some of the people who are I just talked to a gentleman from Japan
24:55.438 --> 24:59.960
[SPEAKER_01]: And you know, so that would be something that I would love to share with the people who are listening to this show.
25:00.020 --> 25:00.500
[SPEAKER_00]: Absolutely.
25:00.580 --> 25:03.121
[SPEAKER_00]: And you can do this from anywhere in the world, right?
25:03.201 --> 25:06.342
[SPEAKER_00]: We got folks from all over the world, hitting us organically.
25:06.522 --> 25:09.744
[SPEAKER_00]: Our core business has been to core corporations.
25:10.004 --> 25:11.805
[SPEAKER_00]: Yeah.
25:11.965 --> 25:14.206
[SPEAKER_00]: We're not a B to C company, but we can be.
25:14.506 --> 25:14.726
[SPEAKER_01]: Right.
25:14.826 --> 25:17.287
[SPEAKER_00]: But if you're a frequent flyer and you spend that kind of money,
25:18.107 --> 25:24.349
[SPEAKER_00]: And if you go back and look to your taxes and you see that I'm spending three grand five grand Yeah, I'm four or five trips.
25:24.549 --> 25:26.490
[SPEAKER_00]: Clearly you can see but he's got kids.
25:26.650 --> 25:33.872
[SPEAKER_00]: So I'm a travelist coming up Go check it out Some people are in that right now go check it out.
25:34.272 --> 25:41.775
[SPEAKER_00]: If you're looking to go to World Cup game Characters you got FOMO There's a U.S. month play and you're in San Francisco and the game isn't Miami.
25:42.035 --> 25:44.356
[SPEAKER_00]: Yeah, sure the prices are gonna go well
25:45.096 --> 25:48.459
[SPEAKER_01]: Yeah, they're not playing nice right now.
25:48.479 --> 25:49.420
[SPEAKER_01]: We either tell you truth.
25:49.620 --> 25:50.541
[SPEAKER_00]: Oh, I know.
25:50.641 --> 25:50.981
[SPEAKER_00]: I know.
25:51.061 --> 25:58.108
[SPEAKER_00]: I know If you've already got a Mexico city, and there's a game Make the prices up up to a thousand bucks each way.
25:58.428 --> 26:05.854
[SPEAKER_00]: No, all right from 200 bucks And usually it's usually if it's too low, it's not real.
26:06.014 --> 26:06.155
[SPEAKER_01]: So
26:06.901 --> 26:09.663
[SPEAKER_01]: Well, not from you.
26:09.963 --> 26:12.585
[SPEAKER_01]: I'm just talking about general, you know, they don't make it.
26:12.605 --> 26:13.346
[SPEAKER_00]: No, I know.
26:13.386 --> 26:15.608
[SPEAKER_00]: You get what you buy it's called a basic.
26:15.688 --> 26:16.628
[SPEAKER_00]: It's called a basic fair.
26:16.648 --> 26:17.609
[SPEAKER_01]: Yeah, absolutely.
26:18.249 --> 26:19.350
[SPEAKER_00]: We've got a big for that soon.
26:19.731 --> 26:21.812
[SPEAKER_01]: Yeah, sure.
26:21.852 --> 26:27.096
[SPEAKER_01]: Well, Chris, I'm an edgy, just really briefly, where can people find you in Fairx and C.K.
26:27.356 --> 26:30.138
[SPEAKER_00]: You can find me in Fairx.
26:30.298 --> 26:30.939
[SPEAKER_00]: I'll tell you.
26:30.959 --> 26:31.940
[SPEAKER_00]: I'm just going to say,
26:32.700 --> 26:42.808
[SPEAKER_00]: HTT-P slash slash back-climes twice facts.air or just go facts.air will pop up you can reach me at Chris at CETCash.
26:43.069 --> 26:46.832
[SPEAKER_00]: S-E-A-T, C-A-S-H, that is dot com.
26:47.789 --> 26:56.274
[SPEAKER_01]: fantastic and this has been an I think you know this is such an important topic that I think sometimes people just you know facilitate the transaction and don't become a foreign buyer.
26:56.294 --> 27:03.557
[SPEAKER_01]: So I want to thank you personally for being on this show and taking time out of the busy schedule for the management who took time out of a conference to be on this show.
27:03.818 --> 27:04.658
[SPEAKER_01]: Thank you very much.
27:04.818 --> 27:08.120
[SPEAKER_00]: No thank you very much for having us every opportunity.
27:09.303 --> 27:15.563
[SPEAKER_00]: to be the gospel on this and preach, we'll do it, and we appreciate your support.
27:15.583 --> 27:17.429
[SPEAKER_01]: Look at very much looking forward to your continued success.
27:17.469 --> 27:17.830
[SPEAKER_01]: Thank you.
27:18.833 --> 27:19.315
[SPEAKER_00]: Thank you, sir.
27:19.536 --> 27:19.696
[SPEAKER_01]: Bye.
00:00.071 --> 00:07.776
[SPEAKER_01]: Solutions and travel are a big need when it comes to cost, pricing and transparency in a very large industry.
00:08.116 --> 00:12.438
[SPEAKER_01]: And we have an industry expert here who's ventured into the world of entrepreneurship in that area.
00:12.619 --> 00:14.920
[SPEAKER_01]: Chris, I'm Anetchi, thank you very much of sea cash.
00:16.374 --> 00:17.014
[SPEAKER_00]: I, or you.
00:17.375 --> 00:17.995
[SPEAKER_00]: Good morning.
00:18.355 --> 00:18.875
[SPEAKER_01]: Good morning.
00:18.895 --> 00:20.436
[SPEAKER_01]: So, thank you for your time.
00:20.456 --> 00:21.296
[SPEAKER_01]: I'm really appreciative.
00:23.358 --> 00:33.763
[SPEAKER_00]: I appreciate you having us and give it us an opportunity to speak about what we're building, which we believe is great for everybody traveled to be you are an individual.
00:34.603 --> 00:40.245
[SPEAKER_00]: going on a leisure trip or if you're a business buying for creating more revenue.
00:40.565 --> 00:41.005
[SPEAKER_01]: Absolutely.
00:41.045 --> 00:45.367
[SPEAKER_01]: And you know, you came from the travel industry with decades of expertise.
00:45.447 --> 00:47.808
[SPEAKER_01]: And obviously, I'm assuming this was a pain point.
00:48.008 --> 00:50.629
[SPEAKER_01]: You know, that you felt that need to address in the industry.
00:50.649 --> 00:52.870
[SPEAKER_01]: So can we get a little bit of much of background, eventually?
00:53.270 --> 00:54.711
[SPEAKER_01]: you're venturing in the entrepreneurship.
00:54.731 --> 01:01.474
[SPEAKER_00]: Sure, my background has been in the space of aviation by primarily in the airline world.
01:02.494 --> 01:13.619
[SPEAKER_00]: I worked for cut net all united company call Porter, drawing massively in Canada and another company out of Panama called Koopa.
01:14.857 --> 01:19.298
[SPEAKER_00]: and happened to have lived in many parts of the world in this airline business.
01:19.358 --> 01:29.781
[SPEAKER_00]: My pure area focus, socialize expertise, if you want to think of it that way, has been core to our airline's price and managed their revenues.
01:30.421 --> 01:38.463
[SPEAKER_00]: And in addition to that, how to leverage data science and technology to take it and scale it to the level that you see today.
01:40.060 --> 01:55.728
[SPEAKER_01]: So when you're getting into that industry and you see the pain points, what inspired you eventually from your background to say, man, this is regardless of where I'm working at, where I find myself in this space, this seems to always come up and it's always a problem.
01:56.143 --> 01:56.383
[SPEAKER_01]: Right.
01:56.463 --> 01:56.744
[SPEAKER_00]: Yeah.
01:56.884 --> 01:57.144
[SPEAKER_00]: Yeah.
01:57.364 --> 02:04.670
[SPEAKER_00]: So, um, in the airline, there's odd job as to figure out how to make money for a airline, right?
02:05.130 --> 02:05.851
[SPEAKER_00]: Of course.
02:06.011 --> 02:16.160
[SPEAKER_00]: To create a system and leverage the existing system in such a way that it always benefited the airline, but still gave a lot of functionality to the, uh, to the buyer, the travelers.
02:16.560 --> 02:16.720
[SPEAKER_01]: Right.
02:16.920 --> 02:21.084
[SPEAKER_00]: And I think a lot of the focus has always been on the airplane, the experience
02:25.407 --> 02:29.888
[SPEAKER_00]: I think you can, you know, all of those things friction points that you have to go about.
02:30.048 --> 02:35.550
[SPEAKER_00]: But the business of selling and bringing the transparency of selling has always been enough to thought.
02:35.610 --> 02:38.711
[SPEAKER_00]: It was more of a revenue generation item.
02:38.771 --> 02:47.333
[SPEAKER_00]: And I came out of this and said, look, airlines have got to own this, even the distributors have got to own this, but they have to be transparency.
02:47.493 --> 02:48.673
[SPEAKER_00]: So what is the problem?
02:48.733 --> 02:49.994
[SPEAKER_00]: It's a very simple problem.
02:50.174 --> 02:50.674
[SPEAKER_00]: Every time you
02:55.115 --> 02:58.477
[SPEAKER_00]: Now, you don't know anything else beyond that instant price.
02:58.617 --> 03:01.099
[SPEAKER_00]: Other than if you come back, there'll be another instant price.
03:01.279 --> 03:04.040
[SPEAKER_00]: But there's no relationship between what's happening.
03:04.120 --> 03:05.481
[SPEAKER_00]: So everybody's guessing.
03:05.721 --> 03:07.943
[SPEAKER_00]: Everyone who buys that travel is guessing.
03:07.983 --> 03:09.924
[SPEAKER_00]: It's an opaque scenario.
03:10.144 --> 03:14.707
[SPEAKER_00]: And in your mind, you think you can master it because it was like our brains are good.
03:14.907 --> 03:20.290
[SPEAKER_00]: The guys who buy frequently think they know when to buy, or I can buy a midnight, I can buy a cheese plate.
03:20.650 --> 03:21.911
[SPEAKER_00]: None of that makes any sense.
03:21.951 --> 03:23.932
[SPEAKER_00]: It's too complicated for you to figure that out.
03:24.132 --> 03:34.702
[SPEAKER_00]: And none of our brains are that good and so we all understood that and I said no the other way to reverse it is to bring some predictability to this if I know how united
03:36.151 --> 03:40.415
[SPEAKER_00]: actually creates its offers by market, by flight.
03:40.595 --> 03:43.178
[SPEAKER_00]: If I can, if I can reverse engineer that, great.
03:43.398 --> 03:45.801
[SPEAKER_00]: I can bring transparency to the process, right?
03:46.001 --> 03:47.322
[SPEAKER_00]: And I can do that by airline.
03:47.722 --> 03:51.286
[SPEAKER_00]: I can do that by travel date by product.
03:51.506 --> 03:53.728
[SPEAKER_00]: That scale, I'll just give an idea.
03:53.968 --> 04:00.435
[SPEAKER_00]: You know, once you want to buy, that's to become available a year in advance for one travel date.
04:00.951 --> 04:01.191
[SPEAKER_01]: Yeah.
04:01.331 --> 04:02.032
[SPEAKER_00]: Think about that.
04:02.952 --> 04:03.192
[SPEAKER_01]: Yeah.
04:03.212 --> 04:07.574
[SPEAKER_00]: So you've got about 300 something days to buy one seat.
04:07.615 --> 04:08.475
[SPEAKER_00]: That's one price.
04:09.135 --> 04:09.375
[SPEAKER_01]: Right.
04:09.576 --> 04:09.956
[SPEAKER_00]: One seat.
04:10.176 --> 04:11.717
[SPEAKER_00]: Three seats have different prices.
04:11.757 --> 04:12.077
[SPEAKER_01]: Yes.
04:12.794 --> 04:20.663
[SPEAKER_00]: Yes, and that's an airplane and by the way, you can also go on that airplane to Harvard millions of destinations there are.
04:20.683 --> 04:31.836
[SPEAKER_01]: It's fine, it's funny and I don't mean to cut you up because this is an industry that for lack of better term doesn't really have to, I don't want to have to, but because people use it for leisure a pleasure and always accept that it's for what it is.
04:32.196 --> 04:32.396
[SPEAKER_01]: Right.
04:33.196 --> 04:38.757
[SPEAKER_01]: It's kind of, you know, health care is very similar in that regard, but like if you get a movie theater ticket, right?
04:39.037 --> 04:45.218
[SPEAKER_01]: It's it's the same price regardless of where you're sitting in the theater unless there's something some form of some sort of special going on.
04:45.459 --> 04:48.739
[SPEAKER_00]: What makes this this situation you need?
04:48.819 --> 04:55.600
[SPEAKER_01]: Where CA by A window in row 13, which is the same size in 17, where you're still cramped.
04:55.640 --> 04:56.481
[SPEAKER_01]: I'm not a small guy.
04:56.501 --> 04:57.181
[SPEAKER_01]: I'm not a big guy.
04:57.201 --> 04:58.201
[SPEAKER_01]: I'm right somewhere in the middle.
04:58.421 --> 05:00.423
[SPEAKER_01]: But it's like, it can be a different surprise.
05:00.563 --> 05:03.005
[SPEAKER_01]: Is it, what is that, how does that happen?
05:03.025 --> 05:06.768
[SPEAKER_00]: You know, it's a simple market in and basics of every product.
05:06.948 --> 05:07.609
[SPEAKER_00]: Think about those.
05:07.769 --> 05:11.752
[SPEAKER_00]: When you fly, you sit, you stare, you bring something with you.
05:11.772 --> 05:12.373
[SPEAKER_01]: Yeah.
05:12.813 --> 05:14.274
[SPEAKER_00]: And you've got it decided.
05:14.534 --> 05:16.176
[SPEAKER_00]: Do I want to sit in the front of the plate?
05:16.476 --> 05:16.756
[SPEAKER_01]: Yeah.
05:16.956 --> 05:23.998
[SPEAKER_00]: The back of the plane in a middle seat on an alloy window or you're why one of the whole things to myself.
05:24.438 --> 05:24.698
[SPEAKER_01]: Yeah.
05:24.898 --> 05:30.219
[SPEAKER_00]: So in the old days, because of the technology and capabilities, there was just one basic price.
05:30.939 --> 05:31.220
[SPEAKER_01]: Right.
05:31.500 --> 05:33.680
[SPEAKER_00]: But everybody wasn't happy with one basic price.
05:34.080 --> 05:34.340
[SPEAKER_01]: Yeah.
05:35.120 --> 05:40.022
[SPEAKER_00]: So now you say, okay, when a front cabin back cabin or business class, whatever they call it these days.
05:40.222 --> 05:45.783
[SPEAKER_00]: So the rich who goes go for the front cabin and the the cheap ones like me go for the back cabin.
05:46.393 --> 05:48.294
[SPEAKER_00]: So not that different shaded two prices.
05:48.715 --> 05:48.975
[SPEAKER_01]: Yeah.
05:49.195 --> 05:54.359
[SPEAKER_00]: Then, okay, once everybody got the, the just of that, it was, oh, how can I make more money out of this?
05:54.979 --> 05:57.841
[SPEAKER_00]: Well, why don't I price the seats differently?
05:57.961 --> 05:59.002
[SPEAKER_00]: But it wasn't really the seats.
05:59.062 --> 06:02.264
[SPEAKER_00]: It's when I showed up to buy the seats.
06:02.884 --> 06:04.946
[SPEAKER_01]: Oh, oh, wow.
06:05.306 --> 06:06.587
[SPEAKER_00]: It's time utility.
06:07.147 --> 06:07.888
[SPEAKER_01]: Yes, yes.
06:07.968 --> 06:10.870
[SPEAKER_00]: So the basis is time utility for everything.
06:11.448 --> 06:11.869
[SPEAKER_01]: course it is.
06:12.609 --> 06:17.434
[SPEAKER_00]: So as you think about it, when you're traveling, let's say you're going from LA to New York.
06:19.696 --> 06:22.059
[SPEAKER_00]: You are just a cheapo like Chris.
06:22.199 --> 06:24.822
[SPEAKER_00]: When I say cheapo, just like that, you're a customer.
06:24.882 --> 06:25.122
[SPEAKER_01]: Right.
06:25.983 --> 06:29.747
[SPEAKER_01]: You're not that bad value at, you're not that huge value at the airline.
06:29.787 --> 06:31.208
[SPEAKER_01]: Like first of all, you're a customer.
06:31.248 --> 06:32.429
[SPEAKER_00]: Oh, that's not true.
06:32.650 --> 06:34.792
[SPEAKER_00]: If I always choose you as an airline.
06:35.252 --> 06:36.993
[SPEAKER_00]: Then I'm truly a loyal customer.
06:37.053 --> 06:37.513
[SPEAKER_01]: That is true.
06:37.534 --> 06:37.874
[SPEAKER_00]: That is true.
06:37.894 --> 06:38.874
[SPEAKER_00]: That is true.
06:38.994 --> 06:39.435
[SPEAKER_00]: That is true.
06:39.475 --> 06:39.895
[SPEAKER_00]: That is true.
06:39.955 --> 06:40.435
[SPEAKER_00]: That is true.
06:40.635 --> 06:41.036
[SPEAKER_00]: That is true.
06:41.396 --> 06:41.736
[SPEAKER_00]: That is true.
06:41.796 --> 06:42.316
[SPEAKER_00]: That is true.
06:42.677 --> 06:43.157
[SPEAKER_00]: That is true.
06:43.357 --> 06:43.897
[SPEAKER_00]: That is true.
06:43.917 --> 06:44.438
[SPEAKER_00]: That is true.
06:44.458 --> 06:44.918
[SPEAKER_00]: That is true.
06:44.938 --> 06:45.578
[SPEAKER_00]: That is true.
06:45.599 --> 06:45.899
[SPEAKER_00]: That is true.
06:45.919 --> 06:46.299
[SPEAKER_00]: That is true.
06:46.319 --> 06:46.779
[SPEAKER_00]: That is true.
06:46.819 --> 06:47.099
[SPEAKER_00]: That is true.
06:47.119 --> 06:47.900
[SPEAKER_00]: That is true.
06:48.180 --> 06:48.580
[SPEAKER_00]: That is true.
06:48.600 --> 06:48.961
[SPEAKER_00]: That is true.
06:48.981 --> 06:49.381
[SPEAKER_00]: That is true.
06:49.401 --> 06:50.041
[SPEAKER_00]: That is true.
06:50.061 --> 06:50.962
[SPEAKER_00]: That is true.
06:50.982 --> 06:51.382
[SPEAKER_00]: That is true.
06:55.503 --> 07:08.233
[SPEAKER_00]: Now, if I'm a business guy or a business lady, whoever will, I can walk in any time I want to, and I can pay 1,000 bucks because I want the choice to be able to buy that seat two days before departure.
07:08.314 --> 07:08.514
[SPEAKER_01]: Yes.
07:08.754 --> 07:08.974
[SPEAKER_01]: Right.
07:09.354 --> 07:12.297
[SPEAKER_01]: With my foot, of course, absolutely.
07:13.203 --> 07:21.665
[SPEAKER_01]: So just think of that yeah, and you know at the end of the day, you know, I've always said this is kind of like the Netflix model, right?
07:21.685 --> 07:24.245
[SPEAKER_01]: You sometimes you don't make more money from new customers.
07:24.265 --> 07:26.585
[SPEAKER_01]: You make more money from the current customers you had.
07:26.986 --> 07:27.166
[SPEAKER_01]: Right.
07:27.806 --> 07:28.466
[SPEAKER_00]: Absolutely.
07:28.506 --> 07:28.726
[SPEAKER_01]: Right.
07:28.806 --> 07:29.266
[SPEAKER_01]: Absolutely.
07:29.486 --> 07:29.666
[SPEAKER_01]: Right.
07:29.706 --> 07:30.346
[SPEAKER_01]: That's your experience.
07:30.366 --> 07:30.646
[SPEAKER_00]: Thank you.
07:30.666 --> 07:31.286
[SPEAKER_00]: Got a top that.
07:31.306 --> 07:31.526
[SPEAKER_00]: Yeah.
07:31.726 --> 07:31.966
[SPEAKER_01]: Yeah.
07:32.046 --> 07:37.647
[SPEAKER_01]: I mean, that's the reason why I went from 799 to 999 to 12 to 14 to where you're at.
07:37.667 --> 07:39.608
[SPEAKER_01]: And then if you want to be at free, go back to 799.
07:41.203 --> 07:41.783
[SPEAKER_01]: Absolutely.
07:42.064 --> 07:42.764
[SPEAKER_01]: It's got a funny.
07:42.944 --> 07:44.005
[SPEAKER_01]: Yeah, it's a ride riding.
07:44.285 --> 07:58.112
[SPEAKER_01]: So how how has industry consolidation impact that your current in future plans when it comes to obviously Spirit just went out of business, but most of the things in solidations, which I'm sure is still going to take place in mergers What is that?
07:58.453 --> 08:03.195
[SPEAKER_01]: Oh for sure and like just keeping in the entertainment business paramounts buying water brothers, right?
08:03.255 --> 08:03.615
[SPEAKER_01]: So you
08:04.916 --> 08:06.997
[SPEAKER_01]: which is kind of the same kind of situation.
08:07.017 --> 08:12.441
[SPEAKER_01]: So what should take on that when it comes to the product and service that you offer and then we'll get it to at Sarah Expecifically?
08:13.182 --> 08:13.702
[SPEAKER_00]: Absolutely.
08:13.862 --> 08:19.926
[SPEAKER_00]: So for us, what it does, it has an impact on what's happening in the future, right?
08:20.046 --> 08:24.289
[SPEAKER_00]: The history is still the history, because infinitely people buy based on what's available.
08:24.369 --> 08:29.533
[SPEAKER_00]: So your manager in scarcity versus abundance of demand.
08:30.333 --> 08:32.115
[SPEAKER_00]: And sometimes a lack of demand.
08:32.875 --> 08:37.178
[SPEAKER_00]: which I'll talk about in the second relative to spirit and over supply of seats.
08:37.319 --> 08:44.925
[SPEAKER_00]: I think what we've seen in the industry and you'll hear Delta and United talk about it is the K economy.
08:45.105 --> 08:55.793
[SPEAKER_00]: It's a demographic shift whereby middle-aged adults and age-in adults have a
09:02.132 --> 09:03.732
[SPEAKER_00]: and discretionary income.
09:03.932 --> 09:09.793
[SPEAKER_00]: And whatever the reason is in the last six years, they've chosen to spend, as opposed to hoard.
09:12.954 --> 09:15.875
[SPEAKER_00]: And also the chosen to upgrade their tastes.
09:16.475 --> 09:18.015
[SPEAKER_01]: Right, right, right.
09:18.035 --> 09:28.237
[SPEAKER_00]: So in the luxury sector, and in the premium sector, however you choose to define those two terms, you have seen a lot more people spend in five grand, six grand to flood an airplane.
09:28.688 --> 09:31.350
[SPEAKER_00]: from here to London or from here to Japan.
09:31.530 --> 09:32.611
[SPEAKER_00]: And don't want to sit in coach.
09:34.312 --> 09:35.193
[SPEAKER_00]: You want to sit up front?
09:35.613 --> 09:41.657
[SPEAKER_01]: Well, multitude of experiences have shown them and sometimes it was unfortunately detrimental to their well-being.
09:41.677 --> 09:43.678
[SPEAKER_01]: That's a long flight to be uncomfortable.
09:43.759 --> 09:44.299
[SPEAKER_00]: Absolutely.
09:44.499 --> 09:47.601
[SPEAKER_00]: And you're trying to save us out of the box of 2,000 bucks.
09:48.122 --> 09:49.863
[SPEAKER_00]: COVID just said, hey, your life can go.
09:49.883 --> 09:52.505
[SPEAKER_00]: It's the one time to help us.
09:53.165 --> 09:54.926
[SPEAKER_00]: I'm just going to enjoy myself.
09:55.286 --> 09:58.147
[SPEAKER_00]: I don't know when I'm going to be here next, do it.
09:58.708 --> 10:04.190
[SPEAKER_00]: The bucket must have happened, which is why Europe is boom in the U.S. with U.S. leisure customers.
10:04.410 --> 10:07.912
[SPEAKER_00]: And similarly, Japan, for example, massive boom.
10:08.092 --> 10:09.153
[SPEAKER_00]: But guess what's software?
10:09.233 --> 10:10.433
[SPEAKER_00]: The Vegas is of the world.
10:10.653 --> 10:10.893
[SPEAKER_01]: Yes.
10:11.074 --> 10:12.634
[SPEAKER_00]: The mayonnaise of the world.
10:12.794 --> 10:13.055
[SPEAKER_01]: Yeah.
10:14.095 --> 10:15.416
[SPEAKER_00]: The Hawaii is of the world.
10:15.636 --> 10:16.676
[SPEAKER_01]: For sure, for sure.
10:16.736 --> 10:18.877
[SPEAKER_00]: Which we're booming pretty much earlier.
10:18.897 --> 10:19.578
[SPEAKER_01]: Yeah.
10:20.758 --> 10:21.418
[SPEAKER_00]: After COVID.
10:21.859 --> 10:22.279
[SPEAKER_00]: Got it.
10:23.084 --> 10:26.126
[SPEAKER_00]: And what else is happening to that bottom K economy?
10:26.346 --> 10:28.267
[SPEAKER_00]: We're all strapped and dead.
10:28.287 --> 10:29.947
[SPEAKER_00]: So discretionary spend isn't there.
10:30.127 --> 10:33.869
[SPEAKER_00]: And so, there it, of course, is in that market in that world.
10:34.269 --> 10:42.673
[SPEAKER_00]: He low, low fair, low cost carriers can't grow, can't provide cheap seats, and the cost factors are going up.
10:43.034 --> 10:43.374
[SPEAKER_01]: Right.
10:44.014 --> 10:47.736
[SPEAKER_00]: And that just means a massive loss of demand.
10:48.148 --> 10:48.768
[SPEAKER_01]: Absolutely.
10:49.209 --> 10:50.109
[SPEAKER_01]: Absolutely.
10:50.410 --> 11:01.437
[SPEAKER_00]: And more importantly, a massive loss in cash in positive cash generation, if the can't produce cash positively, then that's just value-destructing real quick, and that's one of the issues that have happened to spirit.
11:02.568 --> 11:07.089
[SPEAKER_00]: And it's not just spirit and countries that are similar to the US, you're seeing the same problem.
11:07.129 --> 11:09.370
[SPEAKER_01]: Yeah, there was an airline outside of Toledo.
11:09.470 --> 11:11.891
[SPEAKER_01]: I'm in Metro Detroit that used to deflates the Iceland.
11:12.711 --> 11:12.991
[SPEAKER_01]: Yes.
11:13.271 --> 11:16.612
[SPEAKER_01]: Yes, I forgot the name of it, but they had pretty cheap flights to Iceland.
11:16.632 --> 11:16.872
[SPEAKER_01]: Yes.
11:17.292 --> 11:18.312
[SPEAKER_00]: Yes, it was called play.
11:18.633 --> 11:19.873
[SPEAKER_01]: Yes, yes, yes.
11:20.113 --> 11:23.714
[SPEAKER_01]: And they literally, like, was no heads up.
11:23.914 --> 11:30.616
[SPEAKER_01]: And then people who were still on their trips, done, like, if we out of business overnight, and you're like, how is that even possible?
11:30.816 --> 11:31.036
[SPEAKER_01]: Right?
11:31.536 --> 11:41.925
[SPEAKER_01]: Yeah, the cash, the the the the personal cash strings were pulled like, you know, literally a while people were getting off the tarmac and or getting on to the tarmac right and so.
11:42.126 --> 11:44.407
[SPEAKER_01]: Yeah, yeah, yeah, yeah, yeah, yeah.
11:44.668 --> 11:53.055
[SPEAKER_00]: If you're burning 10 million bucks a day and something like that or a million dollars a day, you don't take you got to stop at some at some point.
11:53.390 --> 12:05.479
[SPEAKER_01]: No question and unfortunately they were small enough where they didn't really generate the headlines of like a spirit right and they could just you know So that was that was really sad situation.
12:05.659 --> 12:08.701
[SPEAKER_00]: Oh, but you're it's what you're fortunate Oh, it's awful.
12:08.781 --> 12:12.784
[SPEAKER_01]: What you can't talk about your software because obviously I know that you know, maybe there's some things you can't reveal.
12:12.804 --> 12:15.245
[SPEAKER_01]: What can you tell us about four x a fair x a
12:17.002 --> 12:22.666
[SPEAKER_00]: Yes, so Farag's that AI is a platform, it's a predictive platform.
12:23.526 --> 12:25.348
[SPEAKER_00]: We call it intelligence as a service.
12:26.368 --> 12:29.551
[SPEAKER_00]: I'd least, in this case, airfare intelligence as a service.
12:30.406 --> 12:37.151
[SPEAKER_00]: and mission and ambition in life is to change the way travel is offered, sold, and consumed.
12:37.371 --> 12:41.134
[SPEAKER_00]: And our fresh journey here is how it's offered, transparency.
12:41.234 --> 12:46.278
[SPEAKER_00]: So, bias can truly define, what do I really want to spend and when do I want to spend?
12:46.398 --> 12:48.280
[SPEAKER_00]: And I have all the tools to make that decision.
12:48.440 --> 12:51.562
[SPEAKER_00]: So, picture the use case I'll bring forth.
12:51.782 --> 12:55.045
[SPEAKER_00]: When I want to travel, and this is me personally, who should know better?
12:55.743 --> 12:56.223
[SPEAKER_01]: Absolutely.
12:56.563 --> 12:58.064
[SPEAKER_00]: All right.
12:58.184 --> 12:59.464
[SPEAKER_00]: I said, oh, I want to go.
12:59.644 --> 13:01.385
[SPEAKER_00]: And I know two months in advance.
13:01.605 --> 13:03.646
[SPEAKER_00]: And this is not a business, but whatever trip.
13:03.746 --> 13:05.486
[SPEAKER_00]: I said, OK, fine, I look at the price.
13:06.686 --> 13:07.967
[SPEAKER_00]: All right, it's 200 bucks.
13:08.307 --> 13:11.048
[SPEAKER_00]: OK, I think I know it will go up a bit more.
13:11.228 --> 13:12.068
[SPEAKER_00]: But I'm okay with that.
13:12.128 --> 13:14.889
[SPEAKER_00]: And then I show up two weeks before.
13:16.590 --> 13:18.010
[SPEAKER_00]: And the 200 is now 400.
13:18.070 --> 13:18.490
[SPEAKER_00]: Right.
13:20.731 --> 13:22.672
[SPEAKER_00]: Damn, I should know better.
13:22.712 --> 13:23.412
[SPEAKER_00]: I'm stupid.
13:24.300 --> 13:32.708
[SPEAKER_00]: Well, if I had all of that information precisely, right, even more than my silly guess in my head, you can tell 200, I should have bought it.
13:33.008 --> 13:33.609
[SPEAKER_01]: I'd buy it.
13:33.729 --> 13:34.369
[SPEAKER_01]: With that question.
13:34.409 --> 13:37.332
[SPEAKER_00]: But at 400, I'm still willing to buy it.
13:38.233 --> 13:41.496
[SPEAKER_00]: So the question is, what is my willingness to pay?
13:41.696 --> 13:46.641
[SPEAKER_00]: And if I knew that, I could actually use my tools more effectively.
13:46.821 --> 13:48.343
[SPEAKER_00]: So we want to power
13:48.983 --> 14:13.347
[SPEAKER_00]: agentic tools and consurgents that we know are going to be proliferating in the market place whether it's a theory whether it's it's going to be clawed or whoever it is or perplexed or whoever you're using you'll just basically tell it now hey I want to go from point A to point B I'm willing to pay X and by the way I'm willing to pay an X of Y yeah right and then it can pay in point the best time to buy it yes and the respect
14:17.968 --> 14:18.488
[SPEAKER_00]: Absolutely.
14:18.868 --> 14:20.749
[SPEAKER_00]: It's not going to be you going to search anymore.
14:20.949 --> 14:25.491
[SPEAKER_00]: It's going to be these tools during the search and then just give in your very simple answer with options.
14:25.992 --> 14:26.312
[SPEAKER_01]: Right.
14:26.352 --> 14:26.812
[SPEAKER_00]: We're not there.
14:26.832 --> 14:27.012
[SPEAKER_00]: Yeah.
14:27.312 --> 14:29.193
[SPEAKER_00]: The infrastructure is 50 years old.
14:30.694 --> 14:30.974
[SPEAKER_01]: Right.
14:31.674 --> 14:35.416
[SPEAKER_00]: And the digital playbooks are about 20 years old.
14:35.836 --> 14:36.096
[SPEAKER_01]: Yeah.
14:38.089 --> 14:39.270
[SPEAKER_00]: and they can't ship.
14:39.450 --> 14:41.231
[SPEAKER_00]: Nobody wants to break the pot in today.
14:41.451 --> 14:46.413
[SPEAKER_01]: That's what I was curious about too because it's an industry that for lack of a time hasn't really had to play.
14:46.793 --> 14:48.654
[SPEAKER_01]: Obviously they have a lot of safety regulations.
14:48.674 --> 14:54.517
[SPEAKER_01]: I'm not afraid to get an airline expert, but I think you know people always, you know, for that industry has always been safety.
14:54.957 --> 14:56.298
[SPEAKER_01]: health and well-being of customers.
14:56.698 --> 15:08.002
[SPEAKER_01]: When in reality they're dealing with billions of people every single day and there are some industries that are insulated from price because people are ultimately winning to pay to get where they want to get, right?
15:08.222 --> 15:09.043
[SPEAKER_00]: Absolutely, right?
15:09.243 --> 15:10.243
[SPEAKER_01]: Absolutely.
15:10.303 --> 15:16.646
[SPEAKER_01]: What other industry are you going to grant yourself in the uncomfortable position for hours on end just to get to your debt to get to where you want to.
15:16.666 --> 15:17.206
[SPEAKER_00]: Absolutely.
15:17.526 --> 15:19.927
[SPEAKER_00]: And by the way, it doesn't change no matter what it is,
15:22.809 --> 15:25.451
[SPEAKER_00]: the same problem happens.
15:26.072 --> 15:26.993
[SPEAKER_01]: Right, right, right.
15:28.094 --> 15:29.655
[SPEAKER_00]: So they are just at a different scale.
15:30.156 --> 15:30.956
[SPEAKER_01]: Absolutely.
15:30.976 --> 15:33.839
[SPEAKER_00]: Even on a bus, it's a different, it's the same story.
15:33.959 --> 15:35.360
[SPEAKER_00]: It can be that complicated.
15:35.761 --> 15:35.941
[SPEAKER_01]: Right.
15:36.061 --> 15:44.268
[SPEAKER_00]: But governments involved with buses for the most part, across the globe, and therefore prices are regulated, and governments have to subsidize when these guys
15:48.512 --> 15:54.874
[SPEAKER_01]: And just on a side note of that, I've always been curious about when it comes to the U.S. travel industry as a whole.
15:55.514 --> 16:04.536
[SPEAKER_01]: We're so dependent on planes and it's like all these other places that we go to have very massive public infrastructure systems.
16:06.097 --> 16:10.738
[SPEAKER_01]: Do you anticipate ever, you know, airline is obviously your formal background?
16:10.858 --> 16:14.759
[SPEAKER_01]: Is there a place for this software and other things or is it
16:18.040 --> 16:18.521
[SPEAKER_00]: No, no.
16:18.821 --> 16:22.025
[SPEAKER_00]: A we intend for this to be all travel.
16:22.305 --> 16:23.406
[SPEAKER_01]: That's what I was curious about.
16:23.847 --> 16:28.352
[SPEAKER_00]: And irrespective of air, but in the world of AI, data is key.
16:28.913 --> 16:30.555
[SPEAKER_00]: Intelligence is key.
16:30.815 --> 16:32.417
[SPEAKER_00]: AI doesn't work without intelligence.
16:34.522 --> 16:39.086
[SPEAKER_00]: So, dumb AI of what people at the time is a term machine learning.
16:39.106 --> 16:45.292
[SPEAKER_00]: The basic machine learning can learn a process repeated, which is what all these companies are doing.
16:45.652 --> 16:49.136
[SPEAKER_00]: It's trying to layer people, which doesn't make sense to me.
16:50.217 --> 16:52.659
[SPEAKER_00]: You're trying to layer a lot of people for what?
16:53.179 --> 16:55.802
[SPEAKER_00]: What are these people going to do when they have no jobs?
16:56.482 --> 17:07.987
[SPEAKER_01]: I think typically what happens and that's a very good question and I sympathize with the circumstances that have been thrown in the people's worlds and their laps Usually companies have a tendency to I would say always mimic one another, right?
17:08.107 --> 17:10.389
[SPEAKER_01]: So it's like when streaming took place, right?
17:10.709 --> 17:12.650
[SPEAKER_01]: Everybody went all in on streaming, right?
17:13.230 --> 17:17.692
[SPEAKER_01]: Even the most obscure channel that 50 people watched had to have a streaming platform
17:18.112 --> 17:20.893
[SPEAKER_01]: Then they ended up realizing that it was expensive.
17:20.933 --> 17:33.638
[SPEAKER_01]: There wasn't ROI and then they had to merge, right, even like I kind of chuckle a little bit because the CEO that burst discovery Warner just completely made up made a killing off of tanking the merge company and then selling it to grandma.
17:33.678 --> 17:35.759
[SPEAKER_01]: You can make this up, like, right, like Warner Bros.
17:36.519 --> 17:37.139
[SPEAKER_01]: Literally.
17:37.400 --> 17:40.261
[SPEAKER_01]: Smurred from Discovery Warner was a bloodbath, right?
17:40.541 --> 17:49.885
[SPEAKER_01]: And then in the process of that bloodbath, then sold itself now to Paramount, and now he's probably gonna make a killing again, even though Paramount is actually smaller than Warner Bros.
17:50.967 --> 18:06.303
[SPEAKER_00]: Absolutely, so all the different conversation, I'll leave that alone, but you can see you can see those opportunities come Yeah, and the environment gives you added and the guys who have the funds figure it out and then capitalize on it
18:07.070 --> 18:15.113
[SPEAKER_00]: I mean, eventually, you hope the customer's benefit from it, but the key is every consolidation opens up opportunity for upstits, right?
18:15.313 --> 18:17.793
[SPEAKER_00]: And so the conditions have to be right.
18:17.914 --> 18:25.756
[SPEAKER_00]: In other words, the conditions to date, at least in the online business, you don't have a ton of airplanes that are available to fly.
18:26.200 --> 18:34.365
[SPEAKER_00]: commercially because the engines are not there to do that and so there's a massive supply chain issue still in existence from COVID.
18:34.585 --> 18:36.206
[SPEAKER_00]: That restricts your ability to grow.
18:37.621 --> 18:41.323
[SPEAKER_00]: restrict your ability to operate and so prices are going to be high.
18:41.343 --> 18:44.665
[SPEAKER_00]: That mean availability of seeds is not going to be massive.
18:45.005 --> 18:47.766
[SPEAKER_00]: It's going to be constrained on a relatively high level.
18:47.947 --> 18:49.747
[SPEAKER_00]: And that's what you see across the board.
18:50.148 --> 18:57.912
[SPEAKER_00]: Where I think in the next two years is what are the true affordable points that people can still
18:59.181 --> 19:04.704
[SPEAKER_00]: you know, consume and keep these airlines that are needed for this economy to work.
19:04.724 --> 19:21.111
[SPEAKER_01]: So a question, and I think that, you know, price transparency in the business industry that really hasn't been having the forthcoming, you know, in this era in particular is only going to get higher now that the demand is the way that it is supply chain bottlenecks are the way that they are absolutely right.
19:21.251 --> 19:24.993
[SPEAKER_01]: And it businesses who are more conscious about travel more than ever before.
19:25.413 --> 19:32.197
[SPEAKER_01]: I'm going to start asking about that expense reports for these flights from New York to London, or these flights from Miami to New York to New York.
19:32.557 --> 19:33.097
[SPEAKER_00]: Absolutely.
19:33.337 --> 19:33.837
[SPEAKER_00]: Absolutely.
19:34.038 --> 19:38.160
[SPEAKER_00]: Yes, and they more, we have a term when we pitch this.
19:38.380 --> 19:46.144
[SPEAKER_00]: More than 80% of people who buy air travel, and my former colleagues might be pissed off with me for this, but I'll say it on the show.
19:46.544 --> 19:48.245
[SPEAKER_00]: They overspend and they don't know it.
19:48.685 --> 19:49.005
[SPEAKER_01]: Of course.
19:49.145 --> 19:49.405
[SPEAKER_01]: Yeah.
19:49.686 --> 19:53.547
[SPEAKER_00]: And those who actually capture at the right time, I just like you to do so.
19:55.608 --> 19:57.550
[SPEAKER_00]: because they showed up at that time.
19:57.970 --> 19:58.991
[SPEAKER_01]: Right.
19:59.471 --> 20:02.254
[SPEAKER_00]: That's the industry from a buying perspective.
20:02.374 --> 20:02.614
[SPEAKER_01]: Right.
20:02.654 --> 20:07.118
[SPEAKER_00]: So whatever you do today to try and save money, you really have to be really good at it.
20:07.218 --> 20:18.027
[SPEAKER_01]: Well, I mean, think about the millions of people that are inside of an airport and think about the hours of time that it takes to actually capture that price and have the data and the analytics.
20:19.027 --> 20:33.173
[SPEAKER_01]: It's people like, you know, if we're lack of a better term, anybody's going on kayak or PGG, it takes about 5 or 10 minutes before you're pretty much done and you're just like, dude, like, I'm more out from this, like, what's the It's exhausting, right?
20:33.213 --> 20:34.233
[SPEAKER_01]: It truly is, right?
20:34.313 --> 20:38.815
[SPEAKER_01]: And so, you know, and it beats you down and then you just hit buy and call it a death, right?
20:38.955 --> 20:39.635
[SPEAKER_00]: So it's right.
20:39.976 --> 20:40.376
[SPEAKER_00]: It's right.
20:40.876 --> 20:42.257
[SPEAKER_00]: The fatigue gets you.
20:42.457 --> 20:44.838
[SPEAKER_01]: What's the, what's the, go ahead, I'm sorry.
20:49.820 --> 21:05.107
[SPEAKER_00]: So, like the way we solve this, you know, you're either going to be API, friendly, whether with a call at MCPE, friendly, I'm talking technology terms of how a gentick or autonomous tools are going to hit you with and do things for you, right?
21:05.787 --> 21:08.708
[SPEAKER_00]: I think less than 10% of the people are already in that mode.
21:09.728 --> 21:09.929
[SPEAKER_00]: Right.
21:10.089 --> 21:12.309
[SPEAKER_00]: And right now it's all the generative.
21:14.828 --> 21:21.414
[SPEAKER_00]: generative AI that you've seen that has publicly available data that tells you I can organize a trick for you.
21:21.614 --> 21:30.662
[SPEAKER_00]: I mean, I find that in some cases it's good, it saves you, it saves you research time, but you gotta act on each of those things with that question.
21:30.682 --> 21:34.465
[SPEAKER_00]: So then we'll go out and buy and that's when the friction happens, right?
21:34.725 --> 21:37.127
[SPEAKER_00]: There's a lot of them don't have the access to go do that yet.
21:37.725 --> 21:40.726
[SPEAKER_01]: and your job is to take away the pain point of that friction.
21:40.826 --> 21:44.647
[SPEAKER_00]: It's this to take that pain point off so that this tools can work effectively.
21:44.827 --> 21:53.810
[SPEAKER_00]: However, if you don't have those tools, which is the other 90% of the population, today you're going to three or four places before you figure out your choice.
21:53.990 --> 21:58.011
[SPEAKER_00]: So for FA and hopefully we can get that for hotels and things like that.
21:58.952 --> 22:10.264
[SPEAKER_00]: As we go forward, but you come to us and it tells you what the current price is, what by airline in the market, what the future is going to be in one shot, it takes you less than a minute, right, to see all that.
22:10.665 --> 22:18.854
[SPEAKER_00]: You can even do this by airline, you can do this for the market, just choosing how the prices will change over into the posture, from the point of the tent, and then, and then,
22:19.254 --> 22:20.274
[SPEAKER_00]: We are not a book and engine.
22:20.314 --> 22:23.175
[SPEAKER_00]: We are an intelligence advisory engine.
22:23.335 --> 22:25.896
[SPEAKER_00]: You click on the airline and you go to the airline and you buy it.
22:25.916 --> 22:27.997
[SPEAKER_01]: Trying to be the pharmazelman act of travel.
22:28.117 --> 22:28.717
[SPEAKER_00]: Absolutely.
22:29.137 --> 22:32.438
[SPEAKER_00]: In the old days, we call that a matter engine.
22:32.738 --> 22:35.639
[SPEAKER_00]: So you do that and you go and that's great.
22:35.659 --> 22:36.799
[SPEAKER_00]: You don't charge you for that.
22:36.859 --> 22:39.760
[SPEAKER_00]: We just charge a subscription fee for the intelligence.
22:39.780 --> 22:42.941
[SPEAKER_00]: And really the way I like to think of a customer.
22:43.628 --> 22:48.871
[SPEAKER_00]: It's not just everybody who benefits from this, but some people may not think of it that way.
22:48.911 --> 22:52.853
[SPEAKER_00]: If you go to Google, you might see something like this, but it's not precise.
22:53.053 --> 22:56.375
[SPEAKER_00]: It's very, very, very, very precise.
22:56.815 --> 23:00.097
[SPEAKER_00]: It's cool if you only travel once a year, it works.
23:00.297 --> 23:09.842
[SPEAKER_00]: But if you spend in three, $5,000 a year in travel, the ability to even save 500 bucks, if you budget, that's another trip.
23:11.848 --> 23:13.749
[SPEAKER_00]: then it makes sense to come to us.
23:13.969 --> 23:20.232
[SPEAKER_00]: You get, you get your ROI, you're able to save, you can actually have more trips than what you currently budget.
23:20.432 --> 23:30.276
[SPEAKER_00]: And we're also trying to bring tools to the table that eliminates a ton of friction, meaning friendly for in-text and know how to make your budget last.
23:31.220 --> 23:31.920
[SPEAKER_01]: Exactly.
23:32.080 --> 23:34.501
[SPEAKER_00]: And then in short text, this is coming up next.
23:34.781 --> 23:42.143
[SPEAKER_00]: In short text, that basically say, hey, don't be scared, book, if the price drops, get it back.
23:42.703 --> 23:43.363
[SPEAKER_00]: It's a warranty.
23:43.763 --> 23:44.123
[SPEAKER_01]: Beautiful.
23:44.644 --> 23:55.507
[SPEAKER_00]: And they're folks who are willing to support that behind the scenes and make, you know, cover up our intelligence in an easy way for consumers to, to avail of them.
23:55.687 --> 23:56.867
[SPEAKER_00]: So that's our next phase.
23:56.927 --> 24:00.928
[SPEAKER_01]: Looking forward to seeing that and I hope to be able to utilize your tools and services
24:01.273 --> 24:03.215
[SPEAKER_00]: Absolutely, you are going to be able to utilize it.
24:03.275 --> 24:06.037
[SPEAKER_00]: Just go to phyrex.ai, get us free.
24:06.257 --> 24:09.299
[SPEAKER_00]: Seven, for seven days, go play with it, enjoy it.
24:09.479 --> 24:11.661
[SPEAKER_00]: And if you think it's a value, subscribe.
24:12.582 --> 24:20.548
[SPEAKER_00]: And we'll give you a code and even make it even cheaper for it to stick in there and play.
24:20.568 --> 24:22.669
[SPEAKER_00]: In fact, I'll give a code for you listeners.
24:22.829 --> 24:23.130
[SPEAKER_01]: Thank you.
24:24.137 --> 24:25.738
[SPEAKER_00]: and make sure that happens.
24:25.958 --> 24:27.119
[SPEAKER_00]: I'll text it to you.
24:27.960 --> 24:29.921
[SPEAKER_00]: Ferts.air, you know, easy.
24:30.761 --> 24:34.704
[SPEAKER_00]: You sign up seven days, no, no hassle, nothing required.
24:34.884 --> 24:39.267
[SPEAKER_00]: And then after that, if you want to buy, all we need is just your email.
24:39.287 --> 24:40.728
[SPEAKER_00]: We don't need to know anything about you.
24:40.748 --> 24:44.730
[SPEAKER_00]: We don't press the noise, Bryson, just go smart planning.
24:46.062 --> 24:47.083
[SPEAKER_01]: smart planning 50.
24:47.163 --> 24:54.912
[SPEAKER_01]: I thank you for that from my listeners as well too because especially in this archboreal space It could definitely assist some of the people who are I just talked to a gentleman from Japan
24:55.438 --> 24:59.960
[SPEAKER_01]: And you know, so that would be something that I would love to share with the people who are listening to this show.
25:00.020 --> 25:00.500
[SPEAKER_00]: Absolutely.
25:00.580 --> 25:03.121
[SPEAKER_00]: And you can do this from anywhere in the world, right?
25:03.201 --> 25:06.342
[SPEAKER_00]: We got folks from all over the world, hitting us organically.
25:06.522 --> 25:09.744
[SPEAKER_00]: Our core business has been to core corporations.
25:10.004 --> 25:11.805
[SPEAKER_00]: Yeah.
25:11.965 --> 25:14.206
[SPEAKER_00]: We're not a B to C company, but we can be.
25:14.506 --> 25:14.726
[SPEAKER_01]: Right.
25:14.826 --> 25:17.287
[SPEAKER_00]: But if you're a frequent flyer and you spend that kind of money,
25:18.107 --> 25:24.349
[SPEAKER_00]: And if you go back and look to your taxes and you see that I'm spending three grand five grand Yeah, I'm four or five trips.
25:24.549 --> 25:26.490
[SPEAKER_00]: Clearly you can see but he's got kids.
25:26.650 --> 25:33.872
[SPEAKER_00]: So I'm a travelist coming up Go check it out Some people are in that right now go check it out.
25:34.272 --> 25:41.775
[SPEAKER_00]: If you're looking to go to World Cup game Characters you got FOMO There's a U.S. month play and you're in San Francisco and the game isn't Miami.
25:42.035 --> 25:44.356
[SPEAKER_00]: Yeah, sure the prices are gonna go well
25:45.096 --> 25:48.459
[SPEAKER_01]: Yeah, they're not playing nice right now.
25:48.479 --> 25:49.420
[SPEAKER_01]: We either tell you truth.
25:49.620 --> 25:50.541
[SPEAKER_00]: Oh, I know.
25:50.641 --> 25:50.981
[SPEAKER_00]: I know.
25:51.061 --> 25:58.108
[SPEAKER_00]: I know If you've already got a Mexico city, and there's a game Make the prices up up to a thousand bucks each way.
25:58.428 --> 26:05.854
[SPEAKER_00]: No, all right from 200 bucks And usually it's usually if it's too low, it's not real.
26:06.014 --> 26:06.155
[SPEAKER_01]: So
26:06.901 --> 26:09.663
[SPEAKER_01]: Well, not from you.
26:09.963 --> 26:12.585
[SPEAKER_01]: I'm just talking about general, you know, they don't make it.
26:12.605 --> 26:13.346
[SPEAKER_00]: No, I know.
26:13.386 --> 26:15.608
[SPEAKER_00]: You get what you buy it's called a basic.
26:15.688 --> 26:16.628
[SPEAKER_00]: It's called a basic fair.
26:16.648 --> 26:17.609
[SPEAKER_01]: Yeah, absolutely.
26:18.249 --> 26:19.350
[SPEAKER_00]: We've got a big for that soon.
26:19.731 --> 26:21.812
[SPEAKER_01]: Yeah, sure.
26:21.852 --> 26:27.096
[SPEAKER_01]: Well, Chris, I'm an edgy, just really briefly, where can people find you in Fairx and C.K.
26:27.356 --> 26:30.138
[SPEAKER_00]: You can find me in Fairx.
26:30.298 --> 26:30.939
[SPEAKER_00]: I'll tell you.
26:30.959 --> 26:31.940
[SPEAKER_00]: I'm just going to say,
26:32.700 --> 26:42.808
[SPEAKER_00]: HTT-P slash slash back-climes twice facts.air or just go facts.air will pop up you can reach me at Chris at CETCash.
26:43.069 --> 26:46.832
[SPEAKER_00]: S-E-A-T, C-A-S-H, that is dot com.
26:47.789 --> 26:56.274
[SPEAKER_01]: fantastic and this has been an I think you know this is such an important topic that I think sometimes people just you know facilitate the transaction and don't become a foreign buyer.
26:56.294 --> 27:03.557
[SPEAKER_01]: So I want to thank you personally for being on this show and taking time out of the busy schedule for the management who took time out of a conference to be on this show.
27:03.818 --> 27:04.658
[SPEAKER_01]: Thank you very much.
27:04.818 --> 27:08.120
[SPEAKER_00]: No thank you very much for having us every opportunity.
27:09.303 --> 27:15.563
[SPEAKER_00]: to be the gospel on this and preach, we'll do it, and we appreciate your support.
27:15.583 --> 27:17.429
[SPEAKER_01]: Look at very much looking forward to your continued success.
27:17.469 --> 27:17.830
[SPEAKER_01]: Thank you.
27:18.833 --> 27:19.315
[SPEAKER_00]: Thank you, sir.
27:19.536 --> 27:19.696
[SPEAKER_01]: Bye.
CEO, Founder
Chris Amenechi is the Founder and CEO of SeatCash, where he's using artificial intelligence to change the way people buy airline tickets. A recognized innovator in airline revenue management and travel technology, Chris brings more than three decades of experience helping some of the world's leading airlines rethink pricing, merchandising, and the customer experience.
Over the course of his career, Chris has held senior leadership roles with Continental Airlines, United Airlines, Porter Airlines, and Copa Airlines, where he helped pioneer innovations in dynamic pricing, fare lock products, ancillary revenue, and airline merchandising. Today, he's channeling that expertise into SeatCash and its AI-powered platform, FareX.ai, which helps travelers and businesses know the best time to book flights with greater confidence.
Beyond building companies, Chris is passionate about the future of aviation, artificial intelligence, and entrepreneurship. He's an investor, advisor, and sought-after speaker who enjoys sharing practical insights on innovation, leadership, and the rapidly evolving travel industry.
If you've ever wondered what goes on behind airline pricing—or how AI is reshaping the future of travel—you'll enjoy this conversation with Chris Amenechi.
